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Kids TBIvision.com October/November 2018 WWW.ZODIAKKIDS.COM KidspOFC OctNov18.indd 1 21/09/2018 17:00 Mipcom: visit us at booth P-1 N1 / P-1 M2 KidspIBC-01 Mondo OctNov18.indd 2 05/09/2018 18:10 Mipcom: visit us at booth P-1 N1 / P-1 M2 KidspIBC-01 Mondo OctNov18.indd 3 05/09/2018 18:10 KidspXX Pink Parrot OctNov18.indd 1 14/09/2018 18:02 CONTENTS IN THIS ISSUE 2 8 This issue 6 In-demand: the top kids titles of 2018 12 Viewpoint From Spongebob to Voltron, exclusive data from Parrot Analytics Brain Power Studios’ Beth Stevenson on how local connections pay off reveals the kids titles that are most demanded worldwide. Some might surprise you 18 The Kids TV matrix 14 Cartoon Forum’s new groove The latest news in the kids entertainment business presented in grid form The Toulouse-based pitching event had some renewed energy this 20 Last Word year, with a bigger SVOD presence, lively pitches and some welcomed Jetpack boss Dominic Gardiner on enticing teens back to traditional TV tech Editor Manori Ravindran • [email protected] • manori_r Television Business International (USPS 003-807) is published bi-monthly (Jan, Mar, Apr, Jun, Aug and Oct) by KNect365 TMT, Maple House,149 Tottenham Court Road, London, W1T 7AD, United Kingdom. The Managing editor Kaltrina Bylykbashi • [email protected] • @bylykbashi 2006 US Institutional subscription price is$255. Airfreight and mailing in the USA by Agent named Air Sales manager Michael Callan • [email protected] Business, C/O Priority Airfreight NY Ltd, 147-29 182nd Street, Jamaica, NY11413. Periodical postage paid at Jamaica NY 11431. US Postmaster: Send address changes to Television Business International , C/O Air Art director Matthew Humberstone • [email protected] Business Ltd / Priority Airfreight NY Ltd, 147-29 182nd Street, Jamaica, NY11413. Subscription records Marketing manager Abigail Dede • [email protected] are maintained at KNect365 TMT, Maple House,149 Tottenham Court Road, London, W1T 7AD, United Kingdom. Air Business Ltd is acting as our mailing agent. Commercial director Patricia Arescy • [email protected] © 2018 Informa UK Ltd All rights reserved Published by KNect365 TMT, Maple House, Reproduction without permission is prohibited 149 Tottenham Court Road, London W1T 7AD Tel: +44 (0)20 7017 5000 e-mail: [email protected] web: www.tbivision.com Printed in England by Wyndeham Grange Ltd, Southwick, West Sussex BN4 4EJ @TBImagazine For the latest in TV programming news visit TBIVISION.COM TBI Kids October/November 2018 3 Kidsp03 Contents OctNov18KB.indd 3 28/09/2018 15:25 MONITOR PEOPLE On the move TBI takes a look at the latest comings and goings in the international television business and reports on who’s moving where Nickelodeon International’s VP of animation production and development Alexi Wheeler joined Netflix as VP of animation Industry veteran Jon Gisby joined Wildbrain as managing director to ‘drive Wildbrain’s next phase of growth’, which includes its growing digital kids’ network and studio Viacom International Media Networks appointed Disney’s UK & Ireland programming director Louise Bucknole to lead on kids programming Nickelodeon parted ways with Dan Schneider, the producer of shows such as Drake & Josh, Zoey 101 and iCarly Blue Ant Media launched its kids and global networks division in Europe, the Middle East and Africa (EMEA) via new carriage deals for Love Nature and ZooMoo with Chiara McKee leading as regional VP DHX Media CEO Dana Landry and CFO Keith Abriel departed the Canadian media giant, with Michael Donovan taking over during a company-wide strategic review Former Endemol, Maker Studios and Fox Kids Europe boss Ynon Kreiz was named non-executive chairman of kids’ TV and entertainment company Mattel French animation studio and distributor Superprod hired Louise de Staël as chief financial officer for its LA office Kids TV veteran Natalie Llewellyn joined British children’s content producer Jellyfish Pictures as head of development 4 TBI Kids October/November 2018 For the latest in TV programming news visit TBIVISION.COM Kidsp04 People OctNov18MHKBMRMC.indd 6 28/09/2018 13:19 pXX-XX Xilam OctNov18.indd 1 17/09/2018 14:53 GLOBAL FOCUS PROGRAMMING DATA Spongebob The most enduring kids title in TV 6 TBI Kids October/November 2018 For the latest in TV programming news visit TBIVISION.COM Kidsp06-08,10 Parrot Data OctNov18KBMRMC.indd 6 28/09/2018 11:34 GLOBAL FOCUS PROGRAMMING DATA Spongebob Squarepants is by far the most ‘demanded’ title among children worldwide, according to new data by Parrot Analytics. ata from May to July 2018, series Star Wars Rebels, with 1.22, Cartoon highlights that the chirpy Network’s Steven Universe, with 1.14, and TF1’s yellow sponge comes up CGI heroes Miraculous: Tales of Ladybug and Cat top in Parrot lists that rank Noir with 1.06. programming demand by Interestingly, many of the titles that follow Danalysing video streaming consumption, social Spongebob are relatively recent productions and media, blogging platforms, file-sharing and the majority are CGI creations. Meanwhile, peer-to-peer consumption around the world–all the underwater hero is a near 20 year-old handily compiled into ‘demand’ expressions. animation that will be marking its anniversary To ensure a fair comparison between with a twelfth season in 2019. territories, Parrot works out an average of the total Allen Bohbot, founder and MD of 41 audience demand expressed for a title among Entertainment, which works with long-running these activities per 100 people in a country. kids brands such as Pac Man and King Kong, tells Across territories, global Parrot data shows TBI this is not unusual for kids programming. that Spongebob drew an average 1.99 demand “Spongebob appeals to both kids of today and expressions per 100 individuals between May kids of yesterday who have now grown up and and July. still watch it. You get this kind of consistent rating Following the top title are Nickelodeon’s CGI- because it has a broader audience,” he says. animated series PAW Patrol, with 1.4 demand “The 1% of shows that work, they tend to expressions per 100 people, Disney’s 3D CGI stick and repeat. It’s really hard for new stuff to Remember: demand is the measurement of micro expressions such as social media comments and peer-to-peer le downloads – not viewership. For the latest in TV programming news visit TBIVISION.COM TBI Kids October/November 2018 7 Kidsp06-08,10 Parrot Data OctNov18KBMRMC.indd 7 28/09/2018 11:34 GLOBAL FOCUS PROGRAMMING DATA break through when it comes to kids. So this research makes complete sense.” Other titles to appear in the top 15 worldwide list include kids hit PJ Masks, which gathered 1.04 demand expressions per 100 people, Hasbro’s My Little Pony: Friendship Is Magic, which drew 0.97, Cartoon Network’s Teen Titans, with 0.85, and the Turner channel’s Adventure Time, with 0.74 expressions. Netflix’s Voltron: Legendary Defender is the only title from a global streamer on the list. It arrives in tenth place, drawing 0.55 demand expressions per 100 people worldwide. Despite the fact that Nick shows rank highly on Parrot’s global list, Disney and Cartoon Network both have the highest proportion of titles on the list with four shows each. The last five on the list are Disney’s Star Vs. The Forces of Evil, which drew 0.52 demand expressions per 100 people, Mattel’s Thomas & Friends, which gathered 0.48 demand expressions, Cartoon Network’s The Amazing World of Gumball, which drew 0.46, Mickey Mouse Clubhouse, which drew the same, and Disney’s Gravity Falls, which rounded up 0.42. “Kids respond viscerally to a design, image or what other kids say to them,” adds Bohbot. “It’s really hard to launch a title that they’ve never heard of.” In fact, the majority of the titles on this list have either been around for longer than five years or come from a heritage brand. From Voltron to My Little Pony, these titles have touched on viewers’ lives at some point in the past. “When we did Pac Man three years ago, it was an instant success because everyone knows Pac Man. It broke through all of the testing. The longevity is also greater when you have a title that’s on a broadcaster like Nick because they can commit to it.” Territory focus: Americas In Parrot’s top ten kids programming breakdown De Agostino, Japan’s Toei Animation and South the top ten list split fairly evenly between Nick, for the United States, Spongebob received nearly Korea’s SAMG Animation, came in third with Cartoon Network and Disney shows, among twice as many average demand expressions than more than 23 million demand expressions. others. the second title on the list, Steven Universe. New iterations of classic cartoons also Nickelodeon’s Avatar: The Last Airbender The Nickelodeon hit gathered over 55 million performed well in the US list. The Lucasfilm also makes an unsuspected entry in the US list average demand expressions in the US, while Animation-produced Star Wars Rebels arrives drawing near 16 million demand expressions Cartoon Network’s Steven Universe received fourth on the list with over 21 million demand in ninth place. The series ran for only three over 29 million demand expressions. expressions. It is followed by Hasbro’s My Little seasons from 2005 to 2008. It was, however, The CGI superhero series Miraculous: Tales Pony: Friendship Is Magic, which gained near 20 reissued for its 10th anniversary this June. of Ladybug & Cat Noir, coproduced by French million demand expressions.
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