2011 Media Guide.Indd

ATLANTA FALCONS 2011 ATLANTA FALCONS TABLE OF CONTENTS RISE UP 2011 ATLANTA FALCONS SEASON SCHEDULE PRESEASON REGULAR SEASON P1 MIAMI 01 @ CHICAGO 10 NEW ORLEANS FRI, AUGUST, 12 // 7:30 P.M. SUN, SEPTEMBER 11 // 1:00 P.M. SUN, NOVEMBER 13 // 1:00 P.M.* THE GEORGIA DOME SOLDIER FIELD THE GEORGIA DOME P2 @ JACKSONVILLE 02 PHILADELPHIA 11 TENNESSEE FRI, AUGUST, 19 // 8:00 P.M. SUN, SEPTEMBER 18 // 8:20 P.M. SUN, NOVEMBER 20 // 1:00 P.M.* EVERBANK FIELD THE GEORGIA DOME THE GEORGIA DOME P3 @ PITTSBURGH 03 @ TAMPA BAY 12 MINNESOTA SAT, AUGUST, 27 // 7:30 P.M. SUN, SEPTEMBER 25 // 4:15 P.M. SUN, NOVEMBER 27 // 1:00 P.M.* HEINZ FIELD RAYMOND JAMES STADIUM THE GEORGIA DOME P4 BALTIMORE 04 @ SEATTLE 131 @ HOUSTON THUR, SEPTEMBER 1 // 7:30 P.M. SUN, OCTOBER 2 // 4:00 P.M. SUN, DECEMBER 4 // 1:00 P.M.* THE GEORGIA DOME CENTURYLINK FIELD RELIANT STADIUM 05 GREEN BAY 14 @ CAROLINA SUN, OCTOBER 9 // 8:20 P.M. ** SUN, DECEMBER 11 // 1:00 PM* THE GEORGIA DOME BANK OF AMERICA STADIUM 06 CAROLINA 151 JACKSONVILLE SUN, OCTOBER 16 // 1:00 P.M. THUR, DECEMBER 15 // 8:20 P.M. THE GEORGIA DOME THE GEORGIA DOME 07 @ DETROIT 16 @ NEW ORLEANS SUN, OCTOBER 23 // 1:00 P.M. MON, DECEMBER 26 // 8:30 P.M. FORD FIELD THE SUPERDOME 08 BYE 17 TAMPA BAY SUN, OCTOBER 30 // BYE SUN, JANUARY 1 // 1:00 P.M.* THE GEORGIA DOME 09 @ INDIANAPOLIS SUN, NOVEMBER 6 // 1:00 P.M. LUCAS OIL STADIUM ALL TIMES ARE EASTERN. * FLEX SCHEDULE ELIGIBLE ** NATIONALLY TELEVISED GAME. ATLANTAFALCONS.COM 1 COMMUNITY RELATIONS CommunityDraft Relations Picks ATLANTAFALCONS.COM 2011 ATLANTA FALCONS IN THE COMMUNITY BEYOND FOOTBALL: ATLANTA FALCONS IN THE COMMUNITY The Atlanta Falcons create a winning team off the fi eld by building a strong bond in the community. Each year the club typically logs more service hours and makes more community appearances than most other NFL teams. Through the Atlanta Falcons Youth Foundation, the team contributes more than $1 Million to promote fi tness and fi ght youth obesity in Georgia. Players, coaches, cheerleaders, associates and the Atlanta Falcons Women’s Association all contribute to making a meaningful diff erence in the lives of others. RUNNING BACK MICHAEL TURNER FALCONS FITNESS FLAG CREW ATLANTA FALCONS YOUTH FOUNDATION League, providing more than $17 million in grants Established in 1985, the Atlanta Falcons Youth to non-profi t organizations across Georgia. AFYF Foundation (AFYF) serves as the philanthropic arm directs the bulk of its giving to combat childhood of the Atlanta Falcons. Since Arthur Blank acquired obesity in high-need neighborhoods in Atlanta and the club in 2002, AFYF has grown to be the largest Gainesville. These neighborhoods are designated owner-funded foundation in the National Football as Falcons Fitness Zones. Through the Fitness ATLANTAFALCONS.COM 2011 ATLANTA FALCONS YOUTH FOUNDATION Zones, AFYF works in partnership with the Metro Atlanta YMCA, Boys & Girls Clubs of Metro Atlanta, the YWCA of Greater Atlanta, the Boys & Girls Clubs of Hall County and other select organizations to leverage and enhance existing physical fi tness programs for youth and to create new opportunities that move kids from sedentary to active. Presently, there are about 50 program sites operating across fi ve Fitness Zones, reaching more than 10,000 youth year-round providing about 1 million kid-hours of physical activity during the school year. Falcons players and cheerleaders make regular visits to the Fitness Zones, where they engage kids in physical activities and emphasize the benefi ts of exercise and proper diet. As role models for many of the children in the Zones, Falcons players and cheerleaders can have a strong infl uence in changing the behaviors that lead to childhood obesity. There are four Fitness Zones in the City of Atlanta and one in Hall County, home to the Atlanta Falcons. Key investments in 2010 include grants to Good Sports, which is supplying athletic equipment to Georgia organizations in order to remove barriers to participation in regular physical activity. AFYF investments also focused on innovative ways of providing low-income families with greater access to aff ordable, healthy food by partnering with Georgia Organics to provide hands-on farming and gardening experiences to teachers and students. Through other investments, AFYF helped launch FIRST DOWN FOR FITNESS the Truly Living Well Wheat Street Garden in Atlanta’s Old Fourth Ward and kicked off The Food Trust’s supermarket campaign, which will provide loans and grants to independent grocers that are opening grocery stores in neighborhoods where residents currently lack access to fresh produce. Through a grant to Children’s Healthcare of Atlanta, AFYF helped the fi ve Georgia school districts carry out a pilot of the state’s new P.E. program, including administering FitnessGram assessments to about 100,000 students. TIGHT END TONY GONZALEZ ATLANTAFALCONS.COM 2011 ATLANTA FALCONS COMMUNITY RELATIONS the fi rst weekend of camp. Activities were open to children ages 17 and under and held one hour before each open practice. In 2010, Youth Weekend included: daily autograph sessions with Atlanta Falcons Cheerleaders, “Look Like A Pro” where children had the chance to try on authentic Falcons equipment, receiving a choice of a mini football or pom-pom for wearing a football jersey or cheerleading uniform at the “Show Your Spirit” booth, “Football Flurry” which allowed young fans the chance to win autographed footballs and/or team autographed authentic helmets with “Hats Off ” as well as “Jersey Frenzy” which allowed young fans a chance to win autographed jerseys. YOUTH FOOTBALL The Atlanta Falcons conduct Gatorade Junior Training Camps in schools and parks across Georgia with a special emphasis on introducing youth to the fundamentals of football through basic drills as well as exposure to hydration KEEP GYM IN SCHOOL maintenance. In 2010, 55 camps were conducted across the State of Georgia and an estimated FALCONS FIRST DOWN FOR FITNESS 4,500 children had the opportunity to participate. In its fi fth year, the Falcons First Down for Fitness program is designed to challenge students in EXTRA YARD PARTNERSHIP grades three through seven to participate in Dating back to 2003, the Extra Yard Partnership fi tness activities and lead a healthy lifestyle. Program provides an opportunity for Atlanta In collaboration with the American Heart Falcons players to connect directly with military Association, the Southeast United Dairy Industry groups, youth groups and non-profi t organizations Association and the NFL’s “Play 60” campaign, this throughout the State of Georgia. Through the incentive based program rewards participants for Extra Yard Partnership Program, a player or being active at least 60 minutes a day, fi ve days player’s foundation purchase 40 season tickets a week for three months. In 2010, nearly 29,000 and t-shirts for a charity group. In 2010, 27 Falcons students and 100 teachers across the State of players participated in this program. Georgia participated in the program. FALCONS FITNESS FLAG CREW During each Atlanta Falcons home game, 60 participants are selected to assist in unfurling a 40 yard by 40 yard Falcons fl ag as a part of the Falcons game day experience right before kickoff . These participants are made up of schools, military bases, youth football teams and civic/ non-profi t organizations. The Falcons Fitness Flag Crew off ers individuals the opportunity to partake in pre-game aerobic activities led by the Atlanta Falcons Cheerleaders, an on-fi eld rehearsal and the opportunity to visit Falcons landing. By the conclusion of each experience, participants log nearly two miles of walking. Atlanta Falcons Training Camp Youth Weekend Hundreds of young fans participated in Atlanta Falcons Training Camp Youth Weekend during ATLANTAFALCONS.COM 2011 ATLANTA FALCONS COMMUNITY RELATIONS HOMETOWN HUDDLE HOMETOWN HUDDLE PLAYER APPEARANCES This season marked the 12th year of the NFL The Atlanta Falcons players made over 775 and United Way’s partnership and celebration community appearances around the State of of Hometown Huddle. On this day, all 32 Georgia during the past year. A few of the most teams around the league participate in several unforgettable visits included a fi shing excursion on community and volunteer activities. The Falcons Lake Lanier Islands with Purple Heart recipients are the only team in the NFL to have the entire 53- and military veterans, a Black Hawk helicopter ride man roster participate. Atlanta Falcons players to Fort Gordon Army Base to thank the military along with several Atlanta Falcons Cheerleaders for their service, the defensive line treating 40 and members of the Atlanta Falcons Women’s children from the Atlanta Union Mission to a Association made surprise appearances at nine holiday shopping spree at a local Wal-Mart and diff erent locations around downtown and the participating in setting a Guinness World Record metro Atlanta area. Four stops included schools for the largest virtual physical education class in an where players and cheerleaders participated eff ort to show support of the continuing eff ort to in physical fi tness activities with students and combat youth obesity. the Falcons also visited a Publix Supermarket in Loganville, and spent time with patients at Piedmont Hospital in Atlanta, Grady Hospital in Atlanta and the Shepherd Center in Atlanta. The Atlanta Falcons Women’s Association read children’s books and participated in an arts and crafts activity with children at Sheltering Arms in downtown Atlanta. JAMAAL ANDERSON AT THE AQUARIUM ATLANTAFALCONS.COM 2011 ATLANTA FALCONS COMMUNITY RELATIONS ATLANTA FALCONS WOMEN’S ASSOCIATION The 2010 season was fi lled with several events and opportunities for the Atlanta Falcons Women’s Association.

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