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YEAR END REPORT 2014-15 INTRODUCTION Our Credo

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YEAR END REPORT 2014-15 INTRODUCTION Our Credo YEAR END REPORT 2014-15 INTRODUCTION Our Credo At Canada Snowboard, we believe embracing the culture of snowboarding combined with a commitment to excellence is the foundation of who we are. Performance at the highest level comes from an athlete-focused approach to training, programs and coaching. Our athletes are amongst the best in the world, and our goal is to continue to provide them the means to achieve their goals. Our members are our Provincial and Territorial Associations. They are the backbone of the competitive snowboard pathway. From a young rider’s first event, to joining a club, to progressing to the national team, our Provinces and Territories are key to developing our future high performance athletes. Our goal is to support our members to work together to provide the best possible system for organized snowboarding on the planet. From coaches to officials, judges to events, sport development to high performance, creating strong alignment from coast to coast in each area will allow us to offer the best possible experience to each participant from park to podium. We believe the newly developed strategic plan encompasses the values and strategies that will allow us to build on our past success to reach future excellence, all through staying true to our core. LETTER FROM THE EXECUTIVE DIRECTOR Canada Snowboard is pleased to announce Patrick Jarvis as our new Executive Director. Patrick brings a unique combination of private sector business experience, and hands-on national sports organization experience to the role, thanks to his diverse professional and volunteer background. He has served on numerous sport related boards as a director including nine years with VANOC, over ten years with the International Paralympic Committee, and was the president of the Canadian Paralympic Committee during their profound turn-around from 1999-2006. Demonstrating his commitment to his new role, Patrick resigned from the Own-The-Podium board and closed down his business operations to become our new Executive Director. “I am truly excited to join the Canada Snowboard family, and wish to extend my profound gratitude to all involved in the decision for the faith and trust extended to me through this offer. Principally, I want to wish everyone involved with the organization -- athletes, coaches, staff, directors, our PTSA leaders and all of our volunteers -- overwhelming success, from the grass roots to the highest competitive level,” says Jarvis. Patrick’s primary focus will be on enabling Canada Snowboard and its athletes to progress and excel as we set our collective sights on the 2018 Winter Olympic and Paralympic Games in Pyeongchang, South Korea. Patrick Jarvis Executive Director, Canada Snowboard LETTER FROM THE CHAIRMAN OF THE BOARD As we find ourselves at the midpoint of the Olympic quadrennial cycle, it feels like only yesterday that the Sochi games wrapped up. Looking to the future, a major project in our new strategic plan has come to fruition and will be the guide as we head into the 2018 games and beyond. The vision remains the same: “To be recognized as a world leading competitive snowboard nation.” I can ensure you that the entire staff is dedicated to fulfilling the plan and to achieve success for the long term. Supported by our new Executive Director, Patrick Jarvis, I couldn’t be more confident of a successful implementation of this Strategic Plan. I’m convinced that one of the key success factors in this is a focus on communication and collaboration with our Provincial / Territorial Associations. We look forward to continuing to work collaboratively on an aligned system at all levels. During my time this year as interim executive director, I had the opportunity to witness first-hand the commitment, passion and professional conduct the entire organization devotes to the sport, each other and the organization. A lot of work has been done throughout the year and there a still a lot to do. I am excited to see what the coming year holds and wish the best to all our athletes, coaches, staff and partners. Guy Poupart Chairman, Board of Directors 2015 STRATEGIC PLAN AREA OF FOCUS PRIMARY MEASURE TARGET Registered GROWTH Participants 7,000* MISSION To develop and lead competitive snowboarding in Canada. 2018 Olympic / 3 Olympic Paralympic Medals 1 Paralympic VISION PERFORMANCE To be recognized as a world leading snowboard nation. 2022 Olympic / 4 Olympic Paralympic Medals 4 Paralympic VALUES Focus on achievements at all stages of 2014 Digital PERFORMANCE Communication Reach Metrics competitive snowboarding. REACH Platforms DOUBLED** Strive for athletes, clubs, coaches, officials, EXCELLENCE judges and technical leaders to perform to their potential. The goals set forth represent the proposed targets that will guide the represent targets the proposed set forth The goals and financial strategy. reach performance, growth, Embrace creativity and the pursuit PROGRESSION of development through all stages of competitive snowboarding. Funding FINANCIAL Diversification +25% Unrestricted Revenue Inspire through the passion that is $ PASSION inherent in Canadian snowboard athletes. *2014 Benchmark 3,000 participants **Based on 2014 Metrics of reach Support the culture of snowboarding to LIFESTYLE contribute to the health and happiness of all those who participate. GOALS 2014-2022 Special thanks to the Canadian Olympic Committee for their contribution to this project For credits and more information visit: www.CanadaSnowboard.ca 2022 2015 STRATEGIC PLAN 1. ACTIVE START 2. FUNDAMENTALS 3. LEARN TO RIDE 3 KEY 4. TRAIN TO TRAIN STRATEGIC PILLARS 5. TRAIN TO COMPETE 6. LEARN TO WIN FOR 2014-2022 7. TRAIN TO WIN FROM PARK TO PODIUM - LTAD PATHWAY PODIUM - LTAD TO PARK FROM 8. ACTIVE FOR LIFE GROWING ORGANIZATIONAL HIGH THE SPORT EFFECTIVENESS PERFORMANCE Align with Provincial/Territorial associations to increase Diversify revenue sources to ensure sustainability and support of$ sport Create innovative and unique training environments utilizing technology, participation and retention in programs, clubs and events. development and high performance programs. technical expertise and world class facilities. Aggressively pursue partnerships with industry, resort, Seek and maintain strategic partnerships within both government and Focus energy, attention and resources for optimal return on investment to and key stakeholders to drive increased membership and industry to optimize the brand, communications, programs and events. produce podium results. program initiatives. Bring the brand to life through creative and innovative promotional Identify, develop and recruit coaches and integrated support team staff Enhance coaching, officiating and judging programs and programs, unique content and communications strategies to increase that foster achievement, progression and produce strong results. initiatives to support the delivery of our high performance visibility and engage new fans and followers. athlete pathway. Utilize sport science and analytical evidence to directly enhance high Deliver aligned policies, procedures and programs at national, provincial/ performance athlete progression. Deliver competition opportunities aligned with long term territorial and club levels through the athlete pathway. athlete development in collaboration with member and Collaborate with our sport and funding partners to support high industry partners. Ingrain risk management strategies into all levels of the organization. performance athletes beyond the competitive pathway. Provide a pathway for athletes and coaches to develop Ensure financial systems and processes are maintained to safeguard the Align sport development and high performance programs to increase from first contact through podium performance. assets of the organization. clarity of the athlete pathway. Integrate innovative and interactive technologies that provide new and enhanced value propositions for members Canada Snowboard has identified three key pillars that are ingrained in the organization in the organization that are pillars ingrained key has identified three Snowboard Canada pathway. athlete support to the high performance a framework providing the success support needed to and measure and outcomes pillar has essential goals Each achieved. and participants of programs and events. 2015 MILESTONES HIGH PERFORMANCE BUSINESS OPERATIONS SPORT DEVELOPMENT • Silver Medal at the FIS World Snowboard • Successful season as member of Snow • Canada Snowboard Strategic plan Championships in Kreischberg, AUT – Sports Canada which included the first development in collaboration with each PTSA Kevin Hill season with premier partner Mackenzie • Gold Medal Profile development with • Strong Freestyle presence at the FIS Financial Coaches and Technical leaders World Snowboard Championships – • Successful season with premier partners • Successful Canada Winter Games 4th SBS & 2nd BA– Darcy Sharpe, 5th Mazda, SportChek and Under Armour, SBS Jenna Blasman, 6th SBS & 5th including unique video series, development • Online officiating program & Competition BA– Michael Ciccarelli camera system launch, and unique team Introduction Advanced Coaching Course Execution • Tyler Nicholson Ranked 2nd in the world outerwear and training gear (behind Mark McMorris)– 4th Mammoth • Launch of ‘Why We Do’ Campiagn, which • High Performance Athlete Development Grand Prix, 3rd at US Open and 3rd at featured more athlete involvement than any pathway for each discipline Dew Tour previous marketing campaign • Piloted and refined new
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