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Enterprise 2.0 Enterprise 2.0 Social Networking Tools to Transform Your Organization © 2013 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business Jessica Keyes CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2013 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed in the United States of America on acid-free paper Version Date: 20120523 International Standard Book Number: 978-1-4398-8043-2 (Hardback) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmit- ted, or utilized in any© form 2013 by any electronic,by Taylor mechanical, & Francis or other means, Group, now known LLC or hereafter invented, CRCincluding Press photocopying, is an imprint microfilming, of Taylor and recording, & Francis or in any informationGroup, storagean Informa or retrieval business system, without written permission from the publishers. For permission to photocopy or use material electronically from this work, please access www.copyright. com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that provides licenses and registration for a variety of users. For organizations that have been granted a photocopy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging‑in‑Publication Data Keyes, Jessica, 1950- Enterprise 2.0 : social networking tools to transform your organization / Jessica Keyes. p. cm. Includes bibliographical references and index. ISBN 978-1-4398-8043-2 1. Social networks. 2. Web 2.0. 3. Information technology. 4. Management. I. Title. HM741.K49 2012 302.3--dc23 2012017900 Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Contents Preface.............................................................................................................xi About.the.Author......................................................................................... xiii 1 Human.Side.of.Technology.....................................................................1 Rise of the Modern Internet.........................................................................2 Technology Becomes an Extension of Ourselves ..........................................3 Why We Use the Web .................................................................................4 Changed Nature of Work ............................................................................4 Technologically Enabled Worker .................................................................7 Key Point© .....................................................................................................8 2013 by Taylor & Francis Group, LLC CRC Press 2 Social is .anEnterprising imprint of.Environment............................................................9 Taylor & Francis Group, an Informa business Social Network ..........................................................................................11 Enterprise Social Network .........................................................................15 Collaborative Applications .........................................................................16 Key Point ...................................................................................................19 References ..................................................................................................20 3 Web.2.to.Enterprise.2............................................................................21 Tools That Provide Networking Capabilities ..............................................21 Wikis in Action .........................................................................................25 Meaning-Based Computing .......................................................................26 Semantic Web ............................................................................................27 Virtual Worlds ...........................................................................................29 Knowledge Management Tools ..................................................................30 Mashups ....................................................................................................33 Key Point ...................................................................................................35 References ..................................................................................................35 4 Managing.Knowledge.through.Social.Enterprising..............................37 Knowledge Worker ....................................................................................38 Knowledge Management and Knowledge Sharing .....................................39 Cross-Cultural Differences ...............................................................41 vii viii ◾ Contents Organizational Culture’s Effect on Knowledge Sharing .............................41 IT Support’s Effect on Knowledge Sharing ................................................43 Techniques for Promoting Knowledge Sharing ......................................... 44 Worker Study .............................................................................................45 Recommendations for Making It Work .....................................................51 Key Point ...................................................................................................55 5 Data.of.Social.Enterprising...................................................................57 Intelligent Systems .....................................................................................58 Semantic Standards ...................................................................................60 Enterprise Information Management .........................................................61 Content Management System (CMS) ...............................................62 Document Management Systems/Electronic Document Management Systems .......................................................................63 Digital Asset Management ................................................................65 Data Mining .................................................................................... 66 Key Point ...................................................................................................67 References ..................................................................................................67 6 People.Prep............................................................................................69 A Question© of2013 Productivity by Taylor ........................................................................69 & Francis Group, LLC CRC PressSoc ial-Basedis an imprint Creativity of TaylorDevelopment & Francis ........................................................71 Group, an Informa business Communications and Group Productivity .................................................74 Promoting Collaboration ...........................................................................74 Verbal Cues ......................................................................................74 Best Practices ....................................................................................76 Expert Interviews ............................................................................. 77 Job Aids ............................................................................................78 Knowledge Fairs ...............................................................................79 Knowledge Maps and Inventories .....................................................79 Learning Games ...............................................................................82 Lessons Learned Debriefings ............................................................83 Storytelling .......................................................................................85 Key Point ...................................................................................................88 7 Business.Process.Social.Enterprising....................................................89 Marketing to the Masses ............................................................................89 Virtual Trade Shows .........................................................................93 Public Relations ................................................................................95 Marketing Control .....................................................................................96
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