Coca-Cola, Globalization, and the Cultural Politics of Branding in the Twentieth Century
The Company that Taught the World to Sing: Coca-Cola, Globalization, and the Cultural Politics of Branding in the Twentieth Century by Laura A. Hymson A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy (American Culture) in The University of Michigan 2011 Doctoral Committee: Associate Professor, James W. Cook, Chair Professor Philip J. Deloria Professor Susan J. Douglass Professor Penny Von Eschen © Laura A. Hymson 2011 Acknowledgements I owe an extraordinary debt to the people and institutions that helped and supported me as I worked to complete this dissertation. While working on this project, I spent time in several cities, including: Ann Arbor, New York, Atlanta, Urbana- Champagne, Alexandria, Washington, D.C, Newark, and Hartford. In all of these places where I have lived, researched, or taught, I have been shown incredible kindness and I am grateful for everyone who has helped me along the way. Thanks first to the chair of my dissertation committee, Jay Cook, who has been exceptionally generous with his time. Without his insightful feedback, invaluable advice, and thoughtful comments this dissertation would not have been possible. I can only hope to be as effective and compassionate as a teacher and mentor as he has been to me. My entire dissertation committee was composed of scholars whose work I truly admire and I am grateful for the time they devoted to my ideas and my work. Penny Von Eschen and Phil Deloria provided important feedback on drafts, and made suggestions for research and writing that helped advance my thinking on a number key issues at the heart of this project.
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