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Erin O'connor

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Erin O'connor ERIN O’CONNOR [email protected] www.oconnorcreativeinc.com 310.924.2968 LinkedIn EXPERIENCE President | Executive Creative Director 2004 – present O’Connor Creative, Inc. Los Angeles + Brisbane, Australia Advertising consultant for: Just Play Products, Ogilvy & Mather, Clemenger BBDO, Pereira & O’Dell, Dailey and Associates, McCann Erickson, Draftfcb, Y&R Brands, Ntropic, Mindovereye, Rotter Creative Group, Cohen Communications, Evolution Robotics, Manhart Films, Knightsbridge Branding, Brainheart, Firedrill Productions, Radarworks, George Patterson, The Partners Highlights: Developing and producing over 50 toy TV commercials for Just Play Products, all shot in Florence, Italy • Writing the tagline and musical TV anthem for IHOP’s national campaign “Everything You Love About Breakfast” • Creative directing a full rebranding campaign for Central Valley Community Bank • Copywriting all-new radio, outdoor and direct efforts for Conrad Treasury Casino & Hotel including the tagline “Are you ready for the big time?” • Creative directing, copywriting and producing TV for the Mint Robotic Floor Cleaner • Writing web content for Aspire Lifestyles, the leading luxury global concierge company including the tagline “Delivering the exceptional, without exception.” • Creating a web presence for Salon Training Australia • Winning the pitch for Quintrex boats • Writing and art directing award-winning Electoral Commission Queensland TV • Re-launching Barbie world-wide as a luxury fashion brand • Developing award-winning TV for Little Mommy • Launching 13flowers TV • Leading University of Queensland’s integrated recruitment campaign • Creating the term “princessorize”– now a Mattel trademark Associate Creative Director 2000 – 2004 Ogilvy Los Angeles Worked as a key creative in developing the 360° re-launch of Barbie, elevating the brand from fashion doll to fashion destination. Presented to highest-level Mattel clients. Supervised all stages of production: TV shoots, edits, voiceover sessions, mixes. Wrote lyrics and co-composed music. Contributed on ARCO, BP, Miller Lite, Sears and pitches. Creative Director | Associate Creative Director 1996 – 2000 Ogilvy Chicago Co-led all creative on Sunbeam, Oster and GrillMaster accounts, winning creative and brand integration awards. Created award-winning campaign and record-breaking sales for Kleenex-Cottonelle, Suave and Kotex brands. Directly liaised with CEO and Vice President in developing award-winning, fully-integrated campaigns. Copywriter | Senior Copywriter 1990 – 1996 Leo Burnett Detroit + Chicago Developed and produced concepts and copy for all aspects of Oldsmobile. Created TV, print, direct, collateral and radio for Hallmark, Disney, Nintendo, Pillsbury, McDonald’s, Fruit of the Loom, Keebler, Pert Plus and Kellogg’s BRANDS Kids/Toys Hairdorables, Barbie, Doc McStuffins, Dreamworks Spirit and Lucky, PJ Masks, Care Bears, Mickey and Minnie, Marvel Spider-Man, Snoopy, Disney Frozen, Madballs, Cuddly Soft Kelly, Disney Princess, Sofia the First, Hannah Montana, High School Musical, Mattel Fairytopia, Fisher-Price, Little Mommy, Winx Club, Nintendo, Fruit of the Loom, Monster High, Polly Pocket, Puppy Dog Pals, Puppy Surprise, Puppy In My Pocket, Disney Planes, Disney Pixar Cars, The Lorax, Spy Kids 4, Pert Plus for Kids Games Pictionary, Apples to Apples, Bezzerwizzer, Blokus, Pictionary, Nintendo Electronics Sony, BRAVIA Entertainment Crunchyroll.com, 20th Century Fox, Sony, Harlem Globetrotters, Viking Cruises, WGBH Boston, Warner Bros., Big Fresno Fair Fashion Sears, Barbie, Fiorenza Bridal, Arden B./Wet Seal Theme Parks Movieworld, Wet ‘n Wild, Dreamworld Food/Beverage Bird’s Eye, IHOP, Kellogg’s, McDonald’s, Smucker’s, Pillsbury, Keebler, Log Cabin, Duncan Hines, Eggo, Miller Lite Housewares Sunbeam, Oster, GrillMaster, Kenmore, Craftsman, Mint Robotic Floor Cleaner Government/Institutions Australia Post, Brisbane City Council, Energex, Electoral Commission Queensland, Dept. of Main Roads, Telstra, University of Queensland Automotive Unocal 76, BP (British Petroleum), Oldsmobile, ARCO, NASCAR, Quintrex Boats Banking Central Valley Community Bank Beauty Suave, Pert Plus, Noxzema, Salon Training, Expressions Singapore Concierge Services Aspire Lifestyles Education Univ. of Queensland Insurance Royal Auto Club Queensland Non-Profit Off The Street Club, Everyday Hero, School-to-Work, Hotel Care Week, Susan G. Komen Race for the Cure Personal Care Secret, Kleenex-Cottonelle, Kotex Real Estate Stockland Properties, Varsity Views Hotels/Casinos Australis Hotels, Conrad Treasury Casino & Hotel, Country Comfort Tourism Tourism Queensland, Brismarketing, Vanga Village Etc. Hallmark, 13flowers, The Courier-Mail, Jenny Craig EDUCATION Michigan State University, B.A. Journalism, East Lansing (Circumnavigators Club Foundation World Scholar) U.N.E.D., Spanish Language & Culture, Denia, Spain College for Creative Studies, Advertising Copywriting, Detroit Players Workshop of the Second City, One-Year Improvisation, Chicago AWARDS Gold Addy Central Valley Community Bank Newspaper Lending Campaign Advertising Age Top Ten Holiday Ads IHOP TV Mattel Matty Award Little Mommy TV Brisbane Advertising & Design Club Craft Award Electoral Commission Queensland TV Unilever Global Advertising Special Commendation Suave TV and print campaign WPP Worldwide Partnership Program Award GrillMaster brand 360° integrated launch Mobius Award Oster print Mobius Award Kellogg’s TV .
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