ABUNDANT HARVEST Women at Work
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ABUNDANT HARVEST Women at Work Agriculture ABUNDANT HARVEST Women at Work Author as commissioned by the Western Cape Department of Agriculture: Charlene Nieuwoudt Design: Cinnabar Creative Studio - www.cinnabar.co.za Photography: Colin Stephenson - www.createphotography.co.za Editor: Petro van Rhyn Copyright: Western Cape Department of Agriculture 2016 Special recognition: DAFF Female Entrepreneur Awards Guiding Document All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including storage and retrieval systems, without permission in writing from the Western Cape Department of Agriculture. TABLE OF CONTENTS 5 INTRODUCTION 57 JACKY GOLIATH Joyene Isaacs De Fynne - a fine example of success 7 FOREWORD 63 JEANNE GROENEWALD Minister Alan Winde No spring chicken to business 8 DAFF FEMALE ENTREPRENEUR 69 LESLIE MCGREGOR AWARDS PROGRAMME Herbs galore 10 RECOGNISING WESTERN CAPE FEMALE 75 LIZ EGLINGTON ENTREPRENEURS OVER THE YEARS Nature’s healing power 15 ADELE HATTINGH 81 NAOMI MULLER Abalone farming to save the oceans A 180° change of direction 21 ALISON NOTLEY 87 NOMONDE KWEZA Fibre of the Inca gods Agriculture in her blood 27 CAROLE KIRKWOOD-PRETORIUS 93 RENI HILDENBRAND I had a farm in Africa Luxurious liquids 33 DORET SMIT 99 TENJIWE CHRISTINA KABA Teamwork does it best Township greens 39 GESIE VAN DEVENTER 105 WADEA JAPPIE Farmer with a heart for her community Not all your eggs in one basket 45 ILSE RUTHFORD 111 AUTHOR’S NOTES A company with heart Charlene Nieuwoudt 51 INGRID DE WAAL Purple hues of success INTRODUCTION Joyene Isaacs, Head of Department A title depicts a status, a position in a structured a provincial or national government department, is environment, a perception and a reality. So what held accountable for the 8 principle action plan is- does this edition of the Abundant Harvest series sued by the Ministry for Public Service and Admin- reflects? Well, for the agricultural sector, a number of istration (MPSA). This charter deals with the promo- important highlights are depicted and it challenges tion of women’s empowerment and gender equality the conventional (and traditional?) thinking and per- for the Public Sector (and for the citizenry). ceptions pertaining to women in general and women specifically linked to the sector. Transformation in the agricultural sector is required at many levels, and the focus of this publication is There are 5 key highlights (and I’m sure there are on the women at work in the sector. The argument many more) that should be mentioned in relation is always more is needed (and I agree), but let’s to women in particular and specifically linked to the celebrate the women in the sector now, and show- agricultural sector: case the absolute brilliant outputs and create role models for our younger generation of women. 1. Constitution 2. Government The women in this book operate at community level 3. Sector and their generosity and commitment to make a dif- 4. Community ference to communities can but only be applauded. 5. Individual. The communities they hail from should be proud of them. ‘She is one of us’ should be the song going for- The Constitution ‘instructs’ Government on gender ward. equality, and also emphasise the importance of wom- en in all spheres of the community. This book high- Last, but not least the woman as an individual should lights the efforts made to ensure that women obtain be respected, applauded and supported to take her their rightful place(s). This is at implementation and agri-business to a next level, not to compete with service delivery level to women in the agricultural men, but to show that women can and do well in the sector. sector. With the opportunities created by Govern- ment, such as the DAFF Female Entrepreneur Awards Government takes it instruction from the programme and women in the sector encouraged to Constitution, and each Accounting Officer, whether participate, we can grow the sector better together. FOREWORD Minister Alan Winde, Western Cape Minister of Economic Opportunities In this edition of the Abundant Harvest, we are Globally, they are putting South Africa on the map in celebrating the ambassadors of the Western Cape’s fast-growing and lucrative industries such as horse agriculture sector. and wine exports. Women play a vital role in every aspect of this The women profiled in this publication are our val- country’s agriculture sector, as showcased by this uable partners in achieving the goals we have set publication. Through determination and commit- aimed at growing this province’s economy. Our Pro- ment, they are playing a meaningful role in the ject Khulisa growth strategy has identified agri-pro- economy. Locally, they contribute to food securi- cessing as a key sector for the next five years. To ty and job creation. Internationally, they are at the this end, Agriculture, through its backward link with forefront of producing high-quality exports for key agri-processing, will be an important focus area. strategic markets. It is my hope that the inspiring stories of the wom- These inspiring stories illustrate the innovative and en profiled here will encourage more women and entrepreneurial spirit of the women in the Western young people to enter this sector. Cape’s agriculture sector. Their efforts have received national recognition, clinching top spots at the coun- try’s agricultural awards. DAFF FEMALE ENTREPRENEUR AWARDS PROGRAMME The DAFF Female Entrepreneur Awards Programme is a joint effort between the Na- tional Department of Agriculture, Forestry and Fisheries (DAFF), provincial depart- ments of agriculture and the private sector. The programme seeks to acknowledge, encourage and increase the participation of women, young women and women with disabilities in the sector. It rewards the efforts and contribution of women in food security, job creation, economic growth and poverty alleviation. Over the years it has become an empowerment platform that recognises the entrepreneurial skills of women, youth and women with disabilities in the sector. Ultimately the goal of the programme is to leverage women from subsistance- and small holder producers to commercial entrepreneurs who also venture into export markets. The award ceremony takes place every year in Au- This competition offers the ideal platform to ac- gust - Women’s Month, in commemoration of strides knowledge and encourage all women in the agricul- and milestones towards sector transformation and tural, forestry and fisheries sector, and for female gender mainstreaming. By winning this competition entrepreneurs to motivate and inspire other women on a provincial level, the women go on to compete across career borders. In a world where women de- nationally. This initiative aims to leverage female en- serve and are receiving more recognition for their trepreneurs from being subsistence and smallholder contribution to the promotion of the complete com- producers to producing for commercial and export munity, this initiative serves as an instrument that markets. should be supported by all women. The competition recognises women in the following categories across the 3 sectors: Agriculture, Forestry and Fisheries: Best Female Worker: recognises outstanding service in the sector by a general worker Best Subsistence Producer: caters only for beginners within the sector Top Entrepreneur Smallholder: the enterprise must demonstrate the actual activities which have been in progress for a year and longer Top Entrepreneur Processing: entrepreneurs are allowed to enter even if they are not producing what they are processing, however, they must demonstrate the actual processing activities which have been in progress for a year and longer Top Entrepreneur Commercial: the enterprise must demonstrate the actual activities which have been in progress for a year and longer. The group/individual should have defined membership and role(s) within a properly constituted and registered entity Top Entrepreneur Export Markets: the enterprise must be producing for export markets with products distributed across provincial boundaries and international outlets Ministerial Special Award/s: this category awards recognition to an outstanding young entrepreneur and/or a woman with a disability. The Provincial Minister exercises his/her prerogative to select the outstanding entrepreneur Category winners of the provincial competitions TotalSA has been a major sponsor of the National then compete at national level and are awarded for competition over the past years. their contribution at a Gala event which is hosted by DAFF in partnership with the host province and Details of the competition in terms of criteria and sponsors. nomination forms can be found online at: www.elsenburg.com At this level national winners in all the categories are chosen as well as an overall National winner. Both Or interested parties can email a request for more provincial and national winners walk away with sub- information to: stantial cash prizes and training opportunities. [email protected]. DAFF Female Entrepreneur Awards Programme 9 RECOGNISING WESTERN CAPE FEMALE ENTREPRENEUR WINNERS OVER THE YEARS 2000 2001 Top Exporter Top Exporter Ida du Toit – deceased Mary Spies Swellendam Top Producer for National Markets Top Producer for National Markets Rina Theron Aan Het Berg - Leipoldtville Reni Hildenbrand Wellington Top Producer for Informal Markets Top Producer for Informal Use Stephanie Groenewald Swellendam Cathe McLennan Esperance Farm - Riviersonderend