UFC 265 Marketing Cheat Sheet Quick Links Hashtags UFC ufc @ufc #UFC265 Derrick “The Black Beast” Lewis thebeastufc @Thebeast_ufc Ciryl Gane MMA ciryl_gane @ciryl_gane

3 Weeks Out JHP Insider: Inform your staff about UFC 265. Make sure they know you will be hosting a watch party on August 7.

Focus: UFC 265 email campaigns. Use the image and blurb below.

• ’s hometown hero Derrick Lewis takes on undefeated striking sensation Ciryl Gane for the interim UFC championship at UFC 265 on Saturday, August 7.

2 Weeks Out JHP Insider: Download images from the Marketing Hub and add a fight promotion section to your website.

Focus: Facebook event. Use the image and information below.

Make a UFC 265 event on Facebook. Invite your followers. • Inform your staff and encourage them to invite their Facebook friends. • Post any food or drink specials you’ll have during the event. • Promote giveaways Questions? Email [email protected]. 10 Days Out JHP Insider: Make sure you’ve paid for UFC 265. Once paid, your business will show up on the JHP & UFC bar finders.

Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.

Houtson’s hometown hero Derrick Houtson’s hometown hero thebea- Houtson’s hometown hero @The- “The Black Beast” Lewis aims to stufc aims to bring the belt to his beast_ufc aims to bring the belt to bring the belt to his fans when he fans when he faces unbeaten French his fans when he faces unbeaten faces unbeaten French sensation sensation ciryl_gane at #UFC265. French sensation @ciryl_gane at Ciryl Gane MMA at #UFC265. Watch Watch with us on August 7! Call us #UFC265. Watch with us on August with us on August 7! Call us for more for more info! 7! Call us for more info! info!

7 Days Out JHP Insider: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!

Focus: Facebook, Instagram and Twitter. Use the post below.

The UFC interim heavyweight belt The ufc interim heavyweight belt The @ufc interim heavyweight belt will be on the line at #UFC265! will be on the line at #UFC265! will be on the line at #UFC265! Who will walk away with the gold? Who will walk away with the gold? Who will walk away with the gold? Find out live with us on Saturday, Find out live with us on Saturday, Find out live with us on Saturday, August 7! August 7! August 7!

Need help? Contact us at 1-800-557-4263. 6 Days Out JHP Insider: Don’t forget your Facebook event. Keep it updated and try to create conversation.

Focus: Facebook and Twitter. Use the posts below.

A thrilling championship event is A thrilling championship event is Less than one week to go until our headed our way on August 7, as headed our way on August 7, as @ #UFC265 watch party! Don’t forget Derrick “The Black Beast” Lewis Thebeast_ufc & @ciryl_gane battle that we will be having food & drink & Ciryl Gane MMA battle in the in the main event. #UFC265 will be specials all night! Who’s excited? main event. #UFC265 will be sure sure to bring all the excitement for to bring all the excitement for UFC UFC fans! fans!

5 Days Out JHP Insider: Keep the momentum going on social media during fight week.

Focus: Facebook and Twitter. Use the images and posts below.

Make sure to get here early on This Saturday, July 10, we will be The pay-per-view begins at 10 p.m. Saturday night. #UFC265 starts at showing #UFC265. The PPV starts ET Saturday night! We will have 10 p.m. ET! at 10 p.m. ET. Come join us! food & drink specials early! We are looking forward to another great night with our favorite fans. Questions? Email [email protected]. & 4 Days Out JHP Insider: Remind your customers that you will be hosting a UFC 265 watch party.

Focus: Emails, Facebook and Twitter. Use the images and posts below.

• Email Content: A championship doubleheader lands in Houston on August 7 for UFC 265 with the interim heavyweight title on the line. Hometown hero Derrick Lewis aims to bring the belt to his fans when he faces off with unbeaten French sensation Ciryl Gane. For “The Black Beast,” a win will add to his legacy as one of the best heavyweights of this era, while Gane looks to spoil Lewis’ homecom- ing by winning the interim belt and his seventh UFC bout.

ICYMI: Houtson’s hometown hero ICYMI: Houtson’s hometown hero @ Derrick “The Black Beast” Lewis Thebeast_ufc aims to bring the belt aims to bring the belt to his fans to his fans when he faces unbeaten when he faces unbeaten French French sensation @ciryl_gane at sensation Ciryl Gane MMA at #UFC265. You won’t want to miss a #UFC265. You won’t want to miss a second! second.

Need help? Contact us at 1-800-557-4263. 3 Days Out JHP Insider: With 3 days left, social media should be your top priority in getting the word out.

Focus: Facebook and Twitter. Use the images and posts below.

REMINDER: Houston’s own Derrick “The REMINDER: Houston’s own @The- Black Beast” Lewis looks to put on a beast_ufc looks to put on a show for his show for his hometown fans and finally hometown fans and finally wrap gold wrap gold around his waist. But, pow- around his waist. But, powerful striker erful striker Ciryl Gane MMA stands in @ciryl_gane stands in his way with the his way with the same hopes of walking same hopes of walking away with gold. away with gold. Who is your pick for Who is your pick for #UFC265? #UFC265?

2 Days Out JHP Insider: With 2 days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter and Instagram. Use the images and posts below.

There are only 2 days left until Der- There are only 2 days left until There are only 2 days left until @ rick “The Black Beast” Lewis & Ciryl thebeastufc & ciryl_gane battle Thebeast_ufc & @ciryl_gane battle Gane MMA battle it out for the cov- it out for the coveted heavyweight it out for the coveted heavyweight eted heavyweight title at #UFC265! title at #UFC265! Where will you be title at #UFC265! Where will you be Where will you be watching? watching? watching? Questions? Email [email protected]. 1 Day Out JHP Insider: With one day left, social media should be your top priority in getting the word out.

Focus: Facebook and Twitter. Use the posts below.

Tomorrow night, we are hosting Tomorrow night, we are hosting a watch party for #UFC265 fans. a watch party for #UFC265 fans. Don’t miss out! Join us at 10 p.m. Don’t miss out! Join us at 10 p.m. ET to start the night off for the pay- ET to start the night off for the pay- per-view! per-view!

Morning Of JHP Insider: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.

Focus: Facebook and Twitter. Use the posts below.

It’s #UFC265 fight morning! Don’t It’s #UFC265 fight morning! Don’t #UFC265 is tonight! We can’t wait forget to join us tonight at 10 p.m. forget to join us tonight at 10 p.m. to see all of our favorite fans in the ET for a fun-filled night of fights! ET for a fun-filled night of fights! house! Call us directly if you have any questions about the watch party. XXX-XXX-XXXX

Need help? Contact us at 1-800-557-4263. Afternoon Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below.

#UFC265 PPV starts at 10 p.m. ET, #UFC265 PPV starts at 10 p.m. ET, but start your night off early with but start your night off early with us. Come in & find a spot before it’s us. Come in & find a spot before it’s too late! too late!

Evening Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook and Twitter. Use the posts below.

#UFC265 is tonight! We can’t wait #UFC265 is tonight! We can’t wait to see all of our favorite fans in the to see all of our favorite fans in the house! Call us directly if you have house! Call us directly if you have any questions about the watch any questions about the watch party. XXX-XXX-XXXX party. XXX-XXX-XXXX

*Use your Snapchat and Instagram stories to show the UFC fans following you that your bar is the place to be on fight night by scanning the crowd.

Questions? Email [email protected]. Post Event

JHP Insider: Start prepping for your next event.

Focus: Facebook, Twitter and Instagram. Use your photos from UFC 265 and use #JHPUFC.

#JHPUFC #UFC265 was a great #JHPUFC #UFC265 was a great #JHPUFC #UFC265 was a great success! We are already looking success! We are already looking success! We are already looking forward to the next pay-per-view! forward to the next pay-per-view! forward to the next pay-per-view!

*Insert your watch party photo*

Questions or concerns?

Email us at [email protected] or call 1-800-557-4263 for more information!