Version: July 2019 1 Girlguiding Identity guidelines Girlguiding identity guidelines 2 Introduction These guidelines have been developed to ensure that Girlguiding has a consistent identity across the organisation. They include how to use our logos, colours, fonts and brand elements correctly so we can retain our Girlguiding look and feel across everything we create. If you have any questions at all please contact the Girlguiding Marketing team at
[email protected]. For any questions, please contact the Girlguiding Marketing team at
[email protected]. Girlguiding identity guidelines 3 Contents 1.0 Our message 4 6.0 Sections 40 6.5.0 Rangers 68 1.1 Who we are 5 6.1.0 Rainbows 41 6.5.1 Our Ranger logo 69 1.2 Our brand proposition 6 6.1.1 Our Rainbow logo 42 6.5.2 Positioning the Ranger logo 70 1.3 Our strapline 7 6.1.2 Positioning the Rainbow logo 43 6.5.3 Localising the Ranger logo 71 6.5.4 Clear space and minimum size 72 1.4 Our key messages 8 6.1.3 Localising the Rainbow logo 44 6.5.5 Our Ranger colours 73 6.1.4 Clear space and minimum size 45 2.0 Our logo 9 6.5.6 Our Ranger brand elements 74 6.1.5 Our Rainbow colours 46 2.1 Our logo design 10 6.5.7 Rules about our Ranger 6.1.6 Our Rainbow brand elements 47 brand elements 75 2.2 Our logo colours 11 6.1.7 Rules about our Rainbow 2.3 Clear space and minimum size 12 brand elements 48 7.0 The Trefoil Guild 77 2.4 Positioning our logo 13 6.2.0 Brownies 50 7.1 The Trefoil Guild logo 78 2.5 Rules about our logo 14 6.2.1 Our Brownie logo 51 7.2 Positioning the