2015 -2025 Strategic Plan Event &FunctionCentr S

T ADIUM Regional Council 1 STRATEGIC PLAN 2015 - 2025

three yearcycle. The StrategicPlanwill bereviewedona Contents Pg 18 Pg 10 Pg 9 Pg 6 Pg 5 The MasterPlan Goals Vision the TeamMeet Background and improvecustomerexperience. maintain stadiumcompetitiveadvantage 7. Facilitydevelopmentinitiativesto 6. Improvefinancialperformance. of Taranaki tothestadium. 5. Strengthentheconnectionofpeople and promotethe Taranaki brand. 4. Optimisevisitorandeconomicimpact 3. Maximisetheuseof Yarrow Stadium. 2. Hostkeycommunityevents. international events. 1. A programmeofnationaland 3 Yarrow Stadium STRATEGIC PLAN 2015 - 2025

are presentedinamasterplanunderGoalSeven. of thesebeingcapitaldevelopments. Together thecapitaldevelopmentprojects Strategies throughwhichgoalswillbeachievedarepresented withanumber This StrategicPlanpresentsavisionandgoalsforthefutureof Yarrow Stadium. which canbeusedtoattractevents Yarrow Stadium. and implementationbudgets.NPDCalsocontributestotheMajorEventsFund, for thestadiummanagement,includingdevelopingassetmanagementplans and two TRC electedmembers,haveagovernanceanddecisionmakingrole A JointManagementCommittee,comprisingoftwoNPDCelectedmembers and TRC fundsthelong-termmaintenanceanddevelopmentofstadium. manages, generatestherevenueandfundsoperationsof Yarrow Stadium and longtermmaintenancedevelopmentofthe Yarrow Stadium.NPDC TRC andNPDChaveenteredintodualfundingpartnershipsfortheoperations and NewPlymouthDistrictCouncil(NPDC). people of Taranaki, workinginparticularwith Taranaki RegionalCouncil(TRC) asset usedforrecreation,sportingandculturalactivitiesthebenefitof management, operationandpromotionof Yarrow Stadium asacommunity of the Trust istopromotetheeffective andefficientmaintenance,development, The propertyisownedbythe Taranaki Stadium Trust (the Trust). The purpose car park. two grandstands,mainsand-basedgrassfield,threeotherfieldsanda were completedin2010,raisingthecapacityto25,500.Facilitiesnowinclude added andconsiderablemodernisation.Furtherenhancementstothevenue completed in1947. A majorredevelopmentin2002sawnewgrandstands The venuewasfirstdevelopedasarugbygroundin1931,withthestadium a shortdistancefromNewPlymouth’s centralareainthesuburbofWestown. Yarrow Stadiumis Taranaki’s premieroutdoorsportingvenue,locatedwithin Background 5 Yarrow Stadium STRATEGIC PLAN 2015 - 2025 Meet the Team

Taranaki Taranaki Stadium Trust Regional District Council Council

Owner of Yarrow Stadium Responsible for the long- Responsible for the assets. A Council- term maintenance and operation of Yarrow controlled organisation of development of Yarrow Stadium including delivery TRC. Provides funding Stadium through the of the approved long-term to NPDC for the delivery receipt and approval of development and major of approved long-term long-term development maintenance programmes, development and major and major maintenance securing of events at maintenance programmes. programmes from the stadium and delivery Contracts, through a the Yarrow Stadium of event management. management agreement, Joint Committee and At a governance level with NPDC for the subsequent instruction to NPDC also receives and operation of the stadium. the Taranaki Stadium Trust approves the long term to fund the development development and major and major maintenance maintenance programme. programme. Provides The Council also provides annual funding of administrative support to $876,000 to the Taranaki the Yarrow Stadium Joint Stadium Trust for the Committee. long-term development and major maintenance programme. Holds and controls the Taranaki Stadium Trust as a Council-controlled Organisation. and operations. programming ofevents Stadium securingand for allaspectsof Yarrow support andleadership include strategicoversight, role beexpandedto budgets. Proposedthat and associatedannual maintenance programme development andmajor plan andlong-term the assetmanagement for thedevelopmentof members. Responsible and two TRC elected elected members Made upoftwoNPDC Committee Stadium Joint Yarrow events at Yarrow Stadium. hosting ofmajorrugby have akeyroleinthe Rugby FootballUnion Stand. Taranakithe TSB Stadium withofficeswithin tenant anduserof Yarrow all levelsin Taranaki. Key for thedeliveryofrugbyat rugby unionresponsible organisation andprovincial A regionalsports Football Union Taranaki Rugby Events Fund. management oftheMajor of servicesincluding events throughanumber supporting businessesand agency withtheroleof tourism development Taranaki’s economicand Taranaki Venture 7 Yarrow Stadium STRATEGIC PLAN 2015 - 2025

Goals V 7. 6. 5. 4. 3. 2. 1. smart useoftechnology. presentation andmanagementthroughtheearlyadoption and spectators,whichisachievedthroughsuperioreventfacilities, A stadiumthatisaquality experienceforeventpromoters,participants A stadiumthatisloved bysportsfansandthelocalcommunity outdoor fieldforteamsportscodes. A stadiumforbothmajoreventsandcommunitythepremier and internationalsportsentertainmentevents. The bestregionalstadiuminNewZealandthatregularlyhostsnational advantage andimprove customer experience. Facility developmentinitiatives tomaintainthestadium’s competitive Improve financialperformance. Taranaki totheStadium. Strengthen theconnectionofpeople Taranaki brand. Optimise visitorandeconomicimpactpromote the Maximise theuseof Yarrow Stadium. Host keycommunityevents. A programmeofnational andinternationalevents. ision

9 Yarrow Stadium STRATEGIC PLAN 2015 - 2025 1. A programme of national and international events

Yarrow Stadium has a history of hosting a number of major events including All Blacks Matches, FIFA U20 World Cup 2015 games and motor sport shows such as Crusty Demons. We want to grow the number and diversity of major events in order to deliver the best possible major event programme on the number one field. Achieving this goal will assist the goals of optimised visitor and economic impact and positive promotion of the Taranaki brand (goal four) and strengthen the connection of the people of Taranaki to the stadium (goal five).

Strategies through which this will be achieved include:

• Increase the amount of quality space for hospitality hosting.

• Ensure the stadium complies with minimum facility specification requirements of the targeted codes being rugby, football, and cricket.

• Redevelop field number two or three with an artificial turf to enable training and other games to continue during times when field number one is unavailable due to a major event. External funding will be sought for this project which will determine its timing along with the Trust’s ability to contribute funding. This will be reviewed as part of the Master Plan and Asset Management Plan review in 2018.

• Continue the collaborative “Team Taranaki” approach for event proposal development. achieved include: Strategies throughwhichthiswillbe the caseoffieldnumbertwo. preparation requiredforamajoreventorsimplyfieldcapacitybeingreachedin the mainstand. At times the availabilityoffieldscanbediminishedby hiring thefacilityforsmallereventswhenonlychangingfacilitiesarewithin community eventsprogrammeislimited.Reasonsforthisincludethecostof an experiencewewantmoreofthecommunitytoexperience.Currently Playing, performingorviewingeventsataninternationalstandardstadiumis 2. Hostkeycommunityevents • • • 2018. reviewed aspartoftheMasterPlanand Asset ManagementPlanreviewin their timingalongwiththe Trust’s abilitytocontributefunding. This willbe * Externalfundingwillbesoughtfortheseprojectswhich willdetermine stadium forcommunitysportandevents.* therefore reducingtheneedsandcostsassociatedwith openingthemain Develop newamenityfacilitiestoservicefieldstwo, three andfour greatly increasedcapacityofthisfieldandaqualityplayingexperience.* Redevelop fieldnumbertwoorthreewithanartificialturfwhichwillprovide explore opportunitiesforexternalsubsidisation. Work withcommunitygroupstominimisethecostofvenuehireand/or 11 Yarrow Stadium STRATEGIC PLAN 2015 - 2025 3. Maximise the use of Yarrow Stadium

We want the overall community utilisation of Yarrow Stadium as a venue to increase and be more regular. As well as outdoor fields, Yarrow Stadium has a number of indoor spaces suitable for functions and other community activities.

Strategies through which this will be achieved include:

• TSB Stand concourse and Legends Lounge development – polish/new floors, partitioning and speakers to improve flexibility and quality of the spaces.

• Implement an event booking system that provides an efficient utilisation of the venue and an efficient booking process.

• Develop and implement a strong marketing strategy. achieved include: Strategies throughwhichthiswillbe events. promote the Taranaki brandaspartofhostingstadiumeventsandattractmore visitor andeconomicimpactworkcollaborativelywithstakeholdersto injected $4.53millionintothe Taranaki economy. We wanttooptimisethe rugby testbetweenthe All BlacksandFranceattracted6,500visitors through increasedvisitorsandpromotionofthe Taranaki Brand.In2013,the Events hostedat Yarrow Stadiumhaveanimpactontheeconomyofregion brand impact andpromotetheT 4. Optimisevisitorandeconomic • • • aspect ofstadiumoperations. promote collaborationonpromotionofthe Taranaki brandaswellother Consider theestablishmentofa Yarrow Stadium Advisory Groupto Develop andimplementastrongmarketingstrategy. industry toattracteventsinshoulderorlowvisitorseasons. Investigate opportunitiestoworkthetourismindustry, particularlyair aranaki 13 Yarrow Stadium STRATEGIC PLAN 2015 - 2025 5. Strengthen the connection of the people of Taranaki to the stadium

Pride and passion go hand in hand with sporting and other entertainment events. As well as the events that occur within, we want Yarrow Stadium to be a venue that is loved by sports fans and the local community. Being within walking distance of the area and with the back drop of Mount Taranaki there is great opportunity for people to feel a connection. People visiting the stadium more often, with more major events, community events and other functions will be an important step in achieving this goal. There are also other aspects to consider such as the stadium being home to Taranaki Rugby which in itself sees thousands of people visit for all levels of the sport and how this connection can be built upon.

Strategies through which this will be achieved include:

• Investigate options for development of a space for display of memorabilia and/or theming in some stadium areas

• Develop a strong brand strategy that includes a social media aspect. achieved include: Strategies throughwhichthiswillbe subsidy neededfromtheratepayerisgoal. increased eventhostingwillresultincost,reducingtheoperation at Yarrow Stadiumisprojectedtoincreaserevenue,andwhileinsomecases Stadium ismetbyNPDCthroughratesfunding.Overtimegrowingutilisation aim ofreducingthecosttoratepayer. Currentlytheoperationalcostof Yarrow Yarrow Stadiumtoberunasefficientlyandeffectively aspossiblewiththe An importantgoalforthemanagementofanycommunityasset.We want performance 6. Improvedfinancial • • • • event costs. Ensure facilitiesprovidethemostefficientoperational set-uptoreduce Ensure appropriateagreementsinplacewithstadiumtenants. along withothercommercialpartnerships. Increase opportunitiesforcommercialsignagerevenueandnamingrights, Develop acomprehensivebusinessplan. 15 Yarrow Stadium STRATEGIC PLAN 2015 - 2025

• • • Other facilityinitiativesinclude: identify facilityprojectsandfutureareasoffocus. from spectatorstosportscodes. A 10-yearmasterplanhasbeendevelopedto initiatives wewanttoprovideanimprovedexperienceallstadiumcustomers advantage andisuptodatewithstadiumtrends. Through facilitydevelopment facility developmentisneededtoensurethemaintainscompetitive To bethebestregionalstadiuminNewZealand,aprogrammeofongoing improve customerexperience competitive advantageand to maintainthestadium’s 7. Facilitydevelopmentinitiatives and identifythefacilitiesassociatedneeds. dispensation for Yarrow Stadiumtohostinternationalcricketinthefuture Work with NewZealandCrickettoexplorethepossibilityofICC case forasecondartificialturfinthefuture. facilities forfootballat Yarrow Stadium,includingconsideringabusiness Continue toworkwithCentralFootballontheprovisionandaccess options forapartnershipapproachtodesignanddelivery. Initiate aprojectforthereplacementoffloodlightingwithLEDincluding 17 Yarrow Stadium STRATEGIC PLAN 2015 - 2025 Major Projects

GATE 2 2016 / 17 Redevelop the upper part of Yarrow Stand or TSB Stand A to create increased hospitality space and new amenities area. H MARATAHU STREET Est. $1.87 million

GATE 1 Redevelop outer areas where needed to improve B customer experience, including gate 1 configuration B and main entrance arrival signage. Est. $300,000 NORTH B TSB Stand Legends Lounge TERRACE C Sound proof partitions, upgrade toilets, bars, kitchen, C ceiling, lights and memorabilia space. D #2 FIELD Est. $400,000 TSB BANK STAND I 2018 / 19 A Venue reception, entrance, office and heating upgrade. TUKAPA STREET G D F Est. $350,000

STAR YARROW C Upgrade lights 200 lux for fields 3 and 4. STAND GYM E Est. $450,000 A Current floodlight replacement/ upgrade for No.1. GATE 4 SPORT F TARANAKI Est. $545,000 G J GATE 5 2019 / 20 COMMERCIAL Review current layout of public food and beverage area CENTRE SOUTH SEATS G if new Yarrow Stand amenities/corporate block is not built. #3 FIELD GATE 3 Est. $300,000 E 2023 / 24

SANDERS AVENUE Maratahu Street Streetscape/premier entrance development. #4 FIELD H Est. $468,000 E TIMING OF PROJECTS NOT DETERMINED SCHOOL I Redevelop field No. 2 with an artificial turf and 500 lux appropriate floodlighting, including carpark, driveway and staff car parks. Est. $3.05 million

Develop new amenity facilities to service fields 2, 3 and 4 CLAWTON STREET J and storage and gym relocation. Est. $925,000

External funding will be sought for these projects which will determine ¯ their timing along with the Trust’s ability to contribute funding. 2015 STADIUM Master Plan This will be reviewed as part of the Master Plan and Asset Management Plan review in 2018.

COMMERCIAL WESTOWN CENTRE 2

0 ¯ AVENUE SANDERS

1 5

TUKAPA STREET STAR GYM SCHOOL GATE 4 STADIUM H G YARROW STAND A G TERRACE NORTH B GATE 1 Master Plan F #4 FIELD SOUTH SEATS E

MARATAHU STREET B C TSB BANK GATE 3 STAND D A C

CLAWTON STREET GATE 5 #2 FIELD #3 FIELD J E I TARANAKI SPORT GATE 2 H D G B A C E F J I Major Projects Redevelop Est. $300,000 Est. $450,000 Est. $300,000 and Est. $545,000 Redevelop Est. $1.87million to Est. $468,000 Est. $400,000 ceiling, lightsandmemorabiliaspace. Sound Est. $925,000 and storage andgym relocation. if new Yarrow Standamenities/corporateblockisnotbuilt. Review currentlayoutofpublicfoodandbeverage area Est. $350,000 Venue reception,entrance,officeandheating upgrade. Develop new Est. $3.05million driveway andstaffcarparks. 500 lux appropriate customer 2018 /19 Redevelop 2016 /17 Management Plan review in 2018. This will bereviewed aspartof the MasterPlan and Asset their timing along with theTrust’s abilitytocontribute funding. External funding will besought fortheseprojects which will determine TIMING OFPROJECTSNOTDETERMINED Maratahu StreetStreetscape/premier 2023 /24 2019 /20 Current floodlight replacement/upgrade forNo.1. Upgrade lights 200luxforfields3and4. TSB create main Stand proof increased experience, the entrance outer field Legends

amenity facilities partitions, upgrade toilets,bars,kitchen, upper No. areas hospitality floodlighting, including carpark, arrival part Lounge 2 including where of with signage. Yarrow to space andnew amenitiesarea. needed an

service gate Stand artificial entrance 1 to fields configuration or improve TSB turf 2, development. 3 Stand and and 4 19 Yarrow Stadium STRATEGIC PLAN 2015 - 2025