ERIN O’CONNOR
[email protected] www.oconnorcreativeinc.com 310.924.2968 LinkedIn EXPERIENCE President | Executive Creative Director 2004 – present O’Connor Creative, Inc. Los Angeles + Brisbane, Australia Advertising consultant for: Just Play Products, Ogilvy & Mather, Clemenger BBDO, Pereira & O’Dell, Dailey and Associates, McCann Erickson, Draftfcb, Y&R Brands, Ntropic, Mindovereye, Rotter Creative Group, Cohen Communications, Evolution Robotics, Manhart Films, Knightsbridge Branding, Brainheart, Firedrill Productions, Radarworks, George Patterson, The Partners Highlights: Developing and producing over 50 toy TV commercials for Just Play Products, all shot in Florence, Italy • Writing the tagline and musical TV anthem for IHOP’s national campaign “Everything You Love About Breakfast” • Creative directing a full rebranding campaign for Central Valley Community Bank • Copywriting all-new radio, outdoor and direct efforts for Conrad Treasury Casino & Hotel including the tagline “Are you ready for the big time?” • Creative directing, copywriting and producing TV for the Mint Robotic Floor Cleaner • Writing web content for Aspire Lifestyles, the leading luxury global concierge company including the tagline “Delivering the exceptional, without exception.” • Creating a web presence for Salon Training Australia • Winning the pitch for Quintrex boats • Writing and art directing award-winning Electoral Commission Queensland TV • Re-launching Barbie world-wide as a luxury fashion brand • Developing award-winning TV for Little Mommy • Launching 13flowers TV • Leading University of Queensland’s integrated recruitment campaign • Creating the term “princessorize”– now a Mattel trademark Associate Creative Director 2000 – 2004 Ogilvy Los Angeles Worked as a key creative in developing the 360° re-launch of Barbie, elevating the brand from fashion doll to fashion destination.