Sports Fundraising Market Snapsh T 2019
Total Page：16
File Type：pdf, Size：1020Kb
Sports Fundraising Market Snapsh t 2019 Over the last 5 years, we have been working Fastest growing: with a cohort of some of the UK’s most 1. Hackney 2. Edinburgh 3. The Wiggle ambitious and exciting charities. As an agency Half Marathon Festival Manchester Half that specialises in mass participation and fundraising we have developed what we Event Name Activity Position from believe is the most accurate and independent Type 2018 SFM view of the market for charities fundraising 1 Virgin Money London Marathon Run from third party sports events, The Sports 2 Simplyhealth Great North Run Run Fundraising Monitor. This summary report gives a snapshot view of what we discovered 3 Prudential RideLondon Cycle from the more in depth report. If you’d like to 4 Royal Parks Half Marathon Run find out more and be involved next year, email us at [email protected]. 5 Brighton Marathon Weekend Run 6 London Landmarks Half Marathon Run Which are the biggest events for Sports Fundraising? 7 Edinburgh Marathon Festival Run 8 Simplyhealth Great Manchester Run Run Working with our data partner “justcharity.org” and our group of charities we have updated our view of 9 Cardiff Half Marathon Run the UK’s biggest and most valuable mass participation sporting events for fundraising. Together 10 Bath Half Run we estimate that in 2018 our top 25 sports events 11 The Vitality Big Half Run enabled charities to fundraise over £150 million a 12% increase from 2017. 12 Simplyhealth Great Birmingham Run Run There were three noticeable new entries to this year’s 13 Asics Greater Manchester Marathon Run top 25, which include London Landmarks Half Marathon, The Vitality Big Half and Hackney Half, all 14 Thames Path Challenge Trek in London. 15 Simplyhealth Great South Run Run 16 British 10k Run 17 Hackney Half Run 18 London 2 Brighton Challenge Trek 19 Jurassic Coast Challenge Trek 20 The Wiggle Manchester Half Run 21 Vitality 10k Run 22 London to Brighton Cycle Challenge Cycle 23 The Grand Brighton Half Marathon Run 24 Deep RiverRock Belfast City Marathon Run 25 Reading Half Marathon Run Below are trends we have identified looking at the overall fundraising market and our predictions of what we expect to see in the market over the next 12 months. What trends are we seeing? Value Up … & Down Growth in number of fundraisers has been fastest for shorter distances (10k and below), but these events have also seen sharp declines in the average value of their fundraising pages. For some events this decline has been more than 25%. Longer distance events such as marathons, have seen much slower growth in the numbers of fundraisers but buck the trend by increasing the average value of their fundraising pages. Slow and Steady Across the whole market we have seen a bigger increase in the number of fundraising pages set up in 2018 (up by 6%) compared to the previous 12 months. Disappointingly, however we have seen a fall in the overall average value of these pages. The charities we worked with have reported mixed performances with the top 25 events growing quickly, a contrast to the rest of the fundraising market which isn’t. MOB events down and out? There has been a steep decline in the number of people fundraising through MOB events last year. This marks the 3rd consecutive year we’ve seen a decline in numbers of MOB fundraisers and while Tough Mudder has featured many events in our table of the biggest sports events for fundraising in the past, this year there are none. Our sense is that after a meteoric rise in the popularity of these events for fundraising the market is settling down and as a result, MOB events’ best years as significant fundraisers may have passed. About us: Massive, specialise in strategy, innovation and delivery for mass participation experiences. For more information on us and how we can help you grow income and participation from your events visit us at www.wearemassive.co.uk. In addition to establishing the Sports Fundraising Monitor and Snapshot we work with most of the UK’s largest charities to produce the annual Top 25 survey of income and trends in charity owned mass participation events. This survey will be released in July 2019. www.wearemassive.co.uk L Twitter @wearemassive I www.linkedin.com/company/massive-ltd Tel: 020 7360 3401 (South) Tel: 01904 425 690 (North) Email: [email protected] *Our definition of mass participation sports events includes only events based around physical activities and those which are open to any charity, so excludes all events owned or associated with a single or small groups of charities e.g. Race for Life or Moonwalk. Fundraising data is based on figures supplied by our data partner justcharity.org who provide data from the UK’s major fundraising platforms. We have considered only UK fundraising for named events based only on pages that received their first donation and last donation between January 1st 2017 & April 1st 2019. No considera- tion has been made for commercial donations, shared income, grants or similar payments made by events, their organisers or sponsors to charity partners. Whilst we have made every effort to ensure data is as accurate as possible we make no guarantee on any of the figures included in this report..