Auckland Destination Overview
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AUCKLAND DESTINATION OVERVIEW January 2020 An in-depth overview of Auckland’s visitor economy – from the latest arrival, accommodation, spend, cruise, event and international student data through to past five- year commentary. Prepared March 2020, by the Research & Insights Unit aucklandnz.com 2 | Auckland Destination Overview CONTENTS KEY FINDINGS 3 - 4 VISITOR ARRIVALS DATA INTERNATIONAL VISITORS REASON FOR VISIT | MARKET 6 - 11 AUCKLAND VS. OTHER PORTS 12 DOMESTIC VISITORS REASON FOR VISIT | ORIGIN OF VISITORS 13 - 14 ACCOMMODATION DATA INTERNATIONAL | DOMESTIC GUEST NIGHTS 16 - 17 ADR, HOTEL OCCUPANCY AND REVPAR 18 - 19 INTERNATIONAL | DOMESTIC AVERAGE LENGTH OF STAY 20 - 22 SPEND DATA INTERNATIONAL | DOMESTIC TOURISM SPEND | PRODUCT 24 - 26 INTERNATIONAL SPEND MARKET | AVERAGE SPEND PER VISITOR 27 - 29 FIVE YEAR TRENDS IN KEY MARKETS REASON FOR VISIT BY MARKET 31 - 35 CRUISE DATA VISITOR ARRIVALS AND ECONOMIC IMPACT 37 - 38 EVENTS DATA MAJOR EVENTS INSIGHTS 40 CONVENTIONS AND BUSINESS EVENTS INSIGHTS 41 - 42 EDUCATION DATA INTERNATIONAL STUDENT VISITOR INSIGHTS 44 3 Auckland Destination Overview Key Visitor Data 2.73m 5.61m 7.56m International Visitors Domestic Overnight Visits Commercial Guest Nights YE January 2020 YE January 2020 YE September 2019 -1.0% +0.3% +2.9% $4.88b $4.05b $8.92b International Tourism Spend Domestic Tourism Spend Total Tourism Spend YE January 2020 YE January 2020 YE January 2020 +8.9% +2.0% +5.6% aucklandnz.com 4 Auckland Destination Overview KEY FINDINGS INTERNATIONAL DOMESTIC OVERALL ▪ The year to January 2020 saw a substantial 2.73m ▪ There were 5.61m overnight visits by domestic visitors ▪ There were 7.56m guest nights in commercial international visitor arrivals, a decrease of 1.0% on in Auckland in the year to January 2020, up 0.3% on accommodation in Auckland in the year to September the previous year. the previous year. 2019, up 2.9% on the previous year. ▪ The month of January saw 285.3k international ▪ Visiting friends and relatives (VFR) was the main ▪ The average daily rate (ADR) for hotels in the year to visitors, up 2.0% on the previous January. reason for domestic visitation to Auckland, with January 2020 was $196 (down 4.7% on last year). 2.90m overnight visits recorded for the year to ▪ Holiday visitors contributed the most to the annual January 2020 (up 2.1% on the last 12 months). ▪ The average hotel occupancy rate to January 2020 growth (1.27m), down 5.4% on the previous year. was 82.4% (down 1.0%) and the RevPAR was $162 ▪ Overnight visits for domestic visitors visiting Auckland (down 6.1% on the previous year). ▪ There was strong growth from the US market, up 5.1% for holiday purposes were also high (1.14m overnight on the previous 12 months. visits) but were down 0.4% on the previous year. ▪ For the month of January, the ADR was $201 (down 1.9% on the previous January) and the RevPAR was ▪ For the year ending September 2019, international ▪ The highest visitation of all regions was from Waikato $162 (down 5.6% on the previous year). guest nights in commercial accommodation (3.53m) visitors with 945.5k overnight visits (up 0.8% on last ▪ Occupancy peaked on Monday 13th January, while were up 0.8% on the previous year. year). Visits from Wellington (+7.7%) and Canterbury ADR and RevPAR peaked on Monday 20th January (+9.2%) were up for the year to January 2020 2020. ▪ International spend was $4.88b, up 8.9% for the year. compared to last year. ▪ For year-end January 2020, spend from Australia ▪ In the year to January 2020, total tourism spend in ▪ For the year ending September 2019, domestic guest Auckland was $8.92b, up 5.6% on the previous year. (+8.8% to $945m), the US (+21.6% to $486m) Japan nights in commercial accommodation were up 4.9% (+12.3% to $136m) and Korea (+4.4% to $133m) (4.03m). was up on last year, while spend from China (-1.2% to ▪ Overall, the average spend for all visitors to Auckland $953m), the UK (-3.3% to $271m) and Germany (- was $1,783 per visitor, up 10.0% in comparison to ▪ Domestic spend was $4.05b and had increased by last January. 6.1% to $121m) was down. 2.0% for the year. aucklandnz.com Auckland Tourism – Visitor Arrivals Data aucklandnz.com 5 6 Auckland Destination Overview International visitor International visitor arrivals in Auckland, reason for visit 450k numbers were down, with YE % 400k change -1.0% 1.0% less visitors in the 350k year to January 2020 300k 250k 200k -5.4% ▪ The year to January 2020 saw a substantial 2.73m international visitor arrivals, a decrease of 1.0% on the 150k previous year. -1.6% 100k ▪ The month of January saw 285.3k international visitors, up 50k 2.0% on the previous January. +14.6% 0k ▪ Holiday visitor arrivals contributed the most to the annual growth (1.27m), down 5.4% on the previous 12 months. January holiday visitor numbers were up 4.3% compared with January 2019. Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES ▪ Business visitor arrivals (266.0k) were up 14.6%. Visitor arrivals vs. previous year / YE January 2020 285,250 2.0% aucklandnz.com YE January 2020 2,733,914 -1.0% Source: ITM data, Statistics NZ 7 Auckland Destination Overview Strong growth from the Visitor arrivals in Auckland by key international markets 140k US in the year to January 2020, up 5.1% 120k 100k ▪ There was strong growth from the US market for the year to 80k January 2020, up 5.1% on the previous year and up 9.3% compared to the month of January 2019. 60k ▪ There was year on year growth for Australia, up 0.9% for the year. Australian visitor arrivals were also up 3.5% for 40k the month. ▪ There was a year on year decrease in the Chinese market 20k (down 12.1%) with January arrivals up (7.3%) compared with the previous January. 0k ▪ For the UK market, there was a year end decrease (down 2.2%) with arrivals for the month of January down 4.1%. Australia China, People's Republic of United Kingdom United States of America aucklandnz.com Source: ITM data, Statistics NZ 8 Auckland Destination Overview 24 month visitor arrivals from individual markets Australia China 70k 50k 45k 60k 40k 50k 35k 40k 30k 25k 30k 20k 20k 15k 10k 10k 5k 0k 0k Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 8,169 5.0% 28,780 3.0% 38,165 7.2% 81,307 3.5% January 2020 773 30.8% 28,823 11.6% 4,994 3.1% 37,771 7.3% YE January 2020 154,141 8.1% 243,596 -0.4% 376,201 -1.9% 866,869 0.9% YE January 2020 12,591 24.8% 247,230 -14.5% 44,405 -6.2% 339,172 -12.1% aucklandnz.com Source: ITM data, Statistics NZ 9 Auckland Destination Overview 24 month visitor arrivals from individual markets Japan Korea 9k 8k 8k 7k 7k 6k 6k 5k 5k 4k 4k 3k 3k 2k 2k 1k 1k 0k 0k Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 384 -3.8% 5,048 14.1% 1,059 22.0% 8,124 10.1% January 2020 261 5.7% 7,578 0.3% 1,672 13.5% 10,614 -1.5% YE January 2020 6,219 15.7% 57,963 -2.1% 10,079 -3.0% 88,014 -1.7% YE January 2020 3,016 24.1% 44,984 0.5% 10,307 -0.4% 66,171 0.2% aucklandnz.com Source: ITM data, Statistics NZ 10 Auckland Destination Overview 24 month visitor arrivals from individual markets Germany UK 10k 25k 9k 8k 20k 7k 6k 15k 5k 4k 10k 3k 2k 5k 1k 0k 0k Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 854 -14.0% 11,292 -4.5% 11,902 -1.9% 25,185 -4.1% January 2020 219 17.1% 6,655 -9.9% 1,181 -12.1% 8,997 -10.5% YE January 2020 2,921 24.6% 48,554 -7.4% 9,495 -4.8% 67,748 -6.4% YE January 2020 9,531 12.4% 67,534 -4.2% 79,665 -4.0% 167,724 -2.2% aucklandnz.com Source: ITM data, Statistics NZ 11 Auckland Destination Overview 24 month visitor arrivals from individual markets Canada US 7k 30k 6k 25k 5k 20k 4k 3k 15k 2k 10k 1k 5k 0k 0k Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives vs. vs. vs. vs. vs. vs. vs. vs. Business previous Holiday previous VFR previous Total previous Business previous Holiday previous VFR previous Total previous year year year year year year year year January 2020 2,007 9.0% 21,006 5.2% 6,627 28.0% 32,974 9.3% January 2020 255 7.1% 5,269 8.7% 2,677 17.7% 8,876 11.4% YE January 2020 3,165 19.6% 32,271 4.7% 19,777 -0.5% 61,222 5.3% YE January 2020 21,891 15.9% 178,558 1.2% 60,918 11.3% 293,366 5.1% aucklandnz.com Source: ITM data, Statistics NZ 12 Auckland Destination Overview Auckland has seen 12 month rolling visitor arrivals 6.0% growth in 3,000,000 international visitor 2,500,000 arrivals per annum over the last five years 2,000,000 ▪ Auckland has seen an average of 6.0% growth in 1,500,000 international visitor arrivals per annum over the last five years (down 1.0% in the last year).