The QSR Newsletter, Issue 30, November 2006 The New Face of Qualitative Research Software QSR has released version two of XSight The very latest in software from QSR is version two of XSight. Released in October 2006, XSight now has a new look and new enhancements designed to help you get from information to insight faster. While we originally designed XSight Designed to set the standard In This Issue as a sophisticated and portable We’ve redesigned the software interface The new face of qualitative 1 workspace for market researchers, in XSight 2 using Windows XP guidelines. today the program is used in a range This gives it a familiar look that makes research software of other industries that deal with it easy to learn and easy to use, even Message from the CEO 2 unstructured information, including if you’re new to research software. HR, law and tourism. Its streamlined interface is now more XSight – Getting you from 3 flexible too, letting you rearrange information to insight faster the layout to suit your working style. Getting started in XSight 4 University of Southampton 5 gives marketing students the edge in Europe NVivo 7: Coding 6 Policy Studies Institute adopts 7 NVivo 7 Conferences and events 8 In Their Own Words Qualitative research in the financial 9 & 10 services industry with XSight Using NVivo 7 to analyze 11 educational dialogue We’ve also included a range of powerful new tools that allow you to structure your data, organize your thoughts and build on your ideas like never before. Turn to pages 3 and 4 to read more. Research. Relate. Realize. Nsight 2 Message from the CEO QSR 2006; A year of achievements and opportunities, International from John Owen, CEO, QSR International This newsletter is published by: Welcome to the 30th edition of NSight. 2006 has turned out to be a year of proud achievements QSR International Pty Ltd. for QSR. Following the much anticipated release of NVivo 7 in March, we have continued the 2nd Floor, 651 Doncaster Road, momentum, with the second major release of XSight in October. Complete with a range of Doncaster, Victoria, 3108, Australia. tel: +61 (0)3 9840 1100 innovative new features, XSight 2 has been extremely well received. fax: +61 (0)3 9840 1500 We recently attended both the Qualitative Research Consultants Association (QRCA) conference email: [email protected] in Atlanta, and the Association for Survey Computing (ASC) conference in London and the web: www.qsrinternational.com reaction to XSight was overwhelmingly positive. To top this off, the University of Southampton, Help and Support: one of the top ten research universities in the UK, has recently introduced XSight into their [email protected] Marketing Analytics course. This confirms the gradual normalization of qualitative software in Disclaimer: the market research industry, as universities move to equip their students with the practical While the publishers have taken all skills required in the real world. reasonable precautions and made all reasonable effort to ensure the Celebrations continue with QSR recently winning a business award. For the second time in accuracy of material contained in this just five years, QSR has earned the title of Victorian Exporter of the Year in the ‘Information publication, the publisher does not and Communications Technology’ category. Not only does this win recognize QSR’s ongoing assume any responsibility or liability for any loss or damage which may result commitment and contribution to the advancement of technology in qualitative research, it is from any inaccuracy or omission in this also a significant achievement for this field, and is evidence that the profession is steadily publication, or from use of the information growing and gaining recognition on a global scale. contained herein. On this note, I have recently returned from a trip to Japan. We’re now seeing a growing interest Distributors: in our software from Asia, which is fast becoming a major research hub. Experts are anticipating For software enquiries and purchases, please contact QSR at: 2nd Floor, 651 that the market research industry in China alone will double within the next five years. This Doncaster Road, Doncaster, Victoria, 3108, presents enormous potential for QSR and is an exciting new direction for us. Australia. tel: +61 (0)3 9840 1100 Please read on to find out what’s new at QSR and what’s happening in the world of research. fax: +61 (0)3 9840 1500 On behalf of all of us here at QSR, I’d like to wish you a very merry Christmas email: [email protected] web: www.qsrinternational.com and a joyful new year. Other Distributors and Buying Online: Best wishes, Please refer to the QSR website at: www.qsrinternational.com • For QSR sales offices or resellers outside Australia - go to the “About QSR/Contact Us” section • For Online purchases - go to the John Owen “Buy Now” section. CEO, QSR International www.qsrinternational.com Nsight 3 XSight Getting You From Information to Insight Faster XSight doesn’t do the thinking for you; it provides a sophisticated workspace that enables you to work through your information and get to your analysis faster. The new features in version two add value at every stage of your research. Map your thoughts Just like a flip chart or whiteboard, XSight’s new ‘maps’ function gives you the space to organize your thoughts and represent the connections between them visually. Use maps to capture and arrange vague hunches, obvious themes, implicit material and your own observations. What makes XSight’s maps unique is that they can be underpinned with live links Review and reflect Prefer to work with paper? to supporting information in your XSight 2 now offers more powerful If you prefer to work with paper, XSight research such as quotes, analysis and flexible ways of looking at your now allows you to print out more frameworks and queries. information. Great for reflective thinking, aspects of your project, such as your you can browse responses, run queries analysis frameworks. Tag and track ideas or quickly look at ‘what everybody said about’ an issue or topic. Move from your Like markings made with highlighter Building presentations and high level ideas directly to illustrative pens, a new ‘tags’ function allows you quotes from your fieldwork. XSight lets reports to capture and highlight information and you zoom in, zoom out or drill down to Now when you drag and drop quotes or ideas at any stage of your analysis. Tag get the most out of your information. research information straight into reports, responses that seem out of place and XSight will automatically identify and need to be re-examined or tag an idea to Increased flexibility to publish the source – so you’ll always discuss with your client. organize your headings know which respondent can be credited with that valuable comment. While they could always be merged, your headings in your analysis frameworks can now also be dragged, dropped, demoted or promoted. XSight is different from our other flagship software, NVivo 7, which is generally used for qualitative research projects where deeper or more complex levels of analysis are required. It’s for those under pressure to deliver answers, evidence and advice in the shortest timeframe possible. Nsight 4 Getting Started in XSight When you’re working with new software, we understand that getting started is often the hardest part. In fact, some software programs take more time to learn than they do to use. Not XSight 2. Designed using Microsoft Windows XP guidelines, its familiar look makes it easy to learn and easy to use. We’ve also provided an extensive range of Online help – XSight’s ‘Help’ section Contact Support - Our expert Support resources to help bring you up to speed contains an overview of the product and team provides direct one-on-one with XSight’s features, functions and detailed step-by-step ‘how to’ instructions assistance for XSight software users via terminology. You can select the material for working with the software. You can email or telephone. We’re here to help and tools that work best for you. access this information from the Help with everything from technical issues to menu in XSight. upgrading your software. Do you have a Guide to ‘Getting Started’ - Our Getting current software maintenance agreement Started guide will help familiarize you with The frequently asked questions and or belong to an organization that has a your new XSight workspace and guide answers (FAQs) section on our website QSR site license? Then you have access to you through your project set up. If you also contains helpful hints for working an even wider range of personal support. purchase a boxed version of the software, with XSight 2. You can access this These agreements give you unlimited you’ll find a printed copy of this guide information from the ‘Support’ menu on assistance via telephone or email on any inside the box. You can also download a the site. XSight software issue, including ‘how to’ pdf version from the XSight section of our One-on-one or group training instructions for using software features. website; www.qsrinternational.com. workshops - Both QSR and independent Contact QSR via Tutorials are animated demonstrations trainers run one-on-one and group [email protected]. that show you how to create and set workshops to introduce you to your XSight up a project. A comprehensive series of software. Contact QSR via XSight 2 tutorials will be made available [email protected] Existing XSight projects, over the coming months. The first tutorial, for more information. ‘Introducing XSight’ is now available for developed using either download from the XSight section of version 1.0, 1.1 or 1.2 can be our website.