Kona Heritage Stores Oral History Project
BIOGRAPHICAL SUMMARY: Alfreida Kimura Fujita Alfreida Fujita was born in 1926 in Hölualoa, North Kona, Hawai‘i. Her father, Torao Kimura, was the son of Yoshimatsu Kimura, founder of Y. Kimura Store in Kona. Her mother, Tsuruyo Fujiwara Kimura, was born and raised on the island of O‘ahu. Alfreida was the oldest of seven siblings. Y. Kimura Store, located at the junction of Hualälai Road and Mämalahoa Highway in Hölualoa, began as a general merchandise store in 1914. Fujita’s grandfather leased land nearby and grew coffee and cotton. Her grandmother, Tomo Yamamoto Kimura, sewed futons and zabutons with the milled cotton and sold them in the store. They also sold kerosene from a pump located in front of the store. Fujita’s parents married in 1926. Her mother, Tsuruyo, took an active role in the business. In addition to tending the store, she learned to weave hats, purses, and baskets out of lau hala. With her husband, she sold them to individuals and stores throughout Hawai‘i Island. The crafts became so popular that in time the majority of the store’s merchandise was devoted to goods made from lau hala. In the 1950s, the store’s name was changed to Kimura Lauhala Shop. Alfreida Fujita attended Konawaena School and graduated in 1944. She trained as a teacher’s aide and worked at kindergartens at Konawaena, Kohala, and Waiäkea-waena schools. In 1949, she began her long career with Hawaiian Airlines as a reservationist. After her retirement in 1981, Fujita began full-time work in her mother’s lau hala shop.
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