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View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Directory of Open Access Journals Scientific Papers Series Management , Economic Engineering in Agriculture and Rural Development Vol. 13, Issue 1, 2013 PRINT ISSN 2284-7995 , E-ISSN 2285-3952 STUDY REGARDING THE EVALUATION AND CAPITALIZATION OF THE TOURISTIC POTENTIAL IN VRANCEA COUNTY Romeo Cătălin CREŢU, Petrică ŞTEFAN, Petronela Georgiana COSTIN University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Mărăşti Blvd, District 1, 011464, Bucharest, Romania, Phone: +4021.318.25.64, Fax: + 4021.318.25.67, Email: [email protected] Corresponding author: [email protected] Abstract The main goal of the present survey is the modernization of the touristic product in Vrancea area. The first part of the study consists of a detailed analysis of the natural and anthropical touristic potential of the tourism patterns that can be developed based on the former and the present capitalization way. Despite a remarkable value of the potential, the insufficiency and, in some cases, the inexistence of adequate improvements, the old-fashioned or undersized infrastructure determine that numerous areas remain un-capitalized, although they are extremely attractive from a touristic point of view. Taking into account the existing proclivities of the tourism market at the European level and also the particular situation of Vrancea County, the second part of the study purposes to establish several development guidelines with the corresponding investments to be enclosed in an average and long term strategy which should mainly address the population section having a low income. On the other hand, the modernization of the infrastructure in general and, especially of the roadways as well as of the water supply and sewage systems represents an advantageous and strategic investment where the touristic function must be equally correlated with the economic one. Key words: areas un-capitalized, development guidelines, modernization of the infrastructure, touristic function, touristic product Glowing Fire from Andreiașu are the most INTRODUCTION popular ones. The agricultural land of Vrancea County spreads over the strip located Located in between the historical regions of between the right margin of Siret River and Moldavia and Muntenia, the county spreads the laps of the Sub-Carpathian Hills of over an area of 4.863 km², Focşani being its Vrancea Mountains. Although the climate is main residency city. The hydrographic adequate for plain cultivations, the most network of Vrancea County measures 1756 favourable one is the one of grape vine watercourses. The main watercourses crossing (9.95% of the Romanian vineyards) and wine it are: Siret (between Adjud and Nămoloasa), production, Vrancea being the country's Şuşiţa, Putna, Milcov and Râmnicu Sărat biggest vine-bearing and wine-growing (from Ciorăşti all the way to its influx into county which exports to Europe, United States Siret). The Lăcăuţ (1776 m) and Goru (1784 of America and Japan [1]. m) peaks register the highest altitudes. Disposed in levels from west to east, the MATERIALS AND METHODS landscape consists of Vrancea Mountains (with Greşu and Lepşa, their basins inside the For purposes of efficient promotion of the mountains), the Sub-Carpathian Hills and the touristic offer of Vrancea area, in order to flatland of the Inferior Siret, bordered towards establish the guidance directions of the North-East by the Moldavian Plateau (Tutova specific needed investments, the first step to Hills) and at South-East by the Râmnicu be taken is its evaluation. As far as the quality Plain. In Vrancea there are 16 natural evaluation of the touristic offer is concerned, reservations spread over an area of 2862 one must taken into consideration the hectares, among which Tişița Channels, Putna importance of each integrant element as well waterfall, The Red Gully, the Black Lake, as the contribution intensity of these elements Năruja Channels, Zabala depressions and the in constituting the offer. Given the researches 105 Scientific Papers Series Management , Economic Engineering in Agriculture and Rural Development Vol. 13, Issue 1, 2013 PRINT ISSN 2284-7995 , E-ISSN 2285-3952 on this topic carried out by other studies as ways especially for tourists from abroad; from well as the specific characteristics of Vrancea the county's territory, there are also the County, it was estimated that the integrant following ramifications from E 85: the E 581 elements of the touristic offer take part in artery (Focşani - Albita limiting point – the establishing its functionality with the Republic of Moldavia) and DN 2 D (Focşani following rates: – Putna Valley – Tulnici – Ojdula – Tg. - Natural touristic resources 35% Secuiesc) a conjunction couloir between - Anthropical touristic resources 15% Galati area - Brăila and Transylvania, about - Elements of touristic functionality 10% 80 km shorter than the neighbouring routes, - Technical and material ground 15% DN 12 A or DN 10 [4]. - Infrastructure 25% . The existence of a diversified and valuable Factors which are part of the structure of each natural touristic potential, created by an element have been appreciated on a scale with attractive natural landscape (narrows, values form 0 to 3, depending on quality, channels, waterfalls, stocks of wood, natural authenticity, competitiveness (as may be). As lakes), by the existence of important hydro- a result, each value has been attributed the mineral resources in Vizantea, Jitia or following significances: Vintileasca and by the availability of an - 0 - inexistence of the factor, underprivileged exceptional fishing and hunting stock; factor as a result of degradation, pollution; . Reservations and natural monuments with - 1 - reduced quality, non-competitive factor touristic valences (the Glowing Fire, Tişiţa on a national level; Channels, The Pine reservation in Gălăciuc etc); - 2 - satisfactory quality, factor of national . Anthropical touristic reservations: sites and interest; historical monuments, etnofolkloric tourist - 3 - Factor that favours the development of attractions, touristic villages; international tourism. A technical and economic potential which is representative for tourism: trout farms, RESULTS AND DISCUSSION famous vineyards, wine production composites, tourist wine cellars, wine Lately considered as one of the primary collections and famous vineyards, Vrâncioaia domains of the economy, tourism can truly seismic station; stand as an alternative for under-privileged areas . The low pollution level, except the Eastern or for those areas affected by reorganization and part of the county (the areas of Focşani, un-employment. The absorption of laid off Mărăşeşti, Adjud, Panciu, Odobeşti towns); manpower by means of creating new jobs, the . The existence of touristic structures that can population's income growth, the modernization become competitive by modernization; of general and specific infrastructure are a few The existence of a general and specific consequences that derive from developing . infrastructure (access ways, telecommunication tourism [Bran, 2007]. systems, water supply networks, electrical Vrancea County benefits of numerous energy and natural gas) and some utilities that favourable conditions which allow the can sustain a touristic activity by development of a diversified touristic activity. modernization [2, 3]. These conditions constitute the premises that Starting from the existing premises, by means of justify the enforcement of an investment an adequate development, Vrancea area can program, as follows: gain access to standards which would allow The territorial arrangement of the county, . answering a tourist demand at the European along important roadways (DN 2- E 85) and level. railways (thoroughfares 500 and 600 that Within the structure of each element connect the South-Eastern part of Europe with constituting the touristic offer, we have taken the Republic of Moldavia, Ukraine and into account the following factors: Russia) which represent important access I. Natural touristic resources 106 Scientific Papers Series Management , Economic Engineering in Agriculture and Rural Development Vol. 13, Issue 1, 2013 PRINT ISSN 2284-7995 , E-ISSN 2285-3952 Landscape: the variety of forms and Touristic structures for balneary treatment: picturesque scenery; resorts or other establishments for balneal Climate: weather, amount of precipitations treatment; divided by seasons, the number of sunny Amusement structures: independent, days, etc; specially developed locations; relaxation and Hydrographic network: waterways and amusement parks, concert halls, etc. edges of water; V. General infrastructure Treatment cures: mineral waters, choke Access ways: roadways, railways, aerial ways; damps, muds, salt mines; Networks: water supply, sewage, natural gas Fauna: hunting and fishing stocks; supply, electrical energy, heating. Flora: forests, specific vegetation; A global attractivity parameter has been Natural reservations. defined for purposes of evaluating the II. Anthropical touristic resources attractivity level of a territory, based on the - Cultural and historical touristic following relation: resources Art and historical monuments of religious nature: churches, monasteries, hermitages; Where: Art and historic monuments of laic nature; = partial attractivity index of each element Archaeological remnants; of the touristic offer calculated as an average Museums, exhibitions,