CHELSEA 1 ADVERTISING, SPONSORSHIP ADVERTISING, SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES i 1 2 37 11 25 26 38 39 40 3 – 4 5 – 10 27 – 28 27 12 – 24 29 – 36 ...... TABLE OF CONTENTS OF TABLE ...... Testimonials Past Sponsors. Current and ...... Overview and Venue Chelsea Piers ...... Customer Demographics Benefits. Advertising & Branding Promotions...... Event Sponsorship...... Business Entertaining...... Experiential Marketing...... Sampling, Product Display, ...... Customer Acquisition RetailPop-Up . Other Special Events...... Contact Information...... Visitation CHELSEA PIERS 1 1995 1877 2011 1879 1886 2009 1931 1986 2009 1872 FOUNDED 5.0 million 4.0 million 4.0 million 3.7 million 3.5 million 2.5 million 2.5 million 5.0 million 6.7 million 2017 VISITS 4.0 MILLION

DESTINATIONS MAJOR CITY YORK NEW MAJOR National September 11 National September 11 Memorial & Museum CHELSEA PIERS Arena Statue of Liberty/Ellis Island Empire State Building Jacob Javits Convention Center Museum of Natural History Museum of Natural (including The Rose Center for Earth & Space) (including The Rose Center for Earth SITE Metropolitan Museum of Art Metropolitan Museum CHELSEA PIERS 2

Gourmet USA Today The Wall Street Journal available nowhere else.” unmitigated diversions.” center in the known universe.” center in the known “Spending a day is incredible at this “Spending a day is incredible at enormous supergym, a city itself with enormous supergym, a city itself “Chelsea Piers has turned 30 acres of “Chelsea Piers has turned 30 acres “The whole enormous shebang may be “The whole enormous center that offers sporting opportunities Hudson riverfront into a first-class athletic Hudson riverfront into a first-class the most nearly complete sports and fitness the most nearly

Vogue Frommer’s WHAT THEY’RE SAYING THEY’RE WHAT for the athletically inclined.” multifunctional recreational facility.” – a mega-mall of health and fitness.” – a mega-mall of “One of the city’s biggest — and most “One of the city’s biggest — and successful—private urban development successful—private urban development Chelsea Piers, is an inexhaustible haven Chelsea Piers, is an inexhaustible “The 30-acre waterfront sports complex, “The 30-acre waterfront sports complex, projects of the last few years, it’s a terrific projects of the last few years, it’s “If Central Park is the city’s collective backyard, “If Central Park is Chelsea Piers is becoming a collective rec room becoming a collective rec room Chelsea Piers is CHELSEA PIERS 3 CARD BANK & CREDIT BANK & CREDIT HEALTH & WELLNESS AIRLINE WATER CRUISE LINE BEVERAGES OFFICIAL SPONSORS OF CHELSEA PIERS CHELSEA OF SPONSORS OFFICIAL CHELSEA PIERS 4 ® ATHLETIC ENERGY FOOD PAST SPONSORS PAST CHELSEA PIERS 5

23rd Street 17th Street

ve. A 11th The Field House The Lighthouse Event Center Sky Rink Sixty Event Center Chelsea Piers Fitness Bowlmor The Golf Club Chelsea Cove/ Park Current 24th Street est Side Highway W ehicular Entrance V Maritime Center Pier 62 Pier 61 Pier 60 Pier 59 CHELSEA PIERS OVERVIEW PIERS CHELSEA (Headhouse, Bowling) Pier 59 Studios (Fashion Photography) Pier 59 Studios (Fashion Photography) The Golf Club (Pier 59) Current Event Center (Pier 59) Maritime Center Chelsea Cove Park (Pier 62) Chelsea Cove Park (Headhouse) The Field House (Film & TV) Silver Screen Studios 61) The Lighthouse Event Center (Pier Sky Rink (Pier 61) Pier Sixty Event Center (Pier 60) Chelsea Piers Fitness (Pier 60)

• • • • Restaurants/Retail • • • (Headhouse) • • • • • Bowlmor • Chelsea Piers delivers one of the largest concentrations of active-lifestyle sports enthusiasts in the New York Metropolitan New York Metropolitan in the sports enthusiasts of active-lifestyle concentrations one of the largest Piers delivers Chelsea centers three event venues and dedicated sports spaces. With five public and high-traffic sports venues, area, multiple bowling, rock indoor soccer, basketball, golf, ice hockey, a health club, blocks, Chelsea Piers offers spanning six city sports camps and much more. climbing, summer CHELSEA PIERS 6

gymnastics training center gymnastics training adult beginners leagues and clinics youth leagues and clinics - New York City’s largest and best-equipped best-equipped largest and York City’s - New Gymnastics - Specially designed for children, teens and and for children, teens - Specially designed Rock Climbing adult and youth playing fields for Soccer - two artificial-turf courts for adult and Basketball - two hardwood basketball Batting Cages - Four batting cages Dance - Adult and youth programs Daycare - Five-room childcare center per year - Over 3,500 participants Corporate Team Building Birthday Parties - Over 1,000 birthday parties per year Pre-school Programming Pre-school Programming • • • • • • • • • • THE FIELD HOUSE FIELD THE CHELSEA PIERS 7

- 14,000-sq.-ft. strength area strength area - 14,000-sq.-ft. - Expansive locker room - Expansive locker room

raining - 11,000-sq.-ft. rock climbing wall, wall, - 11,000-sq.-ft. rock climbing T all - 2 outdoor sundecks overlooking the the - 2 outdoor sundecks overlooking - 3 hardwood basketball/volleyball courts, basketball/volleyball courts, - 3 hardwood W trength - 30+ certified trainers with a wide range of a wide range of - 30+ certified trainers with S + Massage ooms - 5 studios with 150+ classes/week, including including - 5 studios with 150+ classes/week, undecks + olleyball R limbing

S V - 20+ barre classes/week (open to non-members) - 20+ barre classes/week (open + - 6-lane, 75-foot swimming pool swimming pool - 6-lane, 75-foot iver iver tudios arre ock C R - 1/4-mile indoor track, 200-meter banked competition track banked competition 200-meter indoor track, - 1/4-mile S B R - Boxing ring and training bags team a, Steam udson asketball unning oxing ardiovascular wimming aun itness ndoor ndoor Hudson River facilities with sauna + steam rooms and massage services expertise Adjacent bouldering wall and cave Adjacent bouldering wall and Whirlpool spa B C R S H B S Personal Training F Evolve I with turf field, 6,000-sq.-ft. cardio training area, Olympic lifting and training area, Olympic lifting and with turf field, 6,000-sq.-ft. cardio weightlifting platforms NYC’s only indoor sand volleyball court NYC’s only indoor Breakaway cycling, Evolve Yoga, Pilates, TRX and more Breakaway cycling, Evolve Yoga, • • • • • • • • • • • CHELSEA PIERS FITNESS PIERS CHELSEA CHELSEA PIERS 8 event spaces s - 52 heated and weather-protected hitting stalls and weather-protected s - 52 heated square foot indoor training center square foot indoor training all over the world • 200-yard fairway system • Automatic ball tee-up teaching professionals - 2,000 • Golf Academy with 13 and Outdoor • 2 putting greens - Indoor - 51 Championship courses from • 2 Full Swing Simulators • 2 meeting/ • 4 tier THE GOLF CLUB GOLF THE CHELSEA PIERS 9 SKY RINK SKY • 2 Indoor Ice Rinks • 2 Indoor • Ice Hockey • Figure Skating • General Skating • Skating School (Sunset Terrace) • Private Event Space CHELSEA PIERS 10

Centers meetings, gala dinners, corporate Accommodates computerized scoring, music, 40 state-of-the-art lanes, and an amusement arcade league play, café and grill, weddings, bar/bat mitzvahs, trade shows and trade shows and weddings, bar/bat mitzvahs, product launches Luxury Yachts and dinner cruises Luxury Yachts and dinner • Pier Sixty, The Lighthouse & Current Event & Current Event The Lighthouse • Pier Sixty, • Bowlmor • The Maritime Center TENANTS AND OTHERS TENANTS CHELSEA PIERS 11 • Parents and their Children (30-55) • Parents and • Millennials (22-34) York” • “Corporate New • Affluent • Educated • Active-Lifestyle • Early Adopters • Influencers • Competitive • Demanding • Internet-savvy • 74% • 14% Brooklyn • 12% Other 3. DEMOGRAPHIC PROFILE: Market Segments 3. DEMOGRAPHIC 4. PSYCHOGRAPHIC PROFILE 5. WHERE DO THEY LIVE THE CHELSEA PIERS CUSTOMER PIERS CHELSEA THE Day Pass Users at Chelsea Piers Fitness Day Pass Users at Chelsea Pick-up Basketball & Soccer Birthday Party Attendees • Male = 55% • Female = 45% • Corporate Event Attendees • League Participants Camps Enrolled in Classes & • Adults & Children • Avid Golfers Members • Chelsea Piers Fitness Club • Recreational Customers: Frequent Users Destination Users 2. DEMOGRAPHIC PROFILE: Gender 2. DEMOGRAPHIC PROFILE:

1. DEMOGRAPHIC PROFILE: User Groups 1. DEMOGRAPHIC Golf Batting Bowling OPPORTUNITIES 12

ADVERTISING & BRANDING BENEFITS BRANDING & ADVERTISING Minimize wasted impressions by localizing your message to a highly targeted demographic. by localizing your message to a highly targeted Minimize wasted impressions most likely to buy your products and services. Focus on the prospects Deliver your message in an uncluttered environment so that it will be seen by the consumer an uncluttered environment so that it will be seen Deliver your message in and stand out from the competition. Secure category exclusivity. Generate buzz and excitement around a brand and new product lines through a variety around a brand and new product lines through Generate buzz and excitement including sampling and experiential marketing events. of promotional programs, Align your brand with one of your target consumer’s passion points – Chelsea Piers. of your target consumer’s passion points – Chelsea Align your brand with one (ENGAGEMENT + TRUST) X TARGETED CONTACT = BRAND IMPACT = CONTACT X TARGETED + TRUST) (ENGAGEMENT • • • • •

Advertisers and Sponsors can align with the most prestigious amateur sports facility in the world to create sports facility in the most prestigious amateur Sponsors can align with Advertisers and showcase their brands to a highly targeted demographic, build brand equity, and drive sales. demographic, build brand brands to a highly targeted showcase their a powerful branding and advertising presence. As one of New York City’s top destinations for active-lifestyle City’s top destinations As one of New York and advertising presence. a powerful branding and sponsors to opportunity for advertisers Piers represents an ideal and children, Chelsea adults, families OPPORTUNITIES 13 PIER 61 Highway from 22nd to 18th Streets (Pier 59, 60, 61) Parallel to the West Side Highway West Side Pier 59: Northbound and Southbound pedestrian traffic. Highway vehicle traffic and West Side Pier 60: Northbound and Southbound Highway vehicle traffic West Side Pier 61: Northbound and Southbound entering the Highway vehicle traffic and vehicle traffic 11th Avenue. West Side Highway heading south from Three (3) Billboards 40’ high x 80’ wide 100,000+ Also visible to southbound traffic. $30,000 per month (net) per billboard. Discounts available for multi-month commitments. Location Direction Visibility Size DEC Pricing Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. PIER 60 West from West 20th Street CHELSEA PIERS ASSETS PIERS CHELSEA VIEW: PIER 60 ENTRANCE

ADVERTISING & BRANDING - EAST FACADE - EAST & BRANDING ADVERTISING

PIER 59

OPPORTUNITIES 14 ,000 per month (net) West Side Highway West Side Highway at 17th Street Faces south, towards northbound traffic on the West Side Highway - Northbound West Side Highway vehi cle traffic, vehicles entering the high- way at 17th Street, runners and bikers on the Hudson River bikeway/walkway and limited High Line visibility. 37’ high x 45’ wide 100,000 (Northbound) $30 Discounts available for multi-month commitments. Location Direction Visibility Size DEC Pricing Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING - SOUTH FACADE - SOUTH & BRANDING ADVERTISING OPPORTUNITIES 15 Interior Garages Pier 60, Pier 61 Chelsea Piers Eight (8) double-sided lightboxes Sixteen (16) faces 7’ high x 11’ wide 10,000 Pier 60: $10,000 per month (net) Pier 61: $10,000 per month (net) Discounts available for multi-month commitments. Location Quantity Size DEC Pricing CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING - LIGHTBOXES & BRANDING ADVERTISING OPPORTUNITIES 16 Discounted rates available for multiple units. Pier 60: Pedestrian Walkway (facing north) Pier 60: Walkway Pedestrian (facing north) Walkway Pier 61: Pedestrian (2) Faces Two 36’ 6” wide x 20’ 6” high Dusk to midnight daily 10,000 North & South $15,000/unit per month (net) $8,000 net Production & Production Installation Locations Quantity Size Illumination DEC Face Pricing CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING - PEDESTRIAN WALKWAY - PEDESTRIAN & BRANDING ADVERTISING OPPORTUNITIES 17 CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING - VIDEO SCREEN - VIDEO & BRANDING ADVERTISING The 30’ x 40’ Chelsea Piers Video Screen is in clear view of all Chelsea Piers visitors, as well as southbound Screen is in clear view of all Chelsea Piers visitors, as well as southbound The 30’ x 40’ Chelsea Piers Video Side (36.5 million individuals travel south past Chelsea Piers on the West traffic on the West Side Highway com- which faces southbound traffic, can run either animated or video Highway each year). The color screen, a 10-12 images. Messages run in 15 second to 1 minute increments over mercials, text messages or static Advertisers and Messages can be changed periodically, providing daily. minute cycle from 6am - midnight Sponsors with valuable flexibility in their communications strategy. or sponsorship commitment. Video Screen time is determined based on the level of advertising OPPORTUNITIES 18 Main Level, Walkway Pedestrian Chelsea Piers, NYC Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance. h 13’ w x 7.5’ 10:30am - 11:00pm daily 30 second commercial spot with sound to play 4 times per hour. 10,000 Direction Size Illumination Display DEC Location This Full HD seamless plasma display provides high impact plasma display provides high impact This Full HD seamless to Chelsea Piers pedestrian traffic. advertising with sound run commercials and movies state-of-the-art display can The video discs, or live HD cable televison. using Blu-ray or DVD CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING - VIDEO WALL - VIDEO & BRANDING ADVERTISING OPPORTUNITIES 19 CHELSEA PIERS ASSETS PIERS CHELSEA • Chelsea Piers Fitness • Sky Rink • Summer Camp ADVERTISING & BRANDING – EMAIL NEWSLETTERS – EMAIL & BRANDING ADVERTISING In addition, sponsors can also be included in Chelsea Piers In addition, sponsors can also be posts. Chelsea Piers has an Facebook, Twitter and Instagram over 49,000 fans and followers. engaged and growing network of • CP eFriends (complex-wide) • Golf Club • Field House Specific email newsletters are sent to members and customers Specific email newsletters are sent of each of the following venues: Sponsors of Chelsea Piers receive brand integration in these Sponsors of Chelsea Piers receive support promotions for Chelsea newsletters, and can use them to In addition, Sponsors have an Piers customers or other initiatives. with dedicated emails. opportunity to target specific customers Each month, Chelsea Piers sends out 5-6 email newsletters to Piers sends out 5-6 email newsletters Each month, Chelsea venue specific and members. This includes over 35,000 customers These email CP eFriends, a complex-wide email. newsletters and our customers on the latest programming, newsletters update Piers. and exclusive offers at Chelsea upcoming events OPPORTUNITIES 20 CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING – ONLINE & BRANDING ADVERTISING The Chelsea Piers website receives over 1.2 million unique visits per website receives over 1.2 million The Chelsea Piers providing an important resource for our customers, year. The site is specials, and schedules, special events, monthly them with league integrate a information. Chelsea Piers can program registration examples include in a variety of ways. Some sponsor on its website and Golf promotions at the Field House web links for monthly Golf Club. Getaways at the - - - 5/9/16 5:25 PM M12 OPPORTUNITIES 21 #6 - Park Avenue C, E - Eighth Avenue #1 - Seventh Avenue CARS AND TAXIS M, F, PATH - Sixth Avenue PEDESTRIAN ACCESS N, R - Broadway/Fifth Avenue #7 - 34th Street – Hudson Yards GETTING TO TO GETTING PUBLIC TRANSPORTATION CHELSEA PIERS CHELSEA Traffic lights and crosswalks guide pedestri Chelsea Piers is out of this world, but just is out of this world, but Chelsea Piers Cars and taxis enter Chelsea Piers through the 23rd on Manhattan crosses bus M23 The The M14-D bus crosses Manhattan on 14th The M12 bus travels between Columbus Circle

Street and terminates at 18th Street & the West Side Highway, directly across from Pier 59. and the West Village and stops on 11th Avenue, directly adjacent to Pier 62. across town. Stunning river views, refreshing Stunning river views, refreshing across town. spaces and scores of opportuni breezes, open the Piers seem ties for fun and relaxation make of Manhattan. miles away from the bustle Park between 17th Located within Hudson River Piers are easily Street and 22nd Street, the car, taxi, accessible by public transportation, bike, blades, boat and foot. West the and Street 23rd at entrance vehicular Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above. Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines: ans, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A 1-mile pub lic esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The bikeway/ walkway runs parallel and through Chelsea Piers. On-site bike racks are available.

Photo: ’wichcraft Photo: Photo: Scott McDermott Scott Photo: Thayer Dana Photo: - - - 5/9/16 5:25 PM M14 M12 M23 ©2016 Chelsea Piers Management, Inc. #6 - Park Avenue C, E - Eighth Avenue #1 - Seventh Avenue CARS AND TAXIS M, F, PATH - Sixth Avenue RIVERSIDE DINING RETAIL SHOPS PEDESTRIAN ACCESS N, R - Broadway/Fifth Avenue #7 - 34th Street – Hudson Yards GETTING TO GETTING TO MARITIME CENTER PUBLIC TRANSPORTATION CHELSEA PIERS Cars and taxis enter Chelsea Piers through the 23rd on Manhattan crosses bus M23 The The M14-D bus crosses Manhattan on 14th The M12 bus travels between Columbus Circle Traffic lights and crosswalks guide pedestri Chelsea Piers is out of this world, but just on Pier 62, ’wichcraft offers delicious hand- vehicular entrance at 23rd Street and the West West the and Street 23rd at entrance vehicular Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above. Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines: across town. Stunning river views, refreshing breezes, open spaces and scores of opportuni ties for fun and relaxation make the Piers seem miles away from the bustle of Manhattan. Located within Hudson River Park between 17th Street and 22nd Street, the Piers are easily accessible by public transportation, car, taxi, bike, blades, boat and foot. ans, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A 1-mile pub lic esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The Hudson River Park bikeway/ walkway runs parallel and through Chelsea Piers. On-site bike racks are available. Street and terminates at 18th Street & the West Side Highway, directly across from Pier 59. and the West Village and stops on 11th Avenue, directly adjacent to Pier 62. delicious dining at Chelsea Piers. Located crafted sandwiches, salads, soups and crafted sandwiches, salads, soups and Specialty restaurants provide convenient and convenient provide restaurants Specialty sweets, plus a seasonal grill menu, kids menu

and frozen yogurt bar. If pizza is your pleasure,

Photo: Dana Thayer Dana Photo: ’wichcraft Photo: Photo: Scott McDermott Scott Photo: With multiple riverside meeting and reception reception and meeting riverside multiple With Center offers numerous The Chelsea Piers Maritime Looking for a new set of golf clubs? Hockey or figure PRIVATE AND CORPORATE EVENTS CORPORATE AND PRIVATE head to Sky Rink at Pier 61, where Piers Pizza Company serves up family-friendly quick-service Company serves up family-friendly quick-service meals. Located between Piers 59 and 60, Bowlmor

Chelsea Piers features a full-service kitchen and bar

spaces, Chelsea Piers is one of New York City’s most most City’s New York one of is Piers Chelsea spaces, corporate events. for private and destinations popular to 10 can accommodate Piers event spaces Chelsea fun-filled activity formats include guests. Event 2,000 receptions, building days, cocktail outings and team hunts, corporate picnics, scavenger gala fundraisers, mitzvahs, weddings, bar and bat holiday parties, high school proms and more. sweet sixteens, skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to test out and purchase top-rated equipment and sports apparel. serving innovative American cuisine and cocktails. ways for visitors to enjoy the Hudson River. Take a ways for visitors to enjoy the Bateaux or Cruises aboard Spirit cruise dining harbor tour of New York harbor New York. Enjoy a relaxing aboard the Schooner Adirondack. Host a one-of-a-kind group outing aboard the Atlantica or Manhattan Elite private charter yachts. Or, simply stroll along our one- mile riverside esplanade and take in the scenic views.

Photo: Scott McDermott Scott Photo: Photo: The New-York Historical Society Historical New-York The Photo:

- - ©2016 Chelsea Piers Management, Inc. - PROUD SPONSORS OF CHELSEA PIERS RIVERSIDE DINING RETAIL SHOPS MARITIME CENTER on Pier 62, ’wichcraft offers delicious hand- delicious dining at Chelsea Piers. Located crafted sandwiches, salads, soups and crafted sandwiches, salads, soups and Specialty restaurants provide convenient and convenient provide restaurants Specialty sweets, plus a seasonal grill menu, kids menu and frozen yogurt bar. If pizza is your pleasure, Looking for a new set of golf clubs? Hockey or figure With multiple riverside meeting and reception reception and meeting riverside multiple With The Chelsea Piers Maritime Center offers numerous PRIVATE AND CORPORATE EVENTS head to Sky Rink at Pier 61, where Piers Pizza Company serves up family-friendly quick-service Company serves up family-friendly quick-service meals. Located between Piers 59 and 60, Bowlmor Chelsea Piers features a full-service kitchen and bar skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to test out and purchase top-rated equipment and sports apparel. spaces, Chelsea Piers is one of New York City’s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, bar and bat mitzvahs, sweet sixteens, high school proms and more. serving innovative American cuisine and cocktails. ways for visitors to enjoy the Hudson River. Take a Bateaux or Cruises aboard Spirit cruise dining harbor New York. Enjoy a relaxing tour of New York harbor aboard the Schooner Adirondack. Host a one-of-a-kind group outing aboard the Atlantica or Manhattan Elite private charter yachts. Or, simply stroll along our one- mile riverside esplanade and take in the scenic views.

WELCOME TO CHELSEA PIERS CHELSEA TO WELCOME

WE WERE THE WAY Photo: Scott McDermott Scott Photo: Photo: The New-York Historical Society Historical New-York The Photo:

- - YEAR-ROUND SPORTS VILLAGE After serving as a base for warships during both as a After serving First opened in 1910, the Chelsea Piers are the lastFirst opened in 1910, the Chelsea view the historic Walk along Sunset Strip and Chelsea Piers is a place where anyone with a Join one of the many youth or adult league teams If you’re a kid, Chelsea Piers is a - few hours to spare can enjoy healthy, fun-filled rec reation. Five different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and Bowlmor Chelsea Piers — offer an unrivaled combination of sports and entertainment. andgolf soccer, in basketball, regularly compete that ice hockey, or take classes in a wide variety of sports. Chelsea Piers also boasts New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here, you’ll find more equipment, group fitness classes, personal trainers and training programs than any other club in Manhattan. more in classes Take true. come dream than 21 different sports, or reserve your place in one of our popular sum From camps. sports break school or mer preschool programs and child care to birthday parties, school field trips and high school proms, Chelsea Piers has something for kids of all ages. photomurals that depict some of the high points of photomurals that depict some the anxious Witness history. Chelsea Piers’ early of the survivors crowds awaiting the arrival April 15, 1912, during after the great ship sank on route to Chelsea Piers. her maiden voyage while en that team Olympic U.S. 1936 the of glimpse a Catch from Chelsea Piers, and sailed to the Games return with his four gold see ’ triumphant medals. World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as complex, the entertainment a state-of-the-art sports and Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York City’s changing needs. survivors of a once grand row of nine ocean liner pierssurvivors of a once grand row sailedthat ships great the for call of port frequent a — voyages. during the heyday of transatlantic PROUD SPONSORS OF CHELSEA PIERS visitors alike, day and night, year-round. Chelsea Piers attracts NYC residents and walkway and the High Lineto the east, and the Hudson River Park bikeway/ space. With theHudson Riverto thewest New York City’sexpanse ofpublic green plex sits intheheart ofHudson RiverPark, amazing riversidesports andentertainment com One ofNew York City’stopdestinations, this and theexcitement hasn’tstopped since. to rememberNYCwithout it.” appeared onthescene. It’shard necessity almostassoonit established itselfasabasic “Like Google,ChelseaPiers Chelsea Piers opened toravereviewsin1995, WELCOME TO CHELSEA PIERS WELCOME TO CHELSEA THE WAY WE WERE YEAR-ROUND SPORTS VILLAGE Join one of the many youth or adult league teams If you’re a kid, Chelsea Piers is a First opened in 1910, the Chelsea Piers are the last Walk along Sunset Strip and view the historic base for warships during both as a After serving Chelsea Piers is a place where anyone with a reation. Five different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and Bowlmor Chelsea Piers — offer an unrivaled combination of sports and entertainment. andgolf soccer, in basketball, regularly compete that ice hockey, or take classes in a wide variety of sports. Chelsea Piers also boasts New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here, you’ll find more equipment, group fitness classes, personal trainers and training programs than any other club in Manhattan. more in classes Take true. come dream than 21 different sports, or reserve your place in one of our popular sum From camps. sports break school or mer preschool programs and child care to birthday parties, school field trips and high school proms, Chelsea Piers has something for kids of all ages. few hours to spare can enjoy healthy, fun-filled rec survivors of a once grand row of nine ocean liner piers sailedthat ships great the for call of port frequent a — during the heyday of transatlantic voyages. photomurals that depict some of the high points of the anxious Witness history. Chelsea Piers’ early crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. that team Olympic U.S. 1936 the of glimpse a Catch sailed to the Berlin Games from Chelsea Piers, and see Jesse Owens’ triumphant return with his four gold medals. World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as entertainment complex, the a state-of-the-art sports and Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York City’s changing needs. — TimeOutNewYorkKids visitors alike,dayandnight,year-round. Chelsea PiersattractsNYCresidents and walkway and theHighLineto the east, and theHudsonRiverParkbikeway/ space. WiththeHudsonRivertowest New YorkCity’sexpanseofpublicgreen plex sitsintheheartofHudsonRiverPark, amazing riversidesportsandentertainmentcom One ofNewYorkCity’stopdestinations,this and theexcitementhasn’tstoppedsince. to rememberNYCwithoutit.” appeared onthescene.It’shard necessity almostassoonit established itselfasabasic “Like Google,ChelseaPiers Chelsea Piersopenedtoravereviewsin1995, chelseapiers.com 23rd Street & Hudson River Park

NEED A PLACE TO PLAY? - — TimeOutNewYorkKids

New York, New York 10011 | 212.336.6666

Photo: Scott McDermott

covered. So,goahead.Think big.Wesuredo! this 28-acresportsandentertainment complexhasyou gymnastics galoreorsimply adayofblissatthespa, lanes, aHudsonRiverview foryournextcelebration, year-round ice skating, 40 state-of-the-art bowling system acrossafour-tier,52-stall golfdrivingrange, Chelsea Piers.Whetherit’s anautomatedballtee-up

And there’s more! New York’s premier health club — And there’smore! NewYork’spremierhealth club— If youcanimagineit,chances areyou’llfinditat fiber. post-consumer chelseapiers.com Printed on paper containing containing paper on Printed the Sports Center at Chelsea Piers — features one the SportsCenter atChelseaPiers—features one 23rd Street & Hudson River Park

of the country’s most challenging rock climbing of thecountry’s mostchallengingrockclimbing walls, a 25-yard indoor pool, indoor sand walls, a25-yard indoorpool,sand NEED A PLACE TO PLAY? - volleyball court, boxingring,triathlon

the water, take a cruise or enjoy a schooner the water, takeacruise orenjoyaschooner fitness classes and much more. If you enjoy fitness classes andmuch more.Ifyou enjoy training programs, 180+ weekly group New York, New York 10011 | 212.336.6666 tour of New York’s harbor. Relax tour of New York’s harbor. Relax Photo: Scott McDermott on a bench or walk to the end on abench orwalk to theend of a pier and watch the sun of a pierand watch the sun

this 28-acresportsandentertainmentcomplexhasyou gymnastics galoreorsimplyadayofblissatthespa, lanes, aHudsonRiverviewforyournextcelebration, year-round ice skating, 40 state-of-the-art bowling system acrossafour-tier,52-stallgolfdrivingrange, Chelsea Piers.Whetherit’sanautomatedballtee-up covered. So,goahead.Thinkbig.Wesuredo! — adults and kids, committed

set over the Hudson River.

And there’s more! New York’s premier health club — And there’smore!NewYork’spremierhealthclub— If youcanimagineit,chancesareyou’llfinditat fiber. post-consumer

Chelsea Piers is for everyone Printed on paper containing containing paper on Printed the Sports Center at Chelsea Piers — features one the SportsCenteratChelseaPiers—featuresone of the country’s most challenging rock climbing of thecountry’smostchallengingrockclimbing walls, a 25-yard indoor pool, indoor sand walls, a25-yardindoorpool,sand volleyball court,boxingring,triathlon the water, take a cruise or enjoy a schooner the water,takeacruiseorenjoyschooner fitness classes and much more. If you enjoy fitness classesandmuchmore.Ifyouenjoy training programs, 180+ weekly group

tour of New York’s harbor. Relax tour ofNewYork’sharbor.Relax NEW YORK, NY 10011 NY YORK, NEW

on a bench or walk to the end on abenchorwalktotheend of a pier and watch the sun of apierandwatchthesun PIERS CHELSEA 62 — adultsandkids,committed set overtheHudsonRiver.

Chelsea Piers is for everyone

NEED APLACETOPLAY?

NEW YORK, NY 10011 NY YORK, NEW 62 CHELSEA PIERS CHELSEA 62 chelseapiers.com NEED APLACETOPLAY?

Photo: Scott McDermott equipment youneedisrighthere. time. Membershipisnotrequiredandallthe athletes andthoselearningasportforthefirst athletic paradise.” as aself-proclaimed that in1995opened Hudson Riverdocks once-crumbling Chelsea Piers,the bowling balls.Wewere trundling to others withhockeysticks, afewwith passengers gotonwith golf clubs, of theM23busbecame clearer. Some “With eachstop,thefinal destination chelseapiers.com — TheTimes NewYork

Photo: Scott McDermott equipment youneedisrighthere. time. Membershipisnotrequiredandallthe athletes andthoselearningasportforthefirst athletic paradise.” as aself-proclaimed that in1995opened Hudson Riverdocks once-crumbling Chelsea Piers,the bowling balls.Weweretrundlingto others withhockeysticks,afew passengers gotonwithgolfclubs, of theM23busbecameclearer.Some “With eachstop,thefinaldestination — TheTimes NewYork

Child Care and Preschool Child Care and Preschool Dining Cruises • Spectacular Sunsets Ice Skating • Rock Climbing • Soccer Summer & School Break Sports Camps Dining Cruises • Spectacular Sunsets Ice Skating • Rock Climbing • Soccer Barre • Baseball • Basketball • Bowling Summer & School Break Sports Camps Barre • Baseball • Basketball • Bowling MANHATTAN’S ULTIMATE MANHATTAN’S ULTIMATE Riverside Restaurants • Private Event Spaces Riverside Restaurants • Private Event Spaces Spa • Swimming • Triathlon Training • Yoga Spa • Swimming • Triathlon Training • Yoga Golf • Gymnastics • Health Club • Ice Hockey Golf • Gymnastics • Health Club • Ice Hockey YEAR-ROUND PLAYGROUND! YEAR-ROUND PLAYGROUND! CP Brochure 16.indd 1 CP Brochure 16.indd 1 CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING – PRINT & BRANDING ADVERTISING Complex-Wide Brochure Complex-Wide in the Chelsea Piers may receive logo placement Sponsors of Chelsea brochure (50,000 copies per year). Piers complex-wide OPPORTUNITIES 22 8’ x 3’ Dasherboards at Sky Rink 9’ x 6’ Banners at the Field House CHELSEA PIERS ASSETS PIERS CHELSEA ADVERTISING & BRANDING – ONSITE SIGNAGE – ONSITE & BRANDING ADVERTISING 5’ x 3’ Banners at the Golf Club Sponsors of Chelsea Piers receive a Sponsors of Chelsea package that includes: comprehensive signage OPPORTUNITIES 23 Entrance to Chelsea Piers Sponsor Display Logo at the CHELSEA PIERS ASSETS PIERS CHELSEA Banners at Chelsea Piers Fitness 3’ x 1.5’ Logo Tags on double-sided ADVERTISING & BRANDING – ONSITE SIGNAGE ONSITE – BRANDING & ADVERTISING OPPORTUNITIES 24 Field House Front Desk Logo Plaque above the 364 sq.- ft. Mural at the Golf Academy at the Golf Club 5.5’ x 40’ Fairway Tower Banners CHELSEA PIERS ASSETS PIERS CHELSEA at Sky Rink Elevator Door Wrap at the Golf Club ADVERTISING & BRANDING – CUSTOM ONSITE SIGNAGE ONSITE – CUSTOM & BRANDING ADVERTISING 9’ x 8’ Parking Garage Entry Banners OPPORTUNITIES 25 Chelsea Piers Homepage Viewed by 100,000 people per day West Side Highway Video Screen Over 1.2 million unique website visits per year PROMOTIONS CHELSEA PIERS ASSETS PIERS CHELSEA Email Newsletters 35,000 customers monthly 5-6 email newsletters to apx. 5-6 email newsletters to apx.

Social Media Instagram fans and followers. Engaged and growing network Enter-to-Win Sweepstakes: Line Promotion Norwegian Cruise Line paid Norwegian Cruise entered to win an all-expense Chelsea Piers customers through the Chelsea Piers email newsletters vacation. The sweepstakes was promoted Chelsea Piers Video Screen and in social media. online at chelseapiers.com, on the Sponsors can target key prospects through a variety of promotional programs. Allprograms. promotional of a variety prospects through can target key Sponsors emailwebsite, Piers Chelsea the POPs, on-site via supported be can programs wall and Facebook/Twitter/Instagram. Piers video screen, video newsletters, the Chelsea Cruise Line: sample promotion with Norwegian What follows is a of over 49,000 Facebook, Twitter and of over 49,000 Facebook, Twitter and OPPORTUNITIES 26 School

–8 eK Pr PRESENTED BY Junior Prep skaters, and Skating School students. 30 x 40 Poster IS A FREE EVENT. as group performances by Sky Rink’s Elite Prep skaters, as group performances by Sky Rink’s For more information or to enroll in Skating For more information or to enroll School, visit chelseapiers.com/skatingschool. top regional and sectional figure skating champions, as well Holiday on the Hudson skating show features performances by and be part of the fun! Join Skating School today Friday, December 15, 2017 Friday, HOLIDAY ON THE HUDSON HOLIDAY Rehearsals the Week of December 11. of Rehearsals the Week Free raffle tickets will be available the night of the show for a chance to win exclusive prizes. No Purchase Necessary. Terms & Conditions Apply. Visit chelseapiers.com/holidaysweeps for full rules. chelseapiers.com/holidaysweeps Visit & Conditions Apply. Terms No Purchase Necessary. FOR TWO ON DELTA AIR LINES! FOR TWO ON DELTA Youth Sports Festival ENTER FOR A CHANCE TO WIN TRAVEL ENTER FOR A CHANCE TO WIN TRAVEL

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CHELSEA PIERS ASSETS PIERS CHELSEA EVENT SPONSORSHIP EVENT Golf Club • Golf Fest • Girls Night Out • Friday Night Swings • Member Appreciation Events • Customer Appreciation Weeks Chelsea Piers Fitness Sunset • Socials Rock Wall Events • Open House Events • Member Guest Events • Field House • Parents Week • Youth Sports Festival • Customer Appreciation Weeks Sky Rink • Holiday on the Hudson Skating Show • ISI Figure Skating Competition • Chelsea Challenge International Hockey Tournament Chelsea Piers sponsors have an opportunity to be recognized as a have an opportunity to Chelsea Piers sponsors What follows is a representative sample of the wide range of eventsWhat follows is a representative Events take place throughout the year at all of the Chelsea Piers venues. throughout the year at all of the Events take place develop and execute Piers works with partners to In addition, Chelsea objectives.customized events to meet their marketing sponsor of high-profile events at Chelsea Piers. These events provide events at Chelsea Piers. sponsor of high-profile and sample their opportunity to promote their brand sponsors with an targeted audience. product to a highly Piers.and programs that take place at Chelsea OPPORTUNITIES 27 DRIVING RANGE AT THE GOLF CLUB THE PLAYERS ROOM AT THE GOLF CLUB THE PLAYERS ROOM AT THE GOLF CHELSEA PIERS ASSETS PIERS CHELSEA BUSINESS ENTERTAINING BUSINESS Business-to-Business Initiatives can be used as a platform for a wideThe Chelsea Piers sports venues hostcan sponsors example, For initiatives. business-to-business of range swing contests and hitting open followed by Club, Golf at the seminars tips from Chelsea Piers pros. Client Entertaining balls or taking a lesson at the Golf Popular activities include hitting golf most impressive indoor climbing wall Club, rock climbing on the largest, massage at Chelsea Piers Fitness. in the Northeast or a workout and Below is a summary of the many ways sponsors can use Chelsea Piers Chelsea use can sponsors many ways of the summary is a Below for business entertaining: Chelsea Piers is the premier location in New York City for client enter- the premier location in New York Chelsea Piers is functions, employee consumer events, corporate taining, retailer and With state-of-the-art travel professional expos, etc. parties, media events, spaces, Sponsors and first-class catering and event athletic facilities be used to connect of hospitality benefits that can receive a package clients. with and entertain their most important OPPORTUNITIES 28 SUNSET TERRACE Media Events to showcase their brand and Sponsors can use Chelsea Piers services through press events. Memberships Discounts and Complimentary and access to New York’s Sponsors can secure discounts and other complex for its employees, partners premier sports stakeholders. ROCKWALL CLIMBING AT CHELSEA PIERS FITNESS CHELSEA PIERS ASSETS PIERS CHELSEA BUSINESS ENTERTAINING BUSINESS TEAM BUILDING Company Parties/Meetings for staff training or team Chelsea Piers is the perfect location events (i.e. a skating building events, employee participatory cocktail and golf event at the and pizza party at Sky Rink or a meetings or full-day seminars. Golf Club), small departmental The Lighthouse, Current and Dedicated event spaces Pier Sixty, meet- and events social both accommodate can Terrace Sunset ings for groups of 100 to 2,500. OPPORTUNITIES 29 YU GI OH! STONYFIELD

CHELSEA PIERS ASSETS PIERS CHELSEA POWERADE ION4 LAUNCH SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 30 GOT MILK? PETFIT SAMPLING TENT

CHELSEA PIERS ASSETS PIERS CHELSEA SHARE A COKE CUSTOM CANS SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 31 MICROSOFT CORE POWER

CHELSEA PIERS ASSETS PIERS CHELSEA AT&T OLD NAVY SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 32 COMBINE 360 UNDER ARMOUR UNDER ARMOUR TEAM UA NEXT CHALLENGE CHELSEA PIERS ASSETS PIERS CHELSEA

HAWAIIAN AIRLINES SAND VOLLEYBALL TOURNAMENT SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 33 DELTA “NY IS GO RUN” DELTA “FLY LIKE A PRO” CHELSEA PIERS ASSETS PIERS CHELSEA

COCA-COLA UNDER ARMOUR LIVE POSITIVELY EVENT STRENGTH IN THE SAND CLASS SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 34 VERIZON FIOS TRAINERS SEMINAR NORTHWELL HEALTH CHELSEA PIERS ASSETS PIERS CHELSEA

NORTHWELL HEALTH HUBERT’S LEMONADE BALANCE & POSTURE SEMINAR SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 35 GE COCA-COLA ZERO SUGAR

CHELSEA PIERS ASSETS PIERS CHELSEA

FAIRLIFE YUP! COCA-COLA TEAM USA DISPLAY SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 36 JOHNNIE WALKER TASTING EVENT BASIS INDEPENDENT MANHATTAN

CHELSEA PIERS ASSETS PIERS CHELSEA PLAYTEX SPORT SAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING EXPERIENTIAL • DISPLAY • PRODUCT SAMPLING OPPORTUNITIES 37 DEDICATED EMAILS CHELSEA PIERS ASSETS PIERS CHELSEA CUSTOMER ACQUISITION CUSTOMER ON-SITE MARKETING OPPORTUNITIES 38 DEDICATED EMAILS POP-UP RETAIL POP-UP CHELSEA PIERS ASSETS PIERS CHELSEA ADIDAS ADIDAS SHOEBOX ON THE BIKEWAY/WALKWAY OPPORTUNITIES 39 Digital Experience Microsoft Club Med Air Jamaica SAMPLING Share A Coke Popcorn, Indiana Zicam • Hi-Chew MOBILE TOURS Seaworld Orlando AT&T • Verizon Fios Charmin Pottypolloza Reebok • New Balance Quaker Oats • Got Milk? Quaker Oats • Got Bubblicious Blow In Tour Yu-Gi-Oh! ‘Time 2 Duel’ Tour Dell Total Business Truck Tour Pirate’s Booty • Hill’s Pet Food Pirate’s Booty • National Geographic Photo Tour Old Navy – Tweet For Your Feet Stonyfield • Chobani • Smucker’s Stonyfield • Chobani Honest Tea • Hubert’s Lemonade Honest Tea • Hubert’s Susie’s Super Club • Fresh Wave Susie’s Super Club Mattel — Matchbox Across America Pfizer - Neosporin • Dunkin’ Donuts Pfizer - Neosporin Fuji Photofilm USA Starbucks Coffee • Morningstar Farms Starbucks Coffee Mrs. Paul’s Fish N’ Dips • Unilever — All Detergent Mrs. Paul’s Fish

OTHER SPECIAL EVENTS SPECIAL OTHER Mini Audi Ford BMW Dr. Scholl’s Verizon Fios Playtex Sport Glidden Paints Daimler Chrysler PRODUCT LAUNCH PRODUCT Cannon - Mobile Unit Cannon - Mobile PRODUCT DISPLAY CorePower • Yup!Milk Biotherm - Aqua Sport Biotherm - Aqua Polar Heart Rate Monitors Arm & Hammer - Blue Box Arm & Hammer - Launch & Pokemon Cereal Launch & Pokemon Powerade Ion4 and Others Black Swan - Wine Launch Gravity Hills - Wine Launch Banana Boat Suntan Lotion Mattel - Barbie Sport Initiative Mattel - Barbie Sport Polo Ralph Lauren - Fragrance Polo Ralph Lauren Panasonic - Camcorder Launch The North Face - Tekware Introduction The North Face - General Mills - Box Tops For Education General Mills - Box Royal Caribbean - Explorer Of The Seas Royal Caribbean Game Show Network - Dodgeball Promo Game Show Network - Dodgeball Tag Heuer - Diving Event - Diving Watch Tag Heuer - Diving Event - Diving Kellogg’s - Marshmallow Blasted Fruit Loops Kellogg’s - Marshmallow Coca-Cola Brands, Fuze, Sprite, Coke Zero Sugar, Coke Zero Sugar, Coca-Cola Brands, Fuze, Sprite, Aqua Leisure/First Fitness - Children’s Fitness Products Aqua Leisure/First Fitness - Children’s chelseapiers.com

Chelsea Piers Management, Inc. Chelsea Piers, Pier 62, Suite 300 New York, NY 10011

For further information:

Dana Thayer Arie Sladowsky Senior Vice President Senior Sponsorship Manager 212.336.6860 212.336.6871 [email protected] [email protected]

Updated March 2018