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ARTS MANAGEMENT Master Professional Venice - Florence - Rome | February 2012 CULTURE IS an Investment Our focus is on the cultural aspects of new projects, from Design to Architecture, from Communication to Urban “Planning, in order to define and instruct indispensable professions for the development of Italan society. Made in Italy is not simply a description of objects and products, it has roots in history, in artisans workshops from the Renaissance to today, passed down through a specific awarness of the anthropology and culture of the Italian territory. These are the considerations at the base of the new IED project: a Master in Arts Management that utilizes Italy as a resource through three unique cities: Rome, Florence and Venice. IED operates in all three, focusing on handicraft and know-how, elements that cannot be copied nor globalized but that are recognizable worldwide as a cultural and expressive heritage. In order to capitalize on these elements, Italy needs new professional profiles: people that come from a humanities or science background who can see beyond our particular characteristics and translate them into cultural universals. A small community is not only an expression of local identity; it has the potential to become a global experience without betraying its roots and history. This culture of the territory, added to partnerships with institutions such as the MAXXI Museum of Rome, the Fondazione Palazzo Strozzi of Florence and the Guggenheim Museum of Venice, is the principal guide along our chosen study path. Beyond mere economics, we will explore the economy of knowledge, as if inspiring new Leonardos, moving effortlessly through science, the visual arts, tradition and culture in search of Leonardo da Vinci’s complete and balanced Vitruvian man. Vinci is not a last name, it is the name of the little town where Leonardo was born in 1452. It is from the Italian territory that we will begin our studies, looking at the future through the past. Aldo Colonetti ” IED Academic Director Master Courses 2011/2012 | 2 ARTS MANAGEMENT Master Professional Cost: the Master course fee is to 18.000 € (enrolment: Location: 3.500 € + tuition fee: 14.500 €). In order to help participants Venice (from February 2012 to July 2012) pay the fee, financing that enables payment in 6 or 12 Florence (from September 2012 to February 2013) instalments without interest is at only students disposal. Rome (from March 2013 to July 2013) (This service is for Italian students only). Starting date: February 2012 Duration: 18 months, full time INSTITUTIONAL PARTNERS Attendance: compulsory, from Monday to Friday MAXXI Language: English Fondazione Palazzo Strozzi Peggy Guggenheime Collection Target: This study path is open to graduates in humanities (Arts, Fine Arts, Literature, Architecture and Engineering) from all over the world who wish to develop their artistic knowledge through a study-tour that touches three major Italian cities of art. Participants will complete their educa- tional pathway studying subjects related to the management of the arts and culture. Selection: admission is assessed by means of a curriculum vitae with a motivation letter, and a work portfolio. A sound knowledge of the English language is required. Diploma: at the end of the Master, students who successfully attended at least 75% of classes and who were active partici- pants in projects developed during the course will receive the Diploma of the Istituto Europeo di Design with a grade expressed in hundredths and a final assessment. general information Send application materials to: Fixed maximum number: on average, 20 students will at- IED Rome tend the IED Master course. Because of the high number of Masters Office requests, applications should be received at least one month Via Casilina 57 - 00182 Rome prior to the beginning of the course. Ph. +39 06 70703033 – fax +39 06 70703031 [email protected] iPad: the fee for the Master course includes an Apple iPad www.ied.edu equipped with the software required for the program. At the www.ied.edu/rome/communication-school end of the course students will be allowed to keep their Ipad. Master Courses 2011/2012 | 3 IED IS far MOre IED THan A scHOOL: Istituto Europeo di Design The place where thoughts become new shapes. IT IS THE MELTIng IED, Istituto Europeo di Design, owes its establishment in 1966 to the intuition of its President Francesco Morelli. Day by day, it has become a 100% Made in Italy international network of excellence, operating with study programs and research in the disciplines of Design, Fashion, the Visual Arts and Communication. POT WHere neW IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new genera- tions of professionals meet the challenge of the new reality. generatIOns AN ADVANtaGE AND A CHalleNGE The advantages of choosing IED are: • Creating and designing together with colleagues from different countries and cultures; OF prOfessIOnaLS • Interfacing with skilled professionals in different fields; • Encounters with leading experts of art, cinema, research, and cultural institutions during the rich program of lec- tures; meet THE • Active partecipation in workshops held by internationally renowned professionals. The challenge that every IED student faces – and wins – is to benefit from the confluence of these stimuli and cultures, in order CHALLenge OF to pursue his/her personal path towards that of an independent professional. THE VALUE OF AN INTERNATIONAL NETWORK THE neW reaLITY All IED locations are connected and exchange content and contributions. Students and lecturers move from one city to an- other to broaden their world views. The goal is a strong interaction and cross-fertilisation. IED is a truly unique network of encounters, experiences, people and cultures. Students develop a deep sense of belonging. Their drive to innovate and share resources, ideas and contacts forges a tight-knit community. IED belongs to Cumulus, the International Association of Universities and Colleges of Art, Design and Media, and has stable relations with many universities and international academic associations, including Erasmus, Socrates, ELIA, IAA, FIYTA, IIE, EAIE and MEC in Brazil. Master Courses 2011/2012 | 4 IED MASTERS An experience that matters A IED Master is mainly an experience which allows those who attend it to be absorbed in conceptual and project territories extending far beyond the premises and the rooms in which they are hosted. IED Master courses have a flexible structure in terms of contents and are able to respond more effectively to those who wish to excel both in creativity and management. The Master courses are based on the principles of Italian design: spirit of curiosity and initiative, will of change scenarios thanks to technical skills and creativity. Conceived together with companies, IED Master courses prepare students to face the labour market and to build their own professional identity combining different fields of knowledge. According to the different levels of in-depth examinations, attendance, participants and lenght, IED Master courses are di- vided into: EXPERIENCE STUDY PROGRAMS The Master Experience is a preparatory path, one-year long and full time, providing participants, coming from different back- grounds, with the basic tools to fully understand the Design world: rules, opportunities, synergies between design and other disciplines. The Master Experience allows students to get in touch with many professionals of the Design world and, for those who intend to grow professionally, to proceed in their education with the Professional Study Programs. Candidates can apply for the Master Experience in design, fashion and visual communication. PROFESSIONAL STUDY PROGRAMS The Master Professional provides know-how and tools to be used in professional activities. The Master courses, either full time or part-time based, have three main goals: to provide methodological, technical, cultural and design tools related to the different professions; to develop the ability of applying what has been learned; and to manage the project complexity. Career prospects are focused on companies, design studios, and agencies. In particular, the professional profile could be that of a senior expert with both theoretical and practical significant skills, or of a manager, with a strong multidisciplinary approach, responsible for the development and integration of new products. RESEARCH STUDY PROGRAMS The Master Research aims to give a correct methodology for both basic and applied research. The program intends to en- hance and implement the ability of choosing, according to one’s own attitudes and professional goals, the most suitable edu- cation path and additional subjects, leaving space for experimentation, research and free exploration. ADVANCED STUDY PROGRAMS CFA are short courses with different levels, from specialized training to advanced professional training, delivered either full time or part time. They are particularly appropriate for professionals wishing to develop their skills and to deal with the ever- changing needs of the production context from both a technical and creative perspective. Master Courses 2011/2012 | 5 OBJectIves and COntents ITALY_BETWEEN PAST AND FUTURE PROFESSIONAL FIGURE EDUCATIONAL METHOD Italian Art describes the visual arts in Italy from an- The Arts Project Manager is a new profile in the art The Master in Arts management is subdivided into cient times to the present. In Ancient Rome, Italy was world, one which can identify original content and three operational modules that have an individual a major producer of art and architecture. Legions of organize detailed programming, as well as planning study path related to the city they take place in. Each Italian artists in the Romanesque and Gothic periods and fundraising for the necessary resources. He/she module will end with an exam and a final project. led to the flowering of all the arts in one of the great has a full understanding of the strategic positioning The courses are partly carried through the entirety achievements of mankind: the Italian Renaissance.

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