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Seramik Türkiye Dergisi'nin De¤Erli Okurlar›, Dear Readers of The

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Seramik Türkiye Dergisi'nin De¤Erli Okurlar›, Dear Readers of The 01 Giris.qxd 8/15/06 2:37 PM Page 1 Bak›fl / Vision Seramik Türkiye Dergisi’nin de¤erli okurlar›, Türk Seramik Federasyonu, Seramik Ortak sa¤lam›flt›r. Türkiye’nin A.B.D.’ye ihracat› 12 2006/ No.16 Tan›t›m Komitesi’nin görevlendirdi¤i çal›flma milyon m2 olmufltur. Brezilya, Meksika ve Çin grubunun organizasyonu ile A.B.D.’deki Seramik di¤er önemli tedarikçileri aras›ndad›r. Bilinçli Karo Distribütörleri Derne¤i CTDA üyelerini New- tüketicilerin oluflturdu¤u Amerika pazar›na ve en York ve Chicago’dan al›p Türkiye’ye getirerek 12- baflta onun temsilcileri olan CTDA üyelerine Türk 16 Haziran 2006 tarihleri aras›nda ‹stanbul’da seramiklerinin yerinde tan›t›lmas›, üretim / July-August a¤›rlam›fl bulunmaktad›r. Çünkü A.B.D. pazar› ve tesislerine götürülerek fabrikalar›m›z›n teker bu pazarda faaliyet gösteren CTDA üyesi de¤erli teker gezdirilmesi, Türk örf ve adetlerinin, Türk dostlar›m›z›n her birisi bizim için çok önemlidir. sanat›, tarihi ve kültürünün tan›t›lmas› biz seramik üreticileri için oldu¤u kadar ülkemiz için 2004 y›l› Kas›m ay›nda Cancun/Meksika’da de çok önemli idi. yap›lm›fl olan ve benim de ifltirak etmifl oldu¤um Temmuz-A¤ustos CTDA Management Conference s›ras›nda, CTDA 2005 y›l›nda seramik ihracat›m›z bir önceki y›la üyelerinin tamam›n› misafirimiz olarak ‹stanbul’a göre miktar olarak azalma göstermiflti. Bunun davet etti¤im teklifim, o dönemin Baflkan› Say›n bafll›ca sebepleri Türk paras›n›n afl›r› de¤erlen- Cindy Bell ve ekibi taraf›ndan gerçekleflmesi zor mesi sonucunda azalan ihracat kazançlar› ve olan bir iyi niyet gösterisi olarak kabul edilmiflti. bunun aksine girdilerinin tamam›n› yerli kay- 2005 y›l› Kas›m ay›nda Palm Springs/A.B.D.’de naklardan temin eden sektörün Türk paras›na Seramik Federasyonu’nun genifl kapsaml› dayal› artan üretim maliyetleridir. Dövizin yak›n kat›l›m›yla yap›lan Management Conference zamanda bir miktar yükselmesi ihracat s›ras›nda tekrarlam›fl oldu¤um teklifim kabul gelirlerimizi olumlu olarak etkilemifltir. Ancak görmüfl ve sonras›ndaki 2006 y›l› bunu sebep göstererek ihracat sat›fl fiyatlar›nda Coverings/Orlando Fuar› esnas›nda bu iflin indirime gitmek bizi tekrar eski olumsuz mali ayr›nt›lar› konuflulup aç›kl›k kazanarak teklifim tablolara götürecektir ki bu da ihracat rakam- aynen gerçekleflmifltir. lar›m›zdaki düflüflü h›zland›racakt›r. Bu bak›mdan tavsiyemiz odur ki; üreticilerimizin dövizdeki Türk seramik üreticileri A.B.D.’de y›llar öncesine yükselifl avantaj›n› fiyatlar›nda korumalar› dayanan önemli yerler edinmifllerdir. Büyük sektörümüzün ve ülkemizin yarar›na olacakt›r. üreticilerimiz bu pazarda varl›klar›n› markalar› ve bu ülkedeki teflkilatlar› ile sürdürmektedirler. Davetimi kabul ederek CTDA üyelerini ‹stanbul’a 2004 y›l› rakamlar›na göre bu ülkede seramik getirmeyi kabul eden baflta Say›n Baflkanlar› karolar›n yer kaplama malzemeleri pazar›ndan Mark A. Carlson olmak üzere Geçmifl Dönem ald›¤› pay %12,5’dur. Buna ra¤men 2005 y›l›nda Baflkanlar› Say›n Gail Schovan’a ve Say›n Cindy 320 milyon metrekare seramik karo tüketilmifltir. Bell’e, Genel Sekreterleri Charlene Smith’e ve Bunun 65 milyon metrekaresi A.B.D. içerisinden, genifl bir kadroyla kat›l›m göstererek ‹stanbul’a 255 milyon metrekaresi de ithalat yoluyla gelen tüm CTDA üyesi kat›l›mc›lara teflekkür karfl›lanm›flt›r. eder, Türkiye ile dostluklar›n›n ve ticari iliflkilerinin devaml› ve kal›c› olmas›n› dilerim. A.B.D. 2005 y›l›nda ithalat›n›n 69 milyon m2’sini ‹talya’dan, 35 milyon m2’sini de ‹spanya’dan Sayg›lar›mla Dear readers of the Magazine Seramik Türkiye, Turkish Ceramics Federation has brought mem- Turkey’s exports to USA were 12 million m2. bers of Ceramic Tile Distributors Association in Among other significant suppliers are Brazil, USA CTDA from New York and Chicago and has Mexico and China. It was very important not only played host to them in Istanbul from June 12 for us, ceramic manufactures, but also for our until June 16, 2006 in an organization made by country that Turkish ceramics were introduced the work group appointed by Ceramic Joint on site to the US market comprising of informed Adnan Polat Promotion Committee. Because the US market consumers and specifically, CTDA members, Seramik Federasyonu and each and every one of our valued CTDA which are their representatives, that they were Yönetim Kurulu Baflkan› member friends, who operate in that market, are taken to production facilities, to have them visit Chairman, Board of Directors very special for us. our plants one by one and they were introduced Ceramics Federation to Turkish customs and traditions, Turkish art, My invitation to Istanbul as our guests for all history and culture. CTDA members during the CTDA Management conference, which was held in Cancun/Mexico in In 2005, our ceramic exports had decreased by November 2004 which I had attended, was volume compared to the previous year. The main deemed to be a show of goof faith, which was reasons for this are export earning which very hard to realize by Cindy Bell who was the decreased as a result of excessive revaluation of president for that period and her team. My invita- Turkish currency and the production costs which tion, which I repeated at the management con- increased based on Turkish currency of the sec- ference held in Palm Springs/U.S.A. in November tor which procures all of its inputs domestically. 2005 with broad participation of Ceramics The recent rise in the price of foreign currency Federation, was accepted and my invitation was has had a positive influence on our export rev- fully realized after details were discussed during enue. However, applying discounts on export sale the subsequent year 2006 Coverings/Orlando prices because of this will carry us back to the Trade Fair. former negative financial statements which would accelerate the drop in our export figures. Turkey ceramic manufactures have gained sig- That’s why we recommend that our manufactur- nificant positions in USA, going back to years ers maintain the upswing advantage in foreign ago. Our major manufacturers are maintaining currency in their prices to the benefit of our sec- their existence in this market by their brands and tor and our country. their organizations in this country. According to 2004 figures, the share of ceramic tile among I would like to thank all CTDA member partici- floor covering materials market in this country is pants led by Esteemed President Mark A. 12.5 %. Yet, in 2005, 320 million m2 of ceramic Carlson who agreed to bring CTDA members to tile was consumed. Of this, 65 million square Istanbul, accepting my invitation, Presidents for meters was met domestically and 255 million m2 former periods Esteemed Gail Schovan, through imports. Esteemed Cindy Bell and Secretary General Charlene Smith, and hope that their friendship In 2005, U.S.A. has procured 69 million m2 of its and business relationships with Turkey will be imports from Italy and 35 million m2 from Spain. continuous and permanent. 1 01 Giris.qxd 8/15/06 2:37 PM Page 2 Jenerik / Jeneric 2006/ No.16 / July-August Seramik Federasyonu Ad›na Sahibi Publisher for Ceramics Federation Adnan Polat Genel Koordinatör General Coordinator Temmuz-A¤ustos Germiyan Saatçio¤lu [email protected] Yay›n Yönetmeni ve Yaz› ‹flleri Müdürü Editor in Chief and Managing Editor fierife Deniz Ulueren [email protected] Yay›n Editörü ve Yay›n Sekreteri Editorial Secretary Ebrar Gündo¤du [email protected] Sanat Editörleri Art Editors Yard. Doç. Candan Güngör (Dokuz Eylül Üniversitesi) [email protected] Ö¤retim Gör. Mutlu Baflkaya Ya¤c› (Hacettepe Üniversitesi) [email protected] Yard. Doç. Hüseyin Özçelik (Hacettepe Üniversitesi) [email protected] Bilim Editörleri Science Editors Doç. Dr. Ak›n Altun (Dokuz Eylül Üniversitesi) [email protected] Doç. Dr. Z. Engin Erkmen (Marmara Üniversitesi) [email protected] Arkeolog Editör Archaeologist Editor Nezih Baflgelen [email protected] Yay›n Kurulu ‹ngilizce Çeviriler ‹lan ‹ndeksi / Advertiser Index Editorial Board English Translations by Prof. Güngör Güner (Marmara Üniversitesi) Turan Aksoy Prof. Bak›rer (ODTÜ) Ömür Redaktör Turkish Ceramics Ön kapak içi Prof. Rüçhan Ar›k (Çanakkale 18 Mart Üniversitesi) Redaktor Kalekim 3 Prof. Sevim Çizer (Dokuz Eylül Üniversitesi) Saffet Düvençay›r Doç. Dr. Suat Y›lmaz (‹stanbul Üniversitesi) Umpafl Seramik 5 Arzu Uluda¤ Yay›n Türü Hitit Seramik 15 Ebru Uzluer Type of Publication ‹talyan Ticaret Merkezi 21 Erkan Topalo¤lu Yerel Süreli Yay›n Duravit 33 Ferruh Baran Local Periodical Banu Binat Graniser 37 Mehmet Arslan Yap›m ve Grafik Tasar›m Sanko Otomotiv 51 Mehmet E. Taner Production and Graphic Designer Kütahya 53 Öznur A. Ersan Yap›m Dan›flmanlar› Bpb Gypsum 55 Production Consultants Bask› ve Cilt Çanakc›lar Seramik 79 Prof. Önder Küçükerman Printing and Binding Çanakkale Seramik&Kalebodur Arka kapak içi Berna Erbilek Apa Ofset Ege Seramik Arka kapak Do¤an Hasol Oto Sanayi Sitesi Dalgıç Sok. No.19 Erol Arat 4. Levent/‹stanbul Eser Çetintafl +90 212 324 16 66 Hakemli bir dergidir / A magazine with judges www.apaofset.com Yaz›m Kurallar› Güven Cantürk Seramik malzemelerle ilgili (Cam, Çimento, Emaye dahil) orijinal araflt›rma, davetli makale, derleme, Mustafa Soyal teknik rapor ve haber türündeki yaz›lar bilgisayarda yaz›lm›fl olarak PC Word belgesi formunda e-posta ile iletilmeli, ayr›ca ka¤›t ç›kt›s› da Federasyon adresine gönderilmelidir. Mümkünse yaz›n›n ingilizce- si’nin de yazar taraf›ndan yaz›lmas› gerekmektedir. Yazar, makalesinde yer alacak görsellerin 304 dpi çözünürlükte elektronik olarak taray›p CD’de teslim etmelidir. E¤er bu mümkün de¤ilse mutlaka dia veya kart bask› (10x15) fleklinde göndermelidir.
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