YEAR END REPORT 2014-15 INTRODUCTION Our Credo

At Canada Snowboard, we believe embracing the culture of combined with a commitment to excellence is the foundation of who we are. Performance at the highest level comes from an athlete-focused approach to training, programs and coaching. Our athletes are amongst the best in the world, and our goal is to continue to provide them the means to achieve their goals.

Our members are our Provincial and Territorial Associations. They are the backbone of the competitive snowboard pathway. From a young rider’s first event, to joining a club, to progressing to the national team, our Provinces and Territories are key to developing our future high performance athletes. Our goal is to support our members to work together to provide the best possible system for organized snowboarding on the planet. From coaches to officials, judges to events, sport development to high performance, creating strong alignment from coast to coast in each area will allow us to offer the best possible experience to each participant from park to podium.

We believe the newly developed strategic plan encompasses the values and strategies that will allow us to build on our past success to reach future excellence, all through staying true to our core. LETTER FROM THE EXECUTIVE DIRECTOR Canada Snowboard is pleased to announce Patrick Jarvis as our new Executive Director.

Patrick brings a unique combination of private sector business experience, and hands-on national sports organization experience to the role, thanks to his diverse professional and volunteer background. He has served on numerous sport related boards as a director including nine years with VANOC, over ten years with the International Paralympic Committee, and was the president of the Canadian Paralympic Committee during their profound turn-around from 1999-2006. Demonstrating his commitment to his new role, Patrick resigned from the Own-The-Podium board and closed down his business operations to become our new Executive Director.

“I am truly excited to join the Canada Snowboard family, and wish to extend my profound gratitude to all involved in the decision for the faith and trust extended to me through this offer. Principally, I want to wish everyone involved with the organization -- athletes, coaches, staff, directors, our PTSA leaders and all of our volunteers -- overwhelming success, from the grass roots to the highest competitive level,” says Jarvis.

Patrick’s primary focus will be on enabling Canada Snowboard and its athletes to progress and excel as we set our collective sights on the 2018 Winter Olympic and Paralympic Games in Pyeongchang, .

Patrick Jarvis Executive Director, Canada Snowboard LETTER FROM THE CHAIRMAN OF THE BOARD

As we find ourselves at the midpoint of the Olympic quadrennial cycle, it feels like only yesterday that the games wrapped up. Looking to the future, a major project in our new strategic plan has come to fruition and will be the guide as we head into the 2018 games and beyond. The vision remains the same: “To be recognized as a world leading competitive snowboard nation.” I can ensure you that the entire staff is dedicated to fulfilling the plan and to achieve success for the long term. Supported by our new Executive Director, Patrick Jarvis, I couldn’t be more confident of a successful implementation of this Strategic Plan. I’m convinced that one of the key success factors in this is a focus on communication and collaboration with our Provincial / Territorial Associations. We look forward to continuing to work collaboratively on an aligned system at all levels.

During my time this year as interim executive director, I had the opportunity to witness first-hand the commitment, passion and professional conduct the entire organization devotes to the sport, each other and the organization. A lot of work has been done throughout the year and there a still a lot to do. I am excited to see what the coming year holds and wish the best to all our athletes, coaches, staff and partners.

Guy Poupart Chairman, Board of Directors 2015 STRATEGIC PLAN

AREA OF FOCUS PRIMARY MEASURE TARGET

Registered GROWTH Participants 7,000* MISSION To develop and lead competitive snowboarding in Canada.

2018 Olympic / 3 Olympic Paralympic Medals 1 Paralympic VISION PERFORMANCE To be recognized as a world leading snowboard nation. 2022 Olympic / 4 Olympic Paralympic Medals 4 Paralympic VALUES

Focus on achievements at all stages of 2014 Digital PERFORMANCE Communication Reach Metrics competitive snowboarding. REACH Platforms DOUBLED** Strive for athletes, clubs, coaches, officials, EXCELLENCE judges and technical leaders to perform to their potential. The goals set forth represent the proposed targets that will guide the targets represent the proposed set forth The goals and financial strategy. reach performance, growth,

Embrace creativity and the pursuit PROGRESSION of development through all stages of competitive snowboarding. Funding FINANCIAL Diversification +25% Unrestricted Revenue Inspire through the passion that is $ PASSION inherent in Canadian snowboard athletes. *2014 Benchmark 3,000 participants **Based on 2014 Metrics of reach Support the culture of snowboarding to LIFESTYLE contribute to the health and happiness of all those who participate.

GOALS 2014-2022 Special thanks to the Canadian Olympic Committee for their contribution to this project For credits and more information visit: www.CanadaSnowboard.ca 2022 2015 STRATEGIC PLAN

1. ACTIVE START

2. FUNDAMENTALS

3. LEARN TO RIDE 3 KEY 4. TRAIN TO TRAIN STRATEGIC PILLARS 5. TRAIN TO COMPETE 6. LEARN TO WIN

FOR 2014-2022 7. TRAIN TO WIN

FROM PARK TO PODIUM - LTAD PATHWAY PODIUM - LTAD TO PARK FROM 8. ACTIVE FOR LIFE

GROWING ORGANIZATIONAL HIGH THE SPORT EFFECTIVENESS PERFORMANCE Align with Provincial/Territorial associations to increase Diversify revenue sources to ensure sustainability and support of$ sport Create innovative and unique training environments utilizing technology, participation and retention in programs, clubs and events. development and high performance programs. technical expertise and world class facilities.

Aggressively pursue partnerships with industry, resort, Seek and maintain strategic partnerships within both government and Focus energy, attention and resources for optimal return on investment to and key stakeholders to drive increased membership and industry to optimize the brand, communications, programs and events. produce podium results. program initiatives. Bring the brand to life through creative and innovative promotional Identify, develop and recruit coaches and integrated support team staff Enhance coaching, officiating and judging programs and programs, unique content and communications strategies to increase that foster achievement, progression and produce strong results. initiatives to support the delivery of our high performance visibility and engage new fans and followers. athlete pathway. Utilize sport science and analytical evidence to directly enhance high Deliver aligned policies, procedures and programs at national, provincial/ performance athlete progression. Deliver competition opportunities aligned with long term territorial and club levels through the athlete pathway. athlete development in collaboration with member and Collaborate with our sport and funding partners to support high industry partners. Ingrain risk management strategies into all levels of the organization. performance athletes beyond the competitive pathway.

Provide a pathway for athletes and coaches to develop Ensure financial systems and processes are maintained to safeguard the Align sport development and high performance programs to increase from first contact through podium performance. assets of the organization. clarity of the athlete pathway.

Integrate innovative and interactive technologies that provide new and enhanced value propositions for members

Canada Snowboard has identified three key pillars that are ingrained in the organization in the organization that are pillars ingrained key has identified three Snowboard Canada pathway. athlete support to the high performance a framework providing the success support needed to and measure and outcomes pillar has essential goals Each achieved. and participants of programs and events. 2015 MILESTONES HIGH PERFORMANCE BUSINESS OPERATIONS SPORT DEVELOPMENT • Silver Medal at the FIS World Snowboard • Successful season as member of Snow • Canada Snowboard Strategic plan Championships in Kreischberg, AUT – Sports Canada which included the first development in collaboration with each PTSA Kevin Hill season with premier partner Mackenzie • Gold Medal Profile development with • Strong Freestyle presence at the FIS Financial Coaches and Technical leaders World Snowboard Championships – • Successful season with premier partners • Successful Canada Winter Games 4th SBS & 2nd BA– Darcy Sharpe, 5th Mazda, SportChek and Under Armour, SBS Jenna Blasman, 6th SBS & 5th including unique video series, development • Online officiating program & Competition BA– Michael Ciccarelli camera system launch, and unique team Introduction Advanced Coaching Course Execution • Tyler Nicholson Ranked 2nd in the world outerwear and training gear (behind Mark McMorris)– 4th Mammoth • Launch of ‘Why We Do’ Campiagn, which • High Performance Athlete Development Grand Prix, 3rd at US Open and 3rd at featured more athlete involvement than any pathway for each discipline Dew Tour previous marketing campaign • Piloted and refined new Riders Program to • X-Games Gold (Kevin Hill) and Silver • More than doubling of social media followers ensure volume of athletes coming into the (Dominique Maltais) in SBX across all platforms system at the snow school and club level • Alex Massie – New athlete to the Para • Over 1,000,000 views of Mazda’s ‘Hang • Aboriginal Snowboard Program ran across team Bronze at X-Games and Bronze at Time’ webisode series Canada reaching 362 Aboriginal members La Molina World Cup • Initial season with new partners in the ‘shred • Women in Snowboarding initiatives saw • X-Games Double Gold and Silver SS & BA hook-ups’ membership benefits program 11 events nation wide with 139 riders and 34 - Mark McMorris & BA - ) coaches • Bronze medal at the Junior World • National Para Snowboard Camps Championships – Katie Anderson SBX 8 successfully recruiting 5 new potential World Cup Podiums national team athletes HPP SEASON HIGHLIGHTS The Canada Snowboard High Performance Program had an unbelievable season, we had podiums on most of the big and Big Air events this year with a strong push from our next big PERFORMANCE HIGH Slopestyle athletes currently Ranked 2nd -Tyler Nicholson, 11th - Darcy Sharpe, 14th - Michael Ciccarelli, our pro athlete Mark McMorris is still 1st overall and is ranked 5th on the World Snowboard Points List.

SBX had a difficult year with races being postponed/canceled with the bad weather, but we turned it into a good season with a podium at each World Cup that happened in SBX (2 Gold - Chris Robanske, Dominique Maltais) 2 Bronze (Kevin Hill) along with a Gold (Kevin Hill) and Silver (Dominique Maltais) at X–Games

Alpine had a great start of the season with a Bronze (Jasey-Jay Anderson) and Silver (Caroline Calve) at the Carezza PGS World Cup.

Para – 2 World Cup bronze (Alex Massie & Michelle Salt) & 1 X-Games Bronze (Alex Massie) HIGH PERFORMANCE HIGH

RESULTS MAJOR EVENTS (Dew Tour, X-Games, US Open) Gold 3 Silver 4 Bronze 4 Top Ten 9

WORLD CHAMPIONSHIPS Silver 2 Bronze 1 Top Ten 10

WORLD CUPS Gold 4 Silver 2 Bronze 4 Top Ten 28 NATIONALS

SPORT CHEK NATIONALS: SPEED NATION

ALPINE: 150 ATHLETES SBX/PARA: 132 ATHLETES The 2015 S3 Speed Nation - Alpine Nationals partnered with This year, the 2015 Speed Nation - Sport Chek Snowboardcross Quebec Snowboard and took place at Le Relais, Quebec. This Nationals took place at Big White Ski Resort. Canada Snowboard event allowed our National Team to race against the nations partnered with the BC Snowboard Association who offered, once best up-and-coming PGS and PSL athletes. Both Alpine and again, a well run event for all competitors. It was a great way to Snowboardcross Nationals bring out a large contingent of finish the 2014-15 snowboardcross season! National Team athletes. NATIONALS

SPORT CHEK NATIONALS: AIR NATION

SLOPESTYLE: 124 ATHLETES HALFPIPE: 58 ATHLETES Canada Snowboard was happy to partner with Whistler Blackcomb Due to uncontrollable weather the halfpipe events had to be moved to host the second edition of the Sport Chek Air Nation - Freestyle from Whistler Blackcomb. The event was then split between east Nationals. Riders benefited from high end course quality and design, and west with one event taking place in Calgary at Canada Olympic as well as a well put together Welcome party hosted by Sport Chek. Park and the other in Ontario at Blue Mountain. code with friends, familycoaches. and footage access and to share their unique oneach rode feature. Riders wereas they able to have immediate athletes identified cameras that automatically recorded and RFID pilot Camera system. The system Chek triggered Sport the from benefited During the event, athletes andcoaches 2015: CAMERA NATIONALS SYSTEM

NATIONALS WORLD CUP WORLD

The Snowboard Jamboree is the longest running World Cup event in Canada, and the only World Cup in Canada in 2014/15. This year’s event showcased some of the best athletes in the World in both Slopestyle and Big Air. Stealing the show were roommates and national team athletes Darcy Sharpe, Tyler Nicholson and Mikey Ciccarelli who all hit the podium between the two events. PARA SNOWBOARD WORLD CUP The Para Snowboard WC, hosted at Big White Ski Resort, was the only Para SBX WC in Canada and the only Para BSL WC in North America in 2014/2015. It was a great performance by our Para National team, especially Michelle Salt who hit the podium in 3rd position at the women’s BSL WC LL2 category. JUDGING

For the 2014-15 year we had a total of 65 FIS trained licensed judges.

In Canada, we currently have 6 A License judges. These judges are fully qualified to both judge at the highest level of competition (Olympics), as well as facilitate clinics across Canada. SPORT DEVELOPMENT SPORT In the past year we added the following new judges to our roster: BC: 4 new YT: 2 new AB: 3 new ON: 1 new QC: 3 new NS: 3 new

Total: 15 new judges Members On SDNA: 26

OFFICIATING

A new portal dedicated to officials has been launched by Canada Snowboard and the Canadian Freestyle Ski Association - snowsportsofficials.com

Canada Snowboard and the Canadian Freestyle Ski Association have collaborated to develop, align, and strengthen the Canadian Snowsports officials system. This longterm partnership will harmonize officials training and create a common online portal that will meet the needs of both Snowboard and Freestyle officials nationwide. During the 2014-2015 season, 70 individuals have been able to take part in the first interactive online training program dedicated to volunteers and officials from across the country.

Level 1 Training: 70 new officials (35 male / 35 female) Level 2 Training: 3 new officials Members: 122 (through the new portal) + 65 (through Sporting DNA) for a total of 187. COACHING The Canadian Snowboard Coaching Program continues to tactics, mental preparation and proper progression. As coaches provide high quality coach education with the guidance of an start to work with athletes specializing in either the SPEED or STYLE exceptional Technical Committee and the NCCP. With the advanced competitive disciplines, the CSCP provides the sport specific content identification of Key Performance Factors, resources such as the required to run effective year round competitive programs with the Athlete Development Matrix, and the RIDERS Program, the coaching Comp Intro Advanced workshop. program continues to evolve to match the progression and direction of our sport. 92 New Comp Intro Trained Coaches 19 Courses Executed The focus of the delivery for 2014 – 15 was focused on the Competitive 13 Trained Learning Facilitators across the country Introduction Context. The material is focused on holistic coaching 5 New Certified Coaches at the Comp Intro Context theory and the how-to required to refine the technical skills of potential 6 Adaptive Fundamental Trained Coaches competitive snowboarders. This course enhances the Stage 3 rider’s 11 Comp Intro Advanced STYLE Coaches Trained technical skills by developing the coach’s analytics while introducing 1 New Certified Coach at the Comp Intro Level SPORT DEVELOPMENT AND EVENTS STAGE 3: LEARN TO RIDE

13 events (5 in British Columbia, 4 in Alberta, DEVELOPMENT SPORT 2 in the Northwest Territories, 1 in the Yukon and 1 in Saskatchewan)

STAGE 4: TRAIN TO TRAIN 86 events (2 in the Yukon, 1 in Saskatchewan, 18 in Quebec, 21 in Ontario, 9 in Nova Scotia, 19 in British Columbia and 16 in Alberta)

STAGE 5: TRAIN TO COMPETE 8 events (4 in British Columbia, 2 in Ontario and 1 in Québec) PTSA’S

PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS

BRITISH COLUMBIA • BC Provincial Snowboard Cross Team continues to be a strong feeder to the National SBX Team, with 75% of the current Team being from BC 740 • BC Snowboard organized and hosted a total of 25 events in the 2014-2015 season (even though a few were canceled due to lack of snow), with a total of 1533 MEMBERS individuals athlete starts

ALBERTA • Went from 9 events season prior to 21 events in 14/15 • Employed coaching development coordinator 718 • Began tracking and better managing coaches/potential coaches and worked hard MEMBERS to get them certified

QUEBEC • Healthy and mature competition circuit with 44 days of competition including 1 TTR, 6 FIS races and 6 NorAm days for a total of 1863 starts in all 3 disciplines 442 • Association’s administration, operations and visibility improved with Annie Murray acting as General Manager. Athletes services are more visible. Expense control MEMBERS and prioritization eliminated our accumulated deficit.

ONTARIO • Added one Provincial Series event in SBX, SBS and Alpine as well as the addition 442 of PSL at Provincials, increasing the number of event days by 30% and event starts by 23.6% MEMBERS PTSA’S

PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS

NOVA SCOTIA • Two medals at Canada Games for Nova Scotia, Maddie Radvanyi silver and Liam Moffatt Bronze. 217 • Liam Moffatt being selected to the SBX Development team, First rider from NS MEMBERS named to a SBX National team.

MANITOBA • New executive Director • Successful contingent at the Canada Winter Games 2015 104 MEMBERS

SASKATCHEWAN • Mark McMorris named Saskatchewan’s Male Athlete of the Year for the province by Sask Sport 83 • Canada Winter Games Team put two athletes in slopestyle finals and first ever top MEMBERS 10 finish for the province

YUKON • Initiated and completed terrain park dirt work reshape at Mt. Sima significantly improving athlete training opportunities in the Canadian Territories. 60 • Yukon’s best showing ever at the Canada Winter Games including; 2 athletes in MEMBERS the finals, fielded a full women’s roster, 25% of team members were aboriginal PTSA’S

PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS

NORTHWEST TERRITORIES • New female head coach is a former national team member 8 • Rope tow in Yellowknife has been approved for operation for the 2014/15 season. MEMBERS

NEWFOUNDLAND • Focused on the female demographic in 2015 by organizing female centered training sessions, social events, and its second annual full day female specific snowboard camp to celebrate park days with local coaches and an Olympic Athlete • Expanded its reach throughout the province to provide training sessions outside 7 of its main hill (Marble Mountain) by networking with White Hills Resort to MEMBERS offer youth snowboard programs as well as other non-traditional snow-scape locations such as Gros Morne National Park to facilitate interactive snowboard awareness / skills sessions.

PRINCE EDWARD ISLAND • 18.5 feet of snow! • Newly trained Comp Intro Coach for a total of 2 in PEI. 4 • 6 week ‘Rails to Race’ program (6 athletes) delivered by Brookvale Snow School. MEMBERS

NEW BRUNSWICK NEW BRUNSWICK SNOWBOARD • Working to collaborate with other Atlantic provinces on events, training and sport 4 ASSOCIATION development MEMBERS SOCIAL MEDIA FOLLOWERS FOLLOWERS FOLLOWERS 11,439 2,868 6,594

MARKETING MARKETING

#WHYWEDO #WhyWeDo was the marketing campaign launched for the 2014/15 season. The hashtag was the focal point of showcasing Why our Snowboarders Do what they Do. Why they train the way the do. Why they gravitate towards the lifestyle of a professional snowboarder. Why they travel to unique places chasing the snow, chasing new experiences all while focused on becoming the best in their discipline. The record engagement from the national team, sponsors and partners, the platform brings new attention to our sport, athletes and organization.

2% REVENUE 7% 2014-15 2013-14 Sport Canada $2,375,811 $3,560,016 Major Events $250,000 $450,000 17% Sponsorships $607,269 $534,913 Program Revenue $233,689 $270,997 Other Revenue $69,937 $97,124

Total $3,536,706 $4,913,050 7% 67%

Sport Canada Major Events Sponsorships

Program Revenue Other Revenue EXPENSES 2014-15 2013-14 High Performance Program $1,729,364 $2,577,812 24% Sport Development Program $676,308 $566,230 Major Events Program $265,407 $907,328 Business Operations $842,680 $816,596 49% Total $3,513,759 $4,867,966 8%

19%

High Performance Program Sport Development Program

Major Events Program Business Operations BOARD OF DIRECTORS

EXECUTIVE Guy Poupart, Chairman [email protected]

Matt Houghton, Vice-Chairman [email protected]

Jesse Fox, Secretary [email protected]

Michael Lees, Treasurer [email protected]

DIRECTORS AT LARGE Tyler King [email protected]

Cara Thibault [email protected]

Danny Buntain [email protected]

Alexa Loo [email protected] CANADA SNOWBOARD 301-333, Terminal Avenue, , BC., V6A 4C1 Tel. : 604-568-1135 | Fax. : 604-568-1639