provided by PUBLIC RELATIONS PLAN ​Elevate

STAKEHOLDER ANALYSIS

Inspire Brands and Stockholders Inspire Brands, which was renamed from Arby’s, is the parent organization of . Therefore, a net gain or loss in sales will affect the Inspire Brands organizations. Inspire Brands will pay $157 per share for Buffalo Wild Wings, representing a 7 percent premium to Buffalo Wild Wings’ Monday closing price of $146.40.

Buffalo Wild Wings Employees As of Dec. 25, 2016, Buffalo Wild Wings employed approximately 44,000 team members--3,400 full-time and 40,000 part-time team members working in the company-owned restaurants and 600 team members based out of the headquarters or in field management positions. As of Dec. 25, 2016, Buffalo Wild Wings operated 1,240 locations internationally.

Buffalo Wild Wings Consumers According to Simmons Oneview, of those who indicated they visited Buffalo Wild Wings ​ most often out of all family and sit-down restaurants, they were more often male, ​ conservative and aged 21-28.

Potential Buffalo Wild Wings Consumers Through the partnerships between Buffalo Wild Wings, DraftKings, Dignitas and the recent purchase by Inspire Brands, Buffalo Wild Wings consumers offer potential for brand growth and an increase in sales. Furthermore, Inspire Brands purchased Sonic Drive-In, which could influence Sonic customers to now dine in at Buffalo Wild Wings.

Partnerships The Buffalo Wild Wings-DraftKings partnership will produce an exclusive fantasy football game only available to fans inside the restaurants on Sundays. The game, “Blazin' Fantasy Football,” was made available on mobile via the Blazin’ Rewards App starting Sep. 9. Dignitas-Buffalo Wild Wings Inc. announced today a partnership with Team Dignitas, an internationally recognized esports organization. Through the partnership, Buffalo Wild Wings becomes the “Official Hangout for Team Dignitas” and receives prominent logo placement on the sleeve of Team Dignitas jerseys, player appearances at restaurants, exclusive content featuring players, and branding on monthly Team Dignitas live streams on Facebook.

Farmers Buffalo Wild Wings’ main commodity is its wings. Therefore, farmers who raise chickens and other meat products such as cows are impacted by Buffalo Wild Wings sales.

STAKEHOLDERS’ ISSUES OF IMPORTANCE:

Our target audience values convenience and expediency. The audience also values a family-friendly atmosphere. Above all else, decision making for parents is motivated by the needs and wants of their children.

At any of our many locations nationwide, parents appreciate a space that not only provides a meal but also keeps children entertained and occupied. Additionally parents, especially those with elementary aged children, value comfort and ease.

Our target audience will also be able to appreciate our commitment to families via our community outreach programs. We will continue to encourage families and youth sports teams to apply for Buffalo Wild Wings scholarships and team sponsorships via our website. We will be more active about publicizing these initiatives, with feature stories about the efforts and the communities impacted on our website and social media platforms.

Through The End Zone initiative we will emphasize the child-friendly aspects of the restaurant. To make parents feel comfortable at Buffalo Wild Wings we would stress the casual in casual dining, through our advertising initiatives. We would also make it clear to parents that Buffalo Wild Wings is not only comfortable but fun.

Our secondary target audience also values ease and comfort in their dining experiences. In addition to that, young professionals also care about cost. With our social media discount promotions, we will be able to appeal to their thrifty side.

IN THE NEWS:

During the month of November, four articles circulated regarding Buffalo Wild Wings. One article from madison.com was an analysis of the seasonal pumpkin spice sauce by Rob Thomas on Nov. 9, 2018. He stated that “it wasn’t bad, exactly.”

Another article discusses Buffalo Wild Wings’ financial situation in restaurantbusinessonline.com. On Nov. 7, 2018, Peter Romeo wrote that changes made ​ to Buffalo Wild Wings by the casual brand’s new owner are having a positive effect, but came too late to help franchisee Diversified Restaurant Holdings (DRH) avoid a net loss of $1.8 million on a 5.2 percent drop in same-store sales for the third quarter. However, the brand’s new owner is having a positive effect and the football season has helped the ​ restaurant this year.

Another article written on Oct. 25, 2018 by Amy Wenk also discussed the financials of the chain. According to bizjournals.com, the owner of Buffalo Wild Wings raises $6.5 billion to buy more big name brands.

Lastly, on Nov. 11, 2018, S.M. Walsh wrote in heavy.com about Buffalo Wild Wings’ Veterans Day deals and discounts.

MEDIA RELATIONS:

In order to encourage media to cover our events and share our press releases, we plan to email our media contacts, tweet at media pages and Facebook message pages. While emailing media contacts is the most effective and traditional measure, we feel that tweeting and Facebook messaging media pages will create a direct line to of communication. We will also provide the media with as much information as we are able in a timely manner.

To foster media relationships, we will provide our contacts a tour of the headquarters with the new Buffalo Wild Wings president Lyle Tick and feature an informal Q&A session off the record to promote a colloquial relationship among the press. The press will also have access to the charity basketball game private training session with Dwyane Wade. Furthermore, we will send our media contacts a monthly newsletter with upcoming Buffalo Wild Wings information and a young professional of the month section. A copy of the newsletter is included in the press kit.

Media Contacts:

ESPN Minneapolis Twitter handle: @1500ESPN Chicago Twitter handle: @ESPN1000 National Twitter handle: @espn Email: [email protected] ​ ​

ABC News: ​ Minneapolis Twitter handle: @KSTP Chicago Twitter handle: @ABC7CHICAGO National Twitter handle: @abcnews Specific targeted Twitter handle: @GMA Caragh Fisher, News Coordinator for ABC, Good Morning America, ABC, This Week with George Stephanopoulos, ABC, GMA Day 212-456-3437, [email protected] Elizabeth Hecht, News Coordinator for ABC, Good Morning America [email protected]

FOX Sports Minneapolis Twitter handle: @fsnorth Chicago Twitter handle: @foxkickoff National Twitter handle: @FOXSports Email: [email protected]

NBC News: Minneapolis Twitter handle: @kare11 Chicago Twitter handle: @nbcchicago National Twitter handle: @NBCNews Specific targeted Twitter handle: @TODAYShow Dominique Cuce, Manager Communication for NBC News, Project Assignment: ​ ​ Dateline NBC, TODAY (212) 664-6192 [email protected] Elizabeth Kushel, Manager NBC News Project Assignment: Sunday TODAY with Willie ​ ​ Geist, TODAY, TODAY, Weekend Edition (212) 664-1892, [email protected]

CBS News: Minneapolis Twitter handle: @WCCO Chicago Twitter handle: @cbschicago National Twitter handle: @CBSNews Specific targeted Twitter handle: @CBSThisMorning Samantha Graham, Executive Director, Communications, CBS This Morning, CBS This Morning: Saturday 212-975-6795 [email protected]

Wall Street Journal: National Twitter handle: @WSJ Reporter: Julie Jargon @juliejargon [email protected]

Minneapolis Star Tribune National Twitter handle: @StarTribune Email: [email protected] Reporter: John Ewoldt [email protected] 612-673-7633

New York Times: National Twitter handle: @nytimes Reporter: Adam Bryant @AdamBBryant

Washington Post: National Twitter handle: @washingtonpost Reporter: Des Bieler @DesBieler ​ [email protected]

Vox: National Twitter handle: @voxdotcome Reporter: Rachel Sugar @rtsugar

Buzzfeed: National Twitter handle: @BuzzFeed Reporter: Alicia Barron @aliciaebarron

Our primary audience is parents with young children, in the age range of 30-40 years old, who are financially comfortable. Attention will be directed towards news outlets and ​ morning shows. Before school, parents and children watch ABC’s Good Morning America and the TODAY show. As a result, to generate buzz amongst families, we will target morning shows and news shows that parents may watch during school hours and during dinner when parents have the news on the television as background noise. Furthermore, we included media in national newspapers like The New York Times and Wall Street Journal food reporters to target parents who read the news.

Our secondary audience is young professionals from the age range of 21-28 who consider themselves technology wizards and are fairly interested in football and current events. Therefore, we will target local and national news on ABC and NBC and sports channels like FOX Sports and ESPN. We also included millennials news publications like Vox and Buzzfeed to generate excitement among young professionals.

Additionally, we included the Twitter handles of news outlets in Minnesota since the Buffalo Wild Wings headquarters is located in Minneapolis. We will also reach out via twitter handles in Chicago because we will sponsor a charity basketball game in Oak Lawn, Illinois.

SOCIAL MEDIA STRATEGIES:

Based on our primary research, social media users seem to respond well to the trivia questions posted to our pages. As a result, we will continue the initiative and offer added incentives to play. Buffalo Wild Wings currently features images that create a word, across their social media platforms. A simple example post was a picture of a quarter next to a human-back meant to create the answer word, “quarterback.” This campaign promotes audience engagement and interest in Buffalo Wild Wings.

In contrast, our research suggests that Buffalo Wild Wings does not engage with customers and fans on social media. As a result, social media users do not feel negatively or positively about the brand. In order to engage with our stakeholders, we have a very straightforward strategy: respond to tweets and comments on Buffalo Wild Wings’ Facebook and Instagram pages to directly communicate with our stakeholders.

In choosing to engage with users on social media we will relate our online game play to our End Zone campaign. We will feature questions that will be a part of The End Zone trivia questions. The first 100 customers that guess the answer correctly will receive an electronic coupon for $3 off your meal of $15 or more. We will begin giving away coupons in July 2019 at the start of our campaign and run through June 2020.

Furthermore, we will post on social media about events, promotions, and all endeavors relate to Buffalo Wild Wings. This is something we have not seen from Buffalo Wild Wings at things point.

PROMOTIONAL ACTIVITIES:

The promotional activities listed below tie into the overall End Zone campaign because the target our primary audience through schools and education. We also target our secondary audience, young professionals, through social media and an initiative to promote a young professional of the month, which will generate news among young professionals and bring them to the Buffalo Wild Wings End Zone.

$3 Off Coupons on Social Media The key promotional effort we choose to focus on is the social media trivia contest as mentioned above. In order to ensure that the Buffalo Wild Wings campaign is shared beyond our network, the requirement to win the $3 coupon is to answer the trivia question correctly, share the trivia question on social media networks like Facebook and Instagram and share the hashtag #BWWTheEndZone. Furthermore, according to Simmons, Instagram is the most popular social media platform among young professionals. Our secondary target audience is 129 percent more likely to use Instagram than the average American. As a result, we will expand the $3 coupon campaign beyond Facebook to Instagram

This effort supports the core message and brand position because Buffalo Wild Wings because it promotes interaction between the brand and the audience. The trivia questions on social media also feature questions from The End Zone campaign. As a result, the this promotional activity gives a small taste or “teaser” for what The End Zone questions will look like.

We plan to generate excitement around the social media initiative by the elements required to win the $3 coupon. In order to earn this $3 coupon off of $15 or more, the first 100 audience members must share the trivia questions within their social media network by sharing the post. Furthermore, they must tag Buffalo Wild Wings and share the hashtag #BWWEndZone. As a result, The End Zone initiative will generate buzz amongst our base along with an audience outside our base because of the social media sharing within different networks.

Free Vouchers for Students Near the end of the academic school year, the end of May early June, we will provide elementary schools with vouchers for either a free drink or dessert that they will be able to distribute to their students. Teachers and coaches will be advised to use their discretion to give out the vouchers based on academic excellence or sportsmanship among their students. The goal of these vouchers is to generate excitement among young students and parents to target our primary audience.

We know that young parents are often motivated to dine where their children like to go. Therefore, we decided to put our name and our product in the hands of the real decision makers: children. We also choose to have these coupons distributed at the end of the school year in order to encourage continued patronage throughout the summer. (The vouchers will be valid until the start of the new school year.) The timing of this promotion also falls in line with media plan as shown previously. The vouchers will be distributed during a period of little advertisement in an effort to stay relevant year round.

Young Professional of the Month Bosses across the country can nominate their employees or coworkers to be the Buffalo Wild Wings young professional of the month. Young professionals between the age of 21-28 are also welcome to self nominate. This campaign will be year round, and there will be one winner every month. The winner will receive a $1,000 reward to spend as they like, and their entire office will receive free lunch for a day courtesy of Buffalo Wild Wings. At the lunch, we will also bring The End Zone to the office so that our winners can enjoy the full Buffalo Wild Wings experience.

The winning individual and office will be featured on our website in the “In the Community” tab. The feature story on our website will be linked on our social media accounts. They will also need to post about their win on their social media page in order to be eligible to receive the reward. We will promote the program primarily via social media, but we will also create advertisements on Pandora and Spotify to promote The End Zone.

PUBLIC RELATIONS TACTICS

Charity Event Basketball Charity Game Buffalo Wild Wings will provide school-aged children with sporting equipment and cover fees related to registration for underprivileged families and communities throughout the country. To support the initiative we will host and sponsor a charity basketball game with Dwyane Wade.

The players will be parents and young professionals from the community. All proceeds will go to predetermined schools and charitable organizations throughout the country as well as directly to families applying for assistance via our website.

The basketball game will take place at Harold L. Richards High School, located in Oak ​ Lawn, a suburb of Chicago, just three miles away from the local Buffalo Wild Wings. The school’s most popular alumni, Dwyane Wade, will be the spokesperson and sports commentator for the event. Wade has an impressive history of community driven ​ philanthropy perfectly in line with our values

Individuals interested in playing in the game will be able to register directly through the high school. Those selected to play will be divided into two teams. Each team will be able to enjoy a private team training session with Dwyane Wade prior to the event.

The event will also prominently feature The End Zone. In an effort to bring the Buffalo Wild Wings experience to our target audience, all attendees will be able to play The End Zone games and potentially win prizes at the event. These games will be available throughout the event but will be especially highlighted during halftime.

The charity event will take place during the NBA off season on Saturday Aug. 1--Labor Day weekend. This will insure the availability of our spokesperson but it also falls during a low advertising period in our campaign. The event will allow us to stay relevant with the public and present in the media.

Buffalo Wild Wings will not only sponsor this event but will also match the dollar amount for donations received up to $2 million. Donation opportunities will be made at the event, in the form of ticket purchases, as well as food and drinks sold, catered by Buffalo Wild Wings. There will also be opportunities to donate online on the company’s website and across our locations nationwide. Additionally players will be charged registration and participation fees that will also be donated to the cause.

Buffalo Wild Wings has a standing relationship with the Boys and Girls Club, and we intend to build on that. We will continue to work with them to effectively distribute funds raised.

We will also work directly with schools and communities in need to ensure our assistance goes to those who need it most from a variety of backgrounds. Families with school-aged children will be encouraged to apply for direct assistance via our website.

This event will also be an opportunity for us to promote our existing culture of giving. As detailed on the company’s website, Buffalo Wild Wings recognizes that needs vary; we want to continue to work to close that gap in a big way.

These efforts will reinforce our commitment to inclusivity and winning. Everyone’s a winner at Buffalo Wild Wings, regardless of your background. Buffalo Wild Wings wants to help families have fun together. This event ties into the campaign because it focuses ​ on our primary audience, families, while promoting a positive image of Buffalo Wild Wings.

In the Community Tab The Buffalo Wild Wings website could benefit from some revamping. Currently under the “Company” tab at the bottom of the page the website has a sub tab entitled “Giving.” We will focus on creating a new tab more prominently placed on the homepage highlighting the company’s community efforts.

We know consumers want to do business with companies that support good causes. Buffalo Wild Wings has supported and continues to support many philanthropic efforts. As detailed on the company’s website, restaurants have donated more than $1 million to ​ local organizations that assist youth and families in need, military families and disaster relief efforts. However, these efforts remain relatively unknown. We need to make sure ​ our audience knows that we too recognize the importance of supporting good causes.

We want the tab to read more like a newspaper or a magazine than a corporate website. We will do feature stories on teams we have sponsored, Buffalo Wild Wings employees who have made an impact on the community, our scholarship recipients and so on. The community tab, we will also include a profile of our Young Professional of the Month recipient. This tab should feature pictures and testimonials that will also be linked to our social media accounts.

We will especially focus on our efforts to provide school-aged children with sporting equipment and cover fees related to registration for underprivileged families and communities throughout the country.

This cause will be supported throughout our campaign as well. When you play The End Zone, we will donate a portion of the profits from your bill to our sports for underprivileged families initiative. Buffalo Wild Wings currently donates this way through the Eat Wings, Raise Funds program detailed on the company’s website. We intend to pivot this existing formula to support The End Zone. Instead of when you dine, we donate, it’ll be when you play.

PR BUDGET PLAN

Press kit $30,000

Media tour with president $500,000

Media relations-(includes ​ production, news releases, backgrounder, fact sheet), $50,000 distributed to customized national media list

Athlete spokesperson $500,000 (Dwyane Wade)

Brochure $50,000 (about BWW and The End Zone) Web design $250,000 (revamping the BWW website)

Event marketing $1.5 million+ $2 million in donation matching (charity basketball game)

Radio promotions (Includes Young Professional of $2 million the Month promo on Spotify, Pandora) Consumer promotions (coupons, vouchers, and young $2 million professionals prize money)

Buzz marketing $750,000

Total Budget: $8,780,000

Buffalo Wild Wings President Lyle Tick ​

BIOGRAPHY

Lyle Tick has been Buffalo Wild Wings’ president since September of 2018 after serving as Managing Director for Walgreens Boots Alliance beauty brands business and as ​ Senior Global Category Director for Bacardi. Tick earned his undergraduate degree from ​ the University of Wisconsin in 1997, and his current fields of expertise are integrated marketing, brand development and digital marketing. In 2005, Tick was named one of the 20 visionaries in advertising and marketing under the age of 30 by Ad Age. He has lived in London, Miami and his hometown is New York City. He is currently based at Inspire’s Global Support Center in , Georgia, with his wife and two children. Tick has been a fan of of Buffalo Wild Wings for many years and is excited for the opportunity to expand the brand.

EXPERIENCE

Walgreens Boots Alliance/Global Brands: Managing Director Americas Jan 2016 - Sep 2018 J Walter Thompson Company: Chief Growth & Marketing Officer May 2015 - Jan 2016 Bacardi: VP Category Director Vodka / North America Jan 2014 - May 2015 Bacardi: Senior Global Category Director Vodka Nov 2011 - Jan 2014 Gotham: Co-president July 2008 - Nov 2011 mcgarrybowen: Group Managing Director (Reebok & Brahma) March 2004 - May 2008 EuroRSCG NY: Account Director (Intel & Polaroid) March 2000 - March 2004 DDB NY: Account Executive (Compaq) March 1999 - March 2000 JWG Advertising, Namibia, Southern Africa (GM, Microsoft) March 1997 - March 1999

FAQ

What is Buffalo Wild Wings? BWW is an American franchise restaurant that’s known for its sport bar atmosphere, wings and signature sauces. It is the ultimate place to get together with your friends, watch sports, drink beer and eat wings.

When was Buffalo Wild Wings founded? It was founded in 1982.

Who were the founders? The company’s founders are Jim Disbrow and Scott Lower.

Who is the president? Lyle Tick has been Buffalo Wild Wings president since September of 2018.

How many locations does Buffalo Wild Wings have? There are over 1,200 restaurants! Buffalo Wild Wings is in every state in the United States.

Are there any locations outside of the United States? Buffalo Wild Wings has locations in 10 countries. Specifically, in addition to its stateside locations, the franchise operates in Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, and Vietnam.

What is Buffalo Wild Wings’ parent company? Its parent company is Inspire Brands.

What is Inspire Brands? Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 4,700 Arby’s, Buffalo Wild Wings and locations worldwide.

Does Buffalo Wild Wings participate in community giving? Yes! Buffalo Wild Wings restaurants have donated more than $1 million to local organizations that assist youth and families in need, military families and disaster relief efforts.

RELEASE DATE: January 1, 2019 Issued by: Buffalo Wild Wings

Contact: Sari Mishell Public Relations Co-Director Email: [email protected] Phone: 847-830-2501

BUFFALO WILD WINGS TO ADD SECTION TO RESTAURANTS AIMED AT FAMILIES AND YOUNG PROFESSIONALS

Minneapolis, MN. -- Buffalo Wild Wings introduces a new app called The End Zone in a designated area of the restaurant. The dedicated section gives patrons the opportunity to participate in a gaming experience and win prizes while they eat. The types of games ​ will include, but are not limited to, riddles, puzzles, word scramble, memory/matching and sports-centered trivia games.

The End Zone aims to create a dining experience, which fosters togetherness through family-friendly competition. Buffalo Wild Wings hopes to stand out from its competitors by being the only restaurant that brings an interactive entertainment to each table. Even if your sports team may lose, your participation could lead to prizes such as a free appetizer or round of drinks.

“Buffalo Wild Wings is excited to launch The End Zone initiative to promote engagement and interactivity for families and friends, alike. Buffalo Wild Wings is committed to creating a family-friendly atmosphere within our restaurants,” said Sally Smith, CEO of Buffalo Wild Wings.

Buffalo Wild Wings plans to promote the initiative by teasing some of the sports-oriented games via Facebook and Instagram, where participants can play to win. The first 100 customers to guess the answers correctly, share the social media posts and tag Buffalo Wild Wings with the hashtag #BWWTheEndZone will receive a $3 coupon off at Buffalo Wild Wings.

“We believe that The End Zone will expand the Buffalo Wild Wings brand and add to an already family-fun restaurant,” Smith said.

Buffalo Wild Wings will formally launch the new initiative in July. For more information on this initiative, please visit the Buffalo Wild Wings website.

Buffalo Wild Wings is an American dining restaurant and sports bar franchise providing service since its founding in 1982. Located in all 50 states, it is the ultimate place to get together with your friends, watch sports, drink beer and eat wings. RELEASE DATE: August 1, 2019 Issued by: Buffalo Wild Wings

Contact: Tahleel Mohieldin Public Relations Co-Director Email: [email protected] Phone: 414-416-7814

Buffalo Wild Wings will host charity basketball game with D-Wade

Oak Lawn, IL. – Buffalo Wild Wings will host a charity basketball game Labor Day weekend on Aug. 31 at Harold L. Richards High School with NBA all-star Dwyane Wade.

All proceeds from the event will be used to provide sporting equipment and cover registration fees for children from underprivileged families and communities throughout the country.

“At Buffalo Wings we value sports excellence, but we know not everyone has access to the same opportunities that can take an athlete from good to great. With this charity basketball game, we hope to continue our efforts to help close that gap,” said Buffalo Wild Wings President Lyle Tick.

Buffalo Wild Wings is partnering with Dwyane Wade at his alma mater not only because he is a Championship MVP but he also has an impressive history of community driven philanthropy perfectly in line with our values.

The company will not only sponsor this event but will also match the dollar amount for donations received up to $2 million. Donation opportunities will be made available at the event, on our website and across any of our locations nationwide.

We will continue our work with the Boys and Girls Club and look forward to working directly with schools and communities in need to effectively distribute funds raised. Families with school-aged children are encouraged to apply for assistance via our website.

For more information on this event and other initiatives, please visit the Buffalo Wild Wings website.

Buffalo Wild Wings is an American dining restaurant and sports bar franchise providing service since its founding in 1982. Located in all 50 states, it is the ultimate place to get together with your friends, watch sports, drink beer and eat wings. BUFFALO WILD WINGS NEWSLETTER

YOUNG PROFESSIONAL BUFFALO WILD WINGS MEDIA UPDATE SPOTLIGHT During the month of November, four articles circulated regarding Buffalo Wild Wings. One article from madison.com was an analysis of the season- BRANDON FISHMAN, 22 al pumpkin spice sauce by Rob Thomas on Nov. 9, 2018. He stated that “it wasn’t bad, exactly.” Brandon Fishman is the young profes- sional of the month. Fishman serves as Another article discusses Buffalo Wild Wings’ financial situation in the chief marketing manager for Chica- restaurantbusinessonline.com. On Nov. 7, 2018, Peter Romeo wrote that go Cubs. changes made to Buffalo Wild Wings by the casual brand’s new owner are having a positive effect, but came too late to help franchisee Diversified When he’s not cheering on the Cubs, Restaurant Holdings (DRH) avoid a net loss of $1.8 million on a 5.2 per- you can find Fishman volunteering his cent drop in same-store sales for the third quarter. However, the brand’s time volunteering at the local food new owner is having a positive effect and the football season has helped pantry and helping teach baseball in the restaurant this year. Inglewood. Another article written on Oct. 25, 2018 by Amy Wenk also discussed the Fishman is very excited for the oppor- financials of the chain. According to bizjournals.com, the owner of Buffalo tunity to be Buffalo Wild Wings’ young Wild Wings raises $6.5 billion to buy more big name brands. professional of the month and is looking forward to working with us. Lastly, on Nov. 11, 2018, S.M. Walsh wrote in heavy.com about Buffalo Wild Wings’ Veterans Day deals and discounts. provided by END ZONE DISPLAY ​Elevate

This is a diagram of a typical Buffalo Wild Wings restaurant. The highlighted section represents the End Zone, which will feature trivia games and spirited competition. The End Zone will be ⅓ of the restaurant for family, friends and fun.