Internet Marketing Strategies for Indie Crafters
INTERNET MARKETING STRATEGIES FOR INDIE CRAFTERS by Rachel Lamble Johnson A MASTER’S PROJECT Presented to the Arts and Administration Program of the University of Oregon in partial fulfillment of the requirements for the Degree of Master of Science in Arts Management June 2007 This project was completed as a partial fulfillment of the requirements for the Master of Science Degree in Arts Management from the Arts and Administration Program at the University of Oregon. It has been approved by: Doug Blandy, Professor and Associate Dean for Academic Affairs Date Internet Marketing Strategies for Indie Crafters, Rachel Johnson, 2007 • ii Rachel Lamble Johnson, 2007 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Internet Marketing Strategies for Indie Crafters, Rachel Johnson, 2007 • iii ACKNOWLEDGEMENTS I would like to thank the following Arts and Administration faculty at the University of Oregon that have contributed greatly to my educational experience: Gaylene Carpenter, Patricia Dewey, Lori Hager, Janice Rutherford, Eric Schiff, Robert Volker-Morris, and especially my research advisor, Doug Blandy, who always showed confidence in my ability to complete this project… even when I didn’t. Thank you to my fellow student “cohort” who made the last two years fun and interesting. Immense thanks goes to my maternal grandparents, Richard and Frances Rimat, who despite their passing, made my education possible, and to my parents for always stressing the importance of education.
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