sustainability Article Linking of Traditional Food and Tourism. The Best Pork of Wielkopolska—Culinary Tourist Trail: A Case Study Gniewko Niedbała 1,* , Anna J˛eczmyk 2 , Ryszard Steppa 2 and Jarosław Uglis 2 1 Institute of Biosystems Engineering, Faculty of Agronomy and Bioengineering, Pozna´nUniversity of Life Sciences, Wojska Polskiego 50, 60-627 Pozna´n,Poland 2 Department of Rural Tourism, Faculty of Veterinary Medicine and Animal Science, Pozna´nUniversity of Life Sciences, Wojska Polskiego 28, 60-637 Pozna´n,Poland;
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[email protected] Received: 13 May 2020; Accepted: 30 June 2020; Published: 1 July 2020 Abstract: Agriculture, food and tourism is combined into offering tourist products in rural areas. The development of local activities combining traditional food and tourism becomes an investment for the future with both the concept of sustainable gastronomy and agriculture sustainability, and helps in the development of local entrepreneurship in rural areas. The European Union has introduced provisions for the protection of traditional and regional food that can be used to create a variety of tourist products. Currently, tourists are looking for unique local products. More and more people travel because of culinary motifs, and local products, dishes and local processors can become an attraction in these places. This paper presents the idea of ‘The Best Pork of Wielkopolska’ culinary trail, which is based on a local product from Wielkopolska, in Poland—the native breed of pig—the Złotnicka White pig. The rapid development of culinary tourism means that tourists are looking for offers in this area.