2021 MEDIA KIT WERS Student Run | Professionally Managed

88.9 fm WERS 2021 MEDIA KIT WERS Student Run | Professionally Managed Broadcast from Emerson College, WERS has been voted in the top #3 College Radio Station in the Country according to the Princeton Review in 2020. Actively incubating the next generation of media professionals, WERS cultivates on-air talent, develops programming acumen, and immerses student leaders in the business of creative enterprise. 70+ YEARS STRONG WERS is New England’s longest running public media music platform. We’re a quirky, member supported station, with a dedicated and exceptional audience invested in our brand. Sponsorship on WERS not only supports our mission, it’s a signal to our listeners that your brand is part of our community. WERS | OMNI CHANNEL FOOTPRINT Monthly OMNI channel engagements connect WERS with an audience of over 680K+ Sources: Nielsen Audio PPM, BOSTON; AUG20; Metro; M-Su 5A-5A ;P 6+; Google Analytics, Jan-Aug 2020; Triton Metrics 2020; Constant Contact Aug 2020; Facebook, Instagram, Twitter, LinkedIn Aug 2020 6 AUDIENCE AGE A loyal monthly listening base of 380K+ that trust the 10% 22% 17% 24% 27% sponsors that support 18-24 25-34 35-44 45-54 55+ their beloved station 48% 52% HH INCOME EDUCATION FAMILY FEMALE MALE 64% 54% 31% HAVE AN INCOME OF HAVE A COLLEGE HAVE A CHILD DEGREE OR UNDER THE AGE $100K+ HIGHER OF 18 Source: Nielsen Double base Scarborough R2 2020: Sep19-Aug20/Scarborough 6 R2 2019: Aug18-Aug19 AUDIENCE 88.9 CAPTIVATES INFLUENCERS ACROSS THE BOSTON MARKET WERS Listeners are: • 100% more likely to lead companies & organizations • 89% more likely to teach, provide legal representation, or work in arts or media • 34% more likely to practice medicine …than the average adult 18+ in the Boston Market. Source: Nielsen Double base Scarborough R2 2020: Sep19-Aug20/Scarborough R2 2019: Aug18-Aug19 9 PRISTINE AUDIO ENVIRONMENT Listeners tune in to 88.9 for an uninterrupted music discovery experience. 17 advertising minutes per hour COMMERCIAL PUBLIC RADIO COMMERCIAL RADIO RADIO MUSIC DISCOVERY PROGRAMMING 5 messaging PROGRAMMING minutes per hour 55 minutes 43 minutes of music per of music per hour hour (on average) Source: Inside Radio April 2020. 7 WERS | PRISTINE AUDIO ENVIRONMENT Brands stand out in 88.9’s clean, clutter-free messaging environment. WXKS 4 :20 sponsor spots per hour 28 :30 or :60 ads per hour Frozen II 2019 Vid Ninety Nine Restaurant & Pub Santander DeMoulas Market Basket MA Unclaimed Property WomenHeart Division Oral-B Eversource MA Unclaimed Property Division SBLI Savings Bank Santander Mutual Life Insurance BOSTON USAA Insurance Company MA COMMERCIAL Shutterfly Boston Laser 1-800-GOT-JUNK? RADIO Zatarain's Mike Bloomberg For President Jeep Cherokee Vanda Pharmaceuticals Commonwealth Motors Motion Sickness Study RCN Internet Oral-B Viti Volvo Cars Ideal Image The Weeknd Waterville Valley Resort Source: WERS M-F 6a-10p schedule Source: Media Monitors 2/25/20 9a WXKS :30 & :60 spots, :15 excluded | Colors=Stop Sets 8 ERS+ | BOSTON’S BLACK EXPERIENCE ‒ SMOOTH R & B and HIP HOP 24 HOURS A DAY ERS+ is a deep dive into R&B and Hip Hop that includes the legendary voices of soul alongside new and pioneering mc’s. Funky fresh beats combine with thought provoking lyrics that pierce through the issues that impact cities across our nation. Featuring established acts and indie artists on the rise, every day all day ERS+ threads together the most powerful and outspoken members of the urban music community, presenting a Black Experience that’s as danceable as it is insightful. Powered by 88.9 FM, ERS+ is a whole unique vibe that hits different. LISTEN ON-AIR, STREAMING & SMARTSPEAKER 9 WERS PROGRAMMING | AN ECLECTIC CELEBRATION OF MUSIC AND MUSIC MAKERS MUSIC DISCOVERY PROGRAMMING THE PLAYGROUND NEW MUSIC, ALTERNATIVE, ETC... MUSIC FOR THE YOUNG & YOUNG AT HEART Mon-Fri 6a-10p, Sat-Sun 4-10p Sat 6-10a MORNINGS WITH GEORGE KNIGHT STANDING ROOM ONLY MORNING DRIVE BOSTON’S LONGEST RUNNING Mon-Fri 6-10a BROADWAY, THEATRE, & PERFORMING ARTS SERIES AFTERNOONS WITH PHIL JONES Sat 10a-2p, Sun 12-2p MUSIC DISCOVERY AFTERNOON Mon-Fri 2-6p ALL A CAPPELLA LOCAL & NATIONAL A CAPPELLA MUSIC THE SECRET SPOT Sat-Sun 2-4p CLASSIC SOUL, R&B, AND SLOW JAMS Mon-Sun10p-2a CHAGIGAH CONTEMPORARY + TRADITIONAL JEWISH & KLEZMER MUSIC SERIES Sun 8-11a FAMILY FRIENDLY WEEKENDS LISTEN ON-AIR, STREAMING & SMARTSPEAKER 10 WERS FEATURES | DEEPLY ALIGN YOUR BRAND WITH OUR MUSIC GEORGE KNIGHT COLLEGE OF ALL NEW FROM 8-9 MUSICAL KNOWLEDGE INTRODUCING BRAND NEW MUSIC QUICK QUIRKY POP UP QUESTIONS ABOUT Mon-Sun 8-9p MUSICIANS AND MUSIC Mon-Fri 6a-10a WICKED LOCAL WEDNESDAY LOCAL ARTISTS LIVE IN STUDIO 4:20 TRAFFIC JAM Wed 9p REGGAE JAM Mon-Fri 4:20p WEEKEND LIVE PLAYING TRACKS FROM OUR STUDIO AND LIVE MIX MONDAY AROUND THE WORLD LIVE RECORDINGS FROM THE WERS Sun 9p STUDIO Mon 5p LISTEN ON-AIR, STREAMING & SMARTSPEAKER 11 Contact: Ali Dorman Fernandez Assoc. Director of Underwriting Partnerships [email protected] 617.824.3993.

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