Should Individual Investors Use Technical Trading Rules to Attempt to Beat the Market? Thomas S

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Should Individual Investors Use Technical Trading Rules to Attempt to Beat the Market? Thomas S Sacred Heart University DigitalCommons@SHU WCOB Faculty Publications Jack Welch College of Business 2010 Should Individual Investors Use Technical Trading Rules to Attempt to Beat the Market? Thomas S. Coe Quinnipiac University Kittipong Laosethakul Sacred Heart University, [email protected] Follow this and additional works at: http://digitalcommons.sacredheart.edu/wcob_fac Part of the Business Law, Public Responsibility, and Ethics Commons, Finance and Financial Management Commons, and the Portfolio and Security Analysis Commons Recommended Citation Coe, T.S. & Laosethakul, K. (2010). Should individual investors use technical trading rules to attempt to beat the market?. American Journal of Economics and Business Administration, 2(3), 201-209. doi: 10.3844/ajebasp.2010.201.209 This Article is brought to you for free and open access by the Jack Welch College of Business at DigitalCommons@SHU. It has been accepted for inclusion in WCOB Faculty Publications by an authorized administrator of DigitalCommons@SHU. For more information, please contact [email protected]. American Journal of Economics and Business Administration 2 (3): 201-209, 2010 ISSN 1945-5488 © 2010 Science Publications Should Individual Investors Use Technical Trading Rules to Attempt to Beat the Market? 1Thomas S. Coe and 2Kittipong Laosethakul 1Department of Finance, Quinnipiac University, 275 Mount Carmel Ave. Hamden, CT 06518 USA 2Department of Accounting and Information Systems, Sacred Heart University, 5151 Park Ave., Fairfield, CT 06825 USA Abstract: Problem statement: Despite widespread academic acceptance of the Efficient Markets Hypothesis, some stock traders still use technical trading rules in an attempt to beat the market. Approach: This study looked at four trading rules, namely, the arithmetic moving average, the relative strength index, a stochastic oscillator and its moving average. These trading rules compare the relationship of current prices to past price patterns to generate a signal when to buy and sell stocks. The trading rules were tested over the years 2000-2009, a period of time that exhibited bull and bear markets, to determine if traders could actively trade a stock and beat a passive investment strategy. Results: We tested the four trading rules against the 576 stocks that comprise the S&P 100, the NASDAQ 100 and the S&P Midcap 400. The results proved discouraging to that strategy, in that no one trading rule consistently beat the market. Conclusion/Recommendations: Since technical trading rules cannot be used to consistently beat a long-term buy and hold strategy, we recommend that investors first use fundamental analysis to select stocks and then apply a technical trading rule to enhance potential trading gains. Key words: Efficient market hypothesis, moving average, relative strength index, stochastic oscillators INTRODUCTION Technical analysis, in contrast to fundamental analysis of assets, looks at the current price and relates In traditional tests of the weak-form of the this to past price history to determine the timing of Efficient Markets Hypothesis, price return differences buying and selling of stocks. The weak-form of the are found to be insufficient to develop trading rules to Efficient Markets Hypothesis states that stock prices take advantages of historical price patterns (Elton and contain all current information towards valuing the Gruber, 1995). Yet, traders continue to use technical company (Blume et al ., 1994, show that volume analysis to establish buy and sell decisions for various statistics also are significant in conveying information). Changes in prices result from changes in the supply and assets across markets. This study sets out to determine demand for the stock. There are numerous trading if there are consistently profitable techniques that can techniques available and with the increased usage of be applied for use in equities markets and compare the personal computers and on-line data services, the techniques for market-beating returns to traders who number and complexity of these techniques will surely use them. Traders, in this sense, represent individuals increase to keep pace with their proponents. However, who actively manage their positions by holding short- in the end, most trading techniques are based on taking term positions. These activities contrast to investors advantage of simple mathematical rules based on the who have a longer-term investment horizon and are tendency toward mean reversion. Simply stated, ‘what deemed more passive investors, using what is deemed a goes up must come down’ (and in most cases the naïve “buy and hold” strategy. The primary difference reverse occurs as well). in perspective is whether taking advantage of short- term price movements is more beneficial than long- Prior literature: Of the academic work studying the term price movements. effectiveness of the various trading techniques Corresponding Author: Thomas S. Coe, Department of Finance, Quinnipiac University, 275 Mount Carmel Ave., Hamden, CT 06518 USA 201 Am. J. of Economics and Business Administration 2 (3): 201-209, 2010 available, most focus on applying technical analysis and steep declines and recovery from the financial crisis and time-series tools to broad indices and not on individual global economic recession. We included the three equities. Brock et al . (1992); Gencay (1996); indices in our sample to compare the trading Bessembinder and Chan (1998) and Kwon and Kish performances of broadly-traded, high-volume listings as (2002) examine the returns on US stock market indices well as those that have less depth and trading activity. and find that technical trading provides positive There were 576 unique stocks in our sample; twenty- predictive power, in direct conflict with the weak form four of the listings were listed within both the S&P 100 of the Efficient Market Hypothesis. More recently, and the NASDAQ 100. Wong et al . (2003); Ben-Zion et al . (2003) and The time period of this study can be generally Papathanasiou and Samitas (2010) find that traders can described as mixed between a bear market, as measured exploit potential inefficiencies that arise from smaller by the S&P 500 Index, which lost 36.8% of its value and thinner international markets by using technical and a flat market, as seen with an average price trading rules. Seiler (2001) finds that an optimal filter appreciation of only $4.47 per share over this time of the Relative Strength Index (RSI) rule provides for period. The broader market began the decade at positive returns; however, his study only shows results 1455.22 and ended at 919.32. for the RSI rule and for only illustrates its use on one stock. MATERIALS AND METHODS Another line of literature, Momentum Strategy, focuses on the psychological aspect of trading. This The trading techniques we employ are the strategy assumes the pattern of trading based on events arithmetic Moving Average (MA), the Relative or economic data will continue for a period of time. If Strength Index (RSI) and a Stochastic Oscillator (K). patterns of reaction occur, then stock prices do not These are among the more popular, general techniques follow a random pattern, as has been statistically shown used by technical traders and the basis for many trading in the past. Chan et al . (1996) and Hong and Stein programs. The performance from using these trading (1998) find evidence of momentum trading with tools will be contrasted against a naive buy-and-hold regards to analysts’ earnings predictions and the strategy over the same period. subsequent earnings announcements by firms. While momentum trading is similar in essence to technical Arithmetic moving average: The arithmetic Moving trading, it relies on announcements and economic Average is the arithmetic average of prices of a stock events, while technical trading strictly abides by over the most recent period of n days: mathematical rules. The bulk of the technical analysis literature bases n− 1 P itself on the apparent visual verification on an ex post ∑ t− i MA = i= 0 basis of the gain potential of technical trading (Elder, t n 1987; Stein, 1989; Arnold, 1994; Etzkhorn, 1995). Our study broadens the literature by looking at individual stock issues, expanding the sample to that of stocks of The Moving Average generates a forecast from the various size and the overall performance of strictly past prices of a security. A Moving average that is following technical trading strategies on an ex ante increasing indicates that, on average over time, prices basis. are trending higher. The degree of sensitivity for the technique is determined by the value of n, the number Data: The sample of data used in this study includes of days in the period . If n is too small, there is too much daily high, low and closing prices from the equities that sensitivity to changes in daily prices; if n is too large, comprised the S&P 100, the NASDAQ 100 and the the Moving Average will not be sensitive enough. S&P Midcap 400 indices as of July 1, 2009. The time The trading signal generated by the moving period studied spanned a period of 9½ years; from average is determined when the current price crosses January 3, 2000 through June 30, 2009. The data allows the Moving Average line. If the current day’s closing for a broad range of stocks over a relatively long period price crosses to trade above the Moving Average line, of time so that prices will not be entirely subject to that generates a “buy” signal to traders -- demand is specific events or market conditions. The beginning of currently stronger than in the past. If the closing price this sample period saw the boom and bust of the crosses to trade below the Moving Average line, technology stocks; the effects surrounding September demand is currently weaker than in the past and that 11, 2001; the general market expansion as well as the event generates a “sell” signal to traders.
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