Deloitte City Mobility Index Analysis area

Analysis area: 177 km2 | Population: 1,388,400 (2017) | Population density: 7,866/km2 Tel Aviv 'HȴQLWLRQRIDQDO\VLVDUHDTel Aviv administrative district

TOP PERFORMER MOBILITY ANALYSIS GLOBAL LEADER KEY MOBILITY STATISTICS CONTENDER EMERGING ASPIRING Public transport options* Bus, commuter rail, bicycle, shared taxi

Congestion Monthly public transport pass US$68 Public transport reliability

Transport safety GDP Performance US$77 billion (2016 estimates) and resilience Integrated and shared mobility Principal transport authority Air quality Israel Ministry of Transport and Road Safety, Tel Aviv-Yafo Municipality Vision and strategy * Planned, regulated, licensed, subsidized, and monitored by Investment primary transport authority.

Innovation JOURNEY MODAL SPLIT Vision and Regulatory environment PRIVATE CAR PUBLIC TRANSIT leadership Environmental sustainability 48% 8% initiatives

Public transit supply

7UDQVSRUWD΍RUGDELOLW\ WALKING BICYCLE

Versatility 37% 2%

Service and Customer satisfaction inclusion Accessibility OTHER: 5%

FUTURE OF MOBILITY CAPABILITY Tel Aviv FoM global leader 6LJQLȴFDQW Passive environment, Proactive environment, Proactive environment, work to do a number of barriers some barriers few barriers

STRENGTHS CHALLENGES • Strong ecosystem of innovation; home to multiple • Limited public transport options and absence of a rapid transportation analytics firms and smart mobility startups transport system, such as the metro

• Proximity to national highway corridors; financial hub of • Complex overlap of operational areas among private bus the country providers hinders progress and innovation

• Implemented innovative solutions, such as toll pricing based on • Low uptake of shared mobility and ongoing damage to bicycle congestion volume infrastructure due to vandalism Deloitte City Mobility Index Tel Aviv

Key focus areas to improve Harness the strong (VWDEOLVKDXQLȴHG Develop a clear policy city mobility and realize the innovation ecosystem to transportation authority and regulatory position develop and implement for the greater Tel Aviv to support ridesharing Future of Mobility: advanced mobility district and the future of solutions self-driving vehicles

MOBILITY ANALYSIS FURTHER DETAILS:

Performance and Vision and leadership Service and inclusion resilience With increasing private car use between The city has plans to expand the light rail Tel Aviv’s public transport is in a nascent Holon, Bnei Brak, and Tel Aviv, congestion lines and has an ecosystem conducive to stage and requires further integration of is building up. The area requires an startups and incubators. However, the transit networks between the cities in the integrated rapid transportation system region lacks a coherent transportation region. The city needs to recalibrate its between various cities, and a ridesharing strategy due to the lack of integration bus transport network to make it more culture. among multiple transport authorities and consumer focused. • Average distance travelled by car in Israel municipalities. • Public transport options include buses, increased 50 percent between 2006 and ȏ 7KHJRYHUQPHQWKDVDOORFDWHG1Ζ6 commuter rail, and the recently launched 2016, and in Tel Aviv alone, cars constitute billion (USD 8.4 billion) for additional lines. carsharing program. The bus system is 53 percent of total trips. In addition, work The region has multiple smart managed by multiple private service on the light rail project has reduced road transportation programs, such as providers, leading to a complex network space and slowed traffic. EcoMotion, a joint venture between and incompatibility. multiple government agencies and the • The bikesharing scheme that began well in auto industry. • The central bus station lacks accessibility, 2015 now runs at a loss due to • Tel Aviv is recognized as one of the world’s makes poor use of space, and has infrastructure damage. Ridesharing fastest-growing hubs for smart city inadequate signage, making it hard to companies have also run into legal technology and has more than 84 navigate. Buses and commuter trains are troubles. A carsharing service was also accelerator programs and 1,450 startups not fully disabled-friendly. Public transport launched in 2017, but it has not gained working on various technological solutions does not operate on Saturdays. traction among users. related to analytics, sensor technology, etc. • Ticket prices for intermodal journeys were • The number of road accidents has been • While private players have been to drop in 2015, but this was not steady and low since 2013, and the city has proactively pitching for testing of implemented. In 2017, the government a culture of following rules. Multiple self-driving vehicles, electric vehicles (EVs), made announcements that may lead to phone-based applications help in and a new regulatory framework for reduced ticket prices for intercity travel. analyzing road conditions and warn users ridesharing, authorities have yet to actively about hazardous events. facilitate new mobility solutions.

SUMMARY 7HO$YLYIDFHVFRPSOH[FKDOOHQJHVLQEXLOGLQJDVWURQJHUSXEOLFWUDQVSRUWV\VWHPGXHWRWKHDEVHQFHRIDXQLȴHGWUDQVSRUWDJHQF\7KHUHJLRQ lacks a coherent strategy for the next 20 years and new smart mobility solutions. The city has to refurbish its existing transport network, such as buses, to accommodate economic growth. Tel Aviv has experimented with projects such as bikesharing but it may need to reenergize its H΍RUWVWRLQWURGXFHPRUHVXVWDLQDEOHWUDQVSRUWRSWLRQVVXFKDV(9VDQGELF\FOHV7KHGLVWULFWLVDOVRKRPHWRLQQRYDWLYHWUDQVSRUW WHFKQRORJLHVDQGDQDO\WLFVȴUPVZKLFKFDQFROODERUDWHZLWKWKHJRYHUQPHQWDQGSURYLGHORFDOVROXWLRQV7KHNH\IRULPSOHPHQWLQJWKH Future of Mobility in Tel Aviv is to develop an integrated public transportation system under a new regional transport agency.

CONTACTS Simon Dixon Noa Blumenthal Idan Urman Global Transportation leader Public Sector Strategy & Operations Partner, Public Sector lead Partner Manager Deloitte Israel Deloitte MCS Limited Deloitte Israel Tel: +972 3 6070520 Tel: +44 (0) 207 303 8707 Tel: +972 (54) 9989853 Mobile: +972 3 6070500 Email: [email protected] [email protected] Email: [email protected]

About the Deloitte City Mobility Index About this publication Tohmatsu Limited, a UK private company limited The Deloitte City Mobility Index reviews major cities This publication has been written in general terms by guarantee (“DTTL”). DTTL and each of its on key aspects of mobility and the resulting and we recommend that you obtain professional PHPEHUȴUPVDUHOHJDOO\VHSDUDWHDQGLQGHSHQ- relationship to economic performance. Drawing on advice before acting or refraining from action on GHQWHQWLWLHV'77/DQG'HORLWWH1:(//3GRQRW publicly available data, client conversations, and any of the contents of this publication. Deloitte MCS provide services to clients. Please see bespoke Deloitte analyses, we assess each city’s Limited accepts no liability for any loss occasioned www.deloitte.com/about to learn more about our ability to transport its citizens both now and in the to any person acting or refraining from action as a JOREDOQHWZRUNRIPHPEHUȴUPV future and therefore its potential to bring prosperity result of any material in this publication. © 201 Deloitte MCS Limited. All rights reserved to the city. About Deloitte As we receive feedback, we will update and expand Deloitte MCS Limited is registered in England and the analysis, which may mean the results shown in Wales with registered number 03311052 and its this document may change. UHJLVWHUHGRɝFHDW+LOO+RXVH/LWWOH1HZ6WUHHW For the full interactive index, visit the Deloitte City London, EC4A 3TR, United Kingdom. http://www.http://www.deloitte.com/insights/city-mobility-indexMobility Index at deloitte.com/insights/mobility-index. Deloitte MCS Limited is a subsidiary of Deloitte LLP, For Deloitte’s insights on the Future of Mobility, visit ZKLFKLVWKH8QLWHG.LQJGRPDɝOLDWHRI'HORLWWH http://www.deloitte.com/insights/future-of-mobilitdeloitte.com/insights/future-of-mobility. y 1:(//3DPHPEHUȴUPRI'HORLWWH7RXFKH