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Barking Town Centre Strategy Realising Barking’S Full Potential Foreword

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Barking Town Centre Strategy Realising Barking’S Full Potential Foreword 2015/18 Barking Town Centre Strategy Realising Barking’s full potential Foreword Town centres everywhere continue to play a key role in people’s quality of life, providing economic opportunities, employment and places to meet, relax and enjoy. Barking will become East London’s new cultural hub, provide a wide choice of good value homes, great places to meet and relax with significant new opportunities for work. With superb accessibility, a growing diverse population and development potential Barking is extremely well placed to continue its transformation over the coming years. We will work with partners to co-ordinate and drive the changes required to ensuring Barking becomes a town centre more people actively choose to live, work, learn and spend time in. High streets and town centres across the country are facing new challenges and there is a strong recognition that Barking will have to carve its own identity with a broader mix of functions based on retail and culture, but offering so much more. Barking Riverside, a new 11,000 home community will be served by a direct rail link to Barking - this is a superb opportunity for Barking but only if it offers the facilities and quality of Councillor Cameron Geddes environment which will attract and retain people. This Strategy aims to ensure the Portfolio Holder for Regeneration quality of development achieved over recent years continues and that the town centre’s offer is broadened to meet the needs of existing and new residents. I will work tirelessly with the Barking Town Team and others to deliver the vision set out in this strategy. Cameron Geddes Cabinet Member for Regeneration London Borough of Barking and Dagenham 2 Our Vision The Council’s vision and key priorities are: One borough; one community; London’s growth opportunity by: Encouraging civic pride Enabling Social Responsibility Growing the borough. Barking Town Centre is one of five growth hubs which will help to deliver a wide range of new jobs, housing across the borough and make a significant impact to the Council’s vision because it: Is 15 minutes from Central London Is East London’s cultural hubs a vibrant and culturally rich community The Council’s Growth Strategy sets out Has space for creative industries how it will work with its partners to help Has superb accessibility support the growth of the local economy, Will have at least 4,000 more homes attract investment, develop a highly skilled Is the major town centre for the borough. workforce able to access jobs in the wider sub region, regenerate places and deliver The Strategy sets out how Barking’s full potential will housing growth. The strategy supports the be realised to deliver jobs, homes, a wide range of delivery to regenerate the town centre uses which attract visitors and fulfil residents’ needs which is identified as a key focus for future with a strong identity and sense of place. economic growth, development and Implementing the Strategy aims to finally bury investment to address past decline and outdated negative perceptions or lack of awareness successfully position it as the first choice of Barking. shopping destination for residents. ` It is essential this strategy is implemented in a way that it is robust, provides flexibility to adapt to future national and regional as well as local policy changes whilst still 3 continuing to drive and co-ordinate change with a strong focus on quality. History and Highlights The town centre is set within a conservation area where elements of the historic past remain and contains many Introduction ancient monuments and old buildings of interest. Over the last decade Barking has seen a massive change Barking Abbey was founded around through regeneration (see page 7). There has been major 666AD, and stood for almost 900 years public sector investment in facilities for residents which drive until it was destroyed by Henry VII. During that time it was one of the most footfall in the town centre, including Barking Learning Centre, important nunneries in England, and the Technical Skills Academy, Barking Enterprise Centre, the home to William I after the Battle of Barking Town Centre plays an Hastings until the Tower of London was Broadway theatre and a new Leisure centre. There has also important role in the life of the built. been substantial investment in the public realm. This local community in which it The Short Blue Fishing Fleet, based in strategy aims to build on the foundations of that investment to Barking was once the largest in England, serves. The town centre has ensure Barking becomes a place people want to live, work, supplying fresh fish to London and proved to be resilient to the leading the way with new fishing learn and spend their leisure time. Central to this is place recent economic shocks, with low techniques such as ‘fleeting’ which used making activity and our vision to make Barking the town different ships to catch and transport the vacancy rates, shops that cater fish, and a huge icehouse stocked with centre for the borough and East London’s new cultural hub. for a local niche market and ice collected from nearby marshes. services that are convenient and Captain Cook married at St Margaret’s Despite the progress many people’s perceptions and Church in 1762. awareness of Barking remain unchanged. We need to work accessible. The demand for with development partners on improving and promoting value goods is here to stay as Valuing and enhancing Barking’s heritage consumers look for best quality assets is a key element of the Strategy. Barking’s residential offer and work with businesses and residents to improve the commercial, community and arts at lowest cost items as economic offerings. Barking’s full potential has yet to be realised and circumstances limit the amount of this Strategy aims to set out how it can be unlocked. money people spend. However it is critical that the town centre Population and demographic changes play a critical role in offers the shops, services, Barking. The borough has the highest birth rate in the country environment and activities people and rapidly changing ethnicity alongside substantial housing want which will make Barking a growth. This offers a range of opportunities for the town place which attracts people to centre which the Strategy aims to address. live, work and visit. East Street – Courtesy of Creative Commons Corporation 4 Barking Riverside development will, over the next 10-15 mix of brands and non retail uses to foster an enjoyable years, have around 30,000 residents. It is critical Barking community life throughout the day and an evening economy to becomes a desirable destination for these residents - this will attract people from all backgrounds and those who live and be significantly helped by a direct rail link to Barking, however work here. Barking needs to strengthen its role in the sub Barking’s offer to new residents is as critical. regional context through marketing and continuously promoting its unique offer and working with partners and new The town centre needs to become a more desirable and existing residents realise the full potential of the town destination for shopping and leisure with a more interesting centre. 5 BARKING TOWN CENTRE KEY DRIVERS The Partnership Approach A coordinated and comprehensive approach to the Clear data Clear positive Improved and surveys planning improvement of the town centre can only be achieved by a accessibility policies & strong town centre partnership approach which is supported by guidance the council, private landlords, local businesses, service Attracting providers, developers, residents and other stakeholders. hotel New housing visitors The town centre is supported by the Barking Town Team which is made up of local businesses, Council staff and Members, leisure, the Police, education and hotel providers. A community led team will also be established which will help to deliver the Financial Properties incentives objectives of the strategy. To develop and influence the that meet occupiers effectiveness of these teams successful collaboration is needs Town Centre required on developing and implementing the Town Centre Prosperity Strategy. The Town Teams will play a key role in coordinating Art this process and ensuring the action plan is reviewed and interventions Marketing updated on a regular basis. and promotiion Improving the streetscene More workers/ new High quality businesses Improved design & leisure offer public realm 6 The Changing Face of Barking Town Centre – some highlights from last eight years F The Lintons, a Travelodge opens Barking WSQ Phase 2 Barking Station in the town centre 1960s housing Bathhouse pop up complete internal r estate is Town Square spa Pallet Pavilion improvements opens winning demolished Housing Estate Ice House Quarter underway o numerous awards First phase of Renewal Phase 1 housing Abbey Retail Park m Foyer opens Barking Central offering temporary Programme works complete redevelopment T completed accommodation to start at Gascoigne New Abbey commences The Malthouse 16-24 year olds The Granary Leisure Centre Phase 2 of Ice h opens at the Lemonade reopens with opens House Quarter Icehouse Quarter building built modern extension new housing i offering 1-2 bed offering studio complete flats s space Initial London Child and Family Centre opens Housing Zone schemes underway 2008 2010 2012 2014 2016 2009 2013 2015 2007 2011 Barking Axe Street Tesco Express Barking Station East Street works T Central/Barking housing complete
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