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ADB to Supply Its Latest DVB-T Digital Video Recorder to Grundig For

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ADB to Supply Its Latest DVB-T Digital Video Recorder to Grundig For ADB to supply its latest ADB AND GRUNDIG ENABLE THE LAUNCH OF FIRST NORWEGIAN DVB-T digital video PUSH-VOD OFFERING BY RIKSTV recorder to Grundig for RiksTV’s new offering in 30 October 2008 – Geneva, Switzerland : Advanced Digital Broadcast Norway (www.adbglobal.com ), a leading supplier of technology to the global digital television industry, announced today that it will supply its latest DVB-T digital video recorder platform for the Norwegian market under its agreement with Grundig ( www.grundig.de ). The DTR 8860 VOD is the first- to-market to fully support RiksTV’s ( www.rikstv.no ) push-VOD service, which is using the pVOD solution from Osmosys ( www.osmosys.tv ). ADB and Grundig have already been successful in the Norwegian market since they announced their partnership in 2007 with two non-DVR products: the DTR 8720, and the DTR 8740, which provides pause live TV features. RiksTV plans to launch its new push-VOD service in early 2009. Those DVR’s already in customer homes by then will be upgraded via a simple software download. All products shipped in 2009 will come fully integrated with the push-VOD applications. “With our technology partnership with ADB, Grundig has continually proved its ability to deliver superior quality high definition set-top boxes to the market in a timely manner and at the right price point” says I. Tolga Akar, Chief Marketing Officer at Grundig. “We are very happy to work together with ADB for this latest product launch that will see the first deployment of push-VOD ready digital video recorders in the Norwegian marketplace. Furthermore the availability of two additional HD products will give RiksTV’s subscribers a wide choice of TV viewing options”. RiksTV is a Norwegian DTT network operator owned by a consortium consisting of Norsk rikskringkasting (NRK), the TV 2 Group and Telenor Broadcast Holding. Its service offering went live in September 2007, with three free-to-air TV channels and 21 pay-TV channels packaged in RiksPakken and RiksExtra, which provide a mix of local and international programming. Within a year of its services going live, RiksTV has attracted close to 280,000 customers. RiksTV’s offering will be pushed to new levels with the digital video recorder DTR 8860 VOD coupled with Osmosys’ push- VOD solution and embedded enhanced graphics engine known as EGG™. “We strongly believe that the high quality STB from ADB/Grundig together with Push-VOD service from Osmosys will strengthen our position in a competitive market. We hope the service will be a great success” said Espen Thorsby, CEO, RiksTV. The DTR 8860 VOD is an advanced, interactive digital video recorder optimised for digital terrestrial networks. The product supports high quality recording and playback. It is push-VOD ready, enabling operators to HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. download premium, pay-TV content onto the hard disk drive for consumers to retrieve at their convenience. It is equipped with a 500GB hard disk drive, enough to store more than 500 hours of SD content or up to 180 hours of HD-ready content. The product includes state-of-the-art hardware features such as a single-chip microprocessor, dual tuner, and double USB, fast Ethernet and HDMI™ interfaces. ADB’s unique operating software ensures enhanced system and product performance including fast channel decoding and swift rendering of on-screen graphics and applications. “We are delighted to work with Grundig and RiksTV to develop and supply this new and innovative product. It is one of the world’s first introduction of a push-VOD ready, HD, MPEG-4 terrestrial platform, and ADB with its partners have delivered it,” states Jim Lomax, Executive VP Worldwide Sales & Marketing at ADB. “We believe that the availability of ADB’s products under Grundig’s strong brand combined with RiksTV’s offer provides consumers with a second-to-none entertainment experience. The digital terrestrial pay TV market is growing in Europe and ADB is perfectly positioned to deliver innovative products to support its customers’ ambitions in this segment”. Osmosys Push VOD offers a bandwidth independent means of distributing any form of digital content. A wealth of content such as movies, trailers or any other TV programming can be made available to the viewer in the form of customised catalogues via different payment methods like pay per view or subscription. Furthermore, the embedded EGG™ enhanced graphics engine is a revolutionary graphics library that marks a radical enhancement in the viewer’s experience, making traditional STB user interfaces history. It allows video content creators and designers alike the freedom to provide interactive TV graphics, with fluid motion, 3D effects and a full suite of animation effects on platforms that were previously limited to a 2D world only. “Push-VOD will make it possible for the consumer to have an exciting TV experience whilst discovering a new way of consuming digital content” commented David McElhatten, Managing Director of Osmosys. “The winning combination of these products developed in collaboration with ADB, Osmosys and Grundig will help deliver the right solution and services for the operator to be successful”. Shipments of the products have already commenced. -ends- About ADB Advanced Digital Broadcast ( www.adbglobal.com ) is a leader in the design, development and supply of high-quality products to the world-wide digital television market. The Company has deployed over 11 million set-top boxes, across high-volume markets, incorporating the industry’s pioneering middleware, conditional access and hardware technologies. ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition. Approximately 70% of ADB’s workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom. ADB is a member of ADB Group; ADB Group ( www.adbholdings.com ) is publicly listed on the Swiss Stock Exchange (SWX:ADBN). ADB. Defining Digital. About Grundig Grundig is one of the most well-known brands in Europe. The brand awareness lies around 96% in Germany and around 90 % across Europe. The core business of Grundig Multimedia includes the classic sectors of consumer electronics such as TV, hi-fi, CD and DVD players and -recorders along with portable entertainment products like MP3 and MP4 players. One of the fastest growing business sectors is the Home Appliances business. The company as well as the research, development, design, marketing, sales, services and administration departments are based in Nuremberg, Germany. Grundig Intermedia GmbH is owned by the Turkish Koç Holding A. Ş, one of the world's 200 largest corporations (Fortune Global 500: ranked 190 in 2006). Grundig Elektronik A.S. manufactures television sets at its own plant in Turkey. The second-largest TV plant in Europe operates in full compliance of the quality criteria developed by Grundig. The high-end appliances produced there are developed and overseen by engineers from Germany. Plant and production are certified according to all top ISO norms and are exemplary concerning sustainability and corporate responsibility. For instance, German “Stiftung Warentest” (non-profit consumer organisation for product testing) recently granted the Grundig plant in Istanbul top marks. For more information, please visit www.grundig.com. About RiksTV RiksTV launched DTV pay TV services in the Norwegian Digital Terrestrial Television network on September 1st 2007. RiksTV’s pay-TV offering currently consists of 21 TV channels, in addition to 4 free to air services (NRK). The DTT network (three multiplexes) will cover 80% of the Norwegian households in 2007 and reach 95 % household coverage and 70 – 80 % of all leisure homes in 2008. The Norwegian government has approved an aggressive analogue shutdown, starting with analog shutoff in the first region in March 2008. The analogue shutdown will be fully completed in end of 2009. RiksTV’s goal is to be the leading DTV operator in the Norwegian marked HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. with 500,000 – 800,000 customers in a five year perspective. In total the Norwegian market consists of approximately 2 million households and 4.5 million TV sets. RiksTV is owned by Telenor Broadcast Holding, NRK (Public broadcaster) and TV2 (the largest commercial broadcaster in Norway), one third each. About Osmosys Osmosys S.A. is a leading innovator in the development of open standards interactive TV solutions, with a comprehensive range of middleware, applications and systems that support the digital terrestrial, cable, satellite and IPTV networks. With over 5 million principle products deployed in over 20 counties, Osmosys is the undisputed leader in the development and deployment of MHP for both the cable and IPTV markets, as well as other GEM based initiatives including OCAP (the Open Cable TV standard in the US) and the BDJ Java engine for Blu-ray, the next generation high definition DVD disc format. Based in Geneva, Switzerland, Osmosys also partners their technology with their sister company in the US, Vidiom Systems who is the leading provider of OCAP solutions to the US cable market.
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