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April 2022 to March 2027

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April 2022 to March 2027 Stockport Business Improvement District Business Plan April 2022 to March 2027 www.totallystockport.co.uk Stockport’s Giant Leap Overall Area Footfall 400k Frog Art Trail 350k Easter holiday Launch Food & Taking place throughout the summer 300k Drink Fest of 2019, 19 giant frogs formed a fun 250k art trail across the town centre. A small amount of spend resulted in additional income 200k leveraged by sponsorship from Stockport based businesses, schools and community organisations. 150k The Giant Leap Frog Art Trail celebrated the giant leap the 100k town centre is taking as its exciting £1bn+ programme of investment begins to take shape. This was a key bid levy 50k task within the 5 year plan, a huge collaborative success in connecting all areas of the town centre, driving footfall, 0 changing out-dated perceptions, raising £000’s for the 15 - 21 Apr 22 - 28 Apr - 5 May 29 Apr 6 - 12 May 13 - 19 May 20 - 26 May - 2 Jun 27 May 3 - 9 June 10 - 16 Jun 17 - 23 Jun 24 - 31 Jun 1 - 7 Jul 8 - 14 Jul 15 - 21 Jul 22 - 28 Jul 29 Jul- 4 Aug 5 - 11 Aug 12 - 18 Aug 19 - 25 Aug - 1 Sep 26 Aug 2 - 8 Sep 9 - 15 Sep 16 - 22 Sep 23 - 29 Sep 30 Sep - 6 Oct 7 - 13 Oct 14 - 20 Oct 21 - 27 Oct 28 Oct - 3 Nov 4 - 10 Nov Tree House Children’s ward at Stepping Hill Hospital and boosting the local economy. Attracting unprecedented interest, Stockport was under the spotlight on the media stage as the frog trail featured on regional television, in national, regional and local press and on local radio. Over 1,000 Rainbows, Brownies and Girl Guides visited Girlguiding Stockport’s sponsored frog in Suffragette Square before completeing the whole trail Average weekly footfall from Average weekly footfall from 30th September 15th April to 29th to 10th November – post launch June – pre launch Average weekly increase of – demonstrates change of perceptions in new and returning visitors 2 Stockport Business Improvement District Top 10 projects and events : 31 August 201 piry 8 Ex Totally FREE Parking PASS 92759 k w .u ww .co .to ing tallyfreepark Giant Leap Art Trail Augmented Totally Free Christmas Events BIG Day Out Reality Trails Parking Projections, Ice Sculptures, Train. Dinosaur Day Food & Drink A key support to Totally Free WiFi Purple Flag Festivals Town Centre Police awarded in recognition of Stockport’s safe and vibrant night-time economy The Bid are also happy to support 3rd party events such as Beer Week, Heritage week, Classic Car, Stockport Pride, Foodie Friday, Emergency services day, Armed Forces Day, Mercury Climbing. Business Plan April 2022 – March 2027 3 Enduro Food & Drink Festival 2019 Giant Leap Art Trail 2019 Events play a key role in Totally Giant Leap Art Trail 2021 Stockport’s aim to attract higher footfall in to the town centre 4 Stockport Business Improvement District Since April 2017 the BID team - Totally Stockport – has successfully delivered on its promise to increase footfall and dwell time in the town centre, Contents Journey so far attracting people from a wider geographical area and delivering business growth for you, the BID levy 5 Journey so far Following a successful ballot in October payers. Stockport’s Giant Leap Frog Art Trail measured 6 What is Stockport’s Business Improvement 2016, Stockport’s Town Centre Business a 35% increase in footfall at its peak in August District and how does it work? Improvement District (BID) - launched in 2019 retaining an average of 43,000 more weekly visitors to the town centre post event. Increased 8 Experience Stockport April 2017 with three core objectives: 10 Town centre Security footfall and a shift in perceptions helped to instil to promote Stockport town centre as a confidence for new business, contributing to an 11 Covid-19 Totally Stockport’s Response destination of choice attracting residents, improved offer for retail and hospitality and a more 12 Marketing our Town shoppers, visitors and businesses from active evening & night time economy. The improved 14 Doing Business across the borough and beyond; to improve town centre experience has helped businesses with recruitment while the BID’s StoreNet Radio system, 15 Digital Stockport the ‘town centre’ experience and to measure 16 What a difference a BID makes connecting BID levy payers and sharing information, the achievements of the BID has helped to reduce crime and anti-social behaviour 17 BID 2.0 Vision for the Future throughout it’s five year term. encouraging more visitors to Stockport, more often. 18 Working with our patners to make Stockport town centre the destination of choice, for everyone 19 You told us what you want from your Business Improvement District 20 Supporting investment into Stockport’s future 21 Working to make Stockport town centre Vision for the future the destination of choice, for everyone 22 Supporting investment into Stockport’s future The current BID term ends We will do this by working independently and 26 Enhancing the environment of the town on 31st March 2022. with partners on projects designed to increase centre, a celebration of colour footfall: we will encourage new business through 29 Inclusion, community, diversity The principal role of town centres across the UK is a preferential loan scheme, expanding choice changing; a second term for Stockport’s Business 30 ‘Make Stockport town centre the and an enhanced visitor experience; we will Improvement District will build upon the successes destination of choice, for everyone’ curate and manage regular, quality so far and enable the BID team to focus on events that drive footfall, helping 32 The Stockport BID 2.0 projects and initiatives that will see a rejuvenated businesses to grow by enticing 33 The BID Levy Rules Stockport town centre better equipped to thrive new and returning visitors, more 34 Map of the BID area in a more digitised economy. We have listened often; we will create a more vibrant, 36 BID Governance and Transparency to what is important to our BID levy payers and colourful town centre that stimulates 38 About Totally Stockport will prioritise projects that impact on the overall greater dwell time and increased Experience, for everyone. Post Covid, we will seize opportunities for sales. Your BID will 39 Meet your Totally Stockport BID team the opportunity to revitalise our town centre. work to make Stockport town centre 42 New BID 2.0 timeline a destination of choice, for everyone. Business Plan April 2022 – March 2027 5 What is Stockport’s Business Improvement District and how does it work? Stockport Business Improvement District Vision Stockport’s first project was to initiate a was initiated in 2016 by Vision Stockport, town centre Business Improvement District to drive change; to deliver projects that will help already a Community Interest Company, set up established businesses to thrive; entice new to be the catalyst for change and with businesses offering a wider choice and attract more a vision for the town centre to become visitors to combat the impact of e-commerce. the heart of a vibrant town that has In October 2016, town centre businesses voted in favour something for everyone, every day. of Stockport’s first Business District that launched in At a time when Stockport was losing business to April 2017 for a five-year term to 31st March 2022. neighbouring towns and cities, the board of Vision Town centre businesses with a rateable value of £10,000+ Stockport shared a joint desire to work to reverse per annum pay a 1.25% levy to the Business Improvement the trend and to maximise on the £1bn plan of District to deliver projects that will help businesses to investment that would bring opportunity and oversee grow and to prosper while increasing sustained footfall, the biggest transformation of Stockport for 50 years. whilst not duplicating or replacing council services. 6 Stockport Business Improvement District Stockport Business Improvement District’s first five-year objectives: To promote Stockport town centre as To improve the Stockport experience by: Measure our successes by: a destination to residents, shoppers, improving safety by working with capturing and recording footfall visitors, employees and businesses by: partners to reduce crime, target to benchmark progress developing a town centre brand offenders and collect intelligence surveying and meeting with developing a customer-facing working with Stockport Council businesses, holding business website to market the town to improve the cleanliness of and forums to record and understand and promote events to promote the town centre how businesses have benefitted creating a calendar of events, running working with Stockport Council from our activities throughout the year attracting visitors to improve way-finding in and comparing key performance to all areas of the town centre around the town centre indicators with fellow BIDs supporting the establishment of an and competitor centres evening economy, improving parking provision and encouraging people to stay in town for longer and later Business Plan April 2022 – March 2027 7 Experience Stockport Since April 2017, Stockport’s Business Improvement District – Totally Stockport – have delivered projects and initiatives to enhance the town centre experience for everyone. Customer Service Awards Improved way-finding We have worked with retailers to create a We have produced free town centre maps to aid better shopping experience for their customers navigation. In addition, a dedicated map has been by providing free workshops and awarding produced for each event to help visitors discover excellence in Customer Service the town centre, to follow trails that enable visitors to explore all areas and see the improved offer across the whole of the town centre. Totally Free Parking Our BID levy payers asked us to improve parking – we provided 76 spaces for 4 hours of Totally Free parking Tackle empty properties at Heaton Lane Car Park for 6 months and had over Since 2017, when Stockport’s Business Improvement 5000 registrations.
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