A Year of Innovation and Achievement
2015 ANNUAL REPORT A YEAR OF INNOVATION AND ACHIEVEMENT Front cover and this page: More than 52,000 industry professionals, analysts, journalists and gamers attended E3 2015 at the Los Angeles Convention Center. CONTENTS 3 A Message from ESA President and CEO Michael D. Gallagher 4 The Voters to Court in 2016: Video Game Players 6 Preparing Digital Natives To Be Digital Citizens 8 E3 2015 Raises The Bar 10 ESA Research Program Explores Industry Reach, Gamer Community 12 ESA Foundation, Extra Life Raise Millions for Children 14 Federal Government Affairs 17 State Government Affairs 21 Communications & Industry Affairs 23 Legal, Policy & Regulatory Affairs 26 ESA Foundation 28 Entertainment Software Rating Board 34 Entertainment Software Association of Canada 36 ESA Members 2 A MESSAGE FROM MICHAEL D. GALLAGHER Friends: The tremendous growth of games and game It is my pleasure to present to you the Entertainment technologies has also driven ESA to new heights. Software Association’s (ESA) 2015 Annual Report. Over the We welcomed leading companies—including Bethesda last year, the video game industry has prospered as games Softworks, Vantiv, Greybox, Magic Leap and Snail Games— continue to not only alter the entertainment landscape, but as new members in 2015, and celebrated our most change business, sports, arts and education. While 20 years engaging E3 in the show’s history. We also marked 15 years ago games were a niche entertainment medium, today they of giving back to local communities through the ESA are a strong engine for innovation across sectors. Foundation. This important work was punctuated by our Our industry plays a significant role throughout society.
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