Enero 2020 Curso De Transformación Digital Para Medianos Despachos

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Enero 2020 Curso De Transformación Digital Para Medianos Despachos ENERO 2020 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 2 1. Programa 2. Transformación Digital para Despachos Medianos 3. Guía Tecnologíca para Despachos Medianos 4. Guía SEO para la redacción de Índice artículos 5. Anexo - Artículos de Interés Rethinking Professions | www.alterwork.net 3 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 4 PROGRAMA 1 Rethinking Professions | www.alterwork.net 5 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS DESARROLLO DEL CURSO BLOQUE CONTENIDO HORA Bienvenida 10:00 I El Modelo AW de TD 10:15 - 11:15 Rethink Talk (Benchmark Externo) Resultados Test Madurez Digital (Benchmark Interno) Cuantificación de la Visión Coffe Break 11:15 - 11:45 II Procesos 11:45 - 12:30 III Marketing 12:30 - 13:15 IV Tecnología 13:15 - 14:00 Comida 14:00 - 15:00 V Servicios / Innovación 15:00 - 15:45 VI Cultura 15:45 - 16:30 Coffee Break 16:30 - 17:00 Priorización Acciones 17:00 - 17:45 Cierre 17:45 - 18:00 Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 6 TRANSFORMACIÓN DIGITAL PARA DESPACHOS 2MEDIANOS Rethinking Professions | www.alterwork.net 7 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS 23 ENERO 2020 HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL (TD) 1. EL MODELO AW de TD 2. RETHINK TALK 3. RESULTADOS TEST MADUREZ DIGITAL 4. VISIÓN 5. PROCESOS 6. MARKETING 7. TECNOLOGÍA 8. SERVICIOS - INNOVACIÓN 9. CULTURA 10. PRIORIZACIÓN ACCIONES Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 8 2. Transformación Digital para Despachos Medianos HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL I - EL MODELO AW DE TD MODELO DE TRANSFORMACIÓN DIGITAL AW VISIÓN MODELO DE MARKETING SERVICIO PROCESOS NEGOCIO DIGITAL CULTURA TECNOLOGÍA Rethinking Professions | www.alterwork.net 9 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL II - RETHINK TALK (Benchmark Externo) Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 10 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 11 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 12 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 13 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Who is eating the cake now? Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 14 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 15 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 16 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 17 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 18 2. Transformación Digital para Despachos Medianos PRECIO 19,90€ 35,00€ 30,00€ 40,00€ 14,99€ 15,64€ Rethinking Professions | www.alterwork.net 19 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 20 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 21 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 22 2. Transformación Digital para Despachos Medianos “The Sandwich Effect” Rethinking Professions | www.alterwork.net 23 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL III - RESULTADOS DEL TEST DE MADUREZ DIGITAL Dimensiones de análisis Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 24 2. Transformación Digital para Despachos Medianos Niveles o grados de madurez digital HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL IV - CUANTIFICACIÓN DE LA VISIÓN Rethinking Professions | www.alterwork.net 25 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Distancia hasta el objetivo de excelencia en TD VISIÓN = SITUACIÓN ACTUAL - SITUACIÓN DESEADA (O NECESARIA) HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL V - PROCESOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 26 2. Transformación Digital para Despachos Medianos Digitalizar un proceso NO es reproducir en digital un proceso actual. El proceso rediseñado tiene que mejorar la experiencia del cliente. Rethinking Professions | www.alterwork.net 27 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Satisfacción = percepción servicio – expectativas Mejorando los puntos de contacto Incrementando los puntos de contacto Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 28 2. Transformación Digital para Despachos Medianos DRIVERS EXPERIENCIA Agilidad ACTUALES Profesionalidad MAPA DE MOMENTOS Confianza NUEVOS Conocimiento Rethinking Professions | www.alterwork.net 29 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS BUSINESS CASE EFICIENCIA DE PROCESOS ● +100 profesionales ● Oficinas en España y Europa ● Firma multiservicio RETOS 1. Mejorar la productividad del personal 2. Incrementar la rentabilidad de los departamentos Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 30 2. Transformación Digital para Despachos Medianos Fases digitalización procesos Descripción Ineficiencias Rediseño Implantación Funciones Rethinking Professions | www.alterwork.net 31 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Carga de trabajo (horas profesional) Procesos críticos Procesos jurídicos 1. RC profesionales 2. RC Gran Siniestro 3. RC Informe Análisis 4. RC Patrimonial rentabilidad 5. Declarativo OUTPUT (ingreso-coste) Mejora y productividad 6. Monitorio procesos (tiempo de valor) 7. Familia Procesos administrativos 1. Presupuestos 2. Notificaciones 3. Control asuntos Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 32 2. Transformación Digital para Despachos Medianos Proceso RC Profesionales Proceso RC Profesionales Rethinking Professions | www.alterwork.net 33 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Proceso RC Profesionales Front office Back office Proceso RC Profesionales Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 34 2. Transformación Digital para Despachos Medianos Proceso RC Profesionales Proceso RC Profesionales Rethinking Professions | www.alterwork.net 35 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS RPA’s 3 2 Data & Analytics Automatización de 1 procesos RPA’s Mejora de procesos RPA Ejemplo de uso: Automatización de los reportes financieros mensuales ¿EL PROCESO ES...? ✔ Manual? ✔ Repetitivo? ✔ Estandarizado? Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 36 2. Transformación Digital para Despachos Medianos PRE AUTOMATIZACIÓN Seleccionar Fijar Extraer la Verificar Informes parámetros información Repetir x 42 veces 15 horas x mes Rethinking Professions | www.alterwork.net 37 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL VI - MARKETING DIGITAL Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 38 2. Transformación Digital para Despachos Medianos La página web del despacho puede ser muy atractiva Rethinking Professions | www.alterwork.net 39 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 40 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 41 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Call to action Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 42 2. Transformación Digital para Despachos Medianos Por encima de todo la web debe ser útil para captar clientes. Embudo de Venta OBJETIVO: Generación de una base de datos propia de potenciales clientes. Rethinking Professions | www.alterwork.net 43 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS SEM SEO RRSS EMBUDO VENTA DIGITAL Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 44 2. Transformación Digital para Despachos Medianos Rethinking Professions | www.alterwork.net 45 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Google Analytics: ¿lo estamos haciendo bien? Google Analytics: ¿lo estamos haciendo bien? Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 46 2. Transformación Digital para Despachos Medianos SEM SEO SEM POSICIONAMIENTO EN BUSCADORES SEM EJEM: GOOGLE Rethinking Professions | www.alterwork.net 47 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 48 2. Transformación Digital para Despachos Medianos Algunos puntos a tomar en cuenta 1 Diseño disruptivo (UX, UI), “mobile first” Optimización SEO: (keywords, contenido, velocidad 2 de carga, indexación, google my business, links, backlinks, rrss, blog, SSL, h1, h2). 3 Google Analytics: medición Call to action: llamar, enviar formulario, whatsapp, 4 subscripción a la newsletter. Política de cookies, Términos y Condiciones 5 Política de Privacidad, RGPD. Rethinking Professions | www.alterwork.net 49 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS DESPACHOS HOJA DE RUTA DE TRANSFORMACIÓN DIGITAL VII - TECNOLOGÍA Captación – Gestión - Fidelización Vía Augusta 29, 6ª p. 08006 Barcelona | www.alterwork.net 50 2. Transformación Digital para Despachos Medianos Consideraciones 1. Multiplataforma 2. Integraciones (Apis) 3. Coste 4. Sistema cloud Multiplataforma Captación – Gestión - Fidelización Rethinking Professions | www.alterwork.net 51 CURSO DE TRANSFORMACIÓN DIGITAL PARA MEDIANOS
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