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Sustainability Report 2017 SUSTAINABILITY REPORT 2017 SUSTAINABILITY REPORT 1 CONTENTS 4 THE SUSTAINABILITY YEAR IN BRIEF 6 CEO’S COMMENTS 8 THIS IS LISEBERG 10 STRATEGIC FRAMEWORK 12 BUSINESS DESCRIPTION 13 OUR MOST IMPORTANT MATERIAL TOPICS 14 OUR STAKEHOLDERS 15 A SAFE AND SECURE ENVIRONMENT 18 JOB SATISFACTION, SERVICE AND EQUALITY 24 RESOURCE AND CLIMATE EFFICIENCY 28 RESPONSIBLE PURCHASING 32 CONTRIBUTIONS TO LOCAL COMMUNITY DEVELOPMENT 34 GRI INDEX ABOUT LISEBERG’S SUSTAINABILITY REPORT This is Liseberg’s first sustainability report. It covers all our operations and we intend to publish the report annually. The report has been prepared in accordance with GRI Standards at Core level. The contact representative for the report is Ylva Linder, [email protected] Enjoy! 2 SUSTAINABILITY REPORT 2017 3 THE SUSTAINABILITY YEAR IN BRIEF Safety Awards Social Support 16.5 MILLION 8300 In 2017, Hotel Liseberg Heden, Lisebergsbyn and Lisebergsbyn Bed & Breakfast achieved the highest level – Platinum – in TripAdvisor’s environmental SEK leadership programme. The value of The number of attraction Employee survey inspections conducted in 2017 Liseberg’s to maintain absolute ride social support safety for Liseberg's guest. initiatives These include daily, in 2017. weekly, monthly and annual inspections. Each inspection may involve multiple checks. Dividend Global Compact 80% OF LISEBERG’S EMPLOYEES AGREE WITH THE STATEMENT: 22 % “Overall I would say that this is of Liseberg’s profits go back Liseberg has been a member a very good place to work.” to the City of Gothenburg of the UN Global Compact in the form of a dividend. since 2010. Source: Employee survey GPTW 2017 4 SUSTAINABILITY REPORT 2017 INTERNSHIP FOR ASYLUM SEEKERS In summer of 2017, Jawed Madadi and Bashir Ahmadi, aged 18 and 17 respectively, gained work experience as restaurant assistants in the amusement park. Both are asylum seekers from Afghanistan. The aim of internship is to provide meaningful employment and enable the first step into working life in Sweden. The original four-week intern- ship was extended to eight weeks. “This is a great way for me to learn more Swedish,” said Bashir, who did his internship at the Italian restaurant Trebello. Jawed did his internship at Skepps- magasinet, just a stone’s throw from Trebello. Like Bashir, he did everything, from working at the counter to clearing dishes and serving. They each worked six-hour shifts. “But I wanted to work more, preferably as much as possible. That way I get to talk to people and learn about country. Of course I want to know how things work in Sweden. I live on my own and don’t have much to do apart from sleep otherwise. It means a lot to have some- thing else to think about than wondering whether I can stay in the country,” said Jawed. LEARNING FROM OUR MISTAKES Facebook to cut the blue and yellow hold of the confetti, and there was Liseberg amusement park has three ribbon and declare the 2017 season an uproar on social media: What on seasons each year – it opens in spring open. She stood there, with her hair earth was Liseberg thinking? Well, for the summer season, in autumn for freshly styled, just waiting for the go- what can we say? Liseberg wanted Halloween and in winter for Christ- ahead to cut the ribbon. Liseberg’s to create a memorable experience. mas. Each opening is the result of a staff were dressed in uniform and And we succeeded, but not quite in great deal of planning, hard work and green rabbit ears, standing on either the way we had hoped. It should be more or less successful opportunities side of the red carpet that the guests added that Liseberg sent out its own for innovation and creativity. This would enter on. And there was lots staff to clean up the neighbouring year’s spring opening took place on a of gold confetti that was meant to area and willingly paid the bill for sunny, slightly chilly and extremely drift down theatrically among the additional cleaning up by the City of windy Saturday in April. The idea was guests and create a memory for life. Gothenburg. Liseberg will not be using to make this a special occasion for But instead the wind grabbed the weather-resistant gold confetti again, the guests who had queued in such confetti and scattered it all over the as it unfortunately contains plastic. windy weather to get in. Freja Nord neighbourhood. The news spread You can definitely say that we learn Larsson, age 10, had been chosen on almost as quickly as the wind took from our mistakes. 5 IN BRIEF ANDREAS ANDERSEN Age: 46. Job: CEO of Liseberg. Favourite thing at Liseberg: My colleagues. SUSTAINABILITY REPORT 2017 ››A PRIVILIGE TO HELP BUILD THE FUTURE OF LISEBERG‹‹ iseberg will celebrate its first centennial in 2023. list of Sweden’s best workplaces, although we still have It has been 100 years of happy memories, rides, a few places to go to reach the target we have set for dancing, popcorn and time spent together. Lise- ourselves. I am also pleased that we have continued to berg has helped to make Gothenburg a more at- work on the challenging task of offering at least 50 percent tractive city; a place to meet for people who live organic food in our restaurants. Lnearby, and a destination for those who live further away. And, last but not least, we have combined our efforts It is my hope that this is just the first 100th anniver- to produce our first sustainability report. sary that Liseberg will celebrate. I would like Liseberg to Liseberg has been a member of the UN Global Compact celebrate its 200th, 300th and 400th anniversaries. But since 2010 and we have reported our progress each year. in order for this to happen, those of us who are privileged We will continue doing so, as international collaboration to have the task of managing and developing Liseberg is essential to achieve the really big changes. must think long term. What kind of Liseberg do we want I was therefore especially pleased to take over the to pass on to future generations? What legacy do we want chairmanship of IAAPA – the International Association to leave? of Amusement Parks and Attractions – in November 2017. Thinking about questions like these and always look- Over the coming year I will meet representatives of all ing further ahead than next year’s bottom line – this is the world’s amusement parks and tourist attractions. what sustainability means to me. My ambition is to use my chairmanship to lay the foun- The purpose of this, our first sustainability report, is dation for cross-border international collaboration on to give an insight into how we are tackling this challenge sustainability issues in our industry. The plain truth is – to manage Liseberg with a long term perspective. that although we may be world masters at building roller With over three million guests each year we have real coasters, making candy floss and getting people to laugh, opportunities to actually make a difference. But this also when it comes to sustainability we as an industry have means big challenges; it is easy to toss a lot of balls in the a great deal to learn. From an international perspective, air, but more difficult to catch them. The real challenge of however, many of our Swedish parks are leading the our sustainability efforts is focusing on the right things. way, so I hope that we will now take every opportunity So it is good to know that this year we completed the to share our knowledge with others and inspire them to materiality analysis (the basis for Global Reporting Inia- begin their sustainability journey. tiative Sustainability Report) that we began a while ago. As I mentioned earlier, this is our first sustainability This provides a good starting point that we will guide our report, and I am really curious to hear what you think. future course. Otherwise, it would be easy to get lost. Are we focusing on the right issues? Is there anything In 2017, we took a couple of important steps to improve we have overlooked? What would you like to read about sustainability. We now have an organizational set-up, in next year’s report? Get in touch and let us know! that has the overriding responsibility for managing You can reach me at [email protected] Lisebergs sustainability efforts. We have also completed and you can reach our sustainability manager, Ylva, at training of our staff, covering several perspectives of the [email protected]. sustainability agenda. The task of making Liseberg the best workplace in Sweden continued this year, and it is pleasing to see that our employee satisfaction level has increased by two percentage points to 74 percent. This puts us high on the Andreas Andersen, CEO 7 This is Liseberg THE LISEBERG GROUP OPERATES Liseberg open from mid-October to the start of amusement park, in the centre of Gothen- November; and Christmas at Liseberg, burg. The amusement park opened during which runs from mid-November until New Gothenburg’s 300th anniversary exhibition Year. Liseberg is also open for conferences in 1923, and has been owned by the City of and corporate events all year round. Gothenburg ever since it opened. Liseberg takes great pride in ensuring Today, the amusement park has around that the park offers something for all its 40 rides and attractions, as well as games, guests. For the youngest, there is Rabbit music stages, a dance floor, indoor arenas Land, full of playful rides, and for older and a large number of restaurants and kids and brave adults there are Liseberg’s cafés – all set in green parkland.
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