Chosen by Canadians Choix Des Canadiens
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Section 5: CHOSEN BY CANADIANS “consumer preference” is a possible factor in determining a car’s nationality 5.0 introduction 5.0T1 / SECTION TITLE Chosen by Canadians Choix des Canadiens 5.0T2 / MAIN TEXT Is the best-selling car in Canada by definition ‘Canadian’? Canada’s consumers state their preferences whenever they buy a car—their choices determining which cars will dominate Canadian roads. Canadians also express their relationships with cars through images, and music. When a car reflects its owner’s personality, or becomes part of the culture, does that make it ‘Canadian’? La voiture la plus vendue au Canada est-elle par définition « canadienne » ? Les consommateurs manifestent leurs préférences chaque fois qu’ils achètent une voiture – désignant ainsi les voitures qui domineront les routes canadiennes. Les Canadiens expriment également leur relation aux voitures par des images et de la musique. Quand une voiture reflète la personnalité de son propriétaire, ou devient partie intégrante de sa culture, cela en fait-il une « voiture canadienne » ? 5.0A/V1 Audio/Visual [NO SOUND] NFB FILM What on Earth Animated, 1966 Oscar nominee (9m 35s--sep. French) (Aliens land on earth, and believe it is inhabited by cars.) Canadian Car / CHOSEN BY CANADIANS / Section 5.0 85 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 5.1 Consumer Popularity 5.1 T1 TITLE Do Canadians Vote with their Wallets? French 5.1 T2 TEXT A car is one of the most expensive things that a Canadian will ever buy. Canadian consumers’ choices are influenced by many things including patriotism, practicality, and the preferences of other Canadians. When a Canadian buys a car, any car, does their choice make that car ‘Canadian’? If the car becomes widely popular across Canada, is it somehow ‘more’ Canadian? French Canadian Car / CHOSEN BY CANADIANS / Section 5.1 86 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 5.2 Graphic Organizer This chart will list Canada’s best-selling vehicles/dates/reasons for their popularity using images, logos and some text 5.2T1 TITLE Canadians’ vehicle Canada’s Best-Selling Vehicles preferences over time, and the factors influencing this French 5.2T1 TEXT English French Ford Model T 5.2P1A foRD MODEL T 5.2P1B foRD MODEL T 1909-1927 The first ‘world-car’—an international best-seller. French Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.2P1A Tcred 5.2P1B Tcred Maclean’s Magazine, 15 March 1921 The Delineator, June 1926 Ford Motor Company of Canada, Ltd. Ford Motor Company of Canada, Ltd. french french Ford Model A 5.2P2A foRD MODEL A 1929-1930 French Photocopy: High Res Recieved: 5.2P2A Tcred english french Canadian Car / CHOSEN BY CANADIANS / 5.2 87 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 Chevrolet 5.2P3A 1930s CHEVROLET 5.2P3B 1940s CHEVROLET 1930s-1950s Chevrolet cars dominate the Canadian market. French Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.2P3A Tcred 5.2P3B Tcred General Motors of Canada, Ltd General Motors of Canada, Ltd french french 5.2P3C 1950s CHEVROLET Photocopy: High Res Recieved: 5.2P3C Tcred The Saturday Evening Post, 10 May 1958 General Motors of Canada, Ltd. french British Imports 5.2P4A OPT 1 austin 5.2P4A OPT 2 austin 1945-1960 Imports from British companies are very popular in Canada. French Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.2P4A Tcred 5.2P4A Tcred La Revue Moderne, March 1951 Nanjing Automobile (Group) Corporation, Nanjing Automobile (Group) Corporation, British Motor Heritage Ltd., Licensing British Motor Heritage Ltd., Licensing agent, LMI agent, LMI french french 5.2P4A OPT 3 austin Photocopy: High Res Recieved: 5.2P4A Tcred Nanjing Automobile (Group) Corporation, British Motor Heritage Ltd., Licensing agent, LMI french Canadian Car / CHOSEN BY CANADIANS / 5.2 88 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 Pontiac 5.2P6A PONTIAC 5.2P6A PONTIAC 1963-1965 French Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.2P6A Tcred 5.2P6A Tcred english english french french Volkswagen Beetle 5.2P5A VW BEETLE 1960-1968 A German car becomes Canada’s favourite import. French Photocopy: High Res Recieved: 5.2P5A Tcred Volkswagen Group Canada Inc. french Honda Civic 5.2P7A OPT2 70-79 HONDA CIVIC 1970-1979 1998-2008 The small, efficient Honda Civic is Canada’s favourite import. Nearly 30 years later, Canadian-made Civics are Canada’s best-selling car Photocopy: overall. High Res Recieved: 5.2P7B Tcred Dimitry Anastakis, Car Nation, 2009 French french 5.2P7B OPT1 98-08 HONDA CIVIC 5.2P7B OPT2 98-08 HONDA CIVIC Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.2P7B Tcred 5.2P7B Tcred Honda Canada Honda Canada OR french Honda Civic Brochure, 2006 Honda Canada french Canadian Car / CHOSEN BY CANADIANS / 5.2 89 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 Chrysler Minivan 5.2P8A PLYMOUTH voyageR (Dodge Caravan, Plymouth Voyager, Chrysler Town and Country) 1984 Chrysler’s minivans revolutionize family transportation. Photocopy: French High Res Recieved: 5.2P8A Tcred Plymouth Voyager Brochure, 1984 Chrysler Group LLC french Ford Tempo 5.2P9A foRD TEMPO 1987 Photocopy: French High Res Recieved: 5.2P9A Tcred english french General Motors Compact 5.2P10A chevROLET cavaLIER (Chevy Cavalier, Pontiac Sunbird/ Sunfire) 1982-2005 A best-seller among North-American compact cars. French Photocopy: High Res Recieved: 5.2P9A Tcred GM 1991 Compact Cars Brochure General Motors of Canada, Ltd. french Canadian Car / CHOSEN BY CANADIANS / 5.2 90 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 5.3 Model T 5.3 T1 TITLE Ford Model T, 1914 Le modèle T de Ford, 1914 5.3 T2 TEXT Henry Ford wanted to “build a car for the great multitude.” With the affordable, reliable Model T, he certainly succeeded! Ford pioneered assembly line mass production—key to the car’s low price. Once Canada’s best-selling car, the Model T made car 5.3A1 Model T Artifact no. 1967.0029 ownership a reality for many Canadian families. Canadian-built Model Ts, produced from 1908 to 1927, were sold throughout the Commonwealth. By 1927, over 15 million Model Ts had been produced worldwide, making it the first true ‘world car.’ Henry Ford voulait construire une « voiture accessible à tous ». Avec son modèle T, abordable et fiable, il a certainement réussi ! Ford a été à l’avant-garde de la production en série, fondée sur la chaîne de montage – incontournable pour fabriquer une voiture bon marché. Jadis le véhicule le plus vendu au Canada, le modèle T a donné l’occasion à de nombreuses familles canadiennes de s’acheter une voiture. Les voitures de modèle T produites au Canada de 1908 à 1927 ont été distribuées dans tout le Commonwealth. En 1927, plus de 15 millions d’exemplaires avaient été fabriqués partout dans le monde, faisant du modèle T la première vraie « voiture mondiale ». 5.3 T toMbstone Ford Model T Ford Motor Company of Canada, Limited Oakville, Ontario 1914 Artifact no. 1967.0029 French Canadian Car / CHOSEN BY CANADIANS / Section 5.3 91 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 5.3 T SPecifications Make and Model Ford Model T Model Year 1914 Location of Production Oakville, Ontario Power Train Drive Type front engine, rear-wheel drive Engine Type flat head, in-line 4-cylinder Transmission planetary, 2-speed Power 20 HP Fuel Type gas Purchase Price in 1914 approximately $600 Canadian Average Annual approximately $600 Income in 1914 Chassis Body Type touring, 4 doors Brakes rear wheel, external contracting band Seating Capacity 5 passengers Wheelbase 253 cm (99.5") Weight 671 kg (1480 lbs) Fabricant et modèle Modèle T de Ford Année modèle 1914 Lieu de fabrication Oakville (Ontario) Groupe motopropulseur Traction moteur à l’avant, traction arrière Type de moteur 4 cylindres opposés à plat Transmission à engrenages planétaires, 2 vitesses Puissance 20 C.V. Source d’énergie essence Prix à l’achat en 1914 environ 600 $ Revenu annuel moyen environ 600 $ des Canadiens en 1914 Châssis Type de carrosserie « touring », 4 portes Freins à ruban à serrage extérieur aux roues arrière Capacité en sièges 5 occupants Empattement 253 cm (99.5") Poids 671 kg (1480 lbs) 5.3 G1 Tcred 5.3 P0 / ARtifact shot Ford: The Universal Car Brochure, Ford Motor Company of 5.3g1 Canada, Ltd. Ford french logo create logo from 3.5 g1 Tcred references Canada Science and Technology Museum Photocopy: High Res Recieved: fjrench Canadian Car / CHOSEN BY CANADIANS / Section 5.3 92 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 5.3 P1 / MODEL T 5.3 P2 / ADVERTISEMENT Photocopy: Photocopy: High Res Recieved: High Res Recieved: 5.3 P1 Tcap 5.3 P2 Tcap [none] In the early days of car production, horse-drawn carriages posed the greatest competition to car sales. Tcred Car advertisements enticed Canadians to embrace Ford: The Universal Touring Car, 1914 modern technology. Ford Motor Company of Canada, Ltd. french french Tcred Farmers’ Magazine, 1 May 1918 Ford Motor Company of Canada, Ltd. french 5.3P3 TCAP – EXTENDED IMAGE CAPTION 5.3 P3 / MODEL T WITH HIDDEN dooR How can you tell if a Model T is built in Canada? Canadian-built Model Ts have two front doors while American models only have one. Ford built Model Ts in Canada for sale in Commonwealth countries— avoiding tariffs applied to American-built cars. In many Commonwealth countries, like Britain, drivers sit on the right-hand side. They therefore needed to Photocopy: enter the car from the other side.