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The Official Rate Card OFFICIAL 2021 – 2022 TRAVEL GUIDE THE OFFICIAL RATE CARD GLACIERMT.COM | 800.338.5072 | #GLACIERMT TAP INTO THE LUCRATIVE VISITOR MARKET The Glacier Country Travel Guide is the most visible and lucrative way to reach leisure travelers, tour operators, travel agents, travel media and regional communities. Enhanced with vibrant colors and photography, the Glacier Country Travel Guide is the premier source of information for attractions, culture, lodging, dining, entertainment, transportation, shopping and visitor services throughout Western Montana. DISTRIBUTION Glacier Country Tourism will distribute PERSUADE MILLIONS OF 125,000 – 150,000 travel guides to: VISITORS TO STAY AND PLAY › Hotels, motels, bed-and-breakfasts, RV parks and campgrounds throughout Destination spending for Glacier Country generated Western Montana $1.5 billion in 2019. Regional attractions such as Glacier National Park, one of the top two destinations in Montana, › Consumers requesting information on will bring millions of visitors to our area. 125,000 – 150,000 Western Montana copies of the guide—with an estimated readership of 500,000—will be distributed in 2021 and 2022 to › Over 700 displays throughout Montana and Alberta, including Western, consumers and travel professionals. We invite you to join Southwestern, Central and Southern us in bringing the best of Western Montana to the attention Montana with key coverage in the of prospective visitors. Yellowstone National Park Region › Visitor information centers, welcome centers and Montana Department NONPROFIT DISCOUNT of Transportation rest areas Nonprofit organizations will receive a 5% discount. throughout Montana › Meeting and convention groups › Tour operators and travel agents throughout the United States EARLY BIRD DEADLINE OCTOBER 15, 2020 › Attractions and points of interest AD SPACE DEADLINE JANUARY 22, 2021 throughout Western Montana CREATIVE DEADLINE FEBRUARY 5, 2021 › Travel/trade shows and exhibitions › Online exposure of travel guide to PAYMENT DEADLINE MARCH 12, 2021 over 1.6 million unique website visitors every year PUBLICATION DATE APRIL 2021 SIGNATURE PARTNER DISPLAY ADVERTISING RATES PREMIUM POSITIONS INSIDE PAGES Outside Back Cover $6,985 Full Page $4,935 Inside Front Cover $5,655 2/3 Page $3,560 Inside Back Cover $5,340 1/2 Page $2,575 Page 3, 4 or 5 $5,655 1/3 Page $1,675 1/6 Page $965 1/12 Page $520 BASIC PARTNER DISPLAY ADVERTISING RATES PREMIUM POSITIONS INSIDE PAGES Outside Back Cover $8,730 Full Page $6,175 Inside Front Cover $7,065 2/3 Page $4,450 Inside Back Cover $6,675 1/2 Page $3,200 Page 3, 4 or 5 $7,065 1/3 Page $2,050 1/6 Page $1,200 1/12 Page $650 DIGITAL DISCOUNT Purchase one of our online advertising packages and receive a discount on your travel guide advertisement. ANNUAL MINIMUM COMMITMENT (JULY 2020 – JUNE 2021) % DISCOUNT ON PRINT AD $1,000 10% $2,000 15% $5,000 25% $10,000 40% POWDER PLAY DOWNHILL DISCOVERY Conquer the ascent and revel in the descent. There are few places where winter is embraced the way it is in Western Montana’s Glacier Country, and with 300+ inches of snow, seven downhill ski areas, untouched backcountry terrain and miles of trails, it’s no wonder Montana is often described as a powder-lover’s playground. And when you combine our snow-covered paradise with blue skies, untracked lines, frozen waterfalls, cozy mountain towns and winter festivals, you have the perfect winter wonderland. Glacier Country’s well-rounded, full-service downhill ski and snowboard areas range from popular resorts to undiscovered treasures. With a combined total of 11,000+ acres of skiable terrain, 370+ marked trails and affordable lift tickets, your options for hitting the slopes are endless. World-class Whitefish Mountain Resort—ranked No. 3 in the top 20 of SKI magazine’s annual reader survey—features 3,000+ acres of terrain, 105 marked trails and incredible views of the Flathead Valley and Glacier National Park, as well as on-mountain amenities like shopping, lodging and GLACIERMT.COM STATS dining, and it’s only 15 minutes from charming Whitefish. Lookout Pass straddles the Montana/Idaho border west of Missoula. The snow falls early and in full force here, dropping around 400 inches a year. A family-friendly resort, Lookout offers a fun mix of easy, intermediate and expert runs, as well as on-site dining and two terrain parks. Montana Snowbowl pulls double duty as a local’s favorite and extremist’s dream. Boasting a 2,600-foot vertical drop, deep powder bowls and tree-lined runs, Snowbowl rounds out its offerings with a rustic, on-mountain lodge serving wood-fired pizza and famously good bloody marys. Plus, the new Snowpark chairlift is open, nearly doubling Snowbowl’s ski terrain. › Sitting at the very southern end of the Bitterroot Valley atop Over 1.6 million unique visitors each year the Continental Divide, Lost Trail Powder Mountain is perhaps one of the region’s best-kept secrets, boasting 350 inches of annual snowfall. Discovery Ski Area, affectionally known as Disco, is a local’s hangout serving up expert thrills, beautiful views, steep terrain and uncrowded slopes with enough tree skiing, powder bowls, groomed trails and mogul runs for all skill levels. Learn more about our downhill ski and snowboard areas at glaciermt.com/downhill-skiing. 50 | GLACIERMT.COM Skiing at Whitefish Mountain Resort. © NOAH COUSER #GlacierMT | 51 › Average of three minutes per visit › Online guide has over 74,000 unique views each year Tia Metzger Contract Agent of Glacier Country Tourism [email protected] P: 406.532.7963 F: 406.829.8210 AD SIZES FULL PAGE INSIDE PAGES Live Area 7.375” w x 9.875” h 2/3 Vertical 4.861” w x 9.75” h Trim Size 8.375” w x 10.875” h 1/2 Horizontal 7.375” w x 4.75” h Bleed Size 8.625” w x 11.125” h 1/2 Vertical 4.861” w x 7.25” h 1/3 Vertical 2.347” w x 9.75” h 1/3 Square 4.861” w x 4.75” h 1/3 Horizontal 7.375” w x 3.13” h 1/6 Horizontal 4.861” w x 2.25” h 1/6 Vertical 2.347” w x 4.75” h 1/12 Square 2.313” w x 2.25” h 1/6 V 1/12 2/3 V 1/2 V 1/2 H 1/3 S 1/3 H 1/3 V 1/6 H ADVERTISING SPECIFICATIONS Please read the following information and prepare your ad CHECKLIST FOR CAMERA-READY ADS accordingly. If you are unable to meet the requirements, • All images must be high resolution, 300 DPI. Please do the Windfall creative team is available to help you in not use low-resolution images, especially from the web, designing and producing your advertisement. If you have within your ad. any questions, please feel free to contact Megan Bland at [email protected]. • Use only CMYK color. Do not use RGB, PANTONE or spot colors. Please convert all spot colors into CMYK. • Trim size is 8.375” w x 10.875” h. Due to printing and ink variations, we cannot guarantee exact color match. • Printed heatset offset, saddle stitched with a coated cover stock and gloss text stock. • With any black used within the ad (with the exception of text), please use rich black: 60% Cyan, 40% Magenta, • A high-resolution PDF is required for all camera-ready 30% Yellow and 100% Black. Do not use registration black. files. Save the PDF at the exact size of the ad, optimized for press and CMYK. We recommend using the High • The maximum LPI is 150. Quality Print Adobe PDF Preset. • For full-page ads with bleed, please keep live material • We do not accept ads built in PageMaker, Freehand, centered within the standard ad size dimensions. Please Publisher, Corel Draw or any Microsoft Office files. do not add crop marks, bleed marks, registration marks, color bars or page information. ADVERTISING DESIGN SERVICES Print Ad Design $150 Online Banner Design $99 Design services are free with a purchase of $5,000 or more in advertising..
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