50 YOU'D LIKE TO GET ON THE AIR? See Page 20 --_ I SEPTEMBER InRGESI CIRCULATION Of ANY RADIO EnAGAZiE+E 0o C E N T S

SCRIPTS THE CENSORS HAVE KILLED DOROTHY (AMOUR

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DoerfouraJaíe- dooé.ray "You'd be more popular if you had a lovelier smile!"

ACIAL SMILES -and her face glows Usually, however, hell tell you that into your gums each time you dean with a touch of splendor. (Dazzling, yours is just another case of lazy gums, your teeth. Circulation quickens within bn'ghs teeth -firm, healthy gums help news gums robbed of exercise by modem the gum tissues-gums tend to became Ant Lowly moment.) Another girl smiles, soft, creamy foods. Probably hell ad- firmer, more resistant to trouble. and her charm vanishes (Dingy lath vise more for your gums, Start today with Ipana and massage. and render gums halt your attention, wags Ida dei , Let this modern dental health routine rvidoea of carelessness and reagiere) hell probably suggest myt a healthful help you to a more attractive smile! It's a shame when a girl ignores "pink stimulation of Ipana and massage. tooth brush" and risks the beauty For Ipana with massage is especially notate Dun ,.Ask your druggist for of her smile! True, "pink mod, brush' designed not only to keep teeth bright Rubherseis Double May Tooth Brush, is only a warning -but when you see and sparkling but to help the health of designed m ssage gums effectively it-me your dentist. Let him decide. gums as well. Massage a little ¡pana as well as tom clean meth thoroughly.

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d111 nn.,,UOce74 pT1 MENS HEARTS?

LESTER C. GRADY, Editor, ELLA RIDDLE, Aneeiot Edita ABRIL LAMAROUE, Ari Edom

BROADCASTING

MYRT AND MARGE ON A PICNIC

SATURDAY NIGHT SWING CLUB e

DON JUAN MCCARTHY 10

RIDE AND KEEP FIT 18

WHAT EVERY MAN ADMIRES by Mary Biddle 11

WEST COAST CHATTER bee Lon Svensrud 16

FOR DISTINGUISHED SERVICE TO RADIO IS

SO YOU'D LIKE TO GET ON THE AIR7 by Nanette Kutner f0

THE MOST EXCITING GANG BUSTERS STORIES 22

OUR QUIZ- CONSCIOUS PUBLIC by Ella Riddle RI RRww91111111111-esaMwwlcReesr wee elkwMVw IíRSSteTD1R PASSPORTS AND PORTRAITS 46

RADIO RAMBLINGS Arthur Mason day the Dler Kiss Bathe by YB Sy v e hids ith thisdehghtfulw SCRIPTS THE CENSORS HAVE KILLED by Samuel Koulmon ... 30 talc each ra mormna. DlerKin keeps you dainty and refreshed all day Helps you IN THE RADIO SPOTLIGHT stay Cool, for it acnially lowers Maly tem- 34 perature . Clothes Teel more comfortable .. THE BIG -SALARIED STARS OF TOMORROW? by Everetm Low Makes you alluringly fragrant. Use Dice - I .. generously, (or the cost Is surprisingly DEATH ALMOST CLAIMED THEMI L,yo 36 mall Buy it today at drug and toilet goods ounters -35c and 7Te sixes Liberal We ONE MAN'S FAMILY AT THE BEACH 38 t CH IOC "tons. .e DPnWrr X 76 oar f,eM.f /..pwy THE BANDWAGON ..r o 40 Jrbr, k.. I. Id ee.. r F» Pwi. GHOST SHOWS YOU'LL NEVER HEAR 3 FREE Or adds{ - Ink ileoon Um Ewe -Midi TAe M nor THE CLOWN PRINCE OF MELODY OR -lull of valuable hints on how so make yourself GIVING THE KIDDIES WHAT THEY WANT i.. more alluring. Joe send post card irh your BETWEEN BROADCASTS 18 earns and address to ParNros KerkoR, Inc., FASHIONS IHRU TELEVISION he Weed, Leo . 50 Dept. G. Nye York. .sl ..wwrriwwtaY ! K RNrRN lase "+we 4RYwkesal`

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CLARK GABLE "TOO HOT TO HANDLE" MYRNA

. LOY

The best news since "Test Pilot" with that rare pair of romancers, MGM's tantaliz- ing twosome. Clark's a dare- devil newsreel man-Myrna's an airdevil aviatrix ...Action! Heart- pumping paradise for thrill and fun-loving picture fans!

.JJJ, WALTER PIDGEON WALTER CONNOLLY - LEO C A R R I L L O se.... Pley by J. let bl.b,,. ..d I.nr..e. s.v.e. Directed by Jack lw,.w.y Produced by Lawrence N'cin J.r . \\I,,,',, i. I,u.e

www.americanradiohistory.com RADIO STARS MYRT AND MARGE ON A PICNIC It was SeD* A real good time was had when this that spoiled the Deb ! jolly crew spent a day by the ocean

George Dannerei. Jr., Myrt's big son, prepares to Now it's o splashing! George, formerly heard on give his mother a gentle dunking in the ocean.

Myrt, left holding the basket, is creator and co-star of the show, which began in 1931. She's written New Germ-Free Face Powder over 2,500,000 words of script. Helps to end Shiny Nose Star, wife, mother and grandmother, Myrtle Veil'sa Ray Hedge, whó s been playing Clarence in the good wok, too. Anyway, George seems to think so. show for seven yea neesfigates a splinter. e through with a coming.out der, like Woodbury, can easily subdue! [partyathat ran into tlou.ands. Mother Oily film on the nose, which invited every eligible male. Everybody had causes shine, is aggravated by germs. s wonderful time..... everybody, drat Woodbury Facial Powder, being germdme, is, but the nose.dubbing Deb. can con- voy no harmful germ-life to your skin. Deb or no Deb, what girl ran eserciee Try this exquisite powder, end feminine charm with powder puffin hand notice how smoothly it gins nn, how reliably and shine on her nose? Yet Shiny Nose it clings! See the lovely life -like shade; a a beauty fault that germ-free fait pow- of Woodbury Facial Powder Imlay. All seven have fashion approval. Windsor Rose is divinely nattering to ur mery" co ne plexi.s ts. $1.00, 502, 25t, log. Try. ton, Woodbury Germ -proof Rouge and Lipstick in matching shades.

Sera for i Thrilling Youth-Rhea Shades

Marge, or Donna, w n . tlliwv; One splinter gives him a chance to fake both Marge, who is Donna Demerol Kretainger and twice decides to cover já:., up. She made her feet for a ride. Ray is e true son of Indiana. e mother in real life, watches her own ma Ra up. stage début at 15, when she joiher parents in on of their vaudeville fours.

7 www.americanradiohistory.com RADIO STARS

SATURDAY NIGHT SWING CLUB

Who's who on one of Columbia s most popular programs

Tommy Dorsey, with his horned Producer Phil Cohan, of the CBS Ed Cashman, who was associated trombone, has often appeared on program deportment, who originated with Cohan in producing the Saf. these' Columbia swing festivals. The Swing Club, June 13, 1936. urdoy Night Swing Club sessions.

Leith Stevens leads the Saturday Night Swing Club band. He's one of Columbia's staff conductors.

Duke Ellington played on the Al Rinker (Left) and Bob Smith Announcer Mel Allen from Alabama program. He wrote a number (Right) are the new producers. succeeded Paul Douglas as commen- calledSwingSession for the Club. Lester Hatfield is at the controls. toter. Swing will never die, he says.

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arL4 ha-c11/

500V: "He nagged and acted no terribly mean, it sure looked like a bust -up for a while. I really felt sorry for Jane."

aStot "Aw, be fair! Tom raised cain -but on would you if you always had to go around in tattle-tale gray. Jane was to blame for using lazy snap. It left dirt behind! Tom's shirts and her whole wash showed it."

The brass section is the most irr portant part of all swing bands. (Below) Drummer Billy Gussae.

"King of Swing" Benny Goodman, was e of the guests. The program is heard Saturday at eight EDST. SALLY: Well, Pm glad the fuss has all blown over! If we'd only told Jane sooner how Fels- Napthá s richer golden soap and lots of naptha hus- tle nut every last speck of dirt -the whole mess wouldn't have happened."

Mote: "Better late than never! Since she listened to us and witched to Fels-Naptha Soap. everything's peaches again and they're off fora second honey- moon!"

BANISH "TATTLE -TALE GRAY" WITH FELS -NAPTHA SOAP! NEW! Great for washing a.aebivesl Try Fels -Naptha Soap Chipe, tool 9 www.americanradiohistory.com RADIO STARS

DON JUAN McCARTHY

(Left) "Young man, women will be your ruination!" warns Ernest Cossart. To which Charlie replies, in his quaint

way: "Can I actually depend on that?"

(Right) Ann Sheridan seems quite over- whelmed by Charlie's presence. How- ever, Letter of Introduction, Edgar Been is the head man, os its a story based on the facts of his own life.

Rita Johnson, Ann Sheridan, Edgar Bergen and George Murphy, who appear with Charlie in Letter of Introduction. Adolphe Menou is another important member of the big cast.

(Above) Being surrounded by three such beauties as Rita Johnson, Eve Arden and Ann Sheridan doesn't unnerve Charlie. But he does seem a bit speechless, of that- unusual for this dummy!

(Left) Charlie starts flirting with Eve Arden and then has his attention drawn to Rita Johnson. But leave if to our Charlie, he knows all the answers!

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MUM'S THE WORD FOR CHARM IT'S QUICK, SAFE, SURE!

More Screen Stars, Housewives, Nurses, Business Girls, School Girls use Mum than any other deodorant

f-IIRIS in love, girls who are married, deodorant has all the things you're looking girls whose goal is business success- for to help you keep your charm. they all use Mum to protect their charm! ONLY 30 SECONDS TO USE. Two quick They're smart about this matter of perfect touches of Mum and you're through. daintiness -they have to be For they know HARMLESS To FABRICS. Mnn s possession that just a hint of odor can make you lose of the Textile Approval Seal the Amer- out with friends. of can Institute of Laundering means Mum Even a fatidious girl risks offending if is harmless to any End of fabric You can she mars a bath alone to keep her sweet. A pur Mum on even after you're dressed! bath takes care only of part perspiration, it can't prevent odor to come. Mum tan! ACTUALLY SOOTHES THE SKIN. Apply Underarms always need Mum's sure care, Mum immediately after underarm shaving to give you the all-day freshness that makes and you'll notice its soothing touch. a girl click in business or in love. MUM IS SUES. Mum simply stops every Mum is so easy, so pleasan to use! In trace of odor-it does not stop perspiration. Who! is this power Charlie has over Hollywood, where charm is t Smart girls use Mum after women like Ann? Ernest Cossart, all -important, Mum plays every bath and before every among others, would like to know. the load with stars and Len. date. Then they never risk cured players. On duty or off, offending friends! Moro is the favorite with For Eenllary toe I nurses. They like Muni s ef- Toaramir of womenmen yr are Ladies' man Charlie fecti a genders / Mum for Sanitary Napkins be- speed You'll like Mum, coo! an they know Moo is Buy Mum gentle, at your drug store ga.Dor r +irk unbannsrmenr. gayly cavorts in today -this pleasant cream Always we Muna Universal's Letter MUM TAKES THE ODOR of Introduction OUT OF PERSPIRATION ly www.americanradiohistory.com RADIO STARS RADIO STARS RIDE AND AN EXPERIENCED WORN KEEP FIT could have told her! SaysAnneJamison, "HURRY UP WITH THAT expert horsewoman TEABERRY BEFORE THE and radio songbird BOSS RINGS" . . .

Hours of dictation can it outlast that eK- ra -testy flavor of Clark's! It's genuine eaberry, fresh as sunshine after rain ... othest-chewing gum you ever knew. Get to know Clark's Teaberry- a h for that familiar red pakag on the stands, everywhere! 1. tit Neglect of intimate cleanliness may rob the loveliest woman of her charm... Use "Lysol" for feminine hygiene

One of her favorite An lesson life teaches a man is septic douche. Directions for use are mounh is Red Count. the need for complete w intimate on each bottle. Anne braids and dec- daintiness. Six reasons for using ...Lysol" r orates his mane for f A men wants to think of the woman feminine o coming horse show. (Above) After o morning confer, whose love and companionship he seeks ... "Lysol in the proper Anne removes the saddle, then, as his dream of feminine loveliness ... dilution, is gentle and efficient, contains no (Below) Red Count gets a drink fresh and exquisite at all times. But, harmful tree caustic alkali. from his c nsiderete mistress. without realizing it, there are times o- rafasnaaoara ... 'Lysol" is a powerful when even perfumes, baths and germicide, active under practical conditions, beauty effective in the prarnnce of organic matter ids may to make fail you attractive - Muds aa dirt, mucus, sermon, ntc,). if you neglect the practice of feminine solutions dbr. hygiene. Many experienced family doc- u-st low surfacec tension, and wallyf search mu genus. tors knew that this neglect has wrecked the happiness of countless marriages. a-seseasse... "Lysol" in cnncenteamd, cons only about one cent an application in the Don't risk offending in this most proper dilution for feminine hygiene. personal way. Be ,sure of complete 5 -Oder ... The cleanly odor of "Lysol" exquisiteness. Follow the "Lysol" disappears after method of efficient feminine hygiene. e-St.eiltry... "Lysol" keeps its full strength no matter how lung it in kopn, how often it is Reach for the Ask your own doctor about "Lysol" uncorked. Bright Red Package! disinfectant, He will tell you "Lysol" has been used in many hospitals and At M coaai Hygienic Soap for Lath, hands and complexion. li s clemning. deodorant. clinics for years as an effective anti- ouY, lr/ee Wear Eery Wamep 50.5W Know scali ens COUPON mwcl. 1.

CLARK'S Send m. ram laralar .Lyot n, Gan.` .akb var nia Anne and The Count pose for the camera in approved style. EABERRY They make on impressive pair. Sawa

GUM r lima sen me. 12 13 www.americanradiohistory.com RADIO STARS

My But What three famous air males look for record's dandruff s "hotr/ not ! Joan Tetzel knows the secret of how to beep fresh and youthful. The NBC actress sleeps as much as possible N and manoges to ex. ercise every day. C 4

7. BY MARY BIDDLE tk. WHAT EVERY MAN ADMIRES ellecfmwez...

1 BOTTLE PEPSODENT ANTISEPTIC EQUALS 3 BOTTLES rt OF ORDINARY KINDS

tr., rhirgthigtel nth 2 Parts Rat., Phil Bolter judges With Guy Lombardo. Paul Douglas goes gr. is um. a girl by the con. beautiful eyes and for brains first Lams 3 bau Rs 1.2. tents of her pone. teeth co me first. Jnd becutysecond. IMES YOUR MONEY CO 3 What They like How To Comply TIMES AS FAR! 1-r occurred to me the other day that IF you are ,ung to ,ce -eye to eve" there is not a wornan among Its my. WWI IOC on till. I of Beautiful seli included) who would.% like to Eyes. then you will .honestly admit PEPSODENT 4 know how much of an impression we the absolute invessity of plenty of make on the men folks when we get sleep! With all the magic of make- ANTISEPTIC all dressed tip in taw lost bibs and up. there is still no prrimt substitute tuckers. for hours of relaKatison and reloue. for LOOSE DANDRUFF So. with this in mind. I sallied So, the first ye heatsty require- bull, to find three representative ment is sleep! Don't go to bed with P. S. Don't forge Prilsodrw nudes hi the radio professi ,,,, who the eves Wing strained and cloudy. would enlighten us on this question. First. wash them out with a gaol ve Antiseptic for BAD BREATN, too! And that's how you liappen to Mid wash or rye lath. Then. very gently. (Continued on r.g.. 68) (Coriliroted on rage av) io www.americanradiohistory.com in females, and how you may comply with their demands

It you re c.o.,: . I g Forror "Windows of the soul" perfectly de. Sybil Chi' , Lem a Abne /n organ - you may use male -up to dramatize scribes the eyes of singer.pionist ist, is smart enough to play up her the eyes, but only in the evening. Joan Edwards, who emphasizes them. blondeness without being ortltcial. PUNU' [\LI tÍ IHABESI "GLARE-PM/Or' powder Asides to nutter lour Ain in Bard blazing nun ...

u 'var s Xun .e Ia.w aah.ht" .ha.le. flauer "titan- ,..nef "- e....l. ".aaliehl'.Indra are Tea wMIn watentihrally bkrxl.,l i. i e.11 t .xel. the wdler neW 111.40.1 of the sun. 'Ile. ...tir . clac on time .lin male it nrr. e 1.. r (are h... ñ.;iriaar.F. . -N..wrrd....r.. heel, oeileil h,d i ..e tan a rieh a...ar au. rtM.awr.l. w.. t, laet 't e, Into rieht ras.. 'l'w.o ehe...... -*hale ele..le.. licht anal l)ar\. I.... twice.. Ih ratest ua s.ee. jus. lie. A a Niz bene.. l I n. 20e.

15 www.americanradiohistory.com RADIO STARS

BER UT' FUL-EYES Yours for the Asking with MAYBELLINE ik Eye Beauty Aids Jean Soblon, French singer, Palc.dull.scraugly lashes simply ruin and Marion Tolley met for every chance to possess -loveliness corn- the first time in Hollywood. pieta" which we all abn for in our make-up. What can you do to make your lashes, brows and eyes just as beautiful as he rest of your make-up? Try this delight - ful, easy method: Jimmie Fidler's Coast gossip First -form graceful eyebrows with program as led fo his news- Maybelline Eyebrow Pencil. Next -touch a bit of MaybeNne Eye Shadow to your paper column's syndication. upper lids, blending it lightly outward to- ward your temples, crating it near the lash line. Third-and mast enchanting of all- darken your lashes ith y Maybelline Mascara, beginning at the mnercomrrs of your eyes, and deepening the mascara at the outercornere .Maybelline WEST COAST CHATTER is harmless, roof, non-smarting. Now glance into your minor! You'll be delighted with the pleasing charm and BY LOIS SVENSRUD added bayou. ich Maybelline Eye Beauty Aids give you. Nightly -smooth a bit of Maybelline Eye Cream into the sensitive skin area WHAT GOES ON WITH THE STARS eyes-to twrinklles.isItpersist- ent little oxtgeet andaieyt helpsps mouio lously.l For a yakeup-ping d IN CALIFORNIA'S RADIOLAND taste- insist EeautyAás. LOOKS like the \Verner Janssens Has just bought a de faxe bicycle are going to call Hollywood hone with four -speed gear. spotlight for c/irt-azGeeeGne again. They weren't too happy here night travel and stream -hoed mud- for a while, after Mr. J.'s radio ex- guards. Nelson's completely sold on periences. but an a result of his sore this form of exercise for both the and musical direction for Blockade, waistline and the vocal chords. the Walter Wenger picture, the studios are clamoring for the Janssen Ann Harding's just signed LANNY ROSS is "vacationing" contract with a California radio in Hollywood, but in reality he is agency, too, which i e hope will here to discuss a contract with a result in this lovely star's come -back. major film studio. He's not wasting time while they come to his figgers, THE handsome blond ircling though. For he's fast developing Bat'erly Hills on a bilge these;a. - into one of the crack ?envia players /ads, and frequently bursting i,to in the film and radio colony. At their smug, is none other than Nelson Eddy. Beverly Hills home, the Rosses have www.americanradiohistory.com RADIO STARS

Tenor John Cor. ter was born in Brooklyn. N. Y. Success on the Metropolitan Au. &Guns program led to his juicy Chase 6 Sanborn contract, at 26.

Hollywood was regular Sunday morning tennis-break. not surprised to fasts. Mrs. Ross is more tote ,,,,, d find thatJon Hall in properly serving up the ham and andFrances Long. scrambled eggs than she is M the ford hod become tennis ball.. Mr. and Mrs. The two stars were

I N. N II IIIr I , n,,, obviously in love. 1,1 lIl 1.11111,, I I, ,111, II.- .1 1.1,, :1.1' !.,111c 11111, Ill 1t .I 11% 1.01 ,11111,1011

o Ir.ro r ,11.111 .1: .1 tun, 11.4.w...1 .11 , wilat a 1 now o r..tur.' nntil had 1 .at her warmIttg. EDGAR BERGEN was late on the HAIR THAT THRILLS!

drene Shampoo SPICIA R.IUL11

17 www.americanradiohistory.com RADIO STARS

TN/ e .jl.tl/ á¡- y6K/G -

ednni.hinR fart ... the days Cut M..44.. pad ir. Ivo and eaamine average w nrrrnu'. life w hen she the filler. It'. IIuHy. vdl ag doan-.n. a..11l sanitary prob. lion. add up to live tinIr diHemnt fnan the clove parked hole, . a a. layer. banal in y alar :milk in.. 'l'Irai lot al cry woman Thur. why Mode.. r d. u I.. .tilT ought t.. learn ta make llr.o ender. more and rasping in u.e-d.w.n't hub.. comfortable day.f. - if you an, ill hoy- \. the ìlanl inR the nn.e brand of wrnilary n.iLin. Im. ki u .l.a` \.. h la.. pad on.l b.t it. 1011 started buying . w -Lrn. Pon .ater on it-and 3,1111 . Iruw rreought to hear ... .anpleniy pm . . rely an \I. .i ! Tlr.`n nelhinR l.m naw! \I..le.. Yet f or all i greater emit( ort and a. nnPLin uglult ..gr.r ad( y. \I..I.....,..I. ua .n..r.. Man any bringing., new vondort and.nf.rthuand peace of .dhrnal ly n:rllir. So- wlam

IF YOU PREFER A SMALLER. SLIGHTLY NARROWER PAD, SAY 'JUNIOR MODESS. IM www.americanradiohistory.com Tommy Dorsey 0., npular dance orchestra ],d NBC. Red Network W..

ship of Roleigl,Kool Croorerte,

www.americanradiohistory.com www.americanradiohistory.com An inside slant on what

happens when you seek

air employment, and how good your chances are

BY NANETTE KUTNER

One of 4.000 who hove applied for audition. this young lady is being heard by members of the NBC Artists Bureau. They sit in o separate enclosure.

Only 3 children out of SO have possibilities, and authorities warn that no radio school, fake or not, con get your child a lob.

. SO YOU'D LIKE TO GET ON THE AIR?

I. _... I r not .1 i..I lb. >Tin ,....I. I .. consokration. Radio it MUNI.. I htr networksits n ,.x, issue wart ling. al.nn the does want new talent lint must of experienced radio singer are taken under the IInk lie better than, or capable o( competing with. the enter folly i leaving tors, honk. town. I Ill .i vim gil n. him lais,. wing of his staff and trained with n w to later City. headquarters of the Nat timid I:ro.ulr,tnn: l .cantons. miners already employed. If you want an atnlitinn. if you auditions. Ifs militates that Ihr number .d men and have pn.ntWe mur 4{5 Slatlwna Avenue. New York i Ily. headquarters of talent and ate tan experience. you women apgtlring is atoms trio, though W,01111.11 Igoe a dove Colombia Broadcasting System. :MU are Ion obviously are hranl. But -outside of the thrill it gives the applicant. slight edge. a -Ion. Jere is hale opposition. dr average audition of today means link or nxhing. la''. When a pretty girl or a tall. haul.. Mw man arrives for ,rackEach network considers itself a Inlllic unlit.. As such. a test. the .Y/f(' Artist. Service ,end, 111..611 h,ivulre nie Atdo.nswl are divided into special its facilitks are at yn r disposal. I f you want an inter- rlauifications-mcal- resematives to the studio to s if IdeaIde aare e po ssibiliuc. fn lota, actor.. instrumentalist., m get ft. but getting an audition s na -thing t-In children and annotincers. n that dirmti.on.

makingaking a application. one o aagain. should le definite ast the At tir ontly, of the ('oluntha Itr.aileam ing System. To Leh of these co.mlmties come thousands of wookl -Iv tels wanted. l.n'ille Singleton has charge of vtcah.r.. Co...cnatisets Yearly. 4.1100 singers and entertainers and .t i l l noire thomsatnls of written applica- instrumentalists apply to speaking. she grants interviews to fifty audition - .seekers Roden Ìì.. Smith. of the National Itnatleanting Company. a tions Ninny of the letters art. unbelievably I . rt. whit hears appltram wines "Sly sweetheart loves mY voter on the over 2,f») claiming it would he physically ira. "Ìt'. tapering off," the girl at the information desk told possible lib take of telephone." Ile thMk (- /tS .h.oi.1 give hint an audition. care more. Ile looks for that intangible nn "11 used to le like the subway.- gem which experts call "voice 't 'I lii arrive oltnwr.m s rt,int:.t. for auditions 'after quality.- atol he looks for to bribe., threats or IÌatterc, Miss Singleton technique. pitch and senne previous live -t lvriv or .n Snnd:tys,Ihc:utma 1'111 a .Irnographer with profennional experi- weds ont her applicants, searching for musical lack. drier hours.- .Snd then there are anise bugaboos. letter. ence. I htt of this nutnlwr prhaps twelve receive actual ground. poise and general apiaamree. This that texans', engagements on .Y17(' pmgrame. A of other. not asking for alulition.. but "just a tnticimii ..i t numixr noww that radio gon. in for stage .how.. h...k. do orant. Islay talents letter suite) to club work or 'terminal amour. you pass her intelligent scrutiny.sc and eleven or twelve aune. of all kind.. Slam. artists the hand. whom Smith feel. have a wkweek l do. you your audition. I Iler them are literally thousands of rt get (ioolinnrd .,n pnpc XI 1

21 www.americanradiohistory.com (Above) The badly wounded body of Paul Jaw - arski, "The Phantom of the Cool Fields," on a ware- house porch. (Right) This shows how Trooper Hammond was handcuffed to a moil box post.

IN THE cases I have presented on Gang Busters for a A few years ago the Licavoli Gang terrorized the whole period of three years, I do not believe any equaled "Car- city of Toledo. Ohio. They murdered. extorted and plun- dinella -the Devil." "The Devil," though little known, dered. No one dared oppose them until Prosecuting (Above) In this tavern Larry Dotal met operated a crime school in Chicago. Some of his grad- Attorney Frazier Reams was elected and stated he would o violent end, thanks to James O'Neil. smash the gang. uates are still at large, but in hiding. (Right) Radio led to the capture and in- by police, it was Cardinella, swarthy, with heavy eyebrows which gave Finally eapturetl then found that there carceration of murderer Frenehy Benoit. him a Mephistophelian appearance, took mere children was no real tangible evidence against Licavoli. He laughed and, by threats of torture, forced them to rob and mur- at police efforts to trace robberies and killings to him. der for him. But the angle of this story that shakes the Police admitted they would have to release Licavoli imagination is Cardinella's attempt to come back to life unless they received a complete confession. after he was hanged and pronounced dead. In raiding the Licavoli Gang hangout. one detective Captured after a trail of six deaths led to him, Cardi- noticed a parrot. The parrot seemed unusually smart. A nella and five of his henchmen were sentenced to die. But second visit there and the detective brought the parrot to n fearful were the remaining members without him, that police headquarters. He locked himself. a stenographer The producer picks they executes) a fantastic plot to return him to this earth. and the parrot in a room. Cardinella went to the gallows a limp, sodden figure. Fora day the detective and the stenographer listened During his stay in the death cell he last fifty pounds. to the parrot. The parrot broke the case. Only the watchful eyes of a prison guard saved Chicago Having been around the gangsters for years, the bird the most thrilling from further visitations from "The Devil." Following had picked up adds and ends of names -and even ad- the execution, an ambulance arrived to pick up the body of dresses and the more frequently used telephone numbers. Cardinella to bring him to his family for burial. The With this information gleaned from the parrot, Prose- guard noticed that the vehicle carried more than standard cuting Attorney Reams confronted Licavoli. Amazed at of his crime dramas equipment. After the ambulance left the prison yard, a Reams' intimate knowledge of petty details. Licavoli con- prison car started a chase. Inside the ambulance. members fessed. of "The Devil's" gang, working with hot water bottles. Incidentally. the parrot still lives. It belongs to a young heated blankets, mattresses, oxygen tanks and pulmutors. lady in Toledo, who asks that her name he withheld from were bringing "The Devil" back to life. any further stories about the amazing parrot. However, The gang was rounded up and Cardin rlla's body was when I broadcast the Licavoli case, the parrot appeared (Right) Phillips Lord. author brought back to cool off on a slab. on the program and screamed, "Licavoli." of this article. inaugurated It was only after the plot was nipped that the reason the Gang Busters program A CASE which stands out, in cry records, co in was found for Cardinelli s losing fifty pounds in the death 1935. The series is produced itself with the preview of death given to police in the cell. He figured that when the trap door was sprung his with the aotpereti the radio of the Kansas City police headquarters. of light weight would result in asphyxiation, rather than a nom low enforcement authorities. broken neck. Released on parole in 1937. Golden Barrett. Kansas City Bad Man, jumped right lack into the old ways of crime. AS a mmnee -up to this, Ì offer the "Licavoli Gang." Barrett, with a former prison I Continued en page .u1 ...THE MOST EXCISING GANG BUSTERS STORIES

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OUR QUIZ -CONSCIOUS PUBLIC.. BY ELLA BIDDLE

LIKE any other entertainment ntedfam, radio is sub- ratlioltt arliest days.. One of the first broadcasting ject to noticeable cycles. Last year, for example. it stations e presented a question and answer program That was only the beginning! Today there are ceeds. it is duite flattering to his ego. If Ise doesn't. was community sings, and the year before that, ama- which was comforted by Dr. Craig Earl, better known well aver ton hundred of these: brain- teasing. audience oprytvunny is afforded of amassing a store rd in- teur hours. Now, in 1938, an entirely different type as today's Professor Qnic. At that time he answered participation programs, and the list is growing fast. teresting, educational and amusing facts which he may of program has zoomed to popularity and, in spite of queries nailed to him by those few radio fans who On the major networks alone they nomine thirteen later use to advantage in business or socially. As for its meteoric rise, bids fair to live a long and healthy owned cat's- whisker sets. No doubt other such shows at this writing, and their listeners number in the mil- humor, there are hilarious moments in abundance-- fe. followed, but Walter Casey claims to have been the lions, including n orteten and children. some derived from tile questions; st e, unhappily Question and answer gaines are anything but new. first to use questions testing the ability of an audience. The tremendous a of such sirshotes may seem from the wrong answers and slonmanen'ts remarks of They've been used for years as forms of group amuse- His Aircyrfopsedia was presented originally o extraordinary m first thought, hot these analytical facts emu-stains: and still others from the wise-cracks of ment and are probably derived from the spelling bets YMCA in 1930 and later on the NRC network. Then, should be c in arriving at its explanation. the quiz -masser. Lastly. he may win anything from a which were in vogue around 1873. The early 1920's in 1932, Jerry Belcher invented the sidewalk interview From the listener'sesidered standpoint. hr ing a pro- photograph to $25 for submitting acceptable questions, found people engrossed in Guggenheims and Ask Me idea. From this grew the present-day Vos Pop air - gra m that is unrehearsed-one in which anything may plus the additional thrill of hearing his name or brain- Another sticklers. slmw, which combines informal interviews with inter- happen. This letups an aura of excitement which child used on the air. The origin of the current air cycle dates back to esting questions. most broadcasts lack. He may participate actively by As for the contestant, the lrst and foremost at- trying to answer the questions himself. If he sue- traction of facing a (Continued on pow 561 Audience brain- storming shows are flooding the air. Here's the answer to the popularity of this new cycle

www.americanradiohistory.com PASSPORTS Cameras can be kind or cruel to fusions faces AND PORTRAITS

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.,,r, www.americanradiohistory.com INK_ ' Vw mtertaiontent. Serious drama in particular has lain given George Burns just took a wild chance on fitting him impetus into a buffoon nain, Surprisingly enough, Ray entered into Latt year the Columbia network hail its Shakespearean the low clowning with eagerness and enthusiasm. He became series enacteil by the very giraIrst stars obtainable. X.. easily the best stooge of the past season. Shakespearean season mer before had presented the plays As an index of his effectiveness. the Burns and Allen RADIO with such notable casts. NRC did a aeries of plays by program dropped sharply in the RAMBLINGS popularity ratings alter writer, as Eugene O'Neill and George Bernard Shaw. Ray left it last spring. The inside track on entertainers and programs, new and old The work is being resumed this year. NBC has obtained rights to all the Pulitzer Prize pla.rs of the past two dec- -rt 1 F. new contract and new salary for the I 'or Pap pro- ades. and is presenting them Thur;dav evenings. gram this c ,,,,, ing season is ant of the few instal., where !last/1,ot 5% elles. outstanding new figure in die Broady... a radio pioneer reaped the reward fin an idea. Usuall). fall., radio has ontRrown ls its aid style BY ARTHUR MASON imrgrants." When the lsig cianniercial programs tmA theatre last winter. transferring his ingenuity to radio. the 'Mincer in radio is ellmwed aside by imitator,. heir summer recesses a few years ago. the networks used - l'op was first to bring guesfionsto.the.audience to fill in those hours with the lightest of music, ONE frail of this nonuser's experiment is un additional entertainntent fi. the networks, arriving on an NB( chain theory. perhaps. that perspiration made inspiration vank,i, demoJJJJJJJJJJ that the modern staye play is far front the in 1934. Since then, radio has been flooded with shows of Th,. past couple of stimuli,n have done away with that hest vehicle for radio drama, The Puht., Pet, ploys the mine general type. good many of them excellent Vie vacant hours in the .r are used 'for .4.rioti, are as good a collection as you are likely to assemble. entertainment. experiments along nese and untried branches of ralm Their ',stub hy NIB' hare not been wniform( y g11011, in The tinnier,- show nmintaiiwd its popularity in spite of spite of a sincere and painstaking production each neck. stiff rianprtillon from inlitators. (('ontinued on NW.' 40)

Tenor Al Gorr is featured on John Nesbitts Passing Parade. the show replacing Phil Baker on Irene Rich nos bought a CBS. Sunday at 7:10 p.m. EDST. form in California. will continue her rodio earl and also return to films.

Dick Kline Paramount physi cal culture director, and Mary Lou Cook, singer, ore on o West Coast health program. The arrival of baby Barbara Ann has kept Bob and Mrs. Burns close to home. They are just beginning to find time for a little socialising.

The long scenes, customary on the stage, become imp slime for radio. The Monday evening Lux Radio Theatre, as another example, reached its greatest success alter it began using movie scenarios instead of stage plays. The 'navies. with their gairk transitions front Jemmy to setting and dtalogne in brief -hes, fit much better into the radio medimm. These are the experiments that will make radio drama 4-,entnally Ici important timm comedy and music. peeler, Teith a malle of ouutanding I..r;rpti.s, the drama pa. grants rank far down the popularity scale.

THI3 suave and debonair Ray Noble will resume his idiotic and amusing character on the Gracie Allen pro. grant this fall, the most incongruous bit of casting in the Kiss Analyser tests and ait radio. In conversation. Ray has charm and wit, a very the ability of Beverly Roberts plmsant companion for an evening. Above all else, how. and George Jessel. H. A. ever, he !raves an impression of traditional English dignity Gilbert mans the controls. and reaerve, a man with whom one does not take intimate or too jovial liberties.

www.americanradiohistory.com How the public is protected SCRIPTS THE CENSORS HAVE KILLED BY SAMUEL verge on at least on °masion. Here it is: anyone dues. from hearing t)nr of his lines in the original script told the story of During Ed Wynn's original Fire Chief series on NBC, i dog who was very happy because a Pule moved next he frequently raged over the deletions in his script. tine door. The script reader said that would ever do. Fred night, though, he got partially even with the chain by what is unfit KAUFMAN l,- mantel a rearm. The hlue-prtneiler held it was because announcing to his large studio audience that his script doe gag might offend Polish listeners. So Fred changed was cut and he couldn't see the reason why. To prove his the line CO state that the canine was merry bemuse a Dint, be told the deletes] juke to the onlookers at the IN she dark recesses of uct- Mr. Post moved nest door. Thus be avoided international inclusion of his broadcast. Their applause indicated that ,ork files are countless scripts complications while retaining the original comely con - rile, wanid have approved it for the air. NBC was so that never reached the air. The sweetinu of the gag. embarrassed by the incident Mat its publicity man hastily collection is priceless. It contains Actually, Allen -like other comely headliners-does reached radio editors in the Indio and begged then to the choicest wit and sonic of not intend to offend anyone and he is angered when his tone down the bold gesture of Wynn. humor of the century. But the lines are changed for far- fetched reasons. He was par- Venereal diseases have always been a delicate micro- morgue of unperformed con- ticularly burned up when Ince used Toscmu 's name in a phone topic. Despite the fart that there have Icen ex- tinuities is never disluriux!, ex- script, in what he temtem. a complimentary tmailers, only tensive campaigns on the of physicians and laymen occasional staff refer- tans cept for to lied that NBC world not permit ally mention of their to educate the public on this important subject, microphone new continuity ee to acquaint amphonic conductor. So Allen switched the line to censorship often creeps into talks merely mentioning the with the type of mate- editors jowled,. Stnkuwski's name. but again had to change it to a words "syphilis" and "gonorrhea" Getmml liugh S. never, never he rial that must mythical l:untwski before it was okayed for airing. Johnson was beetled from discussing the topic by NBC. on the air. permitted It is a standard practice for comedians to use the names Then the twork replied to criticism of unwarranted Despite rigid adherence to ni their contemporaries in gags. The Denny -Allen feud. censorship nhy extending microphone facilities to Dr. program policies of prescribed in this light, became a broadcasting classic. Hence Fred's Morris Fishlnein, editor of the American Medical Assxia- all many headlining eetworks, temper ruse when a large advertising agency requested tinn's Inlhlicatinns, who, it was held, could present such come - perfnmters- particularly Mk. m refrain from any references to its programs. Fred talk ethically and authoritatively. CBS. too, and many knl- Bans-must be cautiously ob- Was SO marl he said he had a goad mind to tell the agency ìng individral stations from toast to CFntat, have" found t slip over an oc- -rved. le they that one of its o n comedians should he stoppM from venereal diseases lea delicate for microphone discussion. one" mm the corps "fast lilting Toren Hall Tonight jokes. Some entertainers set forth their own microphone re- ii smnalmen and women script read- The agencies often icing pressure to hear ant the net- strictions. Fini1 Lon1. for example, on his various dramatic the radio equiv- ers who form works in altering scripts other than their town. 'the reper- programs, insisted that every cup must he a cop. alent Hollywood's legion of Foor1 of cussion's of the Mae West -Chase di .Sanborn broadcast. No dramatisation ponrayiug a dishonest police officer Decency. which canal Federal Communications Commission action, add he c uuleanced on his Gang Busters and other pt editors are reluctant to Scri brought forth an edict to barn all mike referents to the shows. It is interesting to mute that most instances of discuss their activities beyond s c 1 star. crime -enactments on the air have never disclosed how policies. sting their network's there are other bans that were not preemies] by lie nefarious deeds were done. mimetic that they are blue- They such an incident. The slimmers of Charlie McCarthy re- mlne. of Lord's radio specialities was crime drama and but deny that they are [seedless. quested that no mention of the popular dummy's name lie he .sought real -life material. But a two -part dramatinlian blueutsev. They enjoy a merry made on other programs. Betake Carter does not of the misdeeds of a Mid -Western gang brought a can - much as'the fellow who permit quip as mimickingpicking of Ibis voice except by Phil Baker. although plaint trine the mentioned eennnnuutr. Local chergvn ee. writes one but they claim they it Is that there's little he can do about it if hearing the first episode, said it (Continued on page 77) must judge it in the light of how listeners will react to it. If it hears even a suggestion of of- fending a very small fraction of the air audience it is alterevi or -what is more likely -deleted. The networks are not the only omes who lay doom odes of what can and what tun not be heard on the air. Certain prominent sponsors and advertising agencies, presenting mop- bracket names to national audiences. themselves fre- quently lay down the law of "don'ts" to their stars. Stan, astronomers say. blink or shine. Bet when radio stars' scrips are censored. they bum! The real reason AI Pearce wound up his contract with Ford, it is said, is house be resented the blue -penciling of his scripts. And it is endentad that he rejected the higher salary of a tobacco sponsor to go with Grape -Nuts next fall because he believes it is with the latter that he'll have a freer hand in esinpr the kind of material he desires. The censorial scissors Fred Allen is one radio Fenster who doesn't see any- are wielded by sponsor, thing comic in what NBC readers do to his scripts. And studio t parmerdo he doesn't mince words in giving his opinion of their under the Federal Com- actions, He believes, like ninny other air stars, that turning munications Act, which

I out a brand -new show every week is a big enough task. requires that programs without having to cope with the irritations caused by be "in the public inter- seeing the final result tampered with. est, c and They still tell the stnry at NBC of how Fred got his necessity."

www.americanradiohistory.com Nadine Connor, "most perfectly de- Madeline Lee is really both beautiful and smart although Max Eastman, popular m.c. of the CBS Word Game, veloped receives cup o" she plays the rhle of Genevieve Blue, Andy's dumb more - is pictured on his estate at Croton.on-Hudson with from Charfssa Atlas, perfect mon. tary, on the Amos'n' Andy program. She is from Dallas, Tex. his wife, Eliana Krylenko Eastman, and their eats.

Peggy Moran likes to rehearse in Jack Haley will m.o. a new CBS program this fall. He is Tim and Irene, of the Friday Royal Crown Revue, hated comfort, minus shoes. She is under tried to Florence McFadden, also an ex- vaudevillian, and each other on meeting, but married three months contract to the Brothers Warner. they have two children. This one is Jock. Jr., aged five. later. They turned to radio when vaudeville died. ßÁD10 SPOTLIGHT Carole Lombard, recent guest on 11, Lux Rodio Theatre, believes H Turning the camera's candid eye on stars in radio's firmament emoting facially as well os oral-

, ly before the mike. A glamor- doesn't count, 33 inappearancespite of The studio audience. www.americanradiohistory.com THE BIG -SALARIED STARS OF TOMORROW?

Tito Guitar yeas a CBS Del Casino, tenor. is o NBC's Jean Sablon has Holloce Shaw has looks Igor Goric s ease was who's Barry McKinley's been Dorothy Dreslin has a Fredda Gibson. sustainer. Today he's do- Columbia white hope. a bright future if he and a nice coloratura. almost tragic. Now he bands. on sustaining o long contract with NBC. Her sung with many His chances are good. could get a good spot. CBS is betting on her. has o movie contract. is soprano is heard often. ing well in Hollywood. has chance to soar. time. Progress slow.

Marie Louise Quevli is determined to make what to wear, how to groom the lame, even what phase of double his activities, serving both as assistant to the vice good. She has ap- BY EVERETTA LOVE the personality to accentuate. president in charge of programs and to the vim president peared on the Metro. In radio, the newcomer signed to a contract is placed on in charge of operations. He is not only one of the best. politan Opera Audi- HAVE you ever been around a radio crowd and heard "sustaining." That means that the broadcasting company equipped executives in the industry. who can he depended tions, and is heard fre- theta use the word "sustaining." and haven't you will hack the artist fora build -up, hoping to cash in on him upon to act in the interests of the company, bat he has quently on Continental wondered what it meant? it is a very important word for a big commercial contract later. a genuinely sympathetic attitude toward stir artists. He Varieties, an NBC show. in radio. Aside from its technical definiunn. it stands For a long time it seemed that the broadcasting cona-, has a real understanding of their problems, through his for heart- breaks, for blasted hopes, and sometimes for one brief spurs of celebrities, had lost the fnr- cork in different departments. luck. a triunsphant nding to hard work and hard nulaforafter building stars. There seemed to be a lark of s From Mr. Rosenthal I learned that a "sustaining" artist When you talk e about "sustaining" artists, you're talk- iirdination between the various departments-manage- is usually signed to a three -year contact. Ten percent of ing about the very backbone of radio- those who ment, program. inddieity -which often cause¡ a potential all laokings is the fee usually regsircl by the broadcasting entertain you in the early morning. the mid -afternoon "bit" to be lost in the shuffle. Mossy artists iacaue un- company, although it often runs much higher if the artist go- and between commercials; who keep the networks happy and hitter over she careless treamseat which they is unknownsn who requires a particularly expensive and g from practically sun -up to sun -up. But will they received on sustaining shows. Now, however, things are painstaking build -up. be the big- salaried stars of tomorrow? better became radio is onsing more and none to adopt When the artist has been duly signed, he is given a These artists are managed by the broadcasting com- the movie plan for building personalities. sustaining slot on the network. If a singer, he is aided by panies. They're always "on call." but arc used spo- Recently. the ever -alert Columbia Broadcasting System a studio orchestra for accompaniment and, if possible, radically. They're always hoping for a sponsor, Inn, created a separate department for its sustaining artists special arrangers to make the songs outstanding. Im- though most of sheen have real talent, few actually and called it Columbia Artists, Incorporated. With great mediately. he is turned over to the publicity department go on to commercial spots and stardom. good sense the company mend as head of the department for a "build -up' by experts, who will interview him and In the movie field, when a contract is signed with Mr. Herbert Rosenthal, a _young man who has literally determine just how he should he presented to the press. a wanner whose ability is yet to be proved, that grown up with the network. Immediately after his gradua- The photographic department will make the most of him. artist is sent to the studio school, there to study dra- tion from New York University in f929, he joined CBS, Columbia Artists, Inc., has the energetic and inventive matics, posture. walking-everything to do with making when it had been in existence about a year. He server) first Allan Meltzer in charge of publicity. and his responsi- a successful screen appearance. The artist is said in the program department and moved up soon after to bility is great. (Continued on page fib)

Herbert I. Rosenthal Columbia Art- heads Nan Wynn has Inc. He is ryes ists, been singing on toward art- pathetic her own CBS pro- ists and understands gram and is heard problems. How- their on the Summer e, he says that ever, Session broadcasts. are against sus- She is one of the now. tainers right favored few who possess the cher- ished 3 -year con- tracts entitling them to o big air Will today's hard- build -up to fame. working sustain- ers make good?

www.americanradiohistory.com BY RITA LOWE

Many air stars live "on borrowed time," for they narrowly escaped destruction

Death rode with Fred It happened about ten years ago when he was "doing" and baggage into the second plane The intention wits Lowell Thomas was in Waring in a speeding Europe by air. The plane he was riding in developed to avoid further delay by sending it on with Thomas and a plane that crashed auto, but he survived. engine trouble no the way from Alicante to Fee, and his two companions, while they repaired the first plane but he escaped injury. they made a forced landing in the Andalusian Desert, and returned to Alicante. Tite pilot jumped out and hurried across the stretch of In fifteen minutes the new ship with Thongs aboard desert in search of a telephone to arrange for a relief as ready to take off. They were on a fairly level stretch Jane Martin was shot plane to pick them up. While he was gone, Thomas and of twenty or thirty acres,s, but just beyond were huge Margaret Speaks, as a by a thug. The bullet the other passenger, a French mechanic who was being boulders. olive trees and a mule. The plane went roar- child, was from just missed her heart. transferred to Fen, crawled under a wing of the ship in ing across the desert. but gave no sign of leaving the a stampede of horses. an effort to protect them- ground. It looked as though selves from the furnace- they were headed for a like heat. When the pilot smash --but the pilot throt- RADIO people are an easy-going, genial lot as a returned and informed them tled down and switched off feet above the olive trees, hut the plane was not rule. But if you want .to- jar them out of their that the relief ship was on just in time! climbing as it should have been. When it 'arted calm, just question some bf them about their near- its way, they felt they could lie s wung the pane to turn to the right the plane did not bank, tipping death experiences. Then watch their faces take bear their discomfort let- around, taxied back. and one wing, which is one of the elemental rules in on a strained, frightened look, even though many ter, though this desert. says held a consultation with the traveling in three dimensions. They were turn- of the incidents occurred years ago. Some of them Thomas, was every bit as chie( pilot from Alicante. ing flat and losing flying speed. have (wets so mar death that they could swear unbearable as the Sahara. They decided a longer ran It got around and was facing in the opposite they heard the "brush of angels' wings" as they Soon the relief ship came would get the plane into direction when. in less than a split second, it skirted on the thin pine between this world and into sight, saw the pilot's the air. nosed down. The eyes of the mechanic, who was the next. They are, indeed. living "on borrowed stroke signal and circled Once more the plane sitting faring Thomas, were wide with terror. He time." down. The chief of pilots roared s the desert, screamed as the crash came. There was a hor- An explorer naturally gets into many tight spots, from Alicante and an ex- and thisaz time seemed to rible shock and roar, then all went black -not be- but Lowell Thomas really came face to face with pert mechanic were in it. have better luck. It Jounced cause he and the other men were knocked un- death in a plane crash in the Sierra Nevada Moun- But instead of trying to fix into the air and started to conscious. Thomas says, but because, in diving tains of Spain. the probably has had the narrow- the disabled ship, they im- climb. A few seconds later into the desert, the plane had thrown up earth est escape of anyone. mediately switched the mail it was about three hundred like the eruption of a (Confirmed on page 72) 36 37 www.americanradiohistory.com Wide Wo.4 Pude,

Script- readings and informal r heonols aren't work when they're conducted this way. Carlton Morse. wearing hat, authors this serial.

(Left to Right -Rear) Michael Raffefto (Paul), Minette Ellen (Ma Barbour ), and J. Anthony Smythe Enjoying outings and parties together hos Such goings -on os this offer pleasant rec- (Front) Page Gil - long been an old One Moos Family custom reation between rehearsals. The spirit of (PoBar , Jack Kathleen Wilson with (Claudia)u arton Yarborough the cast. They have fun, too, just os fun, so apparent among the players when on Kathleen, Page, Winifred the Cliff), Winifred Wolfe (Teddy), and Bernice are air, is all the more natural because it doing here -no squabbles, as in a real family. comes from a genuine spirit of camaraderie. Wolfer Paterson (Nicky), and Bernice Berwin )Hazel).

Winifred and Kathleen ore water enthusiasts os well as talented actresses. As members of the most famous radio family, they've worked together for five years. ONE MAN'S FAMILY AT THE BEACH

At work and play, this serial's cast resembles a real family

www.americanradiohistory.com "Ole Cannel Kemp" is from Hal, of the age of 6, was an Aside from playing the electric Marion, Ala., and his wife expert pianist: at 10 he was toot- in his home, Hal bails from Dallas, Texas. ing a cornet, and of 12 a clari alsoninstalledtinken ound with build- They have two children. nef. He mastered the sax later. ing miniature rboots, his hobby. Tall and blonde, he usually wean o brood grin and hoc managed to retain an accent Keep in tune with orchestral that is still very Southern. doings and maestri, and learn the low -down beat on Hal Kemp THE BANDWAGON

CHAPEL HILL. North Carolina, is the vaudeville magnate R. F. Keith. The prize was a trip until he signed with a new sponsor, who decides) to send home of that illustrious seat of learning. abed. By the time the band members got back to these him to California and let Alice Faye co -star with him. the University of North Carolina. In addi- shores, they were ready for. a career and a future alnoe. -Deere is no musical movie star I like Netter than Tony tion to test -looks and lectures and stuff. the Ifyou're really curious about such things and take a Martin's beauteous and gay young wife. But Alice never university is also famous for having pro- real close look at the Kemp history, you might be tto ted had much time for a real musical education. In the movies. duced two important orchestras - Hal to remark that everything happens to Hal. Everything whets she can work for weeks learning a song and where Kemp's and Kay that happened was good until he was established as a top - there is always the opportunity for retakes, she is tops. Talk among the collegians down at Chapel ntng !sandman. Then the chain of events ran something But musically speaking, she just couldn't meet the exact- Hill, though. is that Hal never had time like this: ing requirement of a thirteen-week radio series. to graduate. He was much too busy or- First im mrtant event was the departure from the o As a result, the Kemp -Faye programs were pretty had. ganizing the band which was to become the chestra of John Scott Trotter. Youll recognize the name The talents of neither Hal nor Alice showed up to ad- college bays' favorite. Legendary, to, by of J. Scott as that of the lad who leads the orchestra in vantage. Talk hegms floating: "Kemp's slipping." now are the tales of how tall, blond Hat, those magnificently classical accompaniment for Dr. Bing Before that talk got ominous, Hal checked out of Holly- immaculately clothed in white tic and tails. Crosby of good ole K. M. H. Professor John Scott, it is wood. Rot he left Skinny Ennis behind him. Skinny, used to slip quietly into a seat at a mooning hind, was hired by the sponsor-faculty of K. M. H. one of the chief attraction of the band, derided to become lecture after having spent the night playing because of his fine collegiate background Be that as it a stick -waver on his own. with his Carolina Club orchestra. may, he was pianist and chief arranger for the Kemp So there you have lanky Mr. Kemp just getting bark to Skinny Ennis, John Scott Trotter, Saxie organization- Then John Scott pulled up stakes and began normal after the departure of J. Scott when two more Dowell, and others of the original Kemp to search for greener fiehls. He found them with Ring. hay -e mkers hit him. A pad radio program -than which crew, all entered the U. of N. C. with the But Inc left a large empty space behind him. Experts there is nothing worse for a star -and a goodbye to idea of walking out with a sheepskin and blamed hint for much of the distinctive Kemp style and Skimsay. So he heads for Chicago, Fate wishes a train - an education. Instead, in 1925. they w Hal found it hard to replace him. wnek on him, and lovely Maxine Gray, singing tax-office college band contest promoted by famed But he was replaced and Ilal continued to zoom along attraction, is injured so badly (Continued ova page 75)

41 www.americanradiohistory.com Mary Eastman was to star on a program called Here Comedian Frank Fay was dated to m.c. a big variety Queen Marie of Rumania almost became a typewriter Carnes the Bride. Everything was all set except the show when Barbara Stanwyck sued him fora divorce. saleswoman on the air. However, she exercised o time, and that's why ft was jilted at the church. So he couldn't sell the product to American wives. royal prerogative, refused to appear at the right time...... GHOST SHOWS YOU'LL NEVER HEAR

IF you could dial in your loudspeaker tonight and hear Baker plenty of competition. fiestas. The tribunal members. who gave their verdict. Ethel Itarrymnre in one of a series of melodramas written Well, don't get too excited over:nnicipnting any of these were solemn -facet! Solomon cooped up in air-cooled by Bayard Veiller, author of The 13th Chair and The big broadcasts in 1938. clients' booths at NBC, CRS and Mutual Trial of Mary Dugan, followed by a four -star soiree These are but six of a thousand ghost programs that '!'heir decision usually came in a cool, crisp note: featuring, u master of ceremonies, James J. Walker. never will be heard on the ait. "Thanks very much for petting us hear your program, colorful ex- mayor of New York Town, would you be These are but a small handful of dreams, lopes, ideas but .: that ararfy made the grade. I a feels the xcited 1 "Now know how prisoner waiting for stimulate you and To sonic of the participants, the failure was chalked up governor's reprieve," is the way one prominent radio actor, e Or if the features should fail to you could. by a twist of a wrist and the magic of the ether. to experience and another fool's errand up radio ow. tattle-scarred from a thousand auditions. explained how dial in vivacious Elsa Maxwell, portly purveyor of parties. They'll try again More sensitive souls took it the hard he felt after lining the lied news. conducting a typical fiesta, with Allen Kent, Mary Small way. The failure had the harsh and sickening impact of "Yes." summed up a big -time radio exerutive, "there and Will °shone orchestra rounding out the sixty an egg crashing on the pavement. have been many good radio shows that have come through minutes. succeeded by thirty minutes of mysterious AR sorts of excuses are hurriedly presentad when you our office am which we spent time and money which almost adventure with suave Philo l'auer. enacted by dapper ask why so nano of these shows never reached your ears. got on the air. Bat 'almost' doesn't count, so we charge William Powell. would you consider your radio a gift A gsxj majority of these alibis may be justified. I. The it all up to experience and let it go at that. Dorn the gods or just another piece of furniture? recession. 2. Seaamal listening háhits. 3. Similarity to Almost doesn't count ... alnxsst doesn't arm Then, perhaps. a weekly serialization of orchid-loving. ether programs. 4. The whims of the prospective sponsor almost doesn't mint. It is the monotonous tom -tom chant beer-drinking Nero Wolfe and bis faithful assistant. land his wife and his cousins and his aunts). S. The idea of a thousand frustrations. Archie, portrayed by Craig McDonald and Wallace Ford. sounded swell on paler, but in front of the mike . The networks and advertising agencies arc reluctant to would rate higher in your esteem. But somewhere behind all these man -made explanations. talk about these fanciful flops. But the grapevine system Maybe a carefree carnival, supervised by Budd Hulick. lurks the hand of Fate; a cold, calloused hand that cares is as effective as Sing Sing's. Broadway's byways are Ilenav Venuta and Bunny Berigani s blaring bugle, world not how many hearts it breaks. filler) with rumors, sprinkled by actors. page boys, agents, Helen Marken, now a leading suit your listening requirements. You, the listening audience who go out and show your authors and musicians. The musicians talk most freely radio star, auuuditioned for A lot of people, who should know, thought all these appreciation to Sauverll Coffer by buying a fresh can so because, whether the auditions fail or succeed, they get Lo l programs bang -up radio entertainment, certain to give that Major lough can continue throughout the summer, paid for their talents. The others gamble. Perhaps that is were nave/ o1RAiailed for Charlie McCarthy, Jack Benny. Major Bowes, and Phil were never asked to pass judgment nn these ill -fated why there are so many auditions. (Continued on page DO the prospective client was and Helen sure the program D N I S T O N were both tao sophistimzted. B Y A W These programs were killed before they had even started 13 www.americanradiohistory.com ` . ytj + F7r }

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v' ? + ,gr F NI/ /WM V*tzlit,www.americanradiohistory.com V' : 1 t. .i Frances Langford, the new Mrs. Jon Hall, and singer Anne Jamison - BETWEEN fate the dogs o-war. g. BROADCASTS

Meredith Willson, Good News band- leader, works hard. If he's net conducting he's checking scores.

Random shots

of ether stars in

off -air moments

Paul Whiteman, who finds the going o bit hot, tears out for a thirst - Major Bowes hod Song-writer Nick Announcer Graham McNamee believes Martha togs dunks frequently quencher between his rehearsals. Kenny os guest on his yacht. Edmer. in comfort, not looks, at rehearsal. the pool et her Hollywood horn

/V

NBC dra- atic actress Charlie McCarthÿs Kay Kyser new recently Elaine Basset girlfriend is played Joan Ben- host to Benny is a modern Venus. ny, who kisses him while She's often in de- Mary Goodman, Eunice Livingstone end Ed- Healey, Mrs. Bernie mand as a style model. gar Bergen lend a hand. and the Old Maestro. www.americanradiohistory.com This romantic and glamorous gown of gold silk marquisette is fit for a grin- This three -piece . Her stockings are sheer gossamer wool suit in tan and are rightly called "Nothing of All." and rust blended tripes by Elaine Basset in the NBC Tele- vision fashion show. The loose, swagger jacket FASHIONS THRU is finger- length. The solid rust blouse has a tan elet;and the TELEVISION skirt is pleated. BY WENDY LEE

This smart rain HOW would you like to see a real fall fashion outfit of oiled, show without moving from your comfortable Transparent silk easy chair in your own cool living -room? is perfect for e Summer has passed its peak w, and the within day. A gay light clothes you bought last June are be- big kerchief may ginning to pall a little and re anxious to be start mhling your fall wardrobe.drobe. Before hat o curb and you buy anything, thotigh, you want to look the mittens will around and get an idea of what the prevailing aid in ing styles are going to he for the new season and gloves The which ones are hest suited to you. But, although whole cesfume you're looking forward to fall and its exciting can be put in a new clothes, summer weather is still with us, tiny envelope the dog days persist and it's too darned hot to and carried in go downtown and poke around in the stores. a pocketbook. So you put it off and put it off until, suddenly, the first cool fall day finds you totally unpre- pared. Then you rush out and buy the first thing you see, which will probably turn out to he a regular old white elephant when you plan the rest of your wardrobe later an. Wouldn't it be heavenly if you could see a preview of all the new styles right in (Continued on page 64) www.americanradiohistory.com RADIO STARS

Now-Apply Vitamin the

Right on Your Skin

Most People don't know cej'OR YEARS we have heen vitamin. h's the same grand cleanser. It learning about the importance of sof ulna and smooths fur powder as divinely these Pacts about Vitamin A the various vitamins In our health. and the Skin ... lint tom. in addition, it brings In the AII-C.DE-G-who hasn't heard of skin a daily supply of the active "skin- neat 1,111Loluid IImworat them? to 1931 and 1931de0rie0ey of 'Month A nun, Now comes the exciting nova that one of Use Pond's Cold Cream in your usual simakel was Am remanhed ea 00,. emoc at mecilie skin dicorden, to the rem sported, a these is related in particular to the skin! II there is no lark of "skin.vitaniin" liberal 0i00in A diet male the dry. roughened Lack this in the skin pro- of "skin-vitamin" in the don, our experiments described in thin mood. end Iteolthe mein. Later reports dimes roughness, dryness, steadiness. Re- tIts, next o won show that the skin is cap. confirmed and extended ihe evidence (III., store it to the diet, or now apply it right on ble of shoring some of it mod. a pomible In hrupilalt., nth., g0ien100 found that YIP.. mi. II Cakin.vIlamin.) appEml to the nicht the skin, and our experiments indicate that future maul. If there is o !ask of this vita- healed wounds cud hunts 0.0ek0r. the skin hecomes smooth and healthy again! min in the skin. these experiments indicate Thar, all any woman wants to know. that the use of Pond's Ckdd Ill-man pox the Immediately you ask, ''Where can I get needed -skin-vitamin- book into some of that 'okio.niFrnnio Io put on HvyM today. Get a jar of Pond's. and Fee my :lilt?" what it will do for your skin. Pond's Cold Cream now ronMitts Same lam. same Lobel, mute Price this Vitantin Pond's Cold Cream unmet, in Ille same jam, Pond's Cold Cream now et-111min,, this 'Ain. with Om same labels, at the mme vitamin," Its formula hoo not lwen shanged Now every jar of Pond's contains the ac- in any way apart from the addition of this tive "skin-vitamin"- Vitamin A. laul*P.-

Sleam which ...studios., MPS. A L1.0.11EII C. MIMS, mesa New MILS. WILLIAM IIIIINELANDE11 York memy woman, gmadniete OlMOS, JAMES Imeilliful as when she mime am: "The use of ROOSEVELTI "With Pond, Cold Cmans, Pond, Cold Cmun I. icitml 0010.070701. skin looks soft -mu rough or dry... fresh and bright end atomh." 0.7101. eae. rso,r. Eitemr1

51 www.americanradiohistory.com RADIO STARS

hills of the mining district rai l' He stile payrolls of the mining MOST EXCITING GANG BUSTERS to the value of humlreds of tbou,ads ni dollars. and awe often than n l. these STORIES rer,,td resultedi multiple murder. It a, directly a nul of Jawarskï s (Conr.nocd Ire puai ,r) large ascale depre,latimts that the armored tack x invented. The Plum accepted the invention.n a challenge. Hem knew the al severalral blocked. he go more hy,tvo,nl dot io:,lly rucks cold withstand any arme,) attack, robed t o drugstores and gut the be ordered Hammrad to stop the car and us he disguised his Rang a, rnad laborers Nan a City. Kansas. podia h¢ on his get out. He Iumkuffml the trooper to and had them plant dymitena oser a trail. After a running au, battle with mail fisc and she hint. leaving his last hu,alrmbyard stretch. officers. the yap, spotted an ....Pied leal» ,aeRiug agains t the past. Then he On a still afternoon a cavalcade radio t the curb. A daring ids stuck deserted the police car and oak to the payroll amp a tenuous path though the coal Barrett: he would steal the radio to w mining 'rd Pennsylvania. snoopy get out of to \MOdy would think Guided by ',radiometry,' radi, the police winding its xaynt, a Marat. Like a vil stopping an official car. But what Barrett ears closed in. with uniforms ,a, three genii leering ahre.t Jax raki pushed the did not know was that Kan,as City police dashing on and Mon t the ,rad. plunger and a alude section of the road. cam are equipped with a radio to Throng', the words c frenzied payroll cars and trucks. went flying hun- as well a In fumbling ref,, ht Br, the calla of the slice radio reach- dreds of fret , the air. These dynamit- itch t rrtlte car. Barrett inad- ing a , the air. Irae R his ealdure. ing. paid of ' nu luta than $1001RR1 at a vertently ,vuppel on the radio transmitter. Rele tleksly Mr ightened and tightened. lime. At headqua the radio room. ll'ith nowhere to e turn. tier,., gave himself After every sucl, rohlury. Jaxarski and tamed rdficrra heard nth, two kilter,,s up-a mental wreck as a eo,lt of the MI- his men disappeared in the 131,41111 hide - ting in the police car. outline their plan of placable chase Out holm!r hier, ,p like a scape. Headquarters immediately sent hunted animal. rski waa finally brought ,art in the and by code to police cars to pr,ctetl to Benoit is serving a life seittmae men i, a clever way. Rumor, were spread the stolen car. Michigan State Pris ,n for the murder of throughout the mining country Ihat police And then came a five- ninute period of Trooper Hammond. were going to dime talai, ¢ into all cold horror to the t headquarters- underworld 'has pr,alueed many alunfael mines. When this rumor Squires and Barrett had seen the two THE elusive criminal,. hut nae more -like Jawarskï s men, he couldn't control them ,dhcera ulanl the car hel,,get. The ghat than Paul Jaxarski. "The Phantom of the They r sol t their safe hideur impacting cape were coining hack to Coal Field.." thereafter. Instead reluctantly the automobile. Jaxarski Over a period of a dozen years. no wit- IM them to a halman in the open country. "lino get the a an the left' Barrett ness was ever aide to are a description of But police had anticipated this mar and ordered Squires. ea Officers at headquarters this rubber and killer. Jawarski had hide- trapped and his men. v that at this punt they wanted n take lawanki outs ,n adcmhnevl mine shaft, ant in the (Coalinard 111 par, 541 a shot right into the radio. . e, frenzied wee they because of their helplessness. Tn the further horror of the mad at heaMluanera. the wand of ah,auing began paring through the IOW apeaker. After that. every copper at headquarter, clashed t eel the plate, each laying flat he m,dd help his fellow officer. against what seemed a m bl massacre. Whn police cars mnae'rgm rn the stolen pdice they found Bar and Squires stretched rnut. The officers whose car mar when had a huncho that at-ma-Ming was wrong and c their r with guns drawn.of One rerlaim the officer: was severely w ended. put recovered and cane luck to the police force. :l\OTHFR favorite case which radio comes to mind is the cam oi in rn,mhy. Ben This excellent example i then way the BIychl, n-India a!Ohh, Tri- State Blockade woks. These nthree state.. by short-wave radio and patrol o effectively blck all ends leading s from cm state to the oiler. Frenchy Benoit. February of last year. was amused awl questioned by Michigan State Tr, spec Richard Hammond, r mining a killing. ,colt pu11M a em, ri, Han moral and ki,uun him. forcing him Brie the patrol r tc1 The omser': partner, left with Itmmiis Trimmediately phoned he,,, arters. and the i-Star Blockade s

Within, three calls e eRA R out to all radio, within of twenty miles dike an hunt. the troopers in their tars bean t. erge- formÒ,R a around Frmrh,y Ben. and Idaaaealni,en Benoit could hear the calls on ,hr patrol 1411 shon-ware radio. and Egan to jittery. As a ery r,a,l lm tried blame Judy Canova. with Sister Annie and Brother Zeke, will be back soon. 52 www.americanradiohistory.com RADIO STARS

'Don't tear up the snapshots of that boy you're mad at Says DOROTHY DIX, famous adviser on life and marriage

YOUTN AND LAVE are both im one from whom you parted in anger, . Now many times f have and look at them earnestly. They may heard the story of a sudden love' save you from a derision that would quarrel, marriage to someone else- bring sorrow all through life." and then regret. "7t needn't happen. Suppose you Whether you're expert or inexperienced do have a quarrel. Instead of rushing -for day.in and day-out picture mak- home and destroying the m entas ing-use Kodak Veriehrome Film for of your associationtogether, save these surer results. Double-coated by special reminders. Be sure to save the snap- process -it takes care of reasonable ex- shots you have made of your young posure errors- increases your ability to n. This is molt important, for noth- get clear, satisfying pictures. Nothing ing else will to rekindle your lost feeling. else is 'Just as good." And certainly "You may start going with awns- there is nothing better. Play safe. Use one else. But before you decide to it always ... Eastman Kodak Com- marry, take out the snapshots of the pany, Rochester, N. Y. 53 www.americanradiohistory.com RADIO STARS

Police hromed a sigh of relief when Jaw,rski was finally placed in the death HOW TO SAVE cell. But 'The Phantom of the Coal Fields" prowl to be as much of a phantom Ina hold break. he escaped from MONEY ON FOOD the death cell and prison by shooting two guards. Onto trot in the open again, he THAT WAS A became a reckless killer. He boasted of GRAND DINNER, DEAR. Ids killing at every opportunity and lured IT THE BUDGET STILL publicity. In order to assure getting his O.K.? n headliuos, he held up the Derail News, making off with the payroll. The capture and death of Jawarski came as a result of his boasting. Seated in restaurant in Cleveland one day, he sao a mitrar face It was a hn n boy. Instead of getting out f the rr a hurry. Jawarski introduced himself to the home-town friend. "I don't remember you," Jawarnki's re INDEED IT IS! awed acquaintance mid. Bob Ripley with a Japanese temple TOED NEVER "I used to be known bye different name BELIEVE gong 300 years old. It rings for HOW MUCH MONEY in school," Jaw rski stated. "Bu v I'm Jan rski- Jawrski, Tbe Phantom-the fen tninates when sounded properly. I SAVE USING guy that's knocked off moree guys than you REANCO.AMERICANI can aunt on your fingers. Remember me? burglary call. In fresh snow they tracked I was a tough kid in school -but not as Me burglar t miles and, captured him. tough as I am now l" At headquarters his prints u taken- This 30 a Millionaire's Dish at The hometown acgmaimmnce listened in *, matched those of Bruno Sydow. portion does wonders jor budgets/ L He did t know what to da a anted for murder. Jan rski took the decision off his Irrds. The )audit a fessed his identity; then Ys good to be able ro save money on food "How wand you like to tell the police he em,fessed. also early thirty robberies I and still give your family meals that a e that you've seen "i he Phonon ?' You'll as well as the murder, and was sentenced both delicious end nourishing! get a reward." to prison for life. Imagine a reedy-cooked, savory and speeds. "Why, a I don't dare. You'll kill me I" Mg dish you can put on die cable in ran min. "No," the former coal miner answered. ANOTHER r which a Gong Ines, which ail your family will enjoy, and "I waft do a thing to you, But Iwant Busters broadcast captured a criminal was which cons less Maul cents a portion! you to tell the cops that 1 sent you. f that of Larry Devol. Devol was c of Serve Franco- American as a main dish wain them to see that I ain't ,scared of the worst, a well as the shrewdest. whenever you want m appetizing spaghetti men criminals this s country ever blew. Bank meal. Give Ito the children for lunch, with Within ten mi.. Jawaraki's friend robber and all- around bandit and killer, he milk and (uric They love it! Whenever you notified the cops. Police ca screamedmet to had been a ember of the notorious Man have meat or fish leho ors, just combine then the Jawarski met police Barker-Alvinn Karpis Gang. He was even with tasty Franco- Americo Spaghetti, and head on. uThrte cops went down before his w "hod" for there After a double-murder you'll Ewe a dish that will bring your hus- hobo!,. He escaped a warehouse, of police officers. Drool was run down. band back for more. where he held the cops n at bay until they captured and sentenced to Stillwater Peni- Delicious Franco-American certainly saves smoked him at with tear gas. On the door e tiary. for life. work. And how it does save money! The big step of the warehouse a police bullet found Figuring that there was no escape from 14%-ounce an usually costs only ten cents. its mark Like a poled steer, Jawarski Stillwater, Devol feigned insanty for two Fnnco- American is not just an ordinary heate down to earth with a bullet in his years. and was finally committed to the ready-cooked spaghetti. That ex...good sauce ad. His fight against law and order State Insane Asylum. In the summer of -made with eleven savory ingredients-with ended. 1935, Devol and a companion led the escape selected cheddar cheese and fine, sun-ripened of .sixteen maniacs from the State Hospital. tomacoes-mako Franco-American stand A CASE which demonstrate) the ef- Gan, Butlers immediately broadcast the Mom! Why not order several arts of Franco. fectiveness of a program like Gann Baafers desolation of tarry Devol, ing the American Spaghetti from your grocer today? was that of Boom Sydow. scars an his fare and hands. and t his stiff In May, 1937, George Thorp. a theatre left ring finger. wrier of Crosby. Minnesota. x returning Listening to the Gamy? Beaters broadcast Franco -American his how with the day's receipts when in his morn n Enid. Oklahoma, was Ia. was accosted by a bandit. Refusing to bathes O'Neil. nHe Iward the description SPAGHETTI Ow up his money, he was shot and killed. of Devol and then noticed that sitting in Made hr de Milken of Campbell's Soups while the bandit w wounded in the tom. e of his booths oás a man who answered The bandit escaped. shut weak from the that description perfectly. He went to a of blood. car ran into a ditch. He and called the But what MAU I SEND you DAR FREE loss telephone police. RECIPE BOCK? held up five college youths and took their O'Neil did not realize was that Devol was SEND THE COUPON. tbcn he held op a Minnesota citien a desperate killer. police arrived. They PLEASE! and stole his car. In this one, a tan Ford walked up to Devoe and asked him to come de luxe coupe, he made goal his escape. to headquarters for questioning. Devol re- This much was known to to police Gan quested permission to finish his beer. As Busters broadcast a destriptiun f the stole, Ile drank, he throat his land into a brief- m Ford Had it not been forthis broad- case and brought it a shooting. OOm of cast, the stony might havn ended unsolved, the officers was killed instantly. A bullet but immediately after the brradrast, Detroit icrashed intoin 001000 above O'Neil's otln>hed for the door. meta Dept. 69 police were informed by a listener that the ,ead as But Camdm. N , Cn,rr,noo,, d me your Ree recipe described ea was parked outside of his outside w other officers mud the Chief book: "30 Temano, Srssahai+ Male.' house The r police found a fingerprint on of Police. sr In the terrific gun battle that the car which proved to be that of one ensued. the Chief had a finger shot off, but Name (prior, Bono, Sydow, burglar. With tine identity aunt was finally brought down. one more man, Address of the criminal definitely established, the Devol had killed Ind Im- police waited. Then, nearly eight months o of the Gan, Bnslur' due, the lira of Cn sew Inter, Minneapolis police responded to a may others load undoubtedly been manor. 54 www.americanradiohistory.com RADIO STARS

WEST COAST CHATTER (Canlicuod from Pane I'

t of Letter of introduction at Universal the other m ning, Generally the soul of punctuality, he rushed in with Charlie dangling over his shoulder and, with a brief nod t the assembled mat, made far the mako-u depanmvnt, "fightWhat in the world ?" wisecracked Andrea Leeds. "has Edgar a chip on his shoulder?' "Doé t call me s chip -I'm Charlie Mc. voice from Comity!" came an annoyed "Why, Mr. Pig, I think that's downright shocking! Really? You don't the keep drohrmen, believe in bathing ?... Merciful goodness, I didn't suppose there was DO FOE RIiyllfiVRER WHEN: A anybody left with such old -fashioned, moss -grown ideas! red lurk Booty r of the firs am r, successful masters-of- ceremoniester o,,, s m head Broadway Rana,' /ermarr Recta's vaude- ville act. Marry Me, the score of tvhirh he dcomposed hiccalf. teas taps on the five-a-

ay . Fred --plan. then a puun9

rru,lc illia a from New Orleans. Lo. Briamm . Australia. adlkaw a passport. aand t iris the r wtry had la pet err Plat r c/ Ras ...Or that to Ills horn J ohn" Flnr yrrSullivan .' . . Nabs Smith ronelmled S/Ill auditions Ilrcoaghomt the nation and discovered Maher,' "um stars' for radial . liars Margaret MaHridr's book an "Chas of Ma hrr1

senors rrpmmns and adds' . . A panda lady owned Plary Lida traveled from l'nnrnuarr, B. C.. to Chicano n beam., Mrs. lack Brune, nitsr she had (seen bet a rammed a few weeks !store to n "Something's got to be done about this!... Let's sue...what's wrong young Canadian,' Don Wilson with the baths you're had? Soap in the eye? Or... Ithii -I see it ail now! umud All -Rocky Mamma, Cñn /moire You've never hml Johnson's Baby Powder afterward! g ard, when playing far the b aiversity al Colorado football beam.' , .. Harry "Bea- ds" ,/1, Va,,, hran xis haled as Ziegfeld', gray English smurdy diary ero al the '20's' . Peter Fan Srcodcn'a orchestra lus Brc /oast of society matrons in Neta rk, and the handsome Dutch butanerr had all he could de to fill flaylois engage-

. The Texaco Radio 0fIll sing- ing contest 110.t 1 000 by Jimmy Bakery! JACK BENNY hady denies the rumor that Me huge dog boato on hie new Beverly Hil6 estate is for his own use when he's on the outs with Mary Living- stone. "Nothing of the kind," Jack told us in an exclusive interview, "That house will be used exclusively es guest accommo- lotion for Fred Allen."

TONY MARTIN and Alice Faye cause "Hold on -don't rem many! You're going to have a brand-new thrill! hack from their Hawaiian honeymoon Johnson's Baby Pounder to make you feel cool as a boded down with gift for all and sundry. Soft silky breeze and The cast of George Burns and Gracie happy as n pig in dover. Now...who'a frail of the big bad both?" Allen's show really rated. George received a beautiful grass skirt and a detailed "H'ouldn t you tike to feel a ¡Anal, or Johmm.i? bt so ph,mngraph record as "How to Master the l hods ' nil a oak l ". ,:Bade of fins imported talc - H ula." Jan Garber received a bushmanis -Johnson'. Baby gamier helps to keep babies' skins co haled, a on bolo knife and pamphlet "How to free from prickly heat, and in good general rm,diton. T; John- the Bolo n Ten Easy Less Mager 's Halm Soap- Baby Cream, and Bak Oil, too. This new oil L Gracie's gift w a fine hook o "Research cleansing, amnhing, stainless, and tell! riot of Native Customs and Development of turn Social Consciousness in Hawaii." Grade immediately had the cover redone to har- and with her living -roam furnishings thinks its a mighty useful book. Gracie and George, incidentally, will vaca- JOHNSON'S BABY POWDER tion themselves in Hawaii this fall. www.americanradiohistory.com RADIO STARS

DANDRUFF? i OUR QUIZ -CONSCIOUS PUBLIC C'oulfi,e,-d Irme p,., 2,1

microphone intrigues the average person. the air, Professor Quio and Uncle /ice's Lung denied this stimulating and navel Question Bar. The former ranks highest experience, the radio novicen s all the in the ratings. Sines its début on CBS' in more eager to give it now that the March, 1936, 1.000 contenders have faced opportunity ti available. Whether he is the genial Professo and attempted to brilliant, below or above average in in- answer questions picked from a battered telligence, he is egotistical enough to Want hat. Nearly $25,010 has been awarded in to lest his knon7edge. "At any rate." prizes and cash. Each week contestants thinks he, 1 can't do au se than a e chosen from letters of epplintinn, five lot of people I've heard! " v If he loses, he far the Eastern and five for the Western may he give a connotation prier and het broadcast. Usually three men and two Treatment had fun. If he wins. his finances are let- women compete. since that reflects elm 4 Minute tered by a few dollars. his self- esteem has proportion of regnmts-about 650/e of them undergone a thorough pat on the (sack. Ming from men. The person having the Stops Dandruff Itch and lie can even do a bit of crowing among highest score win $21, and the second his friends. There is also the tempting highest, $15. As nay as 42,000 letters And Kills Nasty Scalp Odor competitive angle. for who doesn't ¢rainy have been received 1 a week, the aver- a contest of brain or brawn, whether it he age being 16,1130. Of h these, 16,000 contain Dandruff is the sign of a diseased, as participant or mdookrr? questions. For each set of five with cor- unclean scalp. Through neglect, the On the other hand. what have sponsors rect answers. $25 is paid. Jrecently.Just tiny sebaceous glands (oil glands) fail and broadcasting communes to lose? In- the Profess awarded a prize for to work as they should and become stead of spending tlrousands of dollars per conducting the secund'hest adult education clogged with scales and dirt. The show for top -notch vocal, dramatic and program on radio, tile first ?wing America's scalp becomes infected by germs and comedy talent, large s script Tenn Sleeting of the Air. Though flat- fungi, and the condition spreads. writers and gag writers, they may pay e tered by this honor, the Professor was comparatively moderate salary to the con- bit amazed, as his purpose is primarily' 1p Skin spacial:Ws generally agree that effec- ductor of the program, offer a few hun- entertain, not to educate. dandruff must include tive ...meat for a Uncle Bev originated in twerp, (2) dred dollars week in prizes and receive, lin'sQuesl,on (1) regular cleansing of killing Washington, Oregano, that spread infection, (9)atirnu- virtually gratis. din services of the most hopped to CBS and finally to latingeirculetionof the scalp; (a) lobrine- ...Ring of a niday pre - NBC in September. 1936. Jim \1c- eion of scalp to prevent dryness. ple! Here, at n fest, is entertainment William , the star and master of cere- formula abounding monies. o the The Zenit. Antiseptic Scalp adio whose production costs are low whose partner of Frank vaudevillianCraton. His method of Treatment Doe. These 4 Things and popularity, according to the ratings. is conducting is o pick six volunteer con- WHAT TO a0, Massage heed for 3 minutes ...rattle to that of elm highest -priced testants from the audience. three men and with this Coolie solution - 2 tohl.epao programs. In these days of litundal un- three women. The winner receives $25, Zonite to I quarts( water. Use this same solu- Rinse certainty, both sponsors and radio stations and each participant an Uncle Jim Ques- for ...moos with any good Boer. tion very thoroughly. realize that they "have something" here. tion Game as well as a large can of coffee. it any preferred scalp I (Fate completeomm 1 details The question is, how to nuke last? To questimre submitted and accepted, lis- of read folder in Zonutte package.) this end many variations of the original teners receive por,i coifs technique have been put into rase in order s the mail draw amounted ft is vitally important to use this treet- ago to ent regularly (twice every week at first) to create new features and attract new 2,71X1 1 letters a week. Today h approaches to keep dandruff under control and keep dialers. 4,001. Ticket requests are so heavy that germ. hem spreading. Because reinfection As mentioned before, Vox Pop was one the program has been moved to a large constantly lakes place from h.,s, bad- pillows, of the first to query "the ma the studio and 3,000 potential contestants arc combs and brushes. street' Jerry Belcher's idea x that e still waiting for their chance. If you're faithful, yo0Tl be delighted with the curious crowd would gather armada mike Now we come to the new question and way this treatment leaves yoursoelpcleeo end set up n a busy span and that members answer shows which have blossomed dur- healthy -toe from Itch end nasty scalp odor. of that group would submit to informal Tring last year, particularly this spring. At all U.S. and Canadian drug stores. Injecting humor into straight ue or Folsr, conducted by Dr. Harry conversation proved difficult, s the sys- Ifagen, began on JIBS and is heard TRIAL OPFER -Far real ttw bottle of Zo- mw ni,.. mailed to you postpaid, vend Mite henle tem of asking interesting questions was hit on NBC. Instead of asking for direct upon. Belcher the show in 1936 Iarticipo,,O 912 New Brunswick, a New Jersey deserted are requested merely U.S. A. mid now Parks Johnson and Wallace But- toens, answer "true" or "false" to the given terworth carry on. Their success is proved statement This eliminates the necessity of by the fourth place they hold in the Cross- their putting thoughts into words, often a ley Ratings on quiz shows This is - bugaboo. Two teams of six each, usually markabhe rewards are given for men are pitted against each

questions submitteds an,l no prize, other other. er These groups are suggested by lis- than a tube of shaving cream, offered teners and the lucky on accepted in ad- to the participants. At u a five - vance of the show. Secretaries have faced dollar bill was given to thelucky person yers, dross girls competed with in who -happened to he facing the mike when tents and Smith students with Harvard an alarm dock went off. This, by the students. Again we find that the winner's way. was abandoned because of complaints prize is $25, but each member of the win- that it constituted a lottery and was there- ning to awarded $5 and a tube Of fore illegAL Parto and Wally prey with shaving well. No questions are Mein a list of some 1,200 questions' suitable accepted fro list s nee Dr. Hagen to people of all lopes and vocations-clergy- originates them himself. me, engineers. hairdressers. etc. Sin .. the ..\'eras Testers. an SIBS sustaining show inter iewers do wish to hurt the feel- conducted by Leonard M. Ioonard, has ZONITE Is ings of their guests who might give wrong Dryvied the scheme in yet another direction answers, the correct ones are seldom of- specializing in news alone. All .00- 9.3 Times More Active fered are compiled by Mr. Lenard, non- paiaonous than one ether popular, The two most popular question and who solens his facts from the newspapers laboratory rests ant ¢prie -by standard answer show's are the two oldest still on on the day preceding and on the day of

56 www.americanradiohistory.com RADIO STARS

the broadcast. rive contestants. three men and t women. l.e.1 f me malign minute. The, are asked appr, FIRST he his.. MY DATE .rilsl the odllJe

iinternational, ,'rn.. 1. 1 r t it.41 a The only WITH HIM TONIGHT! s $3Y Jul laconic are eager to sou tend none the le. SO I'M An odd parlor sgame fashionable around BATHING Min has given rise to the current Ilrbor, WITH FRAGRANT CASHMERE BOUQUET SOAP... IT'S THE gm. the 'knntl o famousus pea waver deaeril..l I of LOVELIER WAY TO Ifs esshil the first clue, he vs FIR: w the Mandl. Pr; the third. ER: and de fourth, $J. Even if he doesteA AVOID OFFENDING! make a a as be ìs conned with $A. Re- sides the n Lary prises. all participants a, antra a lur nid:c can of cigarette, Ain utely 1,IEXI u of 1l'Aoi, tit .1 ,0.'' pua,lr,s a suhmiuvl rack week and BIO is paid for each we a..l rim the I WANT TO MAKI A'7 slow. NIT TORN., Two g program. special- wow woOLONTTTH ising :.,i, , wards arrived w the ether OF GbNO OOP Wan I'VE BaTHEO WWI almostlm simultaneously.alts The Prat i MRS' OASPAREILE MWOET 1 u, rli..,ri, :Allen Prey. of LOVELY o e :nl Ise t pr ang. F. funk. PEAiUMEO THAT ils I' rha REEPS A GIRL mdse ache ul:. ndiei rl by RANiLr MINTY! mhos N Ales ticket wish,. are given queries lased on definition and deriva- tions and are asked In use a commet P.0.4' Iish wo.d in a sentence. The questions CASIRAFAI apgOnk drawn are Ended al from SI No $3. and uM. DEEMCEEANSrrp the combatant is Riven the equivalent in f River. It is hi. if he answers mewl'''. is ODCMSO taken away if k. is wrong. There is also COMPLETELY. AND TIEN a Emre Informer who represents some ras RaVEA-LME occupation which hag developed its own PERFICAE erpowiol and distinctive jargon. Another LONG AFTERIRYOURE... R.ATH. YOU'RE smi kat nie i the unit, "Word !lint.- the ALWWACS, FUOfMNTI idea Icing for linen . to :curl. :lesrrilnive of ooh ¡ens. actions or thoughts now rial winds I entire.., mock -whitet sonar worker." To Ille of the six best worsts, standard

Funkk nl 11'agmll Dictionaries are sEAmñAND A awarded. OFF A SIMPLY PERFECT

The Word Game. beard r r CPS. i EVENING! CANT WE HAVE ANOTHER... milar in ur respect.. A. e Alan East- EO21 man. a,, serf-names. pots it "11'e all like Io talk all the time- or it !cot a, o{lo ml.nls art no l'- and wools what talk wn1, Imna,ssat /woo The Anew is to me whether we rwfl,rlfK eugtl what we are talking shut." Iles fav m NI, A bra AVOW OVII 1elasistiraticin w'l rad rlcl a -Grammar Iles" nailing,n slang rdrhnr and inlreiim t nuke beginning Minh -R"1. Threes awl two m chase. ahead of ti , s from FORPLIRIONIA applicants' letters. Pisst prie is a Alec Hares 11'rinter'. Sew International Dic- Y. o'II want to sum this pure, creamy. tionary. 4nonl i a leather - .Aire soap for bath lace and bah. hnndse.liiiro and all other Calmer. Bouquets. lathe is so given a copy no f the regular Collegiate Sirs- peal!. and caressing. Yet ir money. dirt and cosmetics o thoroughly, leaving your shin clearer, solde w on radiant and alluring! ONLY 'P-a/ ,,J//, TO KEEP 7iTA larY( ,0RSA4- BATHE WITH PERFUMED CASHMERE BOUQUET SOAP www.americanradiohistory.com RADIO STARS

questions when they are not present to do each vie pith each other. Questions strains played by the orchestra. Last is so in person. Four members of a rotating Of -cal nature, either requiring Tngue Twisters;' such as "A crap of hoard, répresenting onthorities o vari- straight a asking the identity of poppies in copper coffee pat:' Two boy ous subjects; face the barrage of questions umber played in part by the orchestra and two girl participants are chosen from and volunteer to as they see fit. First place brings $35; wood,ood, $20; and letters. grouped according to age mud given Not only do persons s suhmting acceptable third. $5, All participant are gifted with questions geared to their age level. First questions win $2 for each one. but They also it package of cigarettes, but nothing is prise is $5; second, $3; and a consolation net an additional $5 if the learned board offered listeners for submitting usable prize of $1 is given to the other two. Chil- is sable to produce the correct answer. questions, except the thrill of hearing dren submitting questions used are given A fund of $1110 is put up for each po- their names announced. an autographed photograph of the drum From this the $5 failures-to- answer-gram. TheAlesfrnl .Sleepleehate, a Josef major. ctly are deducted, the remainder being Cherniaysky creation broadcast mer INNS, These brief synopses cover, of course, divided equally among the board members has an entirely new game. Four volun- only the nniz programs on the major net- a bonus. teers assume the of race horses, tworks. .Among others are Give :1 /e R Sen- The Town (tall Nip Game Mott, now each beg assigneda toy nag sod a ence, The Answer Alan, Mohr Up Your replacing Fred Allen during his va separate course. Three series of clues- Hind, facto. Don't You Believe IN and under the supervision of Norman s Pres- Mina are given t each tarter ro- What fun V'ea Know Almon ;Novice? ex-vaudeville mind reader, and Janecott, tation. ln mue of them the orchestra s plays In general summary. most programs Martin who Let's the opening choruses of two songs, the choose questions rich a average Play Names. 011 IVOR. t Each week a. guest titles of which make a muer cal statement--nt intelligence a chance of being able star is introdneed and quizzed by the two such Let fife YDU Sceeelheu to answer. Ther humorous questions; m,Duetnri. His incorrect answers reduce Resettle. Is [fies correctly their dose which evoke raremarks hhuu "I didn't the fee be is paid for appearing. The games, fier moves uPone aplacer if not. it r know Dual, but isn't it interesting) and such as spelling wnrás backwards. giving One goo guess nets $1; two,$4? a third type which makes one say: "1 knew semences etc., are player) by and all three, $10. that but the answer slipped my mind." nntosttsan n selected a random from the Even the children have their oral con- Progra m directtors make _ effort to audience. The prizes [ have not been de- test prgram It is called The porch of check the answers for validity, but even so cided a c go to Press. Games and is a fifteen- minute CBS sus- there a sometimes slip -ups which call The musical quiz program i - 'abler which r replaced the sim ilar forth mail disputing the grow!h of the basic question and as Dens Teacher eentlydot The fourteen-year- answer. The classic example is Professor show. Ray Ryser's Katie r of Mnsiml old m of ceremonies. Arthur Ross, Qtni= monkey question. Ile asked the fol- Juowtettne the outstanding mplc and a adrum major , Sybil s Trent. aged 11, lowing: "A ape is hanging over a pulley: Stoning on dlltS, transferred to c due The first series of questions on end hangs a certain weight. On NBC and n ranks in eleventh plan reluire ordinary a The und sec- the other end is a monkey of exactly the tang the oe -hour shows. cNo :ABC tion alternates between "Tepsy -curvy weight. The monkey stares to climb program has ever had as any ticket re- ea such as what s wrong with : "Wily the [ tope What happens to the weight on quests. and each caw Pt from a potential liant Toll shot arrow through a ange the other end?' He said it did not contestant, those who compete while tandiug his s head?" and Cam thou ands of letters, some five-hun- chsen by ticket numbers drown from a "hhscal Mea in which contestants dred etheses from engineers, mathematicians fidilinwl. Two teams of three members nr, as ked o, ?dens i familiar songs from and physicists. and pages nt elaborate il-

A}K MOM,./ ONLY TOLD HIM NE HAS BAD BREATH,

D TANESJ IMMIF'S TIP BUTJIMMIE LL MOTHER! WEW AUNT MARY SAID PARADED TESTS SHOW THAT MOST BAD BREATH WHATEVER MADE YOU DO SUCH WAS NICE -ONLY HE OYGHTA GO SEE COMES FROM DECAYING FOOD DEPOSITS A NAUGHTY THING? HIS ODDEST 501 1,040 N/m/ IN HIDDEN THAT NT CLEANED PROPERLY. I RECOMMEND COLGATE DENTAL CREAM. ITS SPECIAL PENFTRaTIMG FOAM REMOVES THESE ODOR-BREEDING DEPOSITS.AND THAT,

NO BAO BREATH BEHIND COLGATE DENTAL CREAM NIS SPARKLING SNIDE, COMBATS BAD BREATH 1X 15 GtLIOE RAMS THE TEAMSG EYES OLDMR.REED! I'M re's special penetrating SURE GLAD Ydlra GOING TO kmtn my ...AND NO TOOTHPASTE a ethhetrordo, i- EVER MADE cleansing meth- TEETH AS ods all [ reach MY the decaying food de- BRIGHT AND ppositithaccootemost had breath, CLEAN AS Wall, di ngy teeth, and mach tooth decay. Resides, Colgate's soh; COLGATE'S! safe polishing agent gently ye thoroughly cleans the enamel makes your teeth sparkle!

58 www.americanradiohistory.com RADIO STARS

I'M CRAZY ABOUT THE NEW ODORONO - Ws ABSOLUTELY GREASELESS

r YES- IT VANISHES COMPLETELY AS YOU PUT 4. IT ON lustrations. The coritroversy ended when a demonstration was held in Madison Square Carden and a her circus monkey was pin to the test. The weight went tipl At all times no1M1 and interesting forms are sought for questions. It is more en. tertaining to ask, "Name three el five famous persons born on May 48," than: "When were tlw Quintuplets born?" Tide was done an faf ,rotarhat Please and the learned board, by the tray. missed com- plete!, le scents that men are more eager to enter the contests than women, probably because they have more self-confidence, but no one valid say the females are bashful. Mike fright is a mental menace .ta the master of cerenionim goes to work me the contestants, joking and talking to them moil they feel at ease and realize that die whole thing is all in Ma Seldom is anyone set overcome with fear that he ca she is speechless. :4s for the winners, n's almost a draw between the male and female contingents. Women, housewives in particular. have carried off the ',maws on Pro/war OEM. NEW-TYPE ICE DEODORANT Men have won more frequently on True or Fatte. though the secretaries beat the law- yers and Smith triumphed crear Harvard. is greaseless, actually cooling and Men seem to do better on Tire unni Game and on Uncle lines () nesri. Bee, though the running is close. On Kay Kyser's checks perspiration 1 to 3 days Kolb, there's no doubt but what the malts have the upper band. But they're mostly college boys, and to them a popular 701." don't klmw the EteiNtiig own fresh mlor of pore alcohol which music education is almost as important m fmtion" till you try. Odosmo leE- evaporates immediately. an academic one. Men are often downed the r-ocr- non-greasy, non-stiek, It 'E de, Here is a satisfaetory answer to the because their knowledge is too confined to odorant that disappears as yore Ind it on. appeals of fastidious women for as effec- the occupations in which they are engaged, leaves your skin feeling coolant! refreshed. tive, greaseless underarm deodorant. A women and housewives have more whereas and cheeks perspiration instantly! really 'demand, quick way to put an etul outside interests and through ham acquire The new (Moron° ICE keeps your to offensive odors and embarrassing and a general knowledge which is helpful. Ala, as as they are less likely LO be self-conscious, a underarm completely dry for much vastly perspiration stains. definite asset. College smarms arc in the three Wilde drays. Yet it takes only u few Why risk offending the very people you upper bracket, but there, too, lack of gen- seconds to apply. Light and delicate in want mme to impress? Start today to eral information is likely to be their down texture. fhloruno ICE is greaseless and enjoy the sure proteetion of Odurono fall. nonorticky. And there is nothing but its ICE! Use Worms° ICE awarding All types of people have competed. from irections on the label of the jar. Only ditch-diggers to prominent ',mike, yet no PM, one classification can he called more OM- at all toilet.goods departments. standbigly successful than another. A for of it depends on luck in drawing questions. SIND at POI INIRODUCTONY JAN As a whole. "Americans are P,ENE smart people." says Professor Quiz. MITE MILLEN. The Odorono IN,,t,NE4E, Han St., New Eat ENE But the fact remains, when all is said Cowin. Addrom P. O. Box OE Ida...di and done, that emit programs arc the order of the day, Whether they will retain their Mar And {whine ear ,ENarope intNidualom. icr present popularity is uncertain. Perhaps orno only the best will be able to survive this Novo latest radio cycle. Flowerer, Mr. and Mrs. Public, and the little Publics, too, agree 41.1 for the nonce that It is all grand fun and *ON-RO-NO :cud, super-eaterMinment. COOLING-NON-0MM ICEM. 59 www.americanradiohistory.com RADIO STARS

Itrat ft vaudeville-trained comedians steps out? The past season, unfornautely, RADIO RAMBLINGS own products, Fibber 11e(lee and llolly and .Vroopetrale ond Budd. were separated. There was the answer. Prabor carried on pretty well alone. which should This seas-on its salary is trebles', ranting IF Al Pearce's endless gond nature and have killed some 111i tO the Program up in the important money spirit of sunshine occasionally seem a little karat, is sad, an uncertain business that brackets, around Stint per week. exaggeratul and tiresome rat the air, it is prratInqtra a, not milY nrimid a driest Al can't help. Ile prethahly Gabt Nevertheless. give this a thought. A whole not change it if he wanted no Al is con, trew of brash truing men are standing ia the world Till: sans/ seasick: admirers pletels that man Ile brings tritt anamil miertmlwracs. asking questions of the seern to be resPeofire fallifii,ds of M's phut, nahe. easily aniosed and Ile rathaneers who n, he shy or wht, may Guy Lombardo. Jessica oddly assorted lot: visited a Fred Allen broadcast rate night talk hack. In any case, the brash prang liroganette and /homy llnadman. The and Fred introduced 11411 V/ rise men are dying to k,p things funny within uncap, u,iter si.ho sass anytfiing at all audienee. That little attentiral ranught Al diserut plimentary aborts them , i ,, doissi a pile !backstage with thanks mrafuse enough to This ..crals exactly like the training that letter, ',pm himself. cover z giit of a million dollars. your good cinnechans Nast they got in their .1 al months haeh, t told about :outi Al has little flurries of bail temper, n1,1 smalldime vaudevilie day, Anyway. and Carmen hole 61. Lombardo kidded occasionally, but ti,,, don't last l'ers An don't worry ton march about vaudeville. domicil him- drmfing. even epinide i,, Al's office ma long alp, nay give framed, No matter, how far hack you gn self lt. aring he great singer. Try- alt,, some insight Mtn his character. in human hinorY. YOU stil find hat. Raclin mg ro analyde he popularity of a :Mee One of the girls ranking ntr Iran woo is ha not good from aerepled "rkirolI notified that her father had died suddenly r ite share. be the imal standards, I derided it must in Michigan. .h1 was at home but he hap- hum rineerity he Mums to every song. pened to lieu. ahout it almost itnmediately. Note Chat comedians are cho subject, Ord I getalafiperl around, Letters ear. He hurried 10 the Lite telephraled the dernandirm ed.,. that-lhat ignorant foe train reservations no t girl and then seer. to ni,1 adjustment, Ben 17,111f ts sand-so" be fired at one, In mart friend- gently ordered her to get down to the train the subject right-amine-a. tlhit ly sPirit oto, ',mg:Marrs i visit a and stay away Crum the office for a couple Bell UV/ pioneer to informal radio fun psychiatrist and undergo treatment fad M- of weelss. For year h.. uns allowed In rem along as If 7.IS ho., /refore id', It was a small kindness. one dui Al he pleased. ao stria set of lines 14' l he odd toril d is, i yield to very fete could easily afford. The manner id its per- lore. just kidding his hoy throngh tehat- in sty admiration for the Lombard._ Ti,,' formance was what stamped it as the act ever :antes to his mind, IA. spring he leadership am., popular /ono-standing of a great character. ,orm o program whieh zonated la melee madea my own hearty appraha- make its another Benny. The ditTerenee riam superfluous. In &Ida.s to that, the is lark Benny and Benny Bernie. lb; whole ream a/ them are met you Moonily FROM Ilarlern /NI summer arrived a latter Renny improved a Otte . and hat Pro- song called Flats-something or Meg In ieshert like. Their mete. bet he is 11.3 mart to stied to tin., no the pleasantest radio programs, phonograph reeords and Mired egotism. One of al they are writ.. fl/P1,71 111 rim Pahm niedel-imthr-dol neaehines d htta hero Ile corners in radio is the band's belling- loses his spontaneity, with that hmial. good natured trotted given var... spellings. Flat-nut Flu,- 's... a moo hElo makes amt.,' 111,1- jie. Fug Fltragee. and noincions daring raterusfs between radio rehearsals or as they flora through Me,. Ir is one tong tou cart 'Pell YON, ..,,rd ...A dance soma. sessions, his mind. lie has been at bra Nut at Listen, van rahid Loonbardoites! Along eeremorrial broadcasts, to whi,-14 he wort Shur and Slam brought d down from with the cdrole music husimah radio ed . teith little or no preparation. Om of my Ind admiration l'p Mr.,. the swing petrple make and feriaera have nothing oboe fond memories seas Ben at the opming tap remelt m mho, they have in mind and rettete for the Lordrardos. ,q a California race-traet. and not ter bother about the spelling, Slim are fail, 114,1'1.am/hating half. and Slam volunteer no officia/ scdring. The 'of thism and share or Santa FOR different reasons. Nita Dragonetu,s song h. ,i1,1 Mein 'ram. most of what is written Anita"-and I, all those admirers protest with money rolling in, and they are 1101 draw her. Her small, sweet Yon. is per. yorr fo'rride orre." It's a trilling the which little 'ode lost ,.rattly the sort that has feral, adapted to microphone. They Yee Ntrug nod the autharahM all ns good qualmea. Not all Ho, mu, thrtrugh year: of broad- enhances of the song by Aerie if yatc hea cast., and dulding ter studio or theatre. soices are at fortunate when they face them stop .ncitraing d. some lateyer snarl morophone. Ian ranter she also demon. must hat, been aratind telling them about PROBABLY Mis is enough about Bernie. straws' her edecnveness in the colleen hall oriunetions. bs malt., eery mecusful tour around but i can't resist recalling the time when the cow Her dramed followers. host. Ben had a colored town star who coold FIBBER McGEE Iiirn Jordan, is on not read. The man was a grrat star,,, Me ever. resent comment 'h eh makes her am. hi, summer vacation now. He will come of a goddess, absurd in the theatre and Ben knew It ism,' liase Molten thing short back in the fall and lees hope it will ha a heart to has-e that dlueram shown face of the auction dignity that with Molly iwife Marton Jordan, To, off.stage and before an ore haste and the other people characterizes Mi. Dragon..., they laughed thew was to the top. tucker at rehearsal. on. Along with Goo/maple and fladd. hete probably has gotten me in In a corner backstage Ben could be This pie,s mo rem the only ones to comedy In found msing: -When I sae this to you. bad ahead, with Benny Goodman and radio without stage or mrmn seasoning. his sou answer this and then I sal interbugs. They can't understand any. Thew were mu on the verge of becommg ... one's taking both Lombardo and Goodman. Rehearsal before the nitcrophone began as impodant as. uy. Barns and Allen. a is rasranst of Good. ..hen .e inholrnt and grateful colored hi, notion that the mar ago. Then came the distrewing dines. mar had mastered hi. lines. man's quartet is one of the most exciting that forced hlolly olf Mr air stuldenls and gems of radio ent,,,, tnment the.e du, There am a nullion stories that add , unexpected!, The raucous and emphattc bra os admi in oh or studio drown to he fact that Ben Bernie is a pretty ,,,, ..... Moils is a goon comedienne. and Me, are passages by dl.bred nice 11.1n. one too's! be glad to have kid. ran manv of its hest too scarce for radio to lose at thts stage. noise. That bungs ads to set bs,k to ding a half hour away in sour livingnooto wo- once in a whtle every ,,.d,° uason. housing to 1 ombardo. the sort of music a dumb cluck like myself can send d. THOSE words. ..at this none." ,cre Eddie Cantor used to hate chat sam. raid brasse racy seemed ti,, prorar raw. usentful class of admirers, bra the, Ap- Eddie Cantor. jack Benny and a Ira or ra,lio-1 %rattler how our readers up in Ilos. o...nth hue removed dud burdensome trite!, have asked: -Where will radio ton fug arrant the treatment of their worship rat its comedians. once the present genera- symphony orchestra these past iew years? www.americanradiohistory.com RADIO STARS

Music critics usually rank the Philadelphia, New York Philharmonic -Symphony and Boston orchestras as the three preeminavn orchestras of Arne Have you tried chewing The fine- mentianml two have been on the air regularly. Breton's great orchestra has had pans of concerts slipped in to gum while you're driving? fill gaps here and there. Radio is loll of inequities t.thich only volunteer and plentiful praltea s from listeners can correct. It's a matter for writing. NBC is bringing back Tnswnini for an- other series this winter. Asa tribute to e great orchestra, this little gray idol of music should make amends for radio neglect and conduct one or more major broadcasts with the Boston orchestra. The mere .sug- gestion may anger (perhaps rightly) the disciples of the orchestras own conductor. Serge Kuussevitzky. The old truism that m caches justification nown with sradio crsalnet- works extending over anatino. Toscanini is the greatest of living conductors. Boston and a e it to themselves to have

conductor s and orchestra fused this season. It's a matter for writing.

1F yon Jet a little tired of Bing Crosby's eternal jrnialily and with mabie and r 'cal greats, hart a fend on nrd his npro err r Ibest, days. note lbw hee, is y m monvg t frock to rMe day when 1ew ued by Bob Burns, but trey protests about being red nÍ Bing now run lar:ard demanding his Bing is t Inc a tabu talks In celebrities in the sal 'Iicn nlfu, r old like tto anon,- i1 o t rhos a people n deer and nadma of Ibereltgreat , erlst find something rho mile an. So do Bing cord Sc greats It is pleasant preseriptian jar a Thursday evening. drivers tell us -and many laboratory tests ex Bob Burns is Me dream molt In add Ito Many plain why -chewing gum helps ease nervous tension last n o; a rnplen ty rain sable nonsense Jder pressure, aids in reducing your feeling of fatigue. a where to Me :Idler all, es ould ust as gum helps an athlete keep "on his game," so it add combinationnation of be Mai 11.0 minion, Ile helps a driver keep on the job, glen and yet relaxed. On O. (Smelt, you remember Mat much long nips chewing gum helps to relieve driving drowsi- haul miler.) ness. Keep a package of Beech -Noe Gum or a box of NO mane, who falls by the wayside in candy -coated Beechies always handy in the pocket of your radio. Amos 'n' Andy have made it clear car. You will enjoy their fresh, rich flavor... and the aid then they will go on forever. I have just they lend to better driving. been wondering about one or branch of their talent, if they done mind. Charles Correll and Freemen Goaden, the Arno. be Andy teem, ere People who don't mix around ene freely in Holly- wood society. They have their own Ind. circle of old friends, and from that they seldom stir, regardless of who invites. Nom whet walk of life their skin may into the tone always finds the mark. If Amos has a grocery store, he has s MINDS OF 9EFQiisS ALWAYS ,mintate problems that amine or touch all A pachappe full of cvodyca.end in- gIegIsBINO of us-and m of all. dividual ppirces of gum.., si elver Beech-tint Peppermint Gum ù ea good it's the SnvmmineSel Pepsin In their recent o the fight in America. the kind y like. Nut Spnentipopotent business, they made n stakes. Un- Y I%- erringly, their misadventure ran along line that had the boxing fraternity howl. ing with glee. Every episode carried a flavor boxing men told me was familiar. BEECH-NUT GUM Correll and Golden do not mingle in all three diverse walks of life, but Ames Y' Andy do. Correll and Golden unfail- is always refreshing ingly kid a questioner away from such topics, so puzzle it out for yourself-ee 1 P.S. Have you tried RUMMIES, the new Beech -Nut save b.n trying to do every time 1 meet Candy with the different and delirious flavor? this unpretentious pair,

61 www.americanradiohistory.com RADIO STARS

GIVING THE KIDDIES WHAT THEY WANT (Cannoned Iran pone 171

for the comfort of those allergic to them. Moor iu number but considerably Ices well- There can be no question that the networks founded. have devoted a great deal of effort toward On any man network, there is hardly a improving kid slows. And while some may program a med specitically at children that feet that the boy cowboys, invincible ath- is open to t criticism on the grounds of br- letes and indomitahlc detectivetof current ing a had influence on the child's peace of favorite programs cheap, trashy and mind or morals. What offenders there are absurd, it must he remembered that a child among broadcasters a usually found spends his time on many things that fail among the smaller, independent stations. to interest adults: that a child may enjoy Then, too, there are always the quibblers radio program which. to his parents, and hair-splitters who hold to the extreme seems rly inane. view that is had. that my The important thing is that, however presetttatiantof crime mug. even though uninteresting or silly a children s show may the criminal never wins and law and order m t adults, it has been carefully 1,311- is glorified. eideresl from every angle; content, Those mom types prob'Ny allow their effect upon young listeners, and the mo-o- children read all the gory details about tives atd ideals which exemplifies. The gangsters and murders its the newspapers. Bite$ thrill'em anthman -em days exercise little or no supenision over the are past.ei hooks their children cad, and allow the I t is true that there are occasional m kids to pick their - Vet they cad that occasional complain r blasts vociferous mohair condemnation e leveled at radio for - children's pro- ofvradi Joo. The major networks agree that There , too, the eve r pre ent group diorganieations as the n National Congress which expects radio toas tee the guid- of Parents and Teachers, or the Women's ance el a function is NB BELTS i their children, that .National Radio Committee, were insert, properly the parents'. This is illustrated by NO PINS ,; coral in tulating Imamvnttem. Not the well'knwn case of the woman who NO PADS that the chains illing to eudperate, aros at a Parent -Teachers meeting and but because mu r groups could, in maty said: "My little girl heard a program the NO ODOR s, the advertisers into improve- other night that is actually beyond descrip- ment where the radio station couldn't. And tion. It was t full of horror and made tellin other aheut Tempxx tithe nme the complaints reeatved today are not only such an impression of her that she couldn't iar o f sanitary t o for monthly u Tempers is scum internally. You can do your Ito sehnld work rir office work or take part in outdoor sports without n remember-

ing i You the sh:sheerest modern swim suit-no bulk, nothing n show. lase Tampa, this summer; a rm[lis supply can be rarrinl Y0111. Tanma, was perfected by a physician for all normal w It i neatly and efficiently absorbent, doingaway with pins, pads and bdrs. It will no came apart and so fail in its protection. Na odor. Disposed of easily, Made of absorbent surgical cotton, early eanmressed. hygienically sealede patented applieatae. Endorsed by-gyrecotoeists. Sold t dm notion months supply, Me..mand Introductory ?Oc. I f . dealer bus not spwksd. please use coupon.

"YOU ACTUALLY OONT KNOW YOU'RE WEARING RP' Armpits/for dnerlisingb, Me S / of Me Amme- r., Medical Arta-lethal

TAMPA, INCORPORATED aman Nov Brown-Wk. New form wiJi 17171. en,.rI nad lil3aé(cumpaáidtmul. More Addree Rudy Vallee, who was guest of honor of the Opportunity Shop, N. Y., is shown who were ray- r m with several children aided by the Shop's fund -raising program. 62 www.americanradiohistory.com RADIO STARS

sleep all night. tidmell.ing should really be done abut it "MIaI she was asked, 'was the pro- gram?" "It x . tae 11 -. r.M1i tut,. the mater said, le-Idling. "And Imo old is your tittle air!'" "Si,,,'. eight!" the mother admitted, and rotatory! when the entire meeting pray ically laughed her off the 'bid. The locw of course, being that no chnhl of eight dud anyr lo. s being awake, listening 1 the rule late hour alt, that particular Program s broadcast. A. of face, such nee a programs areadeliherately staged at hour, calrolatnl to make them inaccessible to childre and the p,. hlem

in phi. case was purely d of improper child training nle the parent Another almost identical ease as that of a nu who cldai.edm about the effect th e /:nor t rime 1 hos was lacing on his four and ee...year.dds. and wpm tei.ldesl when it .uggc.lnl that such yg.ersmp should hate helm robs gel al nine o'clock at might Tler of this sotto There netheeca alit ekiwi of admission from one .other that to band the he/oh is Program pretty strong neat toe my child. Now I know that program isn't designed Ile m daughter -lout I lust cant keep her Iran dial Tlu1 at 'cast honest. am! unfortunate. But radio t l,arl.. wide a t deal of jus taut par mlauil.le for the guidance olentleir r children -rat the radio industry. Certainly. the whole en.w of radio entertainment can hardly he geared to the reactions of a child six or eight years .1d! Chiure pr d.n,.ial. pod. that radio ha l equently been blamed Ivor conditions that very likely have arise. from an entirely different source. The `funnies"-cant p ptdar children's pastime tots lump any mare, rmming to heart throbs, anion and wild admnure as mot of them do. And time of m past adoles- cence can remember the ding novels- Nick Carte anl Ihßalo Bill, with kill- ings on every page -that were the youthful diet of a who re apparently none the for it Mahe Arm and Leg Hair ,e program Di- aanl mane yphdegists pint tata. the main h Teary din of most children In INVISIBLE many yearn was the airy tales of Grimm and Anderson And, analysed Lager the restrictionss od present-day radio prograrna, NoAka....k.ltu i1arcklanárß practically any ore of those hardy atone, ..old he 'tarred Iron the air on the It's . costume tame - it's the season ands dot tiring tale. horror-filled and . and legs frightening hildren with their talk of when n hair o becomes ntost witcwh tone., man- eating Rants and hor- tt.picnnt .Smartn w omen avoid tit!, grible dragons. !low much better the pain- as geography in the pereann.tiom of sightliness quickly and easily Marchand's frephea e .4noic. the . auness decency - for ' iirchand'. lighten. the color of the al have Click Trace, the mango all path. one /tun 114v/ow al lAr A'mry? bar nsshing it blend with the very color of That radio has erred in the past is ad- the akin. It is (Andras, cloy. not stain, and itled, even though a god paion of the fault may he laid at the Mew of the co- best of all leave. no Ihddr .whale. ral ante n boost his yowl . WI 'S ales al any out. t m with the peen. day setup of consulting pal chdogifa, eht- D9S drens specialists and careful scrutiny of every feature of MARC a IAN nIddimis program the cron's laay .ppnaeh the vanishing point. Indeed, even in adult anagrams. panlruarly GOLDEN HAIR WASH those cmedi.m tael r.wed by children, 11 AT tt Oa00 e0 O1...... y 110111 (Continued tea www.americanradiohistory.com W RADIO STARS

FASHIONS THOU TELEVISION (Continued fram page 50)

has Well, won't he lane tweed and a soft sweater of purple and car before Nuts exactly tt what Yoa ll be lavender stripes. called 'Nora.' Notice hour doing! the jacket co rich the colors of the How? Television! Although this won - striped s sand blends it with the dedul method of transmitting moving pic- lavender ofthe simple wool skirt, tures over the is still in its veriest "The small tailored hat is felt. It's col- infancyiit makings rapid strides toward legiate and perky and goes perfecllY with practical and perfection Every slay the suit, nuking a lovely ensemble," experiments a being made which show The first model steps back and the next new ways to mprn a it so that television one es forward. an everyday part of your life, ''Thisnsuit is called 'Desmond' It's made with (belie just as radio ix now But no matter how of very soft, real cashmere in tan and amnion television nay become, I dolt brown. The top coat is of a natural color EYEBROW CONTROL think you'll ever cease to marvel at the -make turticularly the new rounded FOR Nanm.nd be.utr is ,nase IMPOnant t tan that the scenes you will see on your shoulder and the little round collar. This Imo mur nebeaws trim and .hneir. And its television screen e at that very m nent rant will da a lot of traveling, because it a dun"twseear away lier tom helm being photographed it studio miles away be worn r dresses f all color sad Assur ondin with Wieder Twesren - by a huge, bug -like camera (called an icnn- and a0 year to every kind of sports sweetens sotrueM«n with seised shoulders c pe) and transmitted to you over the event. A brown, hip -length jacket is worn md'estons law. IwI air! over a blouse of soft cashmere. It is called Don't MI cosmos! beauty said Gee sTsleet .Already, experimental telecasts can be 'Muriel. "and is that color said to have aster Tweeters min o sae dote mlasent received clearly, anywhere within a radius hens ted by the t Egyptians see Ilh - nffifty miles from New York, and as royal s hire. The skirt is n to give n of the recently w a television fash- mug fit around the waist and that swirling ion show of early full styles, [ know rati11 Bar necessary this be interested to see, net only a preview of As Bite nth rd model steps foward, PH one of the many nays television is going recognize pretty, blonde Elaine Hansel, to serve _ in future yearn, but also a popular NBC actress. Her suit is an- review of fall fashions for 1038. Dust off nouncedno yonr imagination n and lets look i this is 'Nigel' -a suit of an en- thc science anal style. We'ret tirely different lope. A them-piece suit of television fashion show ml, in tan blended tripes. Imagine that your favn to fashion store ( Pictured an 50.1 The louse swagger (eh!? dFh PINUP( COSTS NO MORE s page s ,cast received its new fall line and is jacket is of finger-tip length. Under a yon hog to telecast hr, m s cd . a blouse of solid rust color, but with At the apoine d hour , comfortably a r tan and rrust striped corselet, that design hawing clothes. you settle vaeenhi in your made famous the Duchess of Windsor. sT easy chair before year television receiving See how it tits tightly around the back to Itchin set. which looks like a large cabinet to nuke it really umg and very feminine. O TORTURE This Quick Way with =mall movie screen 'n The skin is plumed all around with one - oho, You take sin of cool drink, tune inch pleats, This is a suit that 'does some- thing' for at figure." nimnlee, oi,te e eeM,ovlL your station and relax.r An image appears e .D.D.PRxRtteg, ei fntiúe on b screen and, as e tune ait in clearly,one And now the scascenel shifts to show its a envie. G,rmaelme Ìw e that it's Helen le, novel rainy day outfit, which the voice of e innle year favorite NBC actresses. he is going Helen Walpole dramatizes for as, WyÁ 8wboqmtr yon m bailóm« D Dled . . announce the progam and she smiles at "It's raining) And how it's raining rots an peaka : But what can be more becoming than this THE INSIDE FACTS ABOUT "Gast cresting. This is Helen Walpole rainy day outfit? The transparent oiled ELECTRICALLY TRANSCRIBED speaking to you experimental silk raincoat keeps the water out-and yet BROADCSTS studio on the third Roor of the pretty fail frocks arrow under it No girl in October know STARS NatiRCA a B (Radio City). et s need worry about putting off that shopping National Broadcasting Company presents trip because it's raining, or about keeping wise girls don't risk body in fashions,tt. h diogi g m you dates--her clothes will tree as fresh and as edera! alter every bath the latest designsa re ladies' well pressed as when she deft home. And The now ree girls look at the mittens l They're annsparean wearing s types tell suits. n - just like the rest of the outfit How cute describes tnem as rcal they are-and how useful! 1'o may think walks am toward e camera. I wish they c only he used to e your nicest and would the u< to slow you photo- gloves a from the rain, but maybe even in graphs all the toe n she show. dry weather they'd come in handy for However. tea each group of fashion keeping white gloves clean while reading have selected l those which will have the papers on the train or hanging on sub- tomn widest general interest for all of you.) way strap! The great big kerchief can "These costumes, including the hats, are be w either over the hat o r the (run the Jaeger Company," Helen an- curls r And, of curse, the amazing [ thing nounces. "Jaeger, as you know, are import- is that all this costume folds up into a tiny, ers of lovely casual chides. some of the transparent envelope that will fit right into finest British wools and tweeds Their suits your purse. You can always be pestered ate singly called by men's names. for sudden showers. And as for the c'e- i gant oiled silk vumbrell . n usas "Theo first four -piece suit called Yodll need that 'Cyril: The large plaid, three- quarter in cloudburst!" length topcoat is nitride and lavender rough In the next scene, working up to evening f This coat win every girl's re- fashions, Helot Walpole shows you some spectpad. and every The model new accessory it s, begimd ng with some walks around slowly lm,and removes the top- enclaming evening i fans, some of silk em- coat. "Nor you see the jacket of purple broidered with sttdudis, some all sequins, www.americanradiohistory.com RADIO STARS

and a beautiful ostrich feather fan, ro- worn by a Princess. It's of gold silk mar- to adopt Elaine Basset's tan and rust blend. mantic and graceful. jeweled side-combs. quisette. See how gracefully it hangs-it's You'll note that skirts are as short as ever; such as your grandmother ware, will he a mantic and glamorous. The skirt is flared or pleated skirts are still with u fashion ' fur upswept riffure with a full, deep flounce; it old- Sa well as the flattering corselet waistline. on Formal evenings. w Nez, she shows you fashioned.and yet su modern. The silk that suit jackets and coats range from something really novel-at transparent eve- flowers at the bodice are gold and deep three -quarter to hip -length and the wag- ning bag male of a omposition ma erial pink. And now the Prince must try the ger line is very much "in." You'll decide

that looks like glass. c And then she[ dis- slipper. But first, let's notice the stacking you anus[ have a transparent rainy day out- - plays a glass evening slipper, a transparent that Cinderella is wearing-because it's just fit so you can wear your new fall suit, slipper with transparent heel and silver the kind she would wear. It's the new no matter what the weather. and hide note binding. The evening fashions which fol- stocking called 'Nothing-At -All.' The of its glory under an old- fashioned opaque low are dramatized by a little play built name fits because ii s only a shadow of the You'll want an evening fan, and and the glass slipper. Helen Walpole sheerest silk. It's one- thread -toeless and yowl certainly decide to wear your hair Rolls this story of Mader Cinderella: heelless -and comes in four colors. If you've high for everting (if you haven't already "Once upon a e, long ago in the ever tied about wrinkled heels in your done so), held with jeweled side-combs. year I138, a great [ hall was given, and at stocking. 'Nothing -At .Alp will he the an- You'll he glad to note that fall evening that ball w many beautiful girls-all swer your prarer, and the seams gowns are romantic, as those of last spring rivals for the a of a handsome As kind you've longtnl Wr, tiny and strong. and summer, with off- shoulder lino, fitted rung Prince whose was Charting. really only a w double shadow. The newest Mdices, graceful flowing skirts. Prince Charing danced with all the girls. in evening hosiery is perfect for the new- Without moving from your chair, you hut there was one he liked better than the est ning footgear, the Cinderella slip- have a parade of the latest fashions. rest Alas! he o fascinated by her, per. And now Prince Charming has tried And yoi if agree that when television gets he (argot to ask herI sname and there was on the slipper and it fits. He has found beyond the experimental stage and be- only one any of finding oat who site was. the girl be danced with and he takes her comes an everyday affair, among its many She had dropped her glass slipper l" way in her gold-eolar,d sewn sa his blessings will be the fact that your shop- Prince Charming. in the person of a golden casdrwhich may be a penthouse ping worrio, especially in hot weather. handsome young an waiting -and they live happily ever after l" will become practically won existentl to lint! the Princess u as the sandsrivals parade With this little candy, the fashion show Returning to the present, these days you past. each rosarios a lovely evening gown. is over. and the s moves on to another canan depend a great deal upon the good old Titan's a skinning chartreuse silk chiffon studio and the next program. for your fashion news. Many mer- with the new sweater top, the whole waist What mental fashion notes have you chants syndicates and manufacturers n of smocked hasten. the skirt lull and flow - made? From the three suits. you have use radio to keep you up with de later hqf. A charming Southern belle in white that color is very important, either in fashions. Perhaps your own department organza with off- shoulder décolletage and conntrast or in light and dark shades of one the one which will telecast to you billowing skirts: a modern miss in a stnp- color. You knows that purple and lavender a few years hence, now has a regular radio less gown of gray satin with shirred fitted tone are good, Or, if brown has always program on local station, featuring holicc pass by-nuns of these is the Prin- been becoming. you'll plan on a brown suit, their stylist as ourfa4hirm commentator. The acess. ElElaine Basset steps forward. and you'll he anxious to see how the new s the very later and, a though

d the announcer combination of brawn, tan and royal blue re not televised as they't yet, you'll find the -Here's lress that could ,,.,vainly be will look on yon. Or perhaps you'll decide fashion hints very hateful.

JOAN , Out in SCREEN STARS USE LUX 1BILET SOAP BECAUSE IT HAS Hollywood ACTIVE LATHER. THIS fl ALWAYS USE LUXTOILIRSOAP SAFE, EASY CARE IT REMOVES a COSMETIC COSMETICS where SKINT a THOROUGHLY la Complexion r AR9Ag Care has :tSr4NWYCK

to work °'

.and in SCREEN STARS IT'S MY NICE, SMOOTH SKIN THAT'S your own OUGHT 70 KNOW MADE A HIT WITH BILL. I USE COSMETICS, BUT 111 NEVER ABOUT COMPLEXION home i RISK COSMETIC SKIN CARE AND BELIEVE town_ ME, THEY DO!

9 OUT OF 10 SCREEN STARS USE LUX TOILET SOAP 61 www.americanradiohistory.com RADIO STARS

HERKE THE BIG -SALARIED STARS OF

1 KEEP TOMORROW? TOILETS g (Continuo! from pow 33)

CLEAN ASA There are usually anlion clauses in the sing knew immediately that he would click, CHINA DISH - which allow the broadcasting that he had a definite romaoc appeal in -mpany to drop the artist if, after a - Ills valve. They started him off at eleven nnrble length of time fallowing his "build - o'clock in the morning. They billed Itfm op," he has failed to draw a sponsor or simply as The Street Singer. The house- click with the pohiic. wives loved hint. His Mu mail was tre- 1 'The artist's staying is always determined mendous. That a led the committee talent basis,' says Mr. Rosenthal. "It that they definitely n lad a hit. They gave balends on public response and the slxm- Tracy a night spot two weeks later. and kVe always wait longer than we three weeks after that he was up in the old to release the unit[, in order to ash -hit class, his Mantle in the dam. him afar deal.' sands. ise\Ithough Columbia gets its talent largely "Straight a s the heard" .s that iirrough regular channels, .sometimes a new the station ran a,tgive the a m the sames list pops tin front the most intone:chid spot a day , night. ;dare. Barry Wool, Ihn popular singer and probably couldn't happen but it hap- witrumentalist. n s discovered at Yale 011 pened a w years ago to Morton Downey. AO-American r polo team, nob Downey had been singing for eight Yeas Ifs o table t keep a palm nson brother of Frdda Gibson. who's when (RS "disoayerexl" him. He had been with manyma lands wasa a CBS page Deh Paul Whiteman, then he went to the *north! have to mveh[th tollet á Ii c who had left his Inh nfwindow-dress- im r, I:OS.1MM with Loon Balotois vi h suer hands. Just ep.nF ing in a department store with the Iholc of orchestra. CBS picked him up " Iftdc Sent-Ftusn in the - low directions on the can.) 17ub becoming a radio prorfnctinn man. Singing om Delmu with BeMs Ìsifin toilet and that's Al i as Intl a hobby. But one day Kay T11omW- sing ercatNI such n furor that the broadcast on, the lees' locker r officials decided to bring him into the studio Sait -F op u ix mad e to dc his passing page job. It puts hard Bob -sounding off" on a tomular and give hint a special build -up. They signal and to toilet ndoie. 11 lulle and ordered him to come out and him on sustaining contract at sixty dollar genas. It purifies the hidden trap. sing ho her. She was so intrigued by his a week and gave him a choice spot. seven Porcelain glistens like voire that she urged him to stole with her to seven -fifteen every cycling. five evenings SanrFu pp Welter and arranged for Pd Cashman. week ' a s the hrd.hoard." T ey ns ^It inllso elflmuv- CBS production noon and talent se gave him slmightFreddie Rich, their best studio Jenaflug e mobile fg rediat t orchestra leader, and special arrangements (directions on ran). Sold by gro- give him ¢ audition. The result was tlat cery, drug, hrdw and five-and- Bob doffed n his page boy a not and is for his snags. Within three months the new stores. 25c and now a featured baritone n Columbia singer had clicked so well that he was hoe educe The Hygienic Artises,)ne. e ing something. like 58.0011 a week. He Products Co., Canton, O. You anlne why t«lay, there arc wag singing on he Camel C'arns n. with

s big stars Mere Jacques Renard, and Tony Wmu, then y ears ago. u when Bing Crosby. Kate Smith. dashing over to Central Park to thrill the \Jonas Downey. the Mills limbers, the Casino audiences every evening. There Was Street Sinter, the Roswell Sisters and Tim pry floating around tlic radio circles at ani-Flush Gh developed It surely cannot Ise time that Phil Plant, millionaire play- lie that there is t lark of talent in our boy, was backing Downey's career to win

because local amateur eis, bark his ex.wife, Constance. Bennett, whose .

local then roller,. night clubs s and sister, Barbara Bennett, Morton Downey f the -way plat a for Melding married.a ieal. Whether that of new entertainers for e the net- true, the golrko- voiced t didn't works: Ru they tax o flare fitfully. then aid. His of the Inns spec- {FEE} die away into obscurity, whereas in farmer tacularto rises of all btime . FO R years there was a swift huild-up to fame. Fd Casllnusn, who worked very rlrnely This may largely he explained by the fact with the who had their risc sin or that now there a r few good listen in g eight years aago, relates many interesting wigs available f tr sustaining artists. The stories n them. A funny one was WONDERFUL uh evening hour, from x to or mt Ring Crosby's trip to New fork iAh[- thirty, np with c to son his s¢slainfng series for Columbia. :allboast.dcasItaken f the sustaining anlisu NBC had been fattrfng their new had. is fortunate enough to have a good spin. m cif overy, Hut Colondn. (RS IRONING he s-ignvd Crashs as rival o him. sCrosby. mar find Here a that new way to cis hot spoat 7:1.5 u o0, that flambing wRhont mixing, t canceled withorn warning a few eve- in California, bought his plane ticket to or ate hoop with Id nings later because the time has been sold. New York. Then, being at Inver Eraid lump aiud.d , Then the radio audience, which may have of harseacittg,-r he wo e gs e a me o Mexico ng already fnclod.d fn yV den. torn. Makes starching farmed quite a liking for that particular on a little 1311111 pt, lhr races r with his pal. y. iron*. auy. See artist, will look in vain for him at his cus- Joe Nymphs the violinist. Time went by how a eH mbudnck ry hour. Not finding him there, the and the two revelers lost of their are gi v e n k wmoreW yhma n public will probably lose into at gntickly, horses. It was necessary du for very few listeners have mime to gIn for Crosby to gel Imck NLos ngeles

AÑwadaahi . through the weekly schedule and search to etch his plane for Newa York. to they THANK YOU out the afternoon or morning spot to which commandeered a taxi. When they arrived THE HUBINGER CO.. No. SPI. Keokuk. la. I (heir favorite has been relegated. at the airport, the bill was $106. and the Youe reeowmple or gGIC% ELASTLC.at®ae. ¡ In the earlier days, there was tine for state of their ombined finances w s: Joe "Trot Wandertal War w Ha Smash" the building of stars. Take the case of Till Mould, $5: Crosby, out plane ticket to Torre( Sinner. Arthur Tracy was given an New York. Crosby hapmed out of the audition with the Ctdumbfa Broadcasting taxi and, while Veit.H did some plain and System The committee who heard him fancy explaining to the cab driver, offer.

IA www.americanradiohistory.com RADIO STARS fog him Ilia etc.. fling caught his Tracy gave the studio a few bright. if elite who xot his antra al snstaini, plow and looted F6st to begin hia great anaiiiuk moments- onwittingly. Thioy art, "eau CBS. a% was Kate Smith. aut sera, to air. Fri, eleven to eleven. wen,* Ininn. hr wa, to the air the tianinkia higher-inn give hate Smith's tint, every earning he wa, si, hi, with 111(111C he started manager. Ted Collins all the credit for haunting ti,.,,., 1e, .ner the t is VT S.141.1, tt -ay o I, hie tiNt. Managers ¡mat don't anitari,t. and walked Fight into a SW, come like Tol Cunt, according so than. There na, nervorarking experienie tunikit microplone The mike handed i11111 Tito wa brought up under the sung, fic the t Ps higher wall, II.. kiliwked hin cold. The aid, of tolninhia. lie was a Mega., ,tartled gultarot pla, Ur oimpletely el.rtning hut utterly irreapon- rink. *for toll,luainia him irnin .141 nit, again tionl Ike .S I 1.1ff aible oat,. liandomc, in love Willi life. 1,111t, to du int., and ro-vered sufficient], o pan him while singing mainly just ior the joy of sing- , the talented lit, Young iinik night the amount., ....did lantudi ing. and h -priikl arrangements inr him hi, alout -the id the gnitar in the Belonging to a high .ranking family nl with nrehenia. the r,11. podocra ,train, nt Marra. Ininging 16. Noce. klenito. Tito had followed hi. si,ing hol o onnone the lug debut fig four rare, against the wishes of hia family. daj, while king non into a hem ea., Ihuwelt atitgarol not On Ile wa, married to a ...so young voiman

tar «num.1 cone im NB( . but didn't seem get on w here who had. berwlf. heen a ainging and danc- ifinnely when ...... t 't .11It. tar on the atage. and this pot. wife

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TY. IN Oh 01.1 Gold 11,1r.caul Sam...coop. Tues.

67 www.americanradiohistory.com RADIO STARS

WHAT EVERY MAN ADMIRES

WHAT THEY LIKE HOW TO COMPLY Guy Lombardo. Phil Baker and Pant with an upward and circular motion. Douglas holding forth on a beauty page! sage a good eye cream around them. The Yes, x w going to tune in on cream may remain on all night. these prominent men to get a new slant on Light is just as sure to be a sleep -robber an old question. Through the very nature as noise. Dark green or black window of their work, these three are s perfectly shades are better for sleeping purposes than fitted as one could wish to discuss the smb- the light mws. Glossy rain, shiny objects jeM of feminine beauty. Their jobs bring and stimulating pictures all distract the mind from the perfect blank it should he to them with s v lovely .dd induce deep, restful sleep. Don't wnrry alluring [ ladies that each has evolved his n personal code as what constitutes a about which side you sleep o Just make wornalis outstanding charm. yourself as comfortable as n possible and off ¡TIN) Jost as we might have expected, all three slip right dreamland. You'll turn awn expresser' three very different opinionsl and change your position from ten to Furthermore. they t blasted the twelve Ernes an hour anyway. Dnn t get into habit of idea that algal most either be Isorn a beauty the thinking that gly on underarm or resign herself to knitting forevermore! night is the only time you can sleep. Cat naps of tat minutes oro o at odd intervals a or a days. Although Weir ideas as what world win during the day revivers and a beauty prize were a hit vague and blurry, are great .áúeWó:.m. ä.sotv.0 ' actuallymi no. beau their notions as to .what makes a n desirable, in the "eyes of the world" ,!lde things that add to the of xeb=é= mefsillñ n' the body increase We uagheneas of the general and to her men folk in particular, ever, and Uteeyes we t definite. very day willu'ì11 help make fie eyes ion alas Once r their initial reluctance to talk on and Ilea l'iyes.atiT, vs end also uch controversial subject a "Witt beautifies rare eyes. To this end general Everyablot, Admires In Women" s had been exercises are han lying with they YODORA font to overcome, the waned high and the argu- DEODORANT CREAM head lower than the rats of the ends. mentss fast and furious. While Lombardo also will stimulate circulation ?u the odes. said[ "eyes," Phil Baker expounded upon Adhesivehive p s may cut into Was g¡D.e.xr-. "neatness," and Douglas tried to shout them FREE! mennd shapes and stuck bett ween the prows both dux with 'intelligence.' (Fro where frown linos the eyes to appear, which we observe, with so satisfaction or in the corners of the eyes where "laugh - that, in spite of a stoical indifference men Add remarks irrg " lines gather. seem to affect. and certain scathing Eve make-up the eyes. ilOw- they cast upon the foibles of our make -up uasi you aare e the exotic t and dress, we nonmen are still very mucky should avoid exaggerated nf I addel« Tint observed!) pencil and uw at all mules Even All through the ages the poets have if you are exotic yin shoed fin in un- grown lyrical over eyes -"the windows of usual onlysted o the evening. .CRAYHAIR the souL" we were not at all surprised , Sr. PowderPOwder dusted over the lashes before and Z.o.oa4 10 to hear the artistic and musical Guy Lom- mascara is applied will make Win lashes yid you bardo single out eves and teeth as the first seem thicker. Brush the lastles upward. requirements of beauty especially, when Eyeshadnw should never be applied be- Ar home- quirkty md.afely you cm Pint her is *ao we that Mrs. Lombardo, who low the .eyes. bleck it=bmah arSIZWN6ÁTOriVEbdoes blonde. possesses heautiful blue eyes and Petroleum jelly, oil or an eye crean, sparkling. well- cared-for teeth! However, applied to the lids gives them a shiny, one's. v ga`eo`auA`ctrsbbtCoor.Recrm vawessÉCo-s is at Iwsseosing m vm%r"Zaswco ,ir if Mrs. Lombardo pleased delicate. appearance. bn4 perfection of the two features her husband On the matter of that fundamental virtue, most admires -so may we all be pleased at they much [ y (not that "é 3;21.-aXtte 7sa Omi äam ea , stilwar.m moveyberkgmrnorx his choice. Beautiful eyes and teeth may we all don't appreciate neatness, but Ise - he hart be any one of us who giros them se easy to become careless,. aitt.p&tost qtaHLOWT.. the proper treatment and care. Of course, comb our ha very day, Now. while Lombardo talked at great enougl, keep EVEN IN SUMMER! but we shampoo it often to length about eyes and teeth. I had con- it fluffy and soft? Do we critically study FLA. your clamor,. coin. siderable difficulty- in pinning him down to our hair at least twice a day to see that Wor facts on oiffures. It seems to me that a there are straggling ends where the couple of experiences of his have made Dean érom=wmvá gwi past wave has become a lime dejected or limp? him extremely wary of going n fErord in Are we as punctual about the regular use .t=q dswestly,motounqt [Ives case I As Mr. Lombardo expressed it, of a deodorant as we should he? And even "I done know exactly what I do like or a dean face lacks charm if it is shiny. MINEa'S LIQUID MAKE.DP keeps :Ym Pnohéaeolk. what I don't like. I just know when a Now Mere is nothing like falling in love oqbw nh ,atl,a=, I.ae6=..z Avon e .61o. md.m votworited pvn Uce n.egolarly on bee m woman looks attractive." So, we are left to make a woman absolutely aware of all mPleb nmkeuPem powderfW to presume that Mr. Lombardo would hesi- the smallest details of her appearance. So, tate to tell on n that she looks just fall in love just a little hit -and you'll oa.osonog .o -if oPa freakish a modish coiffure be- Suntan odepol short of in find it easier to follow "beauty advice" cause, perchance. he might find the identical than to real it! If you are married, your MINER% hair style most becoming to another woman husband will be delighted to see you snap iqt,Eid MAICEUP of a different type. This "fashion be out of the comae, lazy "any old dress will hanged" attitude is typically ....Mk. do -we're not going out tonight" attitude Phil Baker says that eyes and teeth are that usually follows marriage. While, if fine and all that -hut just give him a look you are single, that particular young man aside of a girl's handbag and then he can will he quick to notice and respond to the tell you what she's like( Phil isn't refer - change in that 'old- dog-Trey" treatment (Continued an See 69) (Continued on Pave 69) 6E www.americanradiohistory.com RADIO STARS

WHAT THEY LIKE HOW TO COMPLY ring to money, either, if you please! He's you have slipped in the habit of givng him. talking abom the little things like comb. When Paul . Douglas said he liked "ì lipstick, compact handkerchief in and that telligent" n be voiced the opinion of lug. ?? Are they in good taste Clean? the majoritym of men today. Now, that matched? .Are any Nicely there so ar- doesn't mean that you ran only use words ticks n bag has to the data girl plunge of more than three syllables. Or. abut you in up to the elbow and plumage ter hours have to spend hours in the library we in pun elusive tattdcrpulf or weighty volumes no you an discuss engi- nYes 1 Phil Baker says. "the con- neering problems with an engineer, tents of a handbag reveal the owners or character very clearly!" knotty legal tangles witho lawyer? It imply means that he snare enough Do you feel a little guilty now -end you'll to look interested have you made a mental note to give your terrifically when anyone m handbag a thorough over-hauling?n talks to you, and give your full attention Then, well progress to Paul Douglas. to the discussion. It also memo that you'll he clever enough to the Paul is taking a alaroatit a part your hair in what constitutes is s charm. He is in- middle if you have a nice nose and a full you on sisting that he'd out , take outv face; Mat will part the hair low clothes dummy from ttotwit Teller's win- the side if you have a thin face, that you dow as a girl with no mentality! Physical will wear a shade of powder that blends beauty doesn't natter to him in the least, subtly with your oven coloring and does not but it girl who is intelligent enough to know and out like a dusting of flour, that if how to dress and to make the most of her you have any figure faults you'll diet and best features is never plain to look at nor exercise then way. dull to listen tot liven if her individual If your face round to be pretty, features are not beautiful from an absolute you'll tackle the sproblem in a clever way. point of view, they can be nude striking and outstanding if they are properly treated. You will avoid all round lines aal concen- Then, when such a girl talks intelligently, trate the suavely oval. Avoid round too. she has all the attractiveness a man hats, round ends or and mouth. Keep could possibly desire. your hair piled high on the had Make wears These three prominent men of discrimi- Virginia Verrill, CBS songstress, your mouth wide and rather thin. If you nating iudgment have tainted with words no jewelry except a diamond ring, face is too thin, reverse this procesa, a picture 'of an ideal woman-an ideal which is o priceless family heirloom. So it is that you may achieve perfection, that is within every woman's power to brat by criticising yourself ruthlessly, and attain. So, now turn over the opposite to Comply," sec how easy it is to be that then by applying the beauty advice given side of this story and after toreading "How vision of loveliness -o dream colle true! with gad, common sense.

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ov www.americanradiohistory.com RADIO STARS

TRIPLE WHIPPED CREAM THE BIG -SALARIED STARS OF AIDS DRY SKIN PRAISED BY TOMORROW? rAaurd 67) MOVIE STARS ji Iron Pape tr e nwPr w,ryfoyr. to mk At this paint in our rerniniseenses, Mr. and fortune almost overnight Igor was Cashman paused to telephone a young elated. But noticing lanlaned. When the finger about an appointment with a pros idea finally made the rounds through NBC pecti sparnnr. red tape to the program department. it "Draft wear your Spanish motif -that tied. They would not find room for him veil business," he said her. "If riot do, on an evening schedule. when he would hell probably want to marry you. and you have a chance to sing to appreciable never will get the jab. Wear Your tan audience, nor would they provide him with outfit. and look like the fresh, wholesome MI orchestra, which he needed to set all girl yea are!" his Perhaps it was t possible Which shows that the sustaining de- to d en. But one who knows the radio partment maintains a critical supervision, field will realize that the Powers That to the last detail, over artists. Be c a arrange anything -and, in Igor's I asked Cashman why ArtJarrett, e e, the Powers That Be just couldn't hrrsband of Eleanor Holm, had tint become s things his way. a star. He started about the same time Igor asked fora release from his con- as the others. He had a good en and tract and received ìi. Within a few days he was handsome. His case. said the pro- he ,ed to appear on Columbia's duction man, proves that talent and a goad Hollers nod Hotel s of the most build -up do not always mean success far popular pogo-fans onrthe air. In addition, a wining artist. There w apsyeho- he frsuml himself with a Metro-Goldwyn- logical element there that spelled defeat. Mayer race in his pocket which meant In his opinion, Jarrett had entered the field Hollywood and a chance at screen fame just about erle month too late. Crosby Besides Barry Wood, Columbia has the and Dos. ney were at their peak, with Russ tenor. Del Casino; Itollace Shaw, colora- Colombo at NBC, and it cored that the tura; Nan Wynn. cute personality singer: public just couldn't spare Yits affections and numerous other white hopes. NBC has from these singers to admit a new one. Barry McKinley, Dorothy Dréslin and Besides. the others had been given the Marie Louise Quevli, to mention a few. benefit of a night build -up. There were All are talented performers, but whether no night spats left far Jarrett, so he was not you expect from them a spec- put at three in the afternoon. In talk- tacularr sky-rocketing to fame as there was ing it over, we decided that if Art Jarrett in the Crosby- Downey -Mills Brothers days. were given the chance now, he would peak. seems doubtful, with the commercial shows LONG ably be a big hit. He still has his voice apparently favoring established names or and his looks, and he has public opinion servings as talenttale scouts themselves. on his side im a case mat has brought him hn pite of the odds which are against FAST I I great publicity- publicity which he didn't them, showever. Mr. Rosenthal, who guides DRYIING R seek. the destinies of Columbia artists, insists that V.`v Jun Sablon at NBC is another singer "the stage is set for any new talent. of who should click, we thought, if given a an extraordinary type; also for popular good, permanent spot so that his fans and legitimate singers, novelty acts, such could find him, The good -looking derFrench- as the Mills Brothers, even actors and man definitely has romancean in his and actresses who can he lifted from the ranks ' that's what. the radio audience woos to and featured as dramatic stars. Radio is hear. still continuing the search for the wunusual... The case of Igor Garin, the Russian Therein liesllies hope, scant though it le, for baritone with the thrilling vo a that you thee sustaining artists Some of them may big all know, as heart-breaking n for a time, la the salaried stars of tomorrow- all on count of that lack of a regular night-spot build- up.bmt fortunately, it had a happy ending. When Igor was first signed by NBC, he was given an evening spot, with a full orchestra for a background. Soon his sing- ing began to ract nation -wick attention. Then his time [ was sold and for while gar was t heard at all o the Later he was given a spot in the early RLOTIONT afternoon, with west a piano for accom- paniment. at a when very few people NEWWLDOOCUILING were listening oin-even the housewives were way from their radios, out shopping or eating friends. Poor Igor sang his love songs, his dramatic Russian melodies, out into an ungrateful ether that gave him back nothing. He became more and more discouraged. There he was, with a magni- ficent voice, and nobody was doing any- thing about it At last he was sent the publicity department A mantic" build -up was planned for him which, surely. euu-1141v with his singing, would have brought fame 70 www.americanradiohistory.com RADIO STARS

.A Bix Bon',

SCRIPTS THE CENSORS HAVE , KILLED (Conti mod Inini page 31)

was se to revive the memories of elm "Yee she don't know how say n outlaw group. Hence, real names aml but Miss. MacRorie explained that the rea- cities not mentioned on the second r it was yanked wass not on account of week'sa ek's nation. any hidden meaning, but rather because Mimksuel President Roosevelt is gen- the person so described w arried, and erally tabooed. not for censorship reasons many gag that might even afaìnly suggest but to avoid misleading the public or any isbeha ny is banned. part of it into thinking that the President bier other liner caught by Miss Mac himself is on the air. Jokes about Mrs. Ror 's alert eyes: ".A campani a piar°- WON Roosevelt a l the heads of foreign govern- Yes ! a Try it mouths and then well ments are also on the deletion lists. take t back provided there are no chil- Henry Ford (and probably other won dren BY A HEAD sons) forbids the mention of polities. labor Adaptations of stage plays a embed and Washingtru events in general, regard- for lines which might he deemed t offensive (Of Attractive Hair) less of whether the material is used "in on the air. even though considered good TN BUSINESS or social affairs.wio- fun otherwise. taste in the theatre. She mentioned that ning success depends a grell deal Bob Ripley's oo mine -Ire a are fre- the public knows what to expect at a May quently altered to eliminate any claim duct but never has advance indication of the bwln:ekero:óourofimc4yTVer M1anda they might not be authentic The least lines that will come out of a home loud- Leci, éroetlroiutecicliÿalÏ doubt as W the accuracy of his speaker. dF4ffucNer subjecca ..Rploa 6rvdrrdle.e be,misMte claims ells for deletion rather than altera- For fmtance in the radio version of I.-and it add w bod of ou.,trervo.ó.trroouHootm!bv tion. But one time a Ripley oddity was Haring Bhdal Tiede. fellow said: udns e..-aytlavaro rhree rmo w,wr. ruled out for anmher He was can he beautifulbe without martiage," or. to present a narrative by a former and immediately kicks toured ill, not from of Edith Cavell. the war martyr. But ththee sophisticated New Yorkers, but from peo- broadcasters ruled it out on the ground ple in s other parts of the eoury.m that it might offend Germany. MissMacRoricsy concedes that she is Minty topical ikon's an on the taboo list. guided by listener mail as well as ork The Wally Simpson -Duke of Windsor policy in making her cuts. It is expected, chain of a restrictionsrestrictim she said, that sn rte people will take of- laid down bythe networks. Current di- fense at anything and that cranks and MONEY -BACK GUARANTEE vorce and separation suits and such things fanatics are regularly beard from. as child marriages also come under gen- But, also, site declared, diem are in- eral bans. telligent letters of protest from time to Certain topics- religion for instance- time and, when as many as KM clot can only be dealt with on programs ,ao - abet the same point, as- pieely assigned under distinctive headings. sumess that there are many odium who feel When the Polio .Y(nearer! program de- the same way but don't take the trouble red to present a termer hotel bellboy. of writing. An offensive phrase-that i who became a priest, the producers w e bringing mass protests -is banned informed that he could go on the air pro- all future scripts.

be did not talk about religion. aided There are occasions scriptscripts a Mention of the Deity is carefully checked killed for reasons far rem wed from ce - lest 513rIle people disapprove. Even such orship. Gabby Hartnett, the ball player, l': Ir..n....x`.'w ..,....a... dramatic expressions as "Thank Gail" was signed as a guest star with Fannie , have been deleted from scripts. Brice on the Good News program BM, öt.md:éusì A chat with Miss 3facRoria, a former in every rehearsal effort, lie would burst GYfáaú-'. rara newspaper woman who has headed .A'BC's out laughing when laughter was not de- sooarv continuity aeceptanre department for four ired. Finally, he had to be dropped Dur- m Years. revealed that jokes o marital re- ing last season's Western floods, when it lations at., come in for altering. as Feared that curtailed telephone service She printed out that, in seriph from California would hamper the piping- SOFT, TENDER GUMS? woman was asked how she kept her hus- in of the Goad News slow from the Coast, YES CAN 'YELP YOU band, the enquirer adding that she knew a substitute program, co- starring Eddie / good cooking was one way. But when the Cantor and Bob Ripley, was rehearsed in BUT YOU MUST wife replied: "There are other ways, but New York. But the pinch -hitting program we mat go into that!" Miss MacRorie of the costliest shows ever built by DO YOUR the entire gag. the 'esponsor -never got an the air became And, mother time, she came across the telephone conditions were in good shape 4/08,7001 following lines: "Why does your husband by program time. like you ?" the answer being, "Personality, The mention of v ailments is START NOW to mon- bed at night and 1 feed him" taboo. Na mentioned earlier in this a Blue- penciling a any of that type is tick, most broadcasters are esneciallY eareinl c Nis° rout never questioned. on the tapir m nereal diseases. Hence. Then there was the time when a script. you can imaginers the embarrassment o writer, intending to denote laziness in Me master -of- ceremonies of an audience- radio character, had him pasting prayers participation show from a W stern CBS Forban's Does Both Jobs an the to read them at night. station, when the following took wall All place: CLEANS TEETH AIDS GUMS forms of humor touching on religion arc It was a spelling bee in with know tkot rho. soots oio hn@tiy. tour carefully seumed and this is one form of the audience asking the spelling vaster to atf.0 wy ny. turbo- joke that is barred particularly. spell the words. Everything went well un- nr= A typically person called imtiwúoiá;m° ruse a eonteo.aepa- tabooed line recently yanked til one inn, "Gonrrrhea )" The em rnaradient nor your mum. from one of the network's scripts was. (Coulfnued an page 73) 77 www.americanradiohistory.com RADIO STARS

(Cmuinnrd front pone 63) a wrePo) self -censorship is impn,ed ,alai young listeners mind, c though the programs i,, questio are not essentially aimed at children. Meanwhile, program directors a scantly seeking to improve the quality .. kid slows. to find writers racep I of pro- ducing scripts that will be "harmless and at the t the young testes. And while thereis naturally a wide variatMn among parents and authorities over whata,is suitable for children to hear, the major chains have adopted rigid re- quirements to which every children's pro gram must adhere. Anything smacking of the supernatural or superstitious ruled out. wholly. Eve in a kid script all be explainable hr natural laws without recourse to the eerie.

While suspense natural ii retie. ..f

any actin story, t radio tfro Faynrt tthe 'hhrezk-,w.r than jo. !caving the hero in some porilo, nil the next episode.. for the child liste ,.r to worry When /,irk Trn for example. gets himself in terrific d jam v may rest assured that nbefore the program in over Dirk will trumph as usual, allotting his young fans to go to bed peatefdly. And. naturally. crime. gangsters, racketeers and such are never exalted or built up as tv.pn- Iar These are fairly nbrious saieguad. Rut Gives a "new shoe" finish because it cleans as it the chances a e that organized radio, it at- whitens ... whitens whiter and will not rub off. tempting n guard child listeners. ha, made t more and editorialal Absolutely neutral ... safe and easy to apply. restrictions des t the n ot earnest pare would t think of. And to bu in and observe all of the followingng poi nt- and still give the kids what they want. is mething of a real job. yet its being dote. Notice, please, that bro,drasters will NOT let your child hear: .Anything disrespectful of parental or other proper uth,ieity. .Cruem'. a greed or selfishness aresemt,l as w orthy motivations. Programs that arouse harmful, nere- ous r eactions in the child. Conceit, snugness unwarranted sense of superiority overr others for- tunate, presented as laudable. ..Recklessness and abandon false!, identified with a healthy spirit of adve.'- lure. ..Unfair exploitation a others for p.. soal gain made praiseworthy, ..Dishonesty or deceit made ,.. Remembering the things you .n.: home. the hooks std papers to wlo., child has access, the movies you take to. the anduct he sees about him: earn,.

all this i mind along with the things m,liim . protects n from ... are you as careful: ATTENTION!

The winners of the LARRY CLINTON Circus Song Title Contest

will be announced in

OCTOBER RADIO STARS The King's Men Ken Darby, Rad Robinson, Jon Dodson and Bud Linné are active aviation enthusiasts. In foci, Ken Darby is a full -fledged pilot. 71 www.americanradiohistory.com RADIO STARS

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uml that the!. nchl li:ir.11l hr.:nh. +I::nn. .nil th told Inns he na. The (njuml nteclut taker and lucky r be all inlay he can Baker Hie (ace .muff up. and Play .t.k .i.ndly. and a tM he finally bath ryes w c x,dlm rwk Iw seleck. And ultra the Pin NEURITIS; shut. Tlratu tcltna lut the s heck t mind him that he rare shark of were ..i *the Inari ndt tala .n Ain lay at death. dune.

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www.americanradiohistory.com RADIO STARS " " t' 110W YOU eat

tatium ui Si,, ;rah. 01.1 the cavern width-least-led Spite-cr. net, knew Me knit, tuned them tu cunintte to full. meautrin ut of .leath- mull he was tI.. tu,11 pualliun ilw Imat snaitut the tide, dannal unkrunall le Sahara I hoer, sm. Th. dent-rate'''. ahle to contmuilicate suds the miter world, The guidt luau. Oman'. cut MT net all nodhlt. reactie irtnn the Ripley cut. TI ruugh this ainanur eperithce, Ripley grated. learned the the kit, Leslie got its tabu. TIM they stuuld outer do. lf man bon 0 001311.0

cum tesul with M. not t.. the Iles. peride.. near Bungs, in kurth \ prenut lt. a. In. wa.peelnilun auti .11-cosertal that the lainutn -gubleu P. the inentalale. a tamt Appc.or1,1 the Moan, tilt i.t.:;,h1:;:t;h.Tr.1ni.r..rear. It i. Il,, ..lc 'tautest u. il,. uorlil that Sec. htini Own,'" 41.0001 the il you'd like tu be more mught after .4 wt. mewl by men. oh, blnen. tn (knot two Ilipley hurl it It'. the nor..., tu the le. the girl bubbIlng Dyer with Menem. over-rated Il notermt wa 1151,1 nreatl. t pep and runner who aurae. men. Men runt 'tutte IS. bun., ,,hell he learned Yager haul. molnal Mr leot tostatal the stand trunk,. Mug mum... that a gnat upoung u. she garden led to hula .ol. alter att tuternmuhle perhal. SO caw you need mewl gorters1 .esteta Sise otwlerteruund 1-00, 011.00 Hilo:, 'Inn no, uptecred under the lontruin runt to ton. remember this: -Poe um.. Year. la- gated" Mi. one Untie ang the mill. moue Lydia Plnkhenie VegerahleCompuund. the Sahara. He deteinuned to ma- nuele mermen, for rum.. Imm wholnoine ...knit that." us the lad I nufl rems. bm 11.4,1 Neure inne te

Inanuer. and agrnal to 11.. lI011 noise, uel radio. tries tu rule all ¡height ameral ut the Aral. dechlol to phs dointer uut ut her lit(' She believe. Umndri rnamp. At the entrance tu the undergrumul that ount danger 1. loutight ott by thy stream. Ripley found a hall-sulenerged ui .11.1 a person nuy nut,. in width melee .t her adyniturer give um 111101 Ins's. attempted to esplore the dream. iutt really Itlievc danner. you can After atruggle it su. rantal stet pat, lhal ROUND WATCH INCLUDED ,,,th...burdt-ncll emote', tu in aerncesble Utley anus the Arr.:. .1, -And anal Out., tut reall, hung I lulu, that dan- gunk lighted torrIte. paddled u,. the FREE w'r71..1,, `rime oi nargetitslue.." nee sery uften a prdlutt ui the Muni- ..The stater the cater... Imid get sery ...II'. high at mum," lite 1141101 110i11101 Nescrthele... Margaret Steak. will ad.

181 unall a* acrora:Gal"Ltte?:et:e: S.,

isaddltal ma. in tun NEVER OFFEND! nude pp,. low place In the cater.. w I.e. a dpnt mu- BE "SURE OF YOUR BREATH le-lure, they had been able to pa.. in com- headed toward Margaret and her puny. As l.., Now they had 10 Ile lau n the bowl. galluptal a.- the field and hare 1111111 net the roof tut siduturge the butt her. their hooves nude a terrific emend, Pa pass! wound. The Nubs wailed that they were but. Ar nu, came their sweatitig iace 11170 1110) would he drownwnl. Ripley began and the thick 'mule. atanditu uut tau f:rn7=;L'0.e'Ma11:". S,, 10100 tear. too, hut he put up a brave their dpoulders frulttened Si,. little gal Y. rumor front Ile assured Me that they almon out uf her wits. To her. it tsas a 01.0 NIL NA. .111011.1MIMMS ONO womItI net nut. and lu1t1 hom to calm the fearful dampedt. The wurkmen shouted 6 Arab, They druggled againat the rushing at she burn, bummer. and thus the 171111 IOU MI curreut. with ',nun... Incoming dosser danger of bring Irampled under Muse 00f3 TRI fsmultng Imoves was muffled. Later, the Thli Atid than, their hurnnl oin! uurkmen perauaded Margaret to laugh at They were trapped under the Saltara the matter by WM ber that the big fft8.1: 10* Den, hut. without food. terrified. with hews were only gleurg her puny a friendly Ptlairlt the water rising steadily esety minute. Mauling. Darken swallowed eterything. Cumeued 0.4 On Sale et Good 10e Stores www.americanradiohistory.com RADIO STARS

1h11 Stan. tlw' Lxnuar .h .Ann.errs nln, are sent on ",Irerial feel, that he is truly lucky t.,be till any+4 e,ftet rink their lives, the living. In the tall of 1415, he was em as g n uIalnrncl respondents and news-

to Austin. Texas. to br,arka. a ,i Ilw reel photographers.o Kelvin Keech had a University sal Texan i.,llull t , The wale' -.then he neat day a the re. be was denin4 the .al or the French die oste `and in his mall t light Healter CO Ow r ad to It,IInne rn the tl n Ilurh.

Shreveport. Louisiana. lie was ,h,in4 al.nn A%hil, Curt Pe and I w eighty over a perfect Texas cement nod, Mg hie the .hip t Kelvin says. when he came W important intersewnet tl,.nnanl i ,,ti arvrla.tt.. br..kc and crashed i t that at tlrueht t thw And completely +,1 a great Heel at aright antl.ts , him. it ,. I rifled r the nactopllone lead was Mind c and to only tlnng and i, 11 hea,ii,.ta into the mud i.meath Ilnrr that umid happen new a m a l.... c,lli,i.e,. rt,liton ml,, but nunanel to keep on Hill was Smacked outsh hi. and thin 'Alone under the usher automobile. awl.icll in K rlln' I,k and hum. w trampled diatey caught fire. l'111.1111.41.114. hr n was step. he,lll ady, amp Inn ei, t get pulled to safety by a guide- thinking lase, up.. r h,e.rn I that Ile , add Mrmósd Max Crso4bdrkamf ü by, and an ambulance was sent for killed the In stampede. Mud n e 4 . r m ho a i It took the ambulance one hen to arrive, plastered twee the e11nuke and all of Inn. Iru tiek,q^aO J ' =,,r mTm,4 an hour in which Bill lay e, the pavement Intl he ,nr,l nu. in ..it, nl hi, hn,i.es

anyitl, , Indu, , Hel and the rreI,,, . alnithelr..,,,, lc cidnel Inethe orr44Á.ve.tñn tebidden innate I.g ,nI n tin tu,,, l,n .,I uni the arrival u, loth English anti F,. rId yiwbr kWn widuwuM1 .alb.i iN'.s Cnan. Use aliteAadnyeneDaily:::aä his hotly. Finally he was dowsed tu a xhile n culm.ls' tno thnw4h " mall Texas hospital where they r.lnnlyd Ile crowdow d to then lane n. nn,rne, the w dlrwWr .pqy on his leg l'dey dosed rap the the r Try Mdsakna Dapdrs1Ie wounds but, auulynmaely, cI,un.l in cement lane Martil., heard on the Two t .Iwuysasabaa anwl dirt from the nad. .\, a re.ldt. I /all P. , : flanb was once held up ro rvreywhna gangrene set i,,. and Ili. Inc was rk.lateed n.ly by a a.kgd thug with a SNAPSHOTS IN NATURAL COCOAS- of. It was decided to nl him East tin , drawn ¢ Sna64* a dial men saw special t u New Yk.n ( h, dut trip what r sn happening and repel to her r rdata coal night.. Hull's din v ne The thug turned to fire. nut pulled III ..71.119.1. COLOR MOTO .n.lr entirely , t,q.hbe Arr the trigger before be atu,l around, York, be was immediately my-rated she.aing yli., Martin in tlw art.. A tittle the dirt I aml, after higher would have meant her heart. s. Mond nad three Jack Benny thanks his lucky stars for rations. ltill Stern was tel lode the strange w ui which. befell h.m t then le .lest am . the day wtwn hew ring in awk- st six mthsu in a plaster dio, and the ,'ilk In 14!1. he was playing in a NWT year ton crutches. 11h. ses--11l1 ,s Western WWI,. want, the shorn ran over of those Ow have heard the brushing several n -jut hug commit I make pelt dm m s ulhe train that he had h tended to 'I .n and Ire miler lucky ri take In the next town. Several Inmrs rmddld ashes. Ihee the c they later that train wa, involved in w in speedingeeding down a lull tr ctrl ailroad rialnn in which more than null heidge. It w ,ig1n. S tnwk twenty people dos live stalled the bridge. while, lights. it Fate. call it Providence, um what r driver had to swerve his ,ai Inward you will. hen the penes anal heroines of (bridge oil. Ile hit il and these ta',I, r drama, are twee with ms wht down a steep emlankn,, elle tar Imlay through sheer, haitMeadtl, grades.

turned over five une,, and new my- received And dry are thankful for heir "borrowed a wretch'

WAKE UP

Without Calomel - And You'll Jump Out of Bed Is ti. Morning Marié t.Ge

This fall you'll hear Ed Wynn one new show, Herds Ed showing his Radio Stars' Distinguished Service Award to Announcer Horry von Zell.

www.americanradiohistory.com RADIO STARS

THE BANDWAGON (Cnntineed front page 41)

that Hal had to lot her rest and find a although the Mather .0 I i- t k,,w Arm- substitute. strong, is no swing, o Boutin By that time, Kemp should have omen "Tommy Dorsey. 'I m -y lbo ra-e-y. floored and waiting numbly for them to I play a trombone:' punt him nu t. He didn't, though. As the boys on the street say, he beat the cap. DISCOVERER? He landed his Time to Shin commercial, Over the years Rudy Vallee has managed which is doing both him and his sponsor a to build quite a reputatiol, as a discoverer lot of gout. of talent. But there have Lern numerous auulmu of baby foot are because mot There are now exactly two members of RUIN: a where asteastute Crooner Vallee rhas the original Kemp outfit left-Sank Dowell let great slip from between his bongo talent 24r0 t. delicate mrever Gut ea and Ben William.. And rumor says that ef fingers. Sax is ;getting ready tu resign and no- case in paint is that of a yatng man Ratitet band Rut Hal has Passd named Attie Wrubei, Back in 1931, Wruhel the point where that would bother him. working with Valk, Allie wrote a He's demonstrated. :dmost conclusively, numbera Of songs which hé showed to in his anyway. it's passible fur a that case, Rudy. Vallee turned thumbs down on who knows his business to he a maestro them and soon son the y ung nun on his success all by himself. way. :Mlle, discouraged. stoned by to U. OF N. C. AGAIN Marton Downey. They went over his songs I've told you bow the University of together. One of them Downey liked par- North Carolina has sent K. Ryser and H. ticularly and he worked on it with the com- poser. have Kemp forth into the world I've mcntiomd Then he arranged to it pub- lished. song the U. of N. C. sn much that somebody's The was called .Yee You're in :143..4rms -the number one hit of the likely to not n honorary degree h my year. direction. But a try to hear with me while After that success. Hoilywoml called 1 relate OM story to come out of siremlike for Wrutml. Ile is now working that collegiate nresort. for Warner Brothers, at a weekly salary It s already part of campus history but it never leaked ou into the outside world. of something over a thousand a week. He's A few years ago t .Alabama was scheduled just writtens s' tune which promises to be yeares settsation. It's called to play California in a champi mship Rose Maestro. Bowl football match. At that time (Sing 3fume. Please. Crosby was busy, as tonal, on the air. Bing THAT title. Marie. .Vloe,rtrn, is oddly as always an athletically inclined youth ironic. Two years ago 'Vallee decided that and this time he seemed to favor California something u wrong with the ..attitude" in the forthcoming contest. He favored U. of his panasd fired every member of ai C. so much that he used to sing. sar- Me Connecticut Yankees. Among those astìally, a song called "Store Frfl On us goowere: :Mamma." Mickey t Rlo trumpet Hal A group of yne men at North Carolina Kemp now features. resented it. One odtorym group got up Buddy Sheppard-who now leads his own a lung letter protesting Rirtgv favoritism hand cat the 0115 h'ayti, Rettdcer'nes and and let that Alabama would win the game. is featured CBS violin soloist. The terms of the het are unique in radio Sanophnnist Benny Kreiger -oho has history: If Mine host. he would present the been conductor of the orchestra on the students with a rung -pons table: if be won, Pico and Pat show ever since le left 37-,.,,a/ FREE 016ez every inemlmr of the dormitory would Vallee. write Ring's por a letter telling said Walter Scharf now one of liollywood's SEND COUPON ,ponsor what a great tom Crosby ran doing grmtest pianists and arrangers Bing greed to the terms of the bet over Walter Gross-who has starred with his LIP9'IICRS the air. piano on Swing .Yrssiou and played with Today at Chapel the gone room Kostelanetz all season. oi Lewis Halt, a dorrydormitory of the Unit Violinist Eddie Davis-who has clicked ROUGE COMP ACESÑ ,h North Carolina, there is a nag- with Isis own band at New York's swankiest It it aye tl Ut u - e ping-pram table. The boys fondly. tit m call the "fling Crosby Table." In plan of Ids aid bait, Vallee hired o i group of rho regular radio housemen who _each In dlÌi.nm I=nana had. oe TROMBONE MAN they a nt of commercials. may eg to SÌ,aiwwod.c. e. .Iw.ac:rn'ni the new"Whnkees, a pe e-cracker may easily .veaEyes.e ..aéé etn.o,.. On his way to the West Coast, Tanm,y Ili ask: "What's happened to the music, Dory swa pped in Chicago to playa twowa wH. o,i ÌI"k<'. eNh Maestro, Please:' owÌeM1YI v theatreea tre r gageme tt . Arriving in his hrentiee..senclina! dressing-room on his fire day there, he taa m p.mw,e oorr m.tn a reat. IMITATION IS THE %i..e.a-- `--- '- -- -' Counoe tODAYt mound -sage to all Louis Armstrong - - at such -ad -such a number sometime dur- Sad, indeed, I the lot of a bright chap ing the evening. who gets hold ofas good idea and then can't 'tommy ecalled and asked for Louis. He use it himself. ewasn't there but Mrs. Armstrong, Loto Mark Warmly was a pioneer in the lderly mother, answered the phone. what-do- you -know kind of program. "Will you take antessage for louis ?" Last year on Ids Blue Velvet series loo pre- asked Tommy. "Will you tell him that sented "Tune Teasers" as a feature. Mark Tommy Dorsey ailed? played a group of familiar melodies and "Who ?" queried Mrs. Armstrong who, (Continued ano page 76) www.americanradiohistory.com 75 RADIO STARS

asked listeners In write M and give the Ti,, most unusual -basking drum in the rums their voted tides. That 'Ica was uf eighteen is the lilmal.drum... probably the greaten tau-mail inducer that They are all nude of goat-skin and hair. NOW! LAUNDRY Wan or ain other balondr 11,1 thought Init this one is a special 'lumber. It's a of up till then. tribal ruse. to rut off the bead of an STARCH IN EXACT- But Mile ref:, went off the air and opponent, to... it ayainst h. drum and Id MEASURE CUBES the summer aryl firm Ming om Mum Sou splatterol Mori serve as det,tations. and all the falter radio Mallet...sm.. M... HOLDER now , hails unti Mad I'd:, km the Time THE PURSE STRINGS Teas,-, feature is no scum, klark illustratnt Itanlay EXACT being eaIlol an imitator. needed a model t., pow S. Me 14,,Ic tuait MEASURE Imams uho falls in lore with an orchestra lent, in a story eaII tipi luch TO FUTURE BANDLEADERS: QUICKER appear in a popular nth. magatine. IleII klerinhtli ti II.,,, h., men all %,11 IRONING I Fredcrika 11.4,,n, AN, A AIII tasedri a er., I,s1 area Mr t11 tC m handleader 17.ota`lut FINER Fmrst gloat sun.h is now FINISH .b1..'t luntly caste

cubes for Women my...flirt issi ins surface mvn t uttnmrt

CUM . imparts lovelier finish.Sarts time and work. Ask your goad tibia» for !sundry much in CUBES. KILLER.DILLER

s ' 1 ' t u,i I. hut 1- r tl .itli Lit I, r t 1,..1., nth he -I th.... . nog. Mc see.' nbcd aenwl 1111,11. urrk 1-11.11.4 iAlIrlitr A A es listinol sin he turned en them dir mallet unh ; Air TWO CLICKS FROM STICKS All III a 11,01...411-" to1,,s1 dar1111, ONCE OVER LIGHTLY is halting 1,10 istrcesn these ilai. Il.,,, - long will h take for vain one to a sul Lillie mote than 'ear avo. Krobla rah's. that Mlle KrIligi is user t. make (S11,,s1 _se drucl. kids. Bold, ere tuo oi hi, haryl he must settle dim. ...rage small ifs It me sob uhrre tau ref a ilettiork mid bovine a iamc 41.,,e. N4. 1..0. in Om day and age eau firm. .ifer Aul .0.111A,Ar set Is, 1.. lifichl up is am uifliout irrie the att. Ismk uhal Impound to the .141 I lithsai Itelange Lind. Sinviap st her hed dab. she lerired s rue from ElimMth Tilton kin-Mas Itichael h. to Id New omigri msur. rreeived her Mph scluse Sbak egalid holds u is. diploma Calif ,,,,, ia atul the nest fl, set as the 11,1 al1,114...ht her ma for the Eced to go uork uhole family klaulmtfan uttli Kitscia eal John, Augustim ILÇÇOVNtANT a Kid Mother Ifoldir landed job s. a, tab.. hrisblie Rich'. place a. t /CS /age Ls, shieh he follouol still, a ggfo,,, %undo cif the sisP as a sustaining Columbia snide tudio audience attendild the Ram Ihrnie teds,rue came al.. aail. thine sots con1.1 never figure uhs .n. me number oi mehr.tra ma- arms,' ri hill dens sun ubilc Mr tot oi la hoy rre confem Tused., Paul Sim. uks /Tap ;A/let Mc lad Ile limil t.. tlash from Mr bowl. eriut lank se an. L.... kt tin asts S, ktollinian's ad. Versailles curia. it Imds !Ms Ihila, e.any t Ian oherc he led hi. to pit hini PAINFUL T. lierms's 1 mirth tdur ua. ludly Just em. seti fluf iI1 es, luse ...mum 'Mug Ili. hand 1.41 one urrk's is Mc to lissr ishrt mama, hemern a dale Detroit and the BACKACHE Palonmr Is, 4\ nyeld. Skeet SKIN-BEATERS Ilynue Slwitert am] DI-211 Kincaid all mes Caused by Tired Kidneys Gene Krupa 1.1 alms, claimed chat the sas uktion-um.1 that week to yet authentic .uilttt drumming oripliestol mums]. miage Africa. tribes Skin anion, the It might mt.., you to know that CBS' tad Iskinsow-aud mar in tyke* Mien unapt uss.fitoted right when t PS hater Krupa All,- I iiriigram built to plat ro1Iediril Kano:BAY may d mktg. .- Prolix-et John t aside new niiiesearh udis-had b. yet ofl ..eh. ...cams weds.. at Ow Wok alms native .kiritall drummers and 1114111 Lsrsyh t, S pa he Air ',dame there emnigh good - the new tuues helm; written. K Me la wad re hind team aad Moss Peetdiarly. flu, were beard Muffle the easy wen isadadalwellarbswL.Ltr. ImIt Imur direedy pi-deeding the ESTIe.%! EXTR.%! The WilllIAIAL SIVIAPPI. 1 he expert iillt that the Larry t Maim Cirrus Song show listened to the .kfriear, Mat it out 'line (Mite, so I hy The Band- Dual wisht feise seems far rhea, haw Alld if5i1S1 11111 it was wwlaseembily byes...fur wash hum They Ise 3111r iunrcil here next addmintlikel Mly Ma ta en. asun Ifet'l.nsut Suing drumming they'd eger month. K., your fingers crossed! mermi wale the Um, griems 111. a 76 www.americanradiohistory.com RADIO STARS

spelling master hesitated for just x second placed on the shoulders of the broadcasters mid then proceeded. "Gm-n- d.0 -I -i-e r," he themselves. who are told that the programs spelled and then. in usual spelling-her style, must be in the "public interest, convenience pronounced the word. "Gondolier." In the or necessity." In that phase and phrase station's eyes. be saved the day. but there th editorial license stations assume aree probably many who wouldn't Irate just those lox simple words give the Po- the actual spelling of the original tions wide latitude in deciding what's fit ml. and what's unfit for the public car. Sir Josiah Stamp, an a visit to New General proscriptions set forth by York, told a joke tint is considered un broadcasters are probably in accord with mikeworMY by the chains. But he told mustt list of goad taste and it n a local station and the repercussions sacrilegious r thaut may have bee attached to its nation- marks are banned. So are attacks un wide air dissent absent. It creeds anti lac concerned the boys who absent from A g of escript readers. headed by school for a day and had anutes limn h s Janet blacRurie, does the advance checking mother which stated that h o o t s home on all NIIC cmainuities, excepting drama, because he had the measles. The teacher that lone topic [rung assigned to Lewis H. was surprised to see him cured so rapidly Tittennn. At CBS, Gilson Gray (heads the and queried him further. Then the taw readers of sponsored scripts, while Helen plafned that it wasn't actually the measlesi Siousatt directs the staff of sustaining :á á: it as diarrhea, but his mother couldn't program checkers. Head of bltnual's pro- then in spell ill editors is a chap named Leonard root and gram set mama. One of the oldest and funniest incidents of radio rship concerns a amlisl on The question has often been asked as -mods dc on f then rst Carmel set But the cen- [n bow sae takes and serious remarla de.nera:are eell sorship concernsnn a tome be e at that border on he double entendre pat- the and the spime. insisted he tent are skipped by the'ceuors. The an- BLUE -JAY CORN PLASTERS changesit by ImIlad ante. He was to tlhat ontinuity may look like a site Russian ballad end, lotteh as Sunday School ` lecture in mimeographed r°e an tit tit aarmbmme rta°IDa,r.daváaratvmßD the audience originated before a lame vied for m. but therm many a slip t the hie of. the cast frequently employed mike and the script, and an accent on the use (rya tutft The singer came certain syllable or inflection o se-

with a military outfit the sponsor lected hoe can make h it appear like n u of FRECKLES chained his those sotto twee stories usually associated that the shell pockets across these looked tar much like aigars, and were with stag parties or traveling salesm DISAPPEAR therefore out of Platt on a cigarette pro- Recent seasons haves a bit of a de- gram!I parture from ohe advance script inSta/Dalaga NBC, CBS and ntaiuto-as well as in- $pot i s pick -apt and play -by- f tiers a staffs caret 1 ports commentaries, of course. GJyfnc n.Ñ9er m, script readers that to matt Bled fur con tities being submitted in ageettywh wbew all continuitieseo the iir to ascertain that up advance. But now eripts a waived on npqy!..niedvFreeue on the air which duds nut measure up the rapidly growing [ list oi audience toe' anresthe prescribed standout ei broad- ticipatiun shows. Ouch programs as Vox eÌweJ.%iieJi casting.ca Broadcasters Pqp, Uncle fine's (bnestien Pee, Professor Fhe[LeÇ eoeriena tl detest the word Qtic and the numerous other question and ship." They concede that their forms of answer es have dispensed with the Ceni orer itle NADINOI.A. Depttn ISa....., .."". "editorial supervision" a censorial. But formality of scripts. But the networks they are quick to add that suciwduties are first ascertain thu umpet of the con- NADINDLA not self -assumed but are Ily oblfga- ductors of such programs ris ring the FirgelhGrza» pl I tl .tat the Com- broadcasts along proper lines. Also, there munimions Act. In most other nations, is an alert production man standing You'll Be Fascinated By hi, the governments supply she' program copy- ready t itch off any extemporaneous THE STORIES BEHIND THE readers. In the G. S. i, the burden is utterance deemed unfit for pblic audition. THEME SONGS in October RADIO Snots

Say Goodbye to Dull, Ken Murray, who Drab Hair In doe, simple, quick op was aster of en `tion,Lcre °á«e ceremonies on ali these 4 imprape the Hollywood things your hair. Hotel preg rom, i t. Gneestluaooushigh- r lights. C Oberst away is taking it easy shampoo film. 3.Tinn for Ma ae hair as it rinses. Marlyn Stuart is 4. Helps keep hair neatly o Use seen with him. ioval :lace.after your Ken always has e shampoo. cigar in his dye or beach. It mouth when for, is a pure, odorless hair Opo edbeGood Hvust- rinse, made in la dif- ing micro- tea Bmnu. r ( e shades. Try phone.ne. He claims t ammeuol Ton it gives w atoms.r o, d the results.1 LOVALON the 4 purpose vegetable HAIR RINSE

78 www.americanradiohistory.com RADIO STARS

GHOST SHOWS YOU'LL NEVER HEAR TEETH

Almost any day, in the sacred sanctums So the Queen is book in her Budapest of radioland, some w opus is being parlor, minus a healthy paycheck from hardTo heard. And munis the word along the Royal Typewriters. Mr. Dorranec no corridors. They arc tougher to get into longer deals in queens since he held the than the U. S. Mint But the leaks are joker that memorable day. BRYTEN? many, as the wet wash is hung out over "This will be a great radio show," said Here sNews!Iodeo[ glasses of beer in the cafés and bistros Smith, "we will tear out the seats." No. 2 Toothpaste and frequented by the radio trade. "But where will the audience sit ?" asked powder is scientifically There was the time that the Kellogg Dale. compounded byaDentistand guar- Cattmpany decided to spans a ate radio "The audience will answered stand:" anteed to SAFELY remove alter . built to ballyhoo Rise KriPias. In Smith. s tubbor mokesraina order to find the best possible type of pro- "But what ulmm the orchestra ?" cross - gram, the cereal tycoons ordered a big fired Dale. from harrd co -bryten teeth, or agency to make a careful survey of listener "There will 1w no orchestra; the audi- money back. Have bright, spark- tastes. Researchers with big Mack pen- ence hm"hum." ling teeth like millions do. Get re- cils and oodles of statistics were hired. Lo, cheered Roger \4dnite, a producer, freshing Indent today. and behold. when the final returns were as he put his arms around those two vet- compiled, it was revealed that R5%o of the eran Smith and Dale, "that's a buying of breakfast foods was done by well script grand take -off on big radio women. shows. What satire! What finesse! I n'hen we put o show that appeals to should sell this quicker than Inns can say IODENT the fair anded u cereal sage. 'spohso"' ail TOOTH PASTE ,e.r2 A s metator,r, a recipe The comicstics di and the prospec- ..:. ,o...,r. niara POWDER .aaneimra instructress and small string orchestra tive boyar laughed and laughed at the bar- were the ingredients of the program au- rage of hyd ditioned, and it seemed successful. A final But Smithh add Dale never gut that spon- ME be in sor. They didn't count ' CALL decision would forthcoming twenty- the sponsor's" four lsours. The twenty -four hours seemed wile. "Papa:' she told her puke rat like a century to the auditioners. The Tin you I wanted a ntn. star like Robert SIT -TRUE news came. Statistics crapped. Taylor or Dun Amcxhe. These fellows we What thew t liked s was forgotten beard amt rented :' Kellogg decided to sponsor baseball games. Smith and Date arc funny, but unfortu- Not so long ago, glib Frank Fay quietly nately m Ad climbed to stardom on Mr. Vallee's hour. When a personalities icah as Sancta When a shortage of comedians was ner- Sans .trio i Andy or one pr duct. vously discovered, the name of Mrs. Fays not identifiedmpi with, one product. it is red -headed son cropped up. An optimistic easy replace them So when lazy STRONGER client wanted the Isiah thrush to ring- but lovable Frankel ided iti Sutu the tuel.Vs big -time variety show over Mu- squire of Indiana, decided to retire MORE ABSORBENT Everything was et until the client temporarily from the readscene, cite Rar AT 5 AND l09 AND BETTER picked up his Ling newspaper a day hash/ people wortied dreadfully over Sinn's DEPARTMENT STORES and read this moil us headline: "Barisara Sranteyrk Sues Frank Fay For Cruelty." snThes lira show they auditioned was a Alas. naughty husband Fay could never Wstreamlined. stingy show featuring Chick KIDNEYS MUST sell a product over the air to the wives of ebb, chocolate -colored drummer, Eller this fair nation! Fitzgerald and The Three Ink Spots. f CLEAN OUT ACIDS Herrman Schaal, a wise program su- heard that audition and was willing to bet pervisor. insisted that Helen Menken was anybody's Mrs -top that it would be sold. a good bet for radio. The stage star au- Well. was my face red when word came ditioned a program nodded Famous Lone that the indigo revelries were unsuccessful! Leiters. But the letters were never mailed. Instead, a blue singer named Mary Jane The client who listened was convinced that Walsh would stry to fill Siuuirí San's the program and Miss Merrken were too shoes. sophisticated. Herman Sobrad is dead, but Rumor has it that the Parham: Com- hils idea finally came through. Today Helm pany feared an all black- and -tan show Woken is a prominent radio star. would fail to impress Southern shaven. If a comic could sell cello -O, and a car- Bruce and Sheridan Fahncstnck, youth- toonist peddle cereal, why couldn't a real ful dveettrers who sailed the se seas miry., sell typewriters? That was that an open boat just for fun always be- rotund Ad -man Sturges Dorrmrce thought !loved that truth was stranger than Harlon. when he signed Dowager Quern Marie of They proved this adage on their thousand Rumania to a contract, giving him the ea- and one nigh. of thrills, but now they rights to sell the gracious lady to á know that there's nothing stranger than a elusive ANY cocon sponsor. Royal Trora thought the radio sponsor. LEONE BROWN to BLACK tie-up a natural. Tinhe guest appearance of When dwy mapped out their prospective Gives a natural, youtWm Her Majesty was set for 3 p.m., GDST., radio serial, dramatizing their authentic on a Coast -to -Coast hookup, At I p.m.. adventures, it sounded too good to be true. rheelema E7ófmulot sharp, Marie marched in, trailed by an .- A veritable Buck Rogers -Bobby Bcnson- nor greasy, will nor off um interfere wien gr.35, ..age of ladies -in-wafting, advisers, -Ripley rolled into one. Nobody in curling for sale everywhere chamberlains and European yes -men. the agenciess would believe their s FREE SAMPLE - -- osas ..e1I "I shall go on the radio now, com- "Better got a good fiction writer, "sugo - manded the Queen. gerted ma: cynic. The boys were flabber- "Rot Your Majesty," implored a nervous gasted. s...... radioman, "you are not scheduled to speak Unfortunately, there is no formula Far,. aces ___ until 3 pm.l" for finding a successful radio ot program. "Now or never. retorted Marie. (Canlfrned din page 80) www.americanradiohistory.com RADIO STARS

Stiatakea n judgment a mark by a and all. One l agemO 1 know, mode it a point to have two executives pass on all pro- grams which emanated from their office. .Auditioning one daytime serial some ago, the sequence c ned a mother in the prat of hay a lrabr. These orthygexecutives listened at- tentivelyLand decided that the script didn't rand convincing enough. The writer of the program was the mother of four chfl- dren When movie and theatre producers want originality in musical play they call upon those little m with the Mg ideas, Dick Larry who wrote such What was the frightening Rodgers and Hart. hits as I Married .In :fowl, On Void secret the old Selkirk of Tor Babes data, d Canne.nrer the secret mion - that Yankee,amt others. threatened to forever keep If they could do it for the stage and apart two ardent lovers who figured one ingenious broadcaster, would have preferred death why couldn't they evolve the sane formula to separation? for radio Try they did. Tim pint -sized a miths That question had an answer, proceeded to Create a ending half and pert little Molly Flynn hour of entertainment. r how songs would was determined to find it. be written Eachch week. Musical c What if French Selkirk had musical commercials and n riot sound Gladys Swootorfh knows how to allowed the ancient mystery we incorporated intom the crea- oval end chic at the sama timbee. tion. As it hatched in the idea incubator to haunt him since he was a it gave every indication of heing o smash child -she wasn't going to hit. life. .after all. there wer e no radio audi- let it shatter her life -their But an welcome intruder-Fate-upset tions in her salad days.

life together! the a l apple sent dejected But Nick Dawson, ex- salevrran, became Rodgers and Hart cscurrying hack to the a radio plaer. But solutions hang don't on safer and sa ,er regions of Broadway and On it goes, never ending. The Nero doorknobs, and many times Hollywood. Wolfe and Philo se sty - before the terrifying night The program, Herr Carats Mr Bride, nied by the exorbitant lees authors Rex as over, Molly was to wish starring Ray Sinatra, Joey Nash. Mary Stout and S. S. Van Dine demanded. she had never entered the Fa. omm and a large chorus. budgeted at Jim v Walker decided to stick to his law great housev and never titst a week. interested a cold cream practice. He recalled that the last time he seeaan Everything was t but the stepped into the public spotlight be Oct ton r wanted i porn., 1iDST., sunburned. An ambitious presentation, ssedmdm who ruled tThe alien hosuld i. to thing else. But h o'clock on the - titled Book of the (fork. featuring Gabriel For the riddle she found con- orks ailabir. Clients Heatter and stirring dramatizations of cealed behind the grey walls 'ilastrll Florre rrChryslrr, !pmeh and current !rest sellers, faded in oblivion was more dreadful, more in- .r had a strangle hold on this valuable when me sponsor said: "Nobody reads credible than she had ever Ism-. So limo Comes the Bride was anA dreamed! jilted at the church. That was a year and big-time movie star x signed le a a half ago. You can find a record of this singing contract until the client decided the Don't miss "I'll Love Rots Al- gash lying peacefully on a .shelf, collecting singer couldn't. act. Now he's on the air OR ways", o heart-thrilling story dust and memories. Time, In this case, an actor. because another client didn't like of impatient love and a dan- never on o nine ticlock. the way he sang. gerous adventure, appearing Phps he strangest of all arose stories The curtain has never gone up on these in the SEPTEMBER issue of chost shows iss the ring Elsie programs. They lie moth-eaten in steel SWEETHEART STORIES. and Nick Dawson. Four years ago file a -the radio Cain's Storage House. c - o decided t0 go after a prominent I doubt s if they will ever be resuscitated. account. They se. t their the-starn Time and ideas move too quickhe án the ,a n,Nick Dawson t cork on it. broadcast world. They become outdated day Hudnm dr Company decided to like a 1íh20 commercial spiel.

to 011 the air, if CBS 0010 giv a them a Still, for every one that failed to make program lying up directly withth their pro - the ga,k, another has taken his place. duct- DUBorry. ]'he Lilo of Fh,Barry You soot, the people who decide what to s elected and Georgia Backus pounded give you over the kilocycles have quite a On Sale Everywhere iDlt out a script. Toscha Seidel was groomed lot of respect for your tastes. Only t won- I d' Y I ti 'I 'D- t I ft 01 y I be g THE VARISRIMO Barry would be played by Elsie Hitt. Down at die Dlmal network they have CREAM DEODORANT "Everything is r huh the male lead," evolved a w idea Mat hakes to soap, Nil never remind commented a CBS director. "Who an sugar, saltsand soup sultans mm of the Yea Thal you play Loxis°" audition booth and puts you. the radio au- en. y bsolute! Nick Dawson. the dience, in it. All n programs a sofa rrifafin "1 an, suggested - o one performance. salesman who wanted to he 711 diti"nerl r to air on-gre ray I If dois in sea nt enishes entirely -end Desperate, they let Nick auditions Then If you like them, r they stay If you Icyy'perspiration odorder prame Ire got the had news. dolt, a Illy is placed in the hand of the Nil anyfim "AS actor," came the stock reply, The first program to undergo e edict shaving -will no "you're a s well salesman. Now go out this novel test was audience participa- .6 off or harm fabrics... and find us a real Louis." tion program, Soy ll lbith Words. You '?'his took all the fight out of Nick. He liked it and it is now (heard weekly on the host in rest in the show, the account and an the jolt Those who tried valiantly, and missed And par Madame. DuBarry died a more the Mat, still keep trying. They know that xll tlUOteTO0lrl,TOlE00, Yea horrible death trap she over did iu real a real trouper never gives u0. www.americanradiohistory.com RADIO STARS

SO YOU'D LIRE TO GET ON THE AIR?

Define you she asks .Mer yin studied. Anil i de talais y.1, sitlt your hack toward the control room so. utile singing. you wig.% feet wlfeon.eFa.. Af- terwards she writes a (rank kite, slating x141 ,slat with your performance. She n likely to re-auilition art exceptional mice pining it down to the odees o( the ea«u. Fïlhrr .ay. she cla.,itje. yo on and kited i, her file,. It is Ili,n Sin,lct,ai, Nest that she has rare,- iukacl

e rr - radio. She admit, that only new voali.l out of four hu fled laud, poli. Cunidcti,, C.l,nnl.iis vole tbam in n.ari,.., National's t.... thaw nx.t .n the :wench, an statistirs ale fairly even. Stations of the Mutual Diet.,,.. ing .3 41 it all w. r a S,,. System of tir ne .irk tie iá11 Ilk. e likely t. task anything. wie NAIL POLISH REMOVER PADS iudisidual audition . Its key that appear Ira- .loi .kltch, play ,loth s nit ten :tee M itchell rsauditionslIcouu. A ssistant Drntdr R of English he td a tree tot a mal tmnsnae. Nu betties-so brtwbea Powrant tilrra on.. "11 is not lu It yon .lut work , ahe rill: ro Lauber -and Canela Remy, Pa& .4.x any l lus e dhwal slot .n arrutlr tutu lertnmer .lui real ttull4If lit are notad m lutrrate and muda.. ruda and talent" .\Mronuutely ì my ,ocalists are Ibn t think .' anything muck, prevent &yang seem£. Nub atar auditioned each week. ami . Meke \\alti, \1nrlell's foe thousand dol. wit and month and beautiful Sat be wit t,. nth vernal wily three have Ise. engaged. lare a broads-att. Truc. cou uy. t.mnri.w Pads. N,<' yaw y.., This is replanted by Julius F. S«luch, grams lay the most e1. Imo they lu, hacho. tut and :le yacú{n. 11'(rKs Program Director: 'Merely ade- et for little t.nt,.t aR,ay price. pim ple,ti,, Oth., Products by q uate work is ro limer of any u us. I., Irfnp £12.51. the average SM. The The wl.,, ferla his ...anion is hare& .,l lien,. uitl, it. rails., cat re accrptable, huh cot outstanding. should wmMittg any hard -t., -break -inno so.k cow, - CkbtViailrOU know we already have at dur disl...al lid. luny. 4,5. last year, Helen liar ,. &ynvnkan, pays m:á °ae 'rally hundreds of just such people whop, program wk a Ingh $75 Prices cannot hh hurehearsalsa plus a re broadcast he Dramatic uauditions at NBC are Mord tir Coast Names .Ira. the kg money. by an a,xdiloa, committer composed of u kn. aie EMI t t cul; a ex- WHAT MAKES direr who c and produce dratatic ample this a 1,,k or alien as RADIO SERIALS POPULAR?

i ucharacter pnirams. According to Miss Ikudah Jaf. radio actor appeared Fiad OM For Tannin is RA01O SSARS thewho receive, all applications and makea sketch, nn,.ite a nl,l -(sums for Otto, tn,.,ry a alum 175 au- Fix his se iceses he ne coal £15 ditions nth, lie« i. x141 as t der £I.Sa! Atxl ail& the ere 141ía1 .hen r ddramatic alolltds arc e013311331 11.e ix, star a mn,h, . tested q.n,..r. demoni coal ah.11,L,d.e raw \'n stand i rival, lure Inul , 3.i1 tho,r mho. arre sai\ End CORNS jm1.,nant 3t You lus, ilv - usa Om, SCNOU.S. Moe d your pet Inn ready t roll ní k ,.ear tine It ,ddnol I.. milli..dmals PAO. MAW Mew your tes \'.0 Marte radin, is a hu.i- ami adaptation to it 11,1, 110 one else l'on were.- non E. Ira o -< Keen utedy foe or five m,nutm.. RNervous.It- \ /(t', dr,p,t ad,ha 1311111, In spitali1, el. you h., to nuke the nano d them has ,still cula, Farel, auhpn lead. honor,. tiles to nuke Pal qualifications whin alai wa tir po.e. a I.ltavnl as possible. Tali.. audition l i n t , , , , , , le able lite Out .o. a test is tar Lon easy. .laioty, steak al 1.2st toe- Applicants ate at the e, nail la c.acl education

ridera& tm receive. mid , , mll stationo bnada.c

A kw days a y,., a kt :\c. ing experience. 1i Ti,, circular % i..l. ,,p tors say their kite,. t g ,ally tl,, .ih a paragraph w courteous a mas-

sane-polite. with the cordiality of a ter-peerd ., umler.ute ent u says. "The Instant Relief-Prevent Ceras, Sera Teas magazine rejection slip. Bell i .del: mesas wow passpa the al.,id(, , your tu ad- but there are a'Iuat's't tiny applicants..' dress and classification are put v, file and It hRlac rial tiny appli- typed into a detailed. chan den ml record alasa fit tins, stipulations that ,bilai regularly win n TRC ,, m ove., . oser certain3 treuil a ,ide .\ couple ,i ofo paragraph. copied frown for announcers' And ,r athis N BC rust. ill111.1t an idea of the way held. lt. National dIMIÑI.r you might he cr iced. Rna,ka.tinR I'rnpam lu.. oil us payroll. uml .

\Sono. . i, monologues: thing

'ly.rs alit. t>, oil smirk yer e s ell aand Instead of a circular. \I r. John t Car - would no Mail. le excellent for aPpear- ,,r..pndu'o Colima . is. Dr Scholl's il."ens club.. Not good radio mimeographed letter Mr. l'arlile n a voice idnnihable ,with par. -pads 'llariutr: likes any Zino

'Pu,damentally a g,.l mike. muas .nota. To bit ,1/13141 . Ice (.nul Production is labored and throaty. Lacks EEEEF 61 www.americanradiohistory.com RADIO STARS

this in a nun from Alabama, Mr. Cartile baritone, when auditioning, sings Home n auditioned 1,200 tuntoutteers three years the R,rng , and that three years ago, during ago. 600 pate before Iasi Columbia em- Kate Smith's Hudson- F_rrrr voice coneer. ploys sixteen an and studs one it seemed as if ninety percent of six thou- change during then entire season. sand singers sang June in January. This apparent closed shop dues not neon Discount toddler success stories. They the broadcasting unfits are stubborn. li and like, and often are, the dreams of they weld Ientibie to so they would pro - zealous press agar; such as the one Amt dur a programs and (sire moren - William S. Paley, Columba', president, s,rbut tiny a up against one accidentally. addle Europe bound, hearing beatable Problem, and you. :r radio ph,mograph record that appealed to him aspirant, face. it with them. No matter so such he cable) ills once to sign it how they figure, there are still only practically smknoum performer. a Mr. Bing twenty-four hours to a day. Crosby, at fifteen Inndred dollars per an. Although prospective empowers tafning broadcast. have requirensents, there are no Discount veryth'ng except two rrefvt- roles for apeople who like to hear them- ablc facts. NO fawns selves talk. By ten' broadcasting compa- of a ntateur hour andstre star ems made nies are surfeited wills after-dinner slwak- niph,. autnergetic club women.s self -appointed Early broadcasting successes were built horities, critics and enatate, those slowly, earing after evening, ae sa with political, religious or chile ttitraitic performers sang o sing t And es to grind. and all ambitions homemade to the public. now grown sophisticated, lecturers whose friends tell them they a fairly unknown vocalists first beumc nov- "just as good as anyhodY an the air." fe elties, then beloved habits. As fist an instrumentalist, no shatter if he Behind those than sustaining programs brilliantly plays violin, piano, banjo, har- was a reason. In radio's baby days, when monica, Saxophone, xylophmu and harp, unsold time hung expensively, stations pre- the audition mower will be a laconic, "So sorted orchestras, making each Islay a solid what?" Unless a musician belongs to a hour because the musicians' u n de- professional group performing where he ...led an bum's par for them stt whether can he (ward publicly, or possesns an origi- or not their men worked sixty m nal way of presetting his orient the dunce Change o with s the first nation-widet for obtaining a radio job, front the rough radio bit It waS something unheard of- reckoning of Columbia's Phil Cohan, is one a fifteen-minute commercial railed A m in ten thousand. Andy.. Other sponsors quickly foliowcl NBC's Madge Tacker auditions the suit, buying fifteen -minute programs, and children. She hears fifty a week. Tinny lea embarrassment shoo empty must not only be potential actors to assure spots. a If chains sold a seven-fifteenn -fifte. .ss, but should he quick readers as and se en- thirty to a quarterr of what well Parents, visualising a Temple i were they to do with the see fifteen to AI Jolson, like other stars. keeps are disappointed when their excep- Yes-thirty interim? Pay an orchestra a in practice even during his voca- tional child. passing Miss Tucker's audi- full hums salary? No The story goes tion. He's due bock in September. tion, is silted In apimar on her Program - that they hired singers, and worthies like gratis. Kate Smith. Morton Downey and the Bor. Thrice weekly, Nita Mack of Columbia well Sister gat their breaks. It was a set cult has such a voice. So has Emily Post. used to audition children. She has car of circumstances that a neverr hapma When the National Broadcasting Com- this down to four Jaya a yar. Three again. ru Nevertheless. there nothing pany, after two unsuccessful attempts, per- children out of fifty have possibilities. She amateurish about the first radio stars; they suaded Mrs. Past to take an audition, she keeps on file a list of five hundred, were caned troupers before they ever reluctantly came to their studios. Without audition-tested. She works with fifty, saw o phan a rehearsal, and not laving the faintest Miss Mack's nemesis is the "radio NOW, with clmice sustaining time un- idea as to whom might he listening, .Mrs. ' mama" Veheru ntly she cites the parent available, the broadcasting show window is Post marched up to the microphone amt who ruined b cr talented daughter's Oppor- a guest -star spot ort one of the large pro- said: "I don't kwno why l'nn here. I minty Icy sending her three nodes during grams. Your initial step in getting there don't like women's voices one the air. They an audition. is to work professionally in some place are much too thine. I don't know why Both the Misses Tucker and Mack lam where you y be se A scout for Rudy they w'ant them to broadcast anyway. I to see they quande rte for useless les- Vallee spied a Joe Penner in a moron pie- know I have a had telephone voice, Either sons. They are rabid ,n the subject of ce presentation. And Eddie Cater ern - I speak so low my friends cannot under- fake ads, schools. They want it said drat pIoyed both Robbie Breen and llama stand m car I shriek into their ears. I no school, however retain- sounding its Durbin after baring them sing at benefits. Mink you've heard enough." and with a guarantee, can get your child a broadeast- Pull wont de you any good. The influ- eetiv+uuphasixed "GcadSue," Mrs. itg ential lady who came fur an NBC dramatic Post nudes her exit. Seven sponsors were To this add that no n find a audition, bringing along her own orehestet seated in the n Each n said, definite place in radio utte non his is pro- to put her ie the mood. got no further than "I'll take hen" And s the starred with fessional attitude. If you must broadest, audition number sale. And 1 was present General Electric. cab it in connection with your work. Wal- at Columbia when a sponsor wanted his So there are no rules for audition. The ter Winced. Parsons, Alexander daughter to he a lady announcer. She prepared one may fail, the unprepared be Wonllcon, Brake Carter and the rest were auditioned with twenty other worsen. None is winner. The s way is m be es_ successful journalists before attempting al the listeners saw the performers. They tahlisbed first on small station, build a programs. Radio t after the m It was heard the voices through a laud- speaker, local following, huihl experience, then try not the other way around. and were obligedi, willy- nilly, to give hon- the Mg city chains. But don't bother any And radio is nobody's sidrlfne, Asking est verdicts. P.S, Sponsor's daughter did station unless you ask yourself: "What teal comedy and motion pfture come- not get the job. have I to sell ?" and an give an honest dian what he intends doing after hie cur- No mailer how good your speaking anReme 'es, he looked startled voice v be, there is o telling what her, no matter how importanu you ','Whales do you -often" bellowed tricks as microphone will play with ft H you do go on the a there is no Eddie Cantor, "Radin is my business!" Some voices e like v cleaners, way of evading an audition. Radio circles The stars apxntd hours learning new tricking up sc atchy. foreign sounds. Some point to but a sole program broad- songs and routines. Applicants are lazy. never go flat; their vibrations are the cast without on That program is ... A control non told me that nearly every same as those of the radio, President Roose - Thr !Maud Watch Time, 82 t,Nn.a lu rW U. e. A. by an futur Palm Cum.. Dune.. Y, J. www.americanradiohistory.com BOY ge,41 GIRL

pin. f to, of 'Boy Meets Girl,- the hit,- ous comedy that ccccc d Broadway to slop its thighs and eeeee with mirth Two eccentric writers. Two burilderd young lovers And one unborn baby. Juggle them tog eeeee set them down in a Hollywood studio. ond prepare for ony thing! You Al And you're getting inor than you hod hoped for when you follow sits., tion otter situation in the lives of four goofy individuals and one dimpled mite who gurgled his woy into the heort of merica. Donl miss the complete story el "Iloy Meets Girl's-adopted from the W IIos picture starring James Cog., ond at O'Brien. It is hut one of the 16 stoies appearing in the Septembe SCREEN RO. MANCES. In this same issue you'll and the complete stories of TOO HOT TO HANDLE Clark Goble and klyno Lay a complete boohlength nvel SPAWN OF THE NORTH George Raft. Henry Fonda, D eeeee y Lamour MY BILL Bay Francis and nito Each month SCREEN ROMANCES brings you 16 ex e iting stories of the I all ill eeeeeee d with actual "stills- tram the movie eeeee cti,ns. Once you'v ead n

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SCREEN ROMANCES MAGAZINE 149 Modite. A . Now York City Ploy.. eeeee nly subscription for the nest sit issues of Screen Romances, eyes .itA th. My 0,..h (or my, emit.) for $1.00 i, enclosed here... Name Address City

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She's decidedly a modern ... this yo matron ...Foregoes many social evento for the greater thrill tof big -game fishing

Ifs. FARRRIINGT'ON is a lovable., easy-to-know m Even mere wapit ^.think of her fondly , as ',hi -ia'. llel.r. -,.finer at me - nokmg a Camel. She is an aluna the Spence School amt Mk, Porter,...

in mom the 'rimed. A oJy Camelel - nkm she has thist o "Dram! all of my friends smoke Camels mu If they're o oiiking mina I'm snt kogt/ dgl 1!il, Camels! So gruel rral milrlro RS. FARRINGTON has (shed for big game from NOT, o the Ruhor - ,auglletatper ailftd, big blue marlin, tuna. Ahem, photograph taken after her biggest nmeh was Comfortably lunging in the caballa, Dinghy Lovett and eigled in. A giant tuna-720 1-, 9 Chisie Farrington Fright. above) are deep in a talk abut balm feet, II inches long! she's a IO2 the difference in cigarettes. "I'm really quite in uI :\ud mere pounds! n tried hard to in that lifer a yo, always bringing up -the differ "That pull re between Camels r and other cigarettes, says Mk, ne overboard," she sao. "Pena moments like that eke s eab Love "What - Me how imel, I dep,!nd upon "Oh, MUM I,, ced!" replies Mrs. Famiugu, . healthy nerves-and how glad I "Why, for one thing, VeI mks Camels steadily-and that ups. nay sieves. They never am that I smoke Carpels! Camels never my and I either 1eAnti the always gentle o my thro n'1.g od jangle nerve, to my digestion. rOh. there are so many says tin which minim them steadily. And when Murals agree with me... Fm tired, smoking Camels gives "T'hmb it:' she repeat. "Camels agree with me!" my energy such a 'lift'!"

Among the many distinguished monten min, find Camela deligh jidly dijrent: PEOPLE DO APPRECIATE THE COSTLIER TOBACCOS IN. CAIIELS

THEY ARE THE LARGEST- SELLING EXPENSIVE TOBACCOS TERRI. AN. ROME.91.11: CIGARETTE IN AMERICA 7 ONE SMOKER TELLS ANOTHER

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