SHAPING OUR CITIES How Digital Technology Is Disrupting Global Real Estate

Total Page:16

File Type:pdf, Size:1020Kb

SHAPING OUR CITIES How Digital Technology Is Disrupting Global Real Estate SHAPING OUR CITIES How Digital Technology is Disrupting Global Real Estate GLOBAL RESEARCH REPORT SHAPING OUR CITIES How Digital Technology is Authors: Disrupting Global Real Estate Léan Doody Zung Nguyen Vu Pooky Mitchell Real estate has always shaped cities, and Alannah McCartney technology has always shaped real estate. From the elevators and telephones that made Editors: the skyscraper usable, to the car’s impact on Nicola Hudson the suburbs in the 20th century, technology Brice Richard has an intimate relationship with space – Stephen Hill and with value. Léan Doody The skyscraper solved a real estate problem by allowing for large amounts of rentable space on comparatively small Contributing plots of land in places where land is expensive: city centres. companies: The advent of the motorcar allowed vast areas of land to be opened up for residential use, rapidly increasing Accenture the value of – and demand for – suburban and rural land. Allianz Real Estate Boston Properties Will digital technology have a similarly transformative effect on cities and real estate? At a city scale, the answer is yes CBRE Global – one only has to look at how online shopping continues Investment Partners to reshape asset classes like logistics, as well as the high Charter Hall street. But what about digital technology in the building; Eir will it be as transformational as the elevator? Goodbody This report looks at how the commercial real estate industry GRESB is changing and explores how new business models will Heden enable digital technology within buildings to create value. Investa IPUT ISPT Knotel KPMG Legal & General LinkedIn UBS University College London Urban Land Institute WeWork COMMISSIONED BY IPUT PLC Published November 2019 ISBN: 978-1-5272-5269-1 Copyright © 2019 IPUT PLC CONTENTS Foreword Page 02 Executive Summary Page 04 Section 1 Drivers of Change The climate crisis Page 07 New competition Page 10 Opportunity: what does this mean for landlords and developers? Page 15 Section 2 Towards Better Workplaces User centred places and buildings Page 17 Sustainable and resilient assets Page 23 Section 3 Barriers to Uptake Value proposition Page 27 Legacy systems and proprietary solutions Page 30 Technology leadership Page 31 Risk Page 31 Section 4 What Does This Mean for Real Estate? New business models aligned with user experience Page 33 New approaches to technology Page 34 New leadership roles Page 39 2 IPUT REAL ESTATE DUBLIN | ARUP How Digital Technology is Disrupting Global Real Estate SHAPING OUR FOREWORD CITIES Shaping Our City IPUT takes pride in being an Irish real estate company with a 50-year track record. As the largest owner of offices in Dublin, we recognise our responsibilities and take our presence in the city seriously. Niall Gaffney Chief Executive, IPUT By investing in sustainable In formalising our development buildings and public realm, we strategy, we visited some of place an emphasis on people. the world’s leading office and mixed-use schemes – such as We are investing in buildings Broadgate and King’s Cross that enhance the occupier in London and Hudson Yards experience, enabling us to set in New York, amongst others. new environmental standards for We have seen the increased offices in Ireland and marking us prevalence of digital technology out as a landlord of choice. in these cutting-edge schemes and recognised the growth in Our business model has evolved, demand from both investors and and we are now developing a occupiers for more sustainable, number of major projects in efficient and environmentally For the past five years, we have Dublin city. This has prompted us friendly properties. strived to align our own portfolio to explore what are the drivers with best-in-class standards, of change in real estate and how Against the backdrop of a recognising our corporate they are shaping the projects we growing climate crisis, investors responsibility to our investors, are planning for our city. now want more detailed asset occupiers and wider society. We level data to evaluate the have made significant progress Over the course of the past sustainable performance of their achieving gold & platinum LEED decade, we have seen technology investments ensuring that the and Wired Score certifications disrupt business models globally companies they invest in are across our major holdings. Our with significant implications for socially responsible stewards own office became the first office the world of work. The real estate of their capital. In addition, in Dublin to be awarded WELL sector has been slow to embrace occupiers are seeking quality Certified Gold. this digital revolution, however office spaces and a greater this is now rapidly changing. investment in the public realm to attract and retain talent but with more flexibility within the office environment. 3 Foreword Computer generated image of IPUT’s Wilton Park development in Dublin 2 As we commence the We would like to acknowledge the We have strived development of almost 65,000 contribution of Léan Doody and sq m of mixed-use space in her team at ARUP in producing to align our Dublin city centre, we recognise this report. We are also grateful “ portfolio with that now is an opportune time to the various contributors from for us to explore the key digital across the global real estate best-in-class drivers of change in the real world who were so generous standards, estate industry. We partnered in sharing their experiences with ARUP to evaluate the with us. This report sheds some recognising readiness of the industry to adopt interesting light on the challenges our corporate these changes and to learn how and opportunities facing the responsibility we could apply global best- real estate sector and how the practice to our projects for the property owners should begin to to our investors, benefit of our future occupiers reassess their business models occupiers and and support long-term returns and leadership over the next for our shareholders. decade. Our ambition is to ensure wider society we align our future plans with the learnings from this report. 4 IPUT REAL ESTATE DUBLIN | ARUP How Digital Technology is Disrupting Global Real Estate SHAPING OUR EXECUTIVE SUMMARY CITIES Disrupting Real Estate Commercial real estate The climate crisis is provoking Commercial property developers has been slow to adopt investors to look for more themselves are starting to wake up sustainable assets and more asset to the new opportunities unlocked new technologies. The level data will be needed to help by digital technologies, to manage traditional business model them evaluate the sustainable complex portfolios, make better of letting properties on a performance of their investments. informed development decisions, 10-20 year basis has not decrease project management Meanwhile occupants are looking demanded it. But things costs, and even extract more value for higher quality services and from the operations of complex are changing. more flexible real estate to attract properties. and retain talent – and they are increasingly seeing flexible office providers as part of the solution. the real estate industry has been sluggish about adopting digital “ technology – one study puts it behind other industries by as much as five years Pictured centre of image 1 Grand Canal Square, Dublin 2 5 Executive Summary These changing business • Better occupancy data allows So what are the implications models, new technologies and for more understanding of new for real estate? pressures from occupants and space confi gurations and the • Organisations should take investors mean that there are productivity and satisfaction a more strategic view of user opportunities to use digital outcomes they enable. experience and the changing technology to deliver better • More informed portfolio role of asset managers to workplaces, for instance: management and reporting be curators of services for • Experience design and relies on asset level data about tenants, managing ecosystem placemaking allow for better the condition of buildings, of partners. They will need to understanding of the needs visualised by dashboards. decide whether to outsource or hire Service Designers and of people from their spaces • Despite these opportunities perhaps consider employing and how technology can help the real estate industry has a Chief Experience Offi cer. deliver great experiences. been sluggish about adopting For example, Knotel relies on digital technology – one • New lightweight approaches its tenant engagement app study puts it behind other to retrofi tting and construction to help their customers get industries by as much as mean buildings can be smart what they need, and help them fi ve years. There are multiple enabled without carrying out better understand how they reasons for this: the diffi culty costly systems integration. can design better spaces of upgrading legacy systems, • New types of leadership roles and experiences for their the conservative nature of will be needed to identify customers. the industry, and the lack of technology opportunities and alignment with real estate lead implementation. Some business models. organisations are hiring Chief Technology Offi cers as well as data scientists into their real estate functions. Ensuring privacy and security of data will be a key responsibility. 6 IPUT REAL ESTATE DUBLIN | ARUP How Digital Technology is Disrupting Global Real Estate SHAPING OUR SECTION 1 CITIES Drivers of Change KEY TAKEAWAYS • The climate crisis has forced all sectors and • Beyond the climate crisis, tenants and occupants industries to step up to take action. In order to are demanding more fl exible working spaces. safeguard investors’ portfolios and buildings The traditional ‘9 to 5’ workspace has changed against the threats of climate change and future dramatically. Tenants want spaces that can reporting requirements, more operational data encourage, inspire and attract a creative and is needed to assess these risks. Buildings must productive workforce, with services and digital be equipped to collect operational data.
Recommended publications
  • Techfire-Event Overview.Key
    TECHFIRE TECHFIRE’S FEATURING: AUTONOMOUS VEHICLES & MICROMOBILITY SUMMIT NOV. 6, 2019 • SAN FRANCISCO (SALESFORCE TOWER) INFO: techfire.co/fall2019 HOSTED BY: SPECIAL THANKS TO ACCENTURE FOR HOSTING AT THEIR INNOVATION HUB IN SALESFORCE TOWER! BRINGING TOGETHER TOP AUTONOMOUS VEHICLE & MICROMOBILITY LEADERS SPEAKERS: SPONSORED BY: LORI PEPPER MICHAEL ERIC PRESENTING SPONSOR: CALIFORNIA GRANOFF WANG STATE MANIV WIND TRANSPORTATION MOBILITY MOBILITY AGENCY DR. ULRICH RYAN ADAM QUAY ARMBRUST KOVACEVICH BMW i ALLIANCE LIME VENTURES VENTURES PRAISE FROM OUR PAST SPEAKERS & ATTENDEES: “Fun event with a great set of speakers." — Chris Urmson, Co-Founder/CEO, Aurora & former Head of Google’s Self- Driving Car Project (now Waymo) “Amazing conferences on autonomous vehicles and future mobility services” — David Kim, VP of Hyundai Motor Company (at the time); now Secretary of the California State Transportation Agency (CalSTA) No endorsement by government agencies is implied. “Thanks again for a wonderful event yesterday. I really enjoyed the speakers and it was an immense pleasure to hear the entire program. What an exciting time!” — Heidi King, Acting Administrator, National Highway Traffic Safety Administration (NHTSA), USDOT No endorsement by government agencies is implied. SUMMIT OVERVIEW WED., NOV. 6, 2019 (8 AM – 1 PM) PAST ATTENDEES • 8:00 AM: Registration / Networking • 9:00 AM Welcoming Remarks by TechFire • 9:10 AM Accenture Fireside Chat/Presentation 61% Senior-Level • 9:35 AM Maniv Mobility's Michael Granoff, Founder and Managing Partner Executives • 10:00 AM Wind Mobility's Eric Wang, Co-Founder/CEO (CEOs / C-Level + • 10:25 AM Lime's Adam Kovacevich, Head of Americas Government Relations Founder + • 10:50 AM Networking Break VP + • 11:10 AM BMW i Ventures' Dr.
    [Show full text]
  • FINAL PROGRAM Innovations in Propulsion and Energy Driving System Solutions
    2O16 25–27 JULY 2016 SALT LAKE CITY, UT Innovations in Propulsion and Energy Driving System Solutions FINAL PROGRAM www.aiaa-propulsionenergy.org #aiaaPropEnergy 16-1225 Real-Time Q&A and Polling during AIAA Propulsion NEW! and Energy 2016 withwith ConferenceConference IO!IO! During Plenary and Forum 360 Sessions, go to aiaa.cnf.io Getting Your Question Answered is as EASY as 1-2-3! 1. Click the “Ask” button to submit a question. 2. Check out the questions that other attendees are asking. 3. If you see a question that you want answered, click on the arrow on the left. The most popular questions automatically rise to the top. Participate in Session Polls 1. If Polls are available they will appear at the top of the page. Simply click/tap on a Poll to respond. 2. Choose your response(s) and hit “submit”. 3. After responding you will be able to see the results on your own device!* * Some Poll results may be hidden NO DOWNLOADING REQUIRED! Executive Steering Committee 2O16 AIAA Propulsion and Energy 2016 Welcome Welcome to Salt Lake City, Utah, and AIAA Propulsion and Energy 2016. We are excited to share the next few days with you as we explore the most pressing issues facing the future of propulsion and energy systems – the true heart of aerospace. With so many insightful and dynamic speakers and panelists, we are confident you will find the information presented here thought-provoking, impactful, and immediately useful to you in your work. Daniel “Dan” Michael Heil During the forum you will hear from thought leaders, learn about the latest technical Dumbacher Ohio Aerospace breakthroughs, and most importantly collaborate with other attendees from Purdue University Institute (Ret.) government, industry, and academia.
    [Show full text]
  • Techfire Zoom Consulting
    ZOOM CONSULTING Put TechFire CEO David Murphy’s proven Zoom expertise to work for your company, empowering you to organize and host world‑class Zoom Webinars and Zoom Meetings. From planning and technical advice on best practices and pitfalls to avoid, to day-of event moderating / emceeing and technical production support, TechFire is your trusted Zoom partner. ANNUAL MEETING AGENDA Day 1: Wednesday, October 28 9:30AM EASTERN TIME (EDT)/UTC-4: Meeting Begins 9:30 President Welcome Larry Swibel 9:45 Marketing and Programming Update Fannie Gilligan 9:50 The Do’s and Don’ts of Virtual Meetings Marsha Redmon, Marsha Redmon Communications* 10:50: Breakout Discussion Groups We will use Marsha’s virtual persona checklist to re-connect and apply the tips on the checklist together to adjust your virtual persona in small groups. 11:20: Reconvene: Summary and Observations 11:30: Closing Remarks and Adjournment GLENDALE 310.409.6370 • david@techfire.co • techfire.co • HQ: Los Angeles (Pacific Time) ZOOM CONSULTING EXPERT ZOOM HELP Your Trusted Consultant for World-Class Zoom Webinars & Meetings When you turn to TechFire for help with Zoom Webinars and Zoom Meetings, we don’t just hand things off to a junior staffer to help you after signing you up as a client — you get the hands-on expertise of our CEO, David Murphy, who brings extensive experience planning and hosting TechFire's in-house programs and client events featuring speakers such as CEOs, investors, and high profile leaders like Congressman Adam Schiff. In addition to numerous Zoom Webinars, David has hosted more than 50 TechFire live events.
    [Show full text]
  • Ross Clifford
    S O N N A B E N D CLIFFORD ROSS Born, New York City, USA, 1952 Education: 1973 Skowhegan School of painting and Sculpture 1974 Yale University, BA ONE PERSON EXHIBITIONS 2010 The Drawing Room, East Hampton, NY André Simoens Gallery, Knokke, Belgium 2009 Sonnabend Gallery, New York, NY Museo Archeologico Nazionale, Naples, Italy Robilant+Voena, London, UK The Austin Museum of Art, Austin, Texas 2008 Sonnabend Gallery, New York, NY 2007 The Drawing Room, East Hampton, NY 2006 Galeria Javier Lopez, Madrid, Spain 2005 George Eastman House , Rochester, NY Sonnabend Gallery, New York, NY 2004 Sonnabend Gallery, New York, NY David Floria Gallery, Aspen, CO 2002 Sonnabend Gallery, New York, NY 1999 Edwynn Houk Gallery, New York, NY 1997 Houk Friedman Gallery, New York, NY 1995 Glenn Horowitz, East Hampton, NY 1994 Salander-O’ Reilly Galleries, New York, NY 1993 Salander-O’ Reilly Galleries, New York, NY 1988 The Corcoran Gallery of Art, Washington DC 536 WEST 22 NEW YORK NY 10011 T. 212 627 1018 F. 212 627 0489 S O N N A B E N D 1984 Salander-O’ Reilly Galleries, New York, NY 1981 Byck Gallery, Louisville, KY 1978 Tibor de Nagy Gallery, New York, NY 1977 William Edward O’Reilly, New York, NY 1976 Tibor de Nagy Gallery, New York, NY SELECTED GROUP EXHIBITIONS: 2010 SITE Santa Fe, Eighth International Biennial, Santa Fe, NM 2008 Sonnabend Gallery, New York, NY “Special Exhibition, Art Cologne,”Die Photographische Sammlung/SK Stiftung Kultur, Cologne, Germany “Brasil des Focus,” Centro Cultural Do Banco Do Brasil, Sao Paulo, Brasil 2007 “Eyes on
    [Show full text]
  • Women in STEM LEADING the WAY in SCIENCE and ENGINEERING TODAY
    A SPECIAL EDITION POWERED BY THE AMERICAN GEOSCIENCES INSTITUTE AND IF/THEN, AN INITIATIVE OF LYDA HILL PHILANTHROPIES Geoscience Women in STEM LEADING THE WAY IN SCIENCE AND ENGINEERING TODAY EARTH SCIENCE WEEK 2020 Science Connected NAUTIL.US connecting Earth, science, and people Advance geoscience. Inform people. Support our work. www.americangeosciences.org ©AGI/Brenna Tobler. Top shape fill images: lava: Shutterstock.com/RZ design; Aztec sandstone: Michael Collier, ESW Image Bank; farm: Shutterstock.com/Charles L. Bolin; waves: Digital Vision; clouds: Digital Stock; space: Digital Vision. AGI_FilledGlyphAd_ForNautilus_Print_061419.indd 1 6/14/2019 4:42:09 PM Contents Editor’s Note 3 Science is for girls BY THE EDITORS Features SCIENCE PRACTICE 4 Her Scientific Awakening Hope Jahren tells us how a girl from rural Minnesota can fall in love with science and help change the world BY MICHAEL SEGAL PHYSICS 16 What a Real Superhero Looks Like Particle physicist Jessica Esquivel on diversity, perseverance, and the search for a new understanding of our universe BY MARY ELLEN HANNIBAL SCIENCE PRACTICE 22 How Art Helps Science Advance Jasmine Sadler on STEAM and problem solving BY MARY ELLEN HANNIBAL ENVIRONMENT 28 A Voice for the Trees Shyla Raghav uses her ecology background to advocate for the environment connecting Earth, science, and people BY MARY ELLEN HANNIBAL Advance geoscience. Inform people. Support our work. The Last Word www.americangeosciences.org 36 Chiara Mingarelli The astrophysicist on the joys of science ©AGI/Brenna Tobler. Top shape fill images: lava: Shutterstock.com/RZ design; Aztec sandstone: Michael Collier, ESW Image Bank; farm: Shutterstock.com/Charles L.
    [Show full text]
  • Engaging & Empowering Our Professional Community
    The 2019 IEEE-USA Annual Report: ENGAGING & EMPOWERING OUR PROFESSIONAL COMMUNITY Copyright © 2020 by IEEE-USA. All rights reserved. Copying of this material in any form for commercial purposes is not permitted without prior written approval from IEEE/IEEE-USA. TABLE OF CONTENTS LETTER FROM THE PRESIDENT .....................................................................................................2 INTRODUCTION ..........................................................................................................................3 MISSION AND PURPOSE ...............................................................................................................4 PRESIDENTIAL GOALS.................................................................................................................5 FINANCES .................................................................................................................................6 IEEE-USA IN ACTION ...................................................................................................................7 Shaping Public Policy ..........................................................................................................................7 Supporting Members’ Careers ...........................................................................................................16 Promoting the Profession .................................................................................................................. 18 Serving the Public ............................................................................................................................
    [Show full text]
  • The Engineer of 2020.Pdf
    http://www.nap.edu/catalog/10999.html We ship printed books within 1 business day; personal PDFs are available immediately. The Engineer of 2020: Visions of Engineering in the New Century National Academy of Engineering ISBN: 0-309-53065-2, 118 pages, 6 x 9, (2004) This PDF is available from the National Academies Press at: http://www.nap.edu/catalog/10999.html Visit the National Academies Press online, the authoritative source for all books from the National Academy of Sciences, the National Academy of Engineering, the Institute of Medicine, and the National Research Council: • Download hundreds of free books in PDF • Read thousands of books online for free • Explore our innovative research tools – try the “Research Dashboard” now! • Sign up to be notified when new books are published • Purchase printed books and selected PDF files Thank you for downloading this PDF. If you have comments, questions or just want more information about the books published by the National Academies Press, you may contact our customer service department toll- free at 888-624-8373, visit us online, or send an email to [email protected]. This book plus thousands more are available at http://www.nap.edu. Copyright © National Academy of Sciences. All rights reserved. Unless otherwise indicated, all materials in this PDF File are copyrighted by the National Academy of Sciences. Distribution, posting, or copying is strictly prohibited without written permission of the National Academies Press. Request reprint permission for this book. The Engineer of 2020: Visions of Engineering in the New Century http://www.nap.edu/catalog/10999.html THE ENGINEER OF 2020 VISIONS OF ENGINEERING IN THE NEW CENTURY THE NATIONAL ACADEMIES PRESS Washington, DC www.nap.edu Copyright © National Academy of Sciences.
    [Show full text]
  • Herbert Lin Session
    Emerging and Readily Available Technologies and National Security: A Framework for Addressing Ethical, Legal, and Societal Issues Herb Lin National Research Council 10 June 2014 6/10/2014 1 The Committee • WILLIAM BALLHAUS, NAE, The Aerospace Corporation (retired), Co-Chair • JEAN-LOU CHAMEAU, NAE, California Institute of Technology, Co-Chair • MARCUS FELDMAN, Stanford University • BRAN FERREN, Applied Minds • BARUCH FISCHHOFF, Carnegie Mellon University • MICHAEL GAZZANIGA, University of California, Santa Barbara • HANK GREELY, Stanford University • MICHAEL IMPERIALE, University of Michigan Medical School • ROBERT H. LATIFF, University of Notre Dame • JAMES MOOR, Dartmouth College • JONATHAN MORENO, University of Pennsylvania • JOEL MOSES, Massachusetts Institute of Technology • KENNETH OYE, Massachusetts Institute of Technology • ELIZABETH RINDSKOPF PARKER, University of the Pacific McGeorge School of Law • SARAH SEWALL, Harvard University • ALFRED SPECTOR, Google, Inc. • JOHN H. TILELLI, JR., Cypress International, Inc. • STEPHEN WARD, University of Wisconsin-Madison 2 6/10/2014 Synopsis • Emerging and readily available military technologies pose ELSI challenges that are different from those that arise in a civilian context. (Also, study of ELSI in civilian sector much more advanced.) • To address ELSI issues, conduct best systematic effort to anticipate ELSI issues up front (recognizing inevitable incompleteness ) • Plan to reassess as the work progresses, adapt/modify if necessary. • Adopt lightweight processes for agencies and researchers who are interested in addressing ELSI. 3 6/10/2014 Key Findings Relevant to Commission’s Work • The ELSI concerns that may be associated with a given technology development are very hard to anticipate accurately at the start of that development. • Sustainable policy—policy whose goals and conduct can be supported over the long run—regarding science and technology requires decision makers to attend to the ELSI aspects of the S&T involved.
    [Show full text]
  • About Techfire.Key
    ABOUT TECHFIRE’S TECH CONFERENCES & EVENTS BUZZWORTHY EVENTS: PRAISE FROM SPONSORS & CLIENTS: “EXCEPTIONALLY WELL RUN, FROM THE PRESENTERS TO THE EVENT SPACE, AND EVEN THE RECOMMENDATIONS FOR WHICH VIPS TO INVITE FOR LUNCH. I HOPE TO…PARTNER WITH YOU ON FUTURE EVENTS! — Mary Hamilton, Managing Director of Accenture Labs (Americas), Accenture Presenting Sponsor & Keynote Speaker for TechFire’s Spring 2019 Conference “CONGRATULATIONS ON A WONDERFUL EVENT” — Kenji (Ken) Funahashi, Partner, Wilson Sonsini Goodrich & Rosati (sponsor) WSGR has served as presenting sponsor for more than twenty of TechFire’s events since 2014. “LOOKING FORWARD TO FUTURE COLLABORATIONS. …YOU ARE DELIGHTFUL TO WORK WITH.” — Kiran Malhotra, Director of Venture Capital Relationships, Fenwick & West LLP Presenting Sponsor of TechFire’s Spring 2019 Conference “GREAT EVENT.… BIGGEST ONE FOR THE TECH OUTREACH GROUP THIS WHOLE YEAR.” — Mark Thomas, Product Manager, Google (hosted TechFire’s Dec. 2016 event) MORE OF WHAT THEY’RE SAYING: PRAISE FROM SPONSORS, SPEAKERS, AND ATTENDEES “AN AWESOME AND SUCCESSFUL EVENT!” — Marisa Ruiz, Lyft (Presenting Sponsor of TechFire’s e-scooter summit at L.A. City Hall) “THANKS FOR MAKING THE EVENT A BIG SUCCESS! Great work attracting high-caliber speakers from Silicon Valley and SoCal, and drawing in a big crowd from across the region.” — Mark Scott, City Manager, City of Burbank (hired TechFire as a consultant to the City) The City hired TechFire as a consultant to organize & host the 2015 Burbank Tech Summit, then brought us back again in 2016 for four events. “LOVED THE ENERGY IN THE ROOM!” — Eric Feng, Partner, Kleiner Perkins Caufield and Byers (speaker) Eric, the former CTO of Hulu and Flipboard and Chief of Staff to Al Gore, joined us for a fireside chat hosted by Google, and sponsored and moderated by Wilson Sonsini, attracting 425+ RSVPs.
    [Show full text]
  • Storytelling and the Quest for a Persuasive Narrative
    Storytelling And The Quest For A Persuasive Narrative BY GREGORY PETERSON If you have been engaged in the work of public relations, marketing or other “persuasive arts” in recent years, you undoubtedly have noticed a renewed interest in the strategic use of stories and narratives. This “Story Renaissance” has been fueled by the digital communications revolution and the propensity of storytellers to...well, tell stories. So there is a lot of useful information available on the subject. Depending on your own personal interests and professional needs, you can find relevant content ranging from the highly theoretical to the “paint-by-numbers” tactical approaches. Did we need another book on the subject? With the publishing of Peter Guber’s “Tell To Win,” there is a potent new addition to the literature of storytelling and persuasion -- one that is touching a nerve in the marketplace. What makes this book special? After all, storytelling purists may sniff that it lacks the rigorous analysis of Robert McKee, the hands-on storytelling wisdom of Annette Simmons and the design sensibilities that infuse Nancy Duarte's recent text -- to name just a few of the thought leaders in this space. Such criticisms might be deserved if Guber was seeking to compete in those arenas -- but he clearly is not. Instead, this author has produced an engaging and instructive book that will inspire meaningful improvement among leaders seeking to improve their skills in presentation and persuasive communication. His formula? A few theoretical “hooks,” a number of practical approaches that can be immediately implemented, and a storehouse of engaging anecdotes to illustrate the points and tie them all together.
    [Show full text]
  • Myles Kovacs, DUB Magazine
    EVO19 The Premier Conference for Dynamic Leadership Westin Convention Center, Pittsburgh, PA | 2-3 August 2019 Changing times demand an Evolution of You™. The dynamics of Leadership are shifting constantly – to stay ahead of the curve, your business skill set must evolve as well. EVO is a one-of-a-kind conference featuring insightful and inspiring keynotes, dynamic panel discussions and immersive sessions to help you advance your career while effecting change in your organization. IEEE-USA’s two-day flagship event will challenge you to think differently while embracing innovation and creativity. You’ll develop valuable new relationships and share insights with industry peers, all while expanding your knowledge on the journey to becoming a more effective leader. The exciting EVO19 lineup and session schedule, with themes revolving around EVOlead, EVOinspire, EVOcareer and EVOskills. EVO19 will focus on learning and networking – but we haven’t forgotten the fun as well with an opening night Riverboat Cruise planned for Friday and an EVO3k FunRun scheduled for Saturday morning. Take your career to the next level and invest in yourself. Sign up now to attend IEEE-USA’s EVO 2019, 2-3 August 2019! CONTACT David Iams evoconference.org IEEE-USA Building Careers & Shaping Public Policy [email protected] 202-530-8374 evo19 - THE EVOLUTION OF YOU When: Friday, 2 August - Saturday, 3 August Where: Westin Convention Center - Pittsburgh, PA Up to 13 PDHs (1.3 CEUs) available Friday, 2 August EVOcareer Career Expo Government Relations Drone Workshop 9:00
    [Show full text]
  • Apple, America and a Squeezed Middle Class - Nytimes.Com
    Apple, America and a Squeezed Middle Class - NYTimes.com http://www.nytimes.com/2012/01/22/business/apple-america-an... HOME PAGE TODAY'S PAPER VIDEO MOST POPULAR U.S. Edition Subscribe to Home Delivery erika.allen... Help Search All NYTimes.com Business Day WORLD U.S. N.Y. / REGION BUSINESS TECHNOLOGY SCIENCE HEALTH SPORTS OPINION ARTS STYLE TRAVEL JOBS REAL ESTATE AUTOS Global DealBook Markets Economy Energy Media Technology Personal Tech Small Business Your Money THE iECONOMY Part 1: An Empire Built Abroad How the U.S. Lost Out on iPhone Work Log in to see what your friends are sharing Log In With Facebook on nytimes.com. Privacy Policy | What’s This? What’s Popular Now Russell Johnson, the Professor on ‘Gilligan’s Island,’ Dies at 89 Baryshnikov Plans Fund-Raising to Give Artists Space Donald Chan/Reuters People flooded Foxconn Technology with résumés at a 2010 job fair in Henan Province, China. By CHARLES DUHIGG and KEITH BRADSHER Published: January 21, 2012 778 Comments When Barack Obama joined Silicon Valley’s top luminaries for dinner FACEBOOK in California last February, each guest was asked to come with a TWITTER question for the president. GOOGLE+ But as Steven P. Jobs of Apple spoke, SAVE MOST EMAILED RECOMMENDED FOR YOU THE iECONOMY President Obama interrupted with an EMAIL A series examining challenges articles viewed erika.allen inquiry of his own: what would it take recently All Recommendations posed by increasingly globalized SHARE 211 high-tech industries. to make iPhones in the United States? PRINT 1. EDITORIAL Dissent, Guns & Ammo Not long ago, Apple boasted that its REPRINTS products were made in America.
    [Show full text]