Religion on the Road: Highway Evangelism and Worship
ON T^E ROACJ: HiqhwAy EvANqElisM ANd WoRship ENVJRONIVIENTS foR TRAVEIER iN AfMERiCA Beny MACDOWEH Contemporary travelers along America's addressed to the passerby, proffering religious network of open highways, rural roads and urhan testimony, instruction and inspiration. streets are offered, like the religious pilgrims of the Perhaps the most effective messages are those Middle Ages, both spiritual guidance and devotional that are simple, direct and emphatic, sucb as the opportunities. Yesterday's pilgrim, under the directional sign on Highway 27 north of St. Johns, protection of the recently demoted St. Christopher, Michigan, that points out the "ONE WAY, JESUS emharked upon his journey with a clear CHRIST" (Fig. 2), the two-way hand lettered sign on understanding of the nature of his mission and a a front lawn near Spring Green, Wisconsin, that specific sacred shrine as his destination {P'ig. 1). proclaims "JESUS SAVES" and "PRAISE THE Today's traveler, however, is often unaware of LORD," the admonition to "GET RIGHT WITH the religious experiences that may lie ahead, to he GOD" near Indianola, Mississippi, or the startling encountered along his route rather than at the end of image of a nail-pierced hand and its message in his journey. With far less effort than was required of Shelby, Montana, "JESUS LOVES YOU SO MUCH their medieval counterparts, Americans on the move, IT HURTS" (Fig. 3). At this point, it may be well to if they wish, can receive religious enlightenment and remember Fred Schroeder's observation in Outlaw inspiration through the messages, images and Aesthetics that "religious experience has no sacred settings designed for their contemplation and aesthetic restrictions."' The essential criteria, in use.
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