Grocery Deal Site Aisle50 Enters Oklahoma Market with Homeland Stores Partnership

Grocery Deal Site Aisle50 Enters Oklahoma Market With Homeland Stores Partnership Homeland becomes third partner chain in U.S., following Lowes Foods and Shop ʻn Save, bringing service to 20 million consumers in nine states OKLAHOMA CITY August 30, 2012 -- Aisle50, the innovative online technology platform that delivers deep grocery discounts on major and local brands to consumers, has reached an agreement with the Oklahoma City-based Homeland Stores grocery chain to offer Aisle50ʼs exclusive deals to customers as Homeland launches its new One Card. With agreements already in place with North Carolina-based Lowes Foods and Pennsylvania- based Shop ʻn Save, the new agreement provides Aisle50ʼs technology platform and significant product discounts to more than 20 million potential consumers through 226 stores. “Weʼre excited about the rollout of our new One Card, and with it, introducing Aisle50 deals to our shoppers,” said Phil Payment, vice president of marketing and merchandising at Homeland. “Our goal is to bring the best grocery deals and available technology to our consumers and Aisle50 fits into that mission well.” Based in Oklahoma City, Homeland Stores operates 76 stores across Oklahoma, Texas and Kansas serving an area of nearly 4 million people. “Our job is to get new people to buy our CPG clientsʼ products and, just as important, to drive people into our retail partnersʼ stores, and thatʼs what weʼve been able to do thus far for our partners at Lowes Foods and Shop ʻn Save,” said Christopher Steiner, co-founder of Aisle50. “And as our consumer following grows every day; weʼre excited to partner with Homeland which is clearly demonstrating progressive leadership in the grocery space.” Aisle50 was founded by Steiner and Riley Scott with the goal of bringing the group-buying paradigm to the world of consumer packaged goods, a $2 trillion business in the United States. With capital raised from Silicon Valleyʼs Y Combinator, August Capital, New World Ventures and others, Steiner and Scott have built Aisle50 into a marketing lever that, for CPGs, drives incremental volume and repeat buying while being the only marketing platform in the space thatʼs pay-for-performance. For retailers, Aisle50 drives thousands of new trips, 24% bigger basket sizes with deals that are 100% funded by CPGs. Lowes Foods is based in Winston-Salem, NC and has 109 stores in North Carolina, South Carolina, and Virginia. Lowes Foods offers customers its "Fresh Rewards" loyalty program. Many Lowes Foods stores also offer Lowes Foods to Go, where shoppers can order groceries online before heading to the store to pick them up. Established in 1968 and based in Pittsburgh, Shop ʻn Save has more than 70 supermarket locations within Western Pennsylvania, Eastern Ohio, West Virginia and New York. Shopʼn Save is well known for its innovative marketing that includes a loyalty card program that enables customers to earn discounts on fuel at participating Sunoco and Shop ʻn Save Express fuel stations, a mobile program that allows customers to receive alerts, offers, and promotions on their mobile phone, and an online cookbook of regional recipes. About Aisle50 Aisle50 (www.aisle50.com ) is an innovative web portal that delivers deeply discounted grocery deals to consumers for redemption at participating retailers. Founded in 2011, the site attracts not only customers who are used to accessing grocery discounts online, but also consumers who donʼt bother with the small discounts most grocery coupons offer. Aisle50 deals, because theyʼre unique and for everyday items at the grocery store, offers a deal platform that consumers stay attuned to—as thereʼs always something relevant for sale. .

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