Auckland Destination Overview

AUCKLAND DESTINATION OVERVIEW

January 2020 An in-depth overview of Auckland’s visitor economy – from the latest arrival, accommodation, spend, cruise, event and international student data through to past five- year commentary. Prepared March 2020, by the Research & Insights Unit aucklandnz.com 2 | Auckland Destination Overview CONTENTS

KEY FINDINGS 3 - 4 VISITOR ARRIVALS DATA INTERNATIONAL VISITORS REASON FOR VISIT | MARKET 6 - 11 AUCKLAND VS. OTHER PORTS 12 DOMESTIC VISITORS REASON FOR VISIT | ORIGIN OF VISITORS 13 - 14 ACCOMMODATION DATA INTERNATIONAL | DOMESTIC GUEST NIGHTS 16 - 17 ADR, HOTEL OCCUPANCY AND REVPAR 18 - 19 INTERNATIONAL | DOMESTIC AVERAGE LENGTH OF STAY 20 - 22 SPEND DATA INTERNATIONAL | DOMESTIC TOURISM SPEND | PRODUCT 24 - 26 INTERNATIONAL SPEND MARKET | AVERAGE SPEND PER VISITOR 27 - 29 FIVE YEAR TRENDS IN KEY MARKETS REASON FOR VISIT BY MARKET 31 - 35 CRUISE DATA VISITOR ARRIVALS AND ECONOMIC IMPACT 37 - 38 EVENTS DATA MAJOR EVENTS INSIGHTS 40 CONVENTIONS AND BUSINESS EVENTS INSIGHTS 41 - 42 EDUCATION DATA INTERNATIONAL STUDENT VISITOR INSIGHTS 44 3 Auckland Destination Overview Key Visitor Data 2.73m 5.61m 7.56m

International Visitors Domestic Overnight Visits Commercial Guest Nights YE January 2020 YE January 2020 YE September 2019 -1.0% +0.3% +2.9% $4.88b $4.05b $8.92b International Tourism Spend Domestic Tourism Spend Total Tourism Spend YE January 2020 YE January 2020 YE January 2020 +8.9% +2.0% +5.6% aucklandnz.com 4 Auckland Destination Overview

KEY FINDINGS INTERNATIONAL DOMESTIC OVERALL

▪ The year to January 2020 saw a substantial 2.73m ▪ There were 5.61m overnight visits by domestic visitors ▪ There were 7.56m guest nights in commercial international visitor arrivals, a decrease of 1.0% on in Auckland in the year to January 2020, up 0.3% on accommodation in Auckland in the year to September the previous year. the previous year. 2019, up 2.9% on the previous year.

▪ The month of January saw 285.3k international ▪ Visiting friends and relatives (VFR) was the main ▪ The average daily rate (ADR) for hotels in the year to visitors, up 2.0% on the previous January. reason for domestic visitation to Auckland, with January 2020 was $196 (down 4.7% on last year). 2.90m overnight visits recorded for the year to ▪ Holiday visitors contributed the most to the annual January 2020 (up 2.1% on the last 12 months). ▪ The average hotel occupancy rate to January 2020 growth (1.27m), down 5.4% on the previous year. was 82.4% (down 1.0%) and the RevPAR was $162 ▪ Overnight visits for domestic visitors visiting Auckland (down 6.1% on the previous year). ▪ There was strong growth from the US market, up 5.1% for holiday purposes were also high (1.14m overnight on the previous 12 months. visits) but were down 0.4% on the previous year. ▪ For the month of January, the ADR was $201 (down 1.9% on the previous January) and the RevPAR was ▪ For the year ending September 2019, international ▪ The highest visitation of all regions was from Waikato $162 (down 5.6% on the previous year). guest nights in commercial accommodation (3.53m) visitors with 945.5k overnight visits (up 0.8% on last ▪ Occupancy peaked on Monday 13th January, while were up 0.8% on the previous year. year). Visits from Wellington (+7.7%) and Canterbury ADR and RevPAR peaked on Monday 20th January (+9.2%) were up for the year to January 2020 2020. ▪ International spend was $4.88b, up 8.9% for the year. compared to last year. ▪ For year-end January 2020, spend from Australia ▪ In the year to January 2020, total tourism spend in ▪ For the year ending September 2019, domestic guest Auckland was $8.92b, up 5.6% on the previous year. (+8.8% to $945m), the US (+21.6% to $486m) Japan nights in commercial accommodation were up 4.9% (+12.3% to $136m) and Korea (+4.4% to $133m) (4.03m). was up on last year, while spend from China (-1.2% to ▪ Overall, the average spend for all visitors to Auckland $953m), the UK (-3.3% to $271m) and Germany (- was $1,783 per visitor, up 10.0% in comparison to ▪ Domestic spend was $4.05b and had increased by last January. 6.1% to $121m) was down. 2.0% for the year. aucklandnz.com Auckland Tourism – Visitor Arrivals Data aucklandnz.com

5 6 Auckland Destination Overview

International visitor International visitor arrivals in Auckland, reason for visit 450k numbers were down, with YE % 400k change -1.0% 1.0% less visitors in the 350k year to January 2020 300k 250k

200k -5.4% ▪ The year to January 2020 saw a substantial 2.73m international visitor arrivals, a decrease of 1.0% on the 150k previous year. -1.6% 100k

▪ The month of January saw 285.3k international visitors, up 50k 2.0% on the previous January. +14.6% 0k ▪ Holiday visitor arrivals contributed the most to the annual growth (1.27m), down 5.4% on the previous 12 months. January holiday visitor numbers were up 4.3% compared with January 2019. Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES ▪ Business visitor arrivals (266.0k) were up 14.6%. Visitor arrivals vs. previous year / YE January 2020 285,250 2.0% aucklandnz.com YE January 2020 2,733,914 -1.0%

Source: ITM data, Statistics NZ 7 Auckland Destination Overview

Strong growth from the Visitor arrivals in Auckland by key international markets 140k US in the year to January 2020, up 5.1% 120k 100k

▪ There was strong growth from the US market for the year to 80k January 2020, up 5.1% on the previous year and up 9.3% compared to the month of January 2019. 60k ▪ There was year on year growth for Australia, up 0.9% for the year. Australian visitor arrivals were also up 3.5% for 40k the month.

▪ There was a year on year decrease in the Chinese market 20k (down 12.1%) with January arrivals up (7.3%) compared with the previous January. 0k ▪ For the UK market, there was a year end decrease (down 2.2%) with arrivals for the month of January down 4.1%.

Australia China, People's Republic of United Kingdom United States of America aucklandnz.com

Source: ITM data, Statistics NZ 8 Auckland Destination Overview

24 month visitor arrivals from individual markets Australia China 70k 50k 45k 60k 40k 50k 35k

40k 30k 25k 30k 20k 20k 15k 10k 10k 5k 0k 0k

Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives

YE January 2020 154,141 8.1% 243,596 -0.4% 376,201 -1.9% 866,869 0.9% YE January 2020 12,591 24.8% 247,230 -14.5% 44,405 -6.2% 339,172 -12.1% aucklandnz.com

Source: ITM data, Statistics NZ 9 Auckland Destination Overview

24 month visitor arrivals from individual markets Japan Korea 9k 8k

8k 7k 7k 6k 6k 5k 5k 4k 4k 3k 3k 2k 2k

1k 1k 0k 0k

Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives

vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 384 -3.8% 5,048 14.1% 1,059 22.0% 8,124 10.1% January 2020 261 5.7% 7,578 0.3% 1,672 13.5% 10,614 -1.5% YE January 2020 6,219 15.7% 57,963 -2.1% 10,079 -3.0% 88,014 -1.7% YE January 2020 3,016 24.1% 44,984 0.5% 10,307 -0.4% 66,171 0.2% aucklandnz.com

Source: ITM data, Statistics NZ 10 Auckland Destination Overview

24 month visitor arrivals from individual markets Germany UK 10k 25k 9k

8k 20k 7k 6k 15k 5k 4k 10k 3k 2k 5k 1k 0k 0k

Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives

vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 854 -14.0% 11,292 -4.5% 11,902 -1.9% 25,185 -4.1% January 2020 219 17.1% 6,655 -9.9% 1,181 -12.1% 8,997 -10.5% YE January 2020 2,921 24.6% 48,554 -7.4% 9,495 -4.8% 67,748 -6.4% YE January 2020 9,531 12.4% 67,534 -4.2% 79,665 -4.0% 167,724 -2.2%

aucklandnz.com

Source: ITM data, Statistics NZ 11 Auckland Destination Overview

24 month visitor arrivals from individual markets Canada US 7k 30k

6k 25k 5k 20k 4k

3k 15k

2k 10k 1k 5k 0k 0k

Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives

vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 2,007 9.0% 21,006 5.2% 6,627 28.0% 32,974 9.3% January 2020 255 7.1% 5,269 8.7% 2,677 17.7% 8,876 11.4% YE January 2020 3,165 19.6% 32,271 4.7% 19,777 -0.5% 61,222 5.3% YE January 2020 21,891 15.9% 178,558 1.2% 60,918 11.3% 293,366 5.1% aucklandnz.com

Source: ITM data, Statistics NZ 12 Auckland Destination Overview

Auckland has seen 12 month rolling visitor arrivals 6.0% growth in 3,000,000

international visitor 2,500,000 arrivals per annum over the last five years 2,000,000

▪ Auckland has seen an average of 6.0% growth in 1,500,000 international visitor arrivals per annum over the last five years (down 1.0% in the last year). 1,000,000 ▪ Queenstown saw the fastest growth of the four Rolling month arrivals 12 destinations – an average of 14.5% per annum over the last five years (up 13.4% in the last year). 500,000

▪ Christchurch has seen an average of 5.4% growth in international arrivals per annum over the last five 0 years (down 1.3% on the last year).

▪ Wellington saw an average of 3.6% growth per annum over the five-year period (up 2.1% on 2019). Year End Auckland airport Christchurch airport Wellington airport Queenstown airport aucklandnz.com

Source: ITM data, Statistics NZ 13 Auckland Destination Overview

Domestic overnight visits in Auckland, reason for visit YE % 5.61m overnight visits change 6m from domestic visitors 0.3% in the year to January 5m 2020, up 0.3% 4m

3m 2.8% ▪ The year to January 2020 saw a substantial 5.61m overnight visits from domestic visitors, an increase of 0.3% on the previous year. 2m

▪ Visiting friends and relatives (VFR) was the main reason for -3.4% domestic visitation to Auckland, with 2.90m overnight visits 1m -11.6% recorded for the year to January 2020 (up 2.1% on the previous 12 months). 11.1% 0m ▪ Overnight visits for domestic visitors visiting Auckland for holiday purposes were also high (1.14m overnight visits) but were down 0.4% on the previous January. Business Holiday Other Total VFR

Visitor arrivals vs. previous year / YE

aucklandnz.com YE January 2020 5,611,470 0.3%

Source: AA Traveller Monitor 14 Auckland Destination Overview

Domestic overnight visits in Auckland, by visitor origin YE % Canterbury visitors to 1,200k Auckland were up 9.2% change 1,000k in the year to January 0.4% 2020 800k -4.5% -0.1% 600k ▪ For the year ending January 2020, the highest visitation of 4.2% all regions to Auckland was from Waikato-based visitors 400k with 945.5k overnight visits (up 0.8% on the previous year). -9.9% 200k ▪ Visits from Wellington (562.3k visits up 7.7%) and Canterbury (288.9k visits up 9.2%) were up for the year to 0k January 2020 compared to last year.

▪ Overnight visits from Bay of Plenty (682.6k down 1.2%), and Northland (585.1k down 5.1%) were down in the year Bay of Plenty Canterbury Northland Waikato Wellington to January 2020.

vs. vs. vs. vs. vs. Bay of Waikato previous Northland previous previous Wellington previous Canterbury previous Plenty year year year year year

YE January 2020 945,488 0.8% 585,051 -5.1% 682,568 -1.2% 562,317 7.7% 288,945 9.2% aucklandnz.com

Source: AA Traveller Monitor Auckland Tourism – Accommodation Data aucklandnz.com

15 16 Auckland Destination Overview

7.56m commercial Domestic vs. International guest nights guest nights in Auckland 800k 700k Auckland for YE 600k 500k 400k

September 2019 300k Guest nights Guest There were 7.56m guest nights in commercial 200k ▪ 100k accommodation in Auckland in the year to September 0k 2018, up 2.9% on the previous year.

▪ For the year ending September 2019, domestic guest nights were up 4.9% (4.03m). For the month of September, domestic guest nights (367k) were up Domestic guest nights International guest nights 13.6% compared to the previous year.

▪ In the year to September 2019, international guest New Zealand nights (3.53m) were up 0.8% on the previous year and 6m down 3.8% (252k) on the previous September. 5m 4m ▪ For NZ overall, domestic guest nights were up (4.0%) 3m while international guest nights were down (2.4%) on 2m 2018. nights Guest 1m 0m ▪ Please note: This is the latest available guest night data until the new CAM will be available. aucklandnz.com Domestic guest nights International guest nights

Source: Statistics NZ Accommodation Survey *CAM data is only available after a two-month lag. 17 Auckland Destination Overview

Auckland’s average Rolling 12 month guest night numbers growth was 1.8% over 8m the last five years (up 7m 2.9% on the last year) 6m 5m ▪ Otago’s growth in commercial guest nights was 4.2% compound average annual growth over the last five years 4m

(no change on the last year). Rolling Rolling 12 monthGuest Nights ▪ Canterbury also grew 4.3% over the last five years (up 1.1% 3m on the last year). 2m ▪ Auckland’s average growth over the last five years was 1.8% (up 2.9% on the last year). 1m

▪ Wellington’s five-year growth was 3.3% (up 3.2% on 2019). 0m ▪ Please note: This is the latest available guest night data until the new CAM will be available.

Year End Auckland Wellington Canterbury Otago aucklandnz.com

Source: Statistics NZ Accommodation Survey 18 Auckland Destination Overview

ADR in the year to Annual Hotel Accommodation in Auckland Occupancy and Average Daily Rate

January 2020 was 100% $250

$196, down 4.7% 90% $196

▪ The average daily rate (ADR) for hotels in the year to 80% $200 January 2020 was $196, down 4.7% on the previous year. 70%

▪ The rapid increase of ADR levels from 2015 – 2020 has 60% 82.4% $150 now slowed down. 50% ▪ The average hotel occupancy rate was 82.4%, with a decrease of 1.0% compared to the previous year end. 40% $100

▪ The RevPAR for the year ending January 2020 was $162 30% down 5.6% on the previous year. 20% $50 ▪ For the month of January, the ADR was $196 (no change 10% on the previous January) and the RevPAR was $161 (up 1.4% on the previous year). 0% $0 2016 2017 2018 2019 2020

Year End Occupancy Rate ADR aucklandnz.com

Source: Tourism Industry Aotearoa TIA 19 Auckland Destination Overview

Average daily rate was Percent Changes for the Month of January on average 1.7% higher 25 compared with January 20 2019 15

10 ▪ Compared with the previous January, Average Daily Rates (ADR) were up 1.7% in 2020. 5 ▪ Revenue per available room (RevPAR) was on average 2.2% higher compared with January 2019. 0 ▪ Occupancy rates were on average 0.7% higher compared with January 2019. -5 ▪ There were large fluctuations in percentage change for ADR, RevPAR and Occupancy rates in January 2020. -10 Occupancy peaked on Monday 13th January, while ADR and RevPAR peaked on Monday 20th January 2020. -15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

aucklandnz.com Occupancy ADR RevPAR

Source: STR Global 20 Auckland Destination Overview

International holiday Average length of stay, international visits to Auckland up 70

60 13.9% for YE December 58.6

2019 50 ▪ In the year to December 2019, on average those visiting Auckland for educational or study reasons had the highest average length of stay (58.6 nights), up 51.8% in 40 39.1 comparison to December 2018.

▪ Average length of stay for VFR was high (9.5 nights) but Guest nights was down 10.4% on the previous year. 9.5 20 ▪ International holiday visitors spent an average of 4.1 nights 7.3 in Auckland (up 13.9% on last year). 3.8 10 ▪ Those visiting Auckland for business stayed for 3.8 nights 4.7 (down 39.7%) while visitors travelling for conference or convention reasons stayed 4.7 nights (up 4.4%). 0 4.1 YE Dec 15 YE Dec 16 YE Dec 17 YE Dec 18 YE Dec 19 ▪ In total, international visitors stayed an average of 7.3 nights in Auckland in the year to December 2019, up TOTAL Holiday VFR 11.0% on last year. Business Education or study Conference or convention aucklandnz.com Other reason

Source: IVS MBIE. Please note, this data is published on a quarterly basis. 21 Auckland Destination Overview

Average length of stay in Auckland decreased for Chinese visitors in YE December 2019 (down 56.5%)

▪ In the year to December 2019, the average length Country YE Dec 15 YE Dec 16 YE Dec 17 YE Dec 18 YE Dec 19 % change of stay for Chinese visitors in Auckland (2.7 nights) decreased by 56.6%. Australia 4.5 4.0 4.6 4.8 4.9 2.1% ▪ The average length of stay for Australian visitors (4.9 nights) increased (up 2.1%). China 6.1 9.2 6.1 6.2 2.7 -56.5%

▪ Average length of stay for UK visitors (10.4 nights) US 3.5 3.9 4.6 3.3 3.5 6.1% increased (up 44.4%). UK 8.2 8.2 9.5 7.2 10.4 44.4% ▪ There were decreases in average length of stay for Canadian (4.7 nights, down 13.0%), Japanese (3.8 Germany 9.7 7.0 6.2 5.6 5.7 1.8% nights, down 15.6%) and Korean visitors (3.4 nights, down 34.6%). Canada 5.9 5.8 7.2 5.4 4.7 -13.0% ▪ There was an uplift in stay length for US (up 6.1% to 3.5 nights) and German (up 1.8% to 5.7 nights) Japan 8.7 7.8 3.5 4.5 3.8 -15.6% visitors. Korea 5.1 4.9 4.6 5.2 3.4 -34.6%

aucklandnz.com

Source: IVS MBIE. Please note, this data is published on a quarterly basis. 22 Auckland Destination Overview

On average, domestic 2.06 visitors stayed 1.97 2.04

nights in Auckland for 2.02

the year ending January 2.00

2020 1.98

1.96 1.97 ▪ On average, domestic visitors stayed in Auckland for 1.97

nights for the year ending January 2020 (up 0.6% on the Average Average lengthof stay previous year). 1.94

▪ There has been a slight downward trend in the average length of stay for domestic visitors to Auckland over the 1.92 last 24 months.

1.90

1.88

aucklandnz.com

Source: AA Traveller Monitor Auckland Tourism – Spend Data aucklandnz.com

23 24 Auckland Destination Overview

Tourism spend in Year end tourism expenditure in Auckland the year to January $600 2020 was $8.92b, $500

up 5.6% $400

$300 ▪ In the year to January 2020, total tourism spend in

Auckland was $8.92b, up 5.6% on January 2019. Monthly Monthly spend ($m) ▪ International spend was $4.88b, up 8.9% for the $200 year.

▪ Domestic spend was $4.05b and had increased by $100 2.0%.

▪ The month of January saw increase in international $0 spend (up 9.3%) while domestic spend (down 0.1%)

decreased.

Jul-17 Jul-18 Jul-19

Apr-17 Apr-18 Apr-19

Oct-17 Oct-18 Oct-19

Jan-18 Jan-19 Jan-20

Jun-17 Jun-18 Jun-19

Feb-17 Feb-18 Feb-19

Aug-17 Aug-18 Aug-19

Sep-19 Sep-17 Sep-18

Nov-17 Nov-18 Nov-19

Dec-17 Dec-18 Dec-19

Mar-17 Mar-18 Mar-19

May-17 May-18 May-19

Domestic International aucklandnz.com

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the April year are published and are frequently revised – always use the most recent data available. 25 Auckland Destination Overview

The month of January 2020 Monthly % Change in tourism expenditure in Auckland saw $532m international 20% tourism spend, up 9.3% 15%

▪ International spend in January 2020 increased by 9.3% 9.3% (to $532m) compared with the same month in 2019. 10%

▪ Domestic spend was $325m for the month, down 0.1% on January 2019. 5% ▪ Overall, this resulted in a 5.5% increase in total tourism spend ($857m) in Auckland for January 2020 compared with the previous year. 0% Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

-0.1%

-5%

-10% Domestic International aucklandnz.com

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available. 26 Auckland Destination Overview

International and domestic monthly tourism expenditure in Auckland, by International and product

domestic tourism spend $300 by product for January $250 2020 $200 Spend ($m) % change

Accommodation services 64.4 7.8% $150 Spend ($m) Cultural, recreation, and gambling 15.9 -0.9% services $100 Food and beverage serving services 159.1 7.5% Other passenger transport 122.0 -10.0% $50 Other tourism products 149.5 11.4% $0 Retail sales - alcohol, food, and 51.1 10.4% beverages

Retail sales - fuel and other 37.9 17.4% automotive products Accommodation services Cultural, recreation, and gambling services Retail sales - other 257.3 7.1% Food and beverage serving services Other passenger transport Other tourism products Retail sales - alcohol, food, and beverages aucklandnz.com Retail sales - fuel and other automotive products Retail sales - other

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available. 27 Auckland Destination Overview

Australian visitors spent Year end tourism expenditure in Auckland, by market $1,200 $945m in the year to China $1,000 January 2020, up 8.8% Australia on the previous year $800 Canada UK $600 ▪ In the year to January 2020, Australian tourism spend Japan was up (8.8%) on the previous year to $945m. $400 Korea ▪ Chinese visitors spent $953m in the year to January 12 month spend ($m) 2020, down 1.2% on the previous year. USA $200 ▪ Tourism spend from the US was up 21.6% ($486m) on Germany the previous year. Japanese (up 12.3% to $136m) and Korean (up 4.4% to $133m) spend was also up. $0 Jan-18 Apr-18 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Year End ▪ Spend from the UK (down 3.3% to $271m) and Germany (down 6.1% to $121m) was down for the year to January 2020. vs. vs. vs. vs. vs. Australia China UK US Germany previous previous previous previous previous ($m) ($m) ($m) ($m) ($m) year year year year year

YE January 2020 945 8.8% 953 -1.2% 271 -3.3% 486 21.6% 121 -6.1% aucklandnz.com

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available. 28 Auckland Destination Overview

Tourism spend from Monthly tourism expenditure in Auckland, by market $140 the Australian market % $120 change for January 2020 was $100 13.7% up 13.7% Australia $80 2.5% ▪ For the month of January 2020, spend from Australia China ($100.9m) was up 13.7% compared to January 2019. $60 48.1% USA UK

▪ Spend from China was $76.6m, was up 2.5% on the Monthly spend ($m) previous January. $40 -5.3% ▪ There were large increases in tourism spend from the $20 US (up 48.1%) market for the month of January 2020. $0 ▪ Spend from Germany (down 17.8%) and the UK (down

5.3%) was down for the month of January.

Jul-18 Jul-19

Apr-18 Oct-18 Apr-19 Oct-19

Jun-18 Jan-19 Jun-19 Jan-20

Mar-18 Mar-19

Feb-18 Feb-19

Nov-18 Dec-18 Nov-19 Dec-19

Aug-18 Sep-18 Aug-19 Sep-19

May-18 May-19

vs. vs. vs. vs. vs. Australia China UK US Germany previous previous previous previous previous ($m) ($m) ($m) ($m) ($m) year year year year year aucklandnz.com January 2020 100.9 13.7% 76.6 2.5% 40.3 -5.3% 76.0 48.1% 16.8 -17.8%

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available. 29 Auckland Destination Overview

China and Korea had the Average tourism spend per visitor, by country highest average spend per $3,000

visitor for YE January 2020 Australia $2,500 China ▪ Chinese and Korean visitors had the highest average spend per visitor in the year to January 2020. Japan $2,000 Korea ▪ Average spend for Chinese (up 12.4% to $2,810 per visitor) and Korean (up 4.2% to $2,010 per visitor) Germany

visitors was up on the previous year. Spend ($) $1,500 UK

▪ There was year on year growth for the US (up 15.6% to Canada $1,658 per visitor), Canada (up 18.5% to $1,655 per visitor), Japan (up 14.2% to $1,544 per visitor), Australia $1,000 US (up 7.8% to $1,090 per visitor) and Germany (up 0.2% to $1,788). $500 ▪ Average spend from the UK (down 1.1% to $1,616 per visitor) was down compared to January 2019.

▪ Overall, the average spend for all visitors to Auckland was $1,783 per visitor, up 10.0% in comparison to last January. January 2020 Australia China Japan Korea Germany UK Canada US Total Average YE spend per visitor $1,090 $2,810 $1,544 $2,010 $1,788 $1,616 $1,655 $1,658 $1,783 aucklandnz.com Average daily spend per visitor $222 $1,041 $406 $591 $314 $155 $290 $474 $244

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available. Auckland Tourism – Five-year trends in key markets aucklandnz.com

30 31 Auckland Destination Overview

Five-year visitor arrivals to Auckland, YE January

3,000,000 2,733,914 2,500,000

2,000,000

1,500,000 1,274,127 1,000,000 807,344

International Visitor Arrivals Visitor International 500,000 265,983 75,136 - 2016 2017 2018 2019 2020 70,063

Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES

aucklandnz.com

Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments. 32 Auckland Destination Overview

Five-year visitor arrivals from individual markets, YE January

Australia China 1,000k 450k

900k 866,869 400k

800k 350k 339,172 700k 300k 600k 247,230 250k 500k 376,201 200k 400k

300k 243,596 150k

200k 154,141 100k 44,405 12,591 100k 29,241 50k 9,017 12,383 0k 0k 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 4,301 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES

aucklandnz.com

Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments. 33 Auckland Destination Overview

Five-year visitor arrivals from individual markets, YE January

Japan Korea 100k 80k

90k 88,014 70k 66,171 80k 60k 70k 50k 60k 57,963 44,984

50k 40k

40k 30k 30k 20k 10,307 20k 10,079 7,326 10k 3,114 10k 6,219 3,016 0k 0k 2016 2017 2018 2019 2020 2016 2017 2018 2019 20201,059 1,611 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES aucklandnz.com

Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments. 34 Auckland Destination Overview

Five-year visitor arrivals from individual markets, YE January

Germany UK

80k 200k

70k 180k 167,724 67,748 160k 60k 140k 50k 48,554 120k

40k 100k 79,665

30k 80k 67,534 60k 20k 9,495 40k 10k 2,921 9,531 20k 2,130 3,211 0k 1,400 0k 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 1,952 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES

aucklandnz.com

Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments. 35 Auckland Destination Overview

Five-year visitor arrivals from individual markets, YE January

Canada US 70k 350k 293,366 60k 61,222 300k

50k 250k

40k 200k 178,558 32,271 30k 150k 19,777 20k 100k 60,918 3,165 10k 50k 21,891 1,724 9,498 0k 800 0k 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 7,610 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES aucklandnz.com

Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments. Auckland Tourism – Cruise Data aucklandnz.com

36 37 Auckland Destination Overview

Auckland cruise sector - Visitors

400k Auckland Cruise * Change in Methodology 364,800 Visitors up 10.3% 350k

300k for the year +35.3% 269,600 244,500 2017/18 250k 230,800 ▪ For the cruise year 2017/18, a substantial 269,600

unique passenger arrivals visited Auckland, up 10.3% on +10.3% 200k 186,200 188,500

the previous year. +5.9% +22.4%

▪ In 2017/18, there were 114,300 unique crew arrivals to 150k Unique visitor arrivals visitor Unique

Auckland, an increase of 18.8% in comparison to last +1.2% cruise season. 100k ▪ It is important to note that there was a change in methodology between the years 2016/17 and 2017/18 therefore numbers should be interpreted with caution. 50k

0k 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 (f)

aucklandnz.com Unique passenger arrivals Unique crew arrivals

Source: New Zealand Cruise Association (NZCA). * (f) stands for forecasted figures. ** Cruise sector financial year starts on 1st September and ends on the 31st August. 38 Auckland Destination Overview

Auckland Cruise Sector - Economic Impact $500 4,500 * Change in Auckland Cruise Methodology Sector – Economic $450 4,000 $400 3,500 Impact 3,144 $350 ▪ For the cruise year 2017/18, cruise visitor spend was 3,000 $176m, down 58% on the previous year. $300 ▪ Value added spend was $184m for the year 2017/18 2,500 (down 6.6% on last year). $250 $184m ▪ In the year to 2017/18, 3,144 people were employed in 2,000 Spend $ (m) $ Spend $200 the Auckland cruise industry (down 0.7% on the previous $176m supported jobs of No. cruise season). 1,500 $150

▪ It is important to note that there was a change in 6.6%

- 58.0% methodology between the years 2016/17 and 2017/18 - 1,000 therefore numbers should be interpreted with caution. $100

$50 500

$0 0 aucklandnz.com 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 (f)

Visitor spend Value added Employment count

Source: New Zealand Cruise Association (NZCA). * (f) stands for forecasted figures. ** Cruise sector financial year starts on 1st September and ends on the 31st August. Auckland Tourism - Events Data aucklandnz.com

39 40 Auckland Destination Overview

Event Date Venue Interesting Findings North Harbour Tuatara vs Geelong-Korea 2-5 January ▪ International spend in Stadium January 2020 increased by NZ Sky Sport Breakers vs Brisbane 12 January Spark Arena 9.3% (to $532m) compared Major Events Insights Bullets with the same month in ASB Classic ASB Tennis Arena 2019. 6-18 January Fat Freddy's Drop 18 January Western Springs ▪ For the month of January, NZ Sky Sport Breakers vs Melbourne spend from Australia 19 January Spark Arena United ($100.9m) was up 13.7% Billy Idol 19 January Western Springs compared to January 2019. Bastille 23 January Spark Arena ▪ In 2020, a total of North Harbour Tuatara vs Brisbane Bandits 23-26 January approximately 4,666 people Stadium visited the Auckland Tāmaki BLACKCAPS v India T20 Cricket 24 January Eden Park Herenga Waka Festival. WHITE FERNS v South Africa 1st ODI 25 January Eden Park ▪ Almost all (90%) respondents Cricket said they were either BLACKCAPS v India 2nd T20 Cricket 26 January Eden Park ‘satisfied’ or ‘very satisfied’ WHITE FERNS v South Africa 2nd ODI 27 January Eden Park with the 2020 Tāmaki Cricket Herenga Waka Festival WHITE FERNS v South Africa 2nd ODI 27 January Eden Park overall. ▪ The majority of respondents Blues v Chiefs 31 January Eden Park were likely to recommend the Captain Cook Tāmaki Herenga Waka 2020 Tāmaki Herenga Waka Festival 31 January Wharf Festival to others (88%) and 82% would attend the aucklandnz.com NZ Sky Sport Breakers vs Adelaide 31 January Spark Arena festival again. 36ers

Source: Major Events, ATEED. 41 Auckland Destination Overview

Convention & Business Events % % Insights 35 31 Auckland’s market share of the total Auckland’s market share of multi-day delegate days in NZ conferences and business events YE June 2019 YE June 2019 -2.0% -4.1% 1.6m 13,199

Total delegate days in NZ Total business events in YE June 2019 Auckland Please note: This is the latest available data until the new Convention Activity Survey will be available. -4.0% YE June 2019 -4.8%

aucklandnz.com

Source: MBIE. Convention Research Programme. Convention Activity Survey. *Quarterly data. 42 Auckland Destination Overview

Convention & m Business Events $326 $533 $455 Insights per night per night Total International delegate spend Domestic delegate spend Total delegate spend in NZ YE December 2018 YE December 2018 YE December 2018 +9.0% +14.1% +5.8%

5 nights 3 nights 856k

Please note: This is the latest available data until the International delegate average Domestic delegate average Total visitor nights generated new Convention Delegates Survey will be available. length of stay in event region length of stay in event region in NZ YE December 2018 YE December 2018 YE December 2018 aucklandnz.com +11.4% -6.5% -10.7%

Source: MBIE. Convention Research Programme. Convention Delegates Survey. *Annual data. Auckland Education Data aucklandnz.com

43 44 Auckland Destination Overview

International Student Visitor % Insights 75,978 54

International Student Auckland’s market share of Visitor Arrivals to Auckland international students in NZ YE 2017/18 YE 2017/18 -9.0% -1.3% $2.76b 25,910

Total Value to Auckland Jobs supported YE 2017/18 YE 2017/18 +27.0% -59.0% aucklandnz.com

Source: Market Economics. Education New Zealand. PWC. *Annual data. Ngā mihi ▪ KEY CONTACT Jaimee Kirkwood Thank you Research & Insights Specialist aucklandnz.com [email protected]