45 VEHICLES

TRANSIT MEDIA 150 SCHOOLS PLATFORM 1000'S OF FAMILIES DAILY OVERVIEW

The Cool (kids') Cabs Transit Media platform is an opportunity for premium, family orientated brands to market their products and/or services to a highly targeted consumer group.

We provide continual brand exposure to families, motorists and pedestrians on 's major routes during all peak hours and throughout the course of the day. The vehicles work on bookings almost continuously from 6am - 6pm.

WE MAKE REACHING YOUR TARGET MARKET SO MUCH EASIER!

Created for busy families on the move, we have run successfully in Gauteng for the past 10 years. Our obsession with safe transport for children ensures we provide peace of mind to busy parents in need of a reliable and safe transport alternative for school and extra curriculum activities.

With only the highest safety standards in place, our staff of only female drivers ensures all children are correctly strapped intoappropriate child restraints and, since the business launched in 2009, our drivers have epitomised safe driving and defensive techniques, with an exceptional safety record.

45 vehicles available for branding.

Visibility at +/- 150 schools visited daily.

Approximately 100 000km of movement within Gauteng (primarily JHB) monthly.

WHAT SETS US APART

We provide a direct and ongoing presence in the inner sanctum of schools, where parents are relaxed and receptive to new products and ideas.

Most roadside advertising is stationary, with traditional trailer advertising quality often falling short of the high end feel preferred by our elite target market. We are always on the move!

Our fleet of vehicles services an elite group of clients and, as such, is always in premium condition.

Our vehicles cover over 4, 000km of daily - our footprint is extensive and downtime is minimal.

CLIENT EXPERIENCES

"The service Cool (kids') Cabs provided us during our advertising contract was brilliant! The team was always suggesting and implementing additional ways to help us advertise, without asking us to pay more. We were extremely happy with the results of our advertising. People would regularly tell us about the cars they saw with our branding and how effective this was from a brand awareness perspective," Tim Campbell, COO of TopDog.

Full fleet branded from Jan 2017 - Sep 2018.

Branded uniforms worn by all Cool (kids') Cabs staff – shirts and jackets.

Personal drop offs of study guides, newsletter runs, social media campaigns, distribution of flyers etc…

Introduction to schools

Strategic parking (events etc…).

Staff training on product so as to act as ambassadors on the ground.

3 branded busses.

Running since August 2018 providing transport for children across JHB to Bounce as part of extracurricular and holiday activities.

5 vehicles branded from August to November 2016.

The Cool (kids') Cabs branding was the most successful of all Expo marketing efforts which included television, radio, billboards (highway & street level), print and online advertising as well as partnerships with the top Mom Bloggers in S.A.

2 vehicles branded from August to November 2016.

Subsequent to branding, company saw highest sales to date. Once branding was removed, enquiries dwindled. The exposure that the vehicles provided was huge and directly impacted sales for the period.

Cool (kids’) Cabs handled all JHB based deliveries as part of this campaign.

2 vehicles branded for September 2018.

Provided excellent exposure and marketing support for this inaugural event. RATE CARD INSTALLATION COSTS

*Set-up Cost (once-off at start of campaign) will be for the cost of the client and is dependent on the choice of vehicle wrap and branding. A vehicle wrap ranges in cost between R3,750 (ex VAT) and R13,000 (ex VAT) per vehicle depending on the client's requirements. Set-up fees are payable ahead of installation and are once-off. If you choose to pay the amount in monthly instalments we will require the first month to be paid in full before installation.

**Online campaign may include newsletters, social media campaigns, competitions, video partnerships, delivery of advertising and product etc… – to be decided between the parties. WHO YOU WILL REACH

Cool (kids') Cabs enter the inner workings of many schools daily. Although not exhaustive, please see Addendum A for a list of some of the schools visited.

Apart from the broad exposure to the general public you will have direct exposure in many of the vulnerable areas across Gauteng including the Alexandra township. CONTACT INFO

4 Martha Street, [email protected] 0861 855 856 APAX, 74 Richmond Avenue, ADDENDUM A Athollhurst Special School, 60 Dennis Road, Auckland Park Prep, 59 Twickenham Avenue, Auckland Park Approximately 150 schools are Baby Inn, Alexander Forbes Building, Entrance off West Street, Sandton visited by Cool (kids') Cabs every Baobab Learning Centre. 1st Avenue East, North, (between 8th & 7th day. Herewith a list of those visited Avenues) daily, accurate as at November Baobab Montessori, 26 West Hertford Rd, Bryanston 2018. Beaulieu Nursery School,117 Rena Road, Beaulieu Beaulieu Prep. Percheron Road, Beaulieu Bellavista School, 37 Wingfield Avenue, Birdhaven Brecia House School, 14 Sloane Street, Bryanston Bluebird Pre-Primary School, 14 Hume Road, Dunkeld Brite Beginnings, 61 Wessel Road, British International College, 130 Bryanston Dr, Bryanston, 2191 Bryanston Montessori Playschool, 30 Brompton Rd, Bryanston Study Centre, 40 Wilton Avenue, Bryanston Bryanston United Nursery School Bryneven Primary School, Cnr. Ballyclare & Ballina Rds. Bryanston

C O O L ( K I D S ' ) C A B S T R A N S I T M E D I A P L A T F O R M Cedarwood School, 113 Dunmaglass Road, Glenferness ADDENDUM A Chabad of Sandton Nursery School, 1 Chabad Place, Sandton Closing The Gap School, 134 Grosvenor Road, Bryanston continued Cornwall Hill College, Nellmapius Drive, Irene Primary, Cnr. Rothesay & Grosvenor Roads, Crawford College,Waterstone Drive, Benmore, Sandton Crawford Preparatory School, 11 Benmore Road, Benmore, Sandton Crawford Village Pre-Primary, 23 De La Ray Road, Rivonia Crossroads Remedial School, 2nd Avenue, Victory Park Curro Castle Bryanston, Cnr Cambridge and Cowley Roads, Bryanston De La Salle Holy Cross High School, 13th Street, Victory Park Delta Cross School, 69 - 92 Standard Drive, Blairgowrie Fastrackids, 98 4th Street, Sandton, 2196 Fleming Pre Primary Centre, 5 Abercorn Ave, Footprints Special Need, 24 Jan K Marais Ave, Randburg, 2194 German School of Johannesburg, 11 Sans Souci Road, Auckland Park Grayston Prep. Corner of North & Gillald Road, Johannesburg Grayston Senior Prep School, Gillard Street, Johannesburg

C O O L ( K I D S ' ) C A B S T R A N S I T M E D I A P L A T F O R M Greenpark Nursery School, Cnr. 4th Avenue & 5th Street, Parkhurst ADDENDUM A Honeybee Nursery School, 12 Marico Avenue, Sandton Nursery School, 58 St Johns Road, Houghton Estate, Johannesburg continued Houghton Primary School, 1st Ave, Johannesburg Hyde Park High School Irene's Playschool, 3 Montrose Avenue, Sandhurst Jan Celliers, Lower Park drive, Greenside East, Randburg Japari School, 1& 3 Dundalk Avenue, Parkview, Johannesburg Jolly Dee's at The Campus, Corner of Eaton Avenue & Culross Road, Bryanston Junior College Bryanston, 6 Hobart Rd, Sandton Kairos, 79 Rustenburg Road, corner of Sabie Road, King David School, Corner of Wandel Avenue & Bowling Avenue King Edward School, 44 St. Patrick Road, Houghton Kingsmead College, 132 Oxford Road (Entrance in Tottenham Avenue, Melrose) Launchpad Montessori, 1 Crescent Rd, Randburg, 2193 Linden Akademie, 55 7th Street, Linden BACKPACK & FOOD BAG Little Ashford (Bryanston), 262 Bryanston Drive, Bryanston Little Corner House Montessori, 91 Victoria Avenue, , Sandton

C O O L ( K I D S ' ) C A B S T R A N S I T M E D I A P L A T F O R M Parkview Junior, Selkirk Road, Parkview ADDENDUM A Parkview Senior, Dundalk Ave, Johannesburg Peek-a-boo, 33A 5th Avenue, continued Pine Forest Pre-Primary, 34 Ebury Avenue, Bryanston Plumtree Cottage, 13 St Audley Road, Bryanston Pooh Bear Corner, Oleander Avenue, Morningside Poplar Academy, 39 Whisken avenue, Crowthorne, Nursery school Pridwin, Corner of St Andrew Street & Jameson Avenue, Melrose Reddam House, Country Estate Drive, Waterfall Estate Reddford House (Blue Hills), Blue Hills Estate, Beaulieu Redhill Nursery School, 96 West Road North, Morningside Redhill Prep, Summit Road, Morningside Rodean School (SA), Princess of Wales Terrace, Parktown, Sacred Heart College, 15 Eckstein Str, Observatory - Grade 3 Sacred Heart Pre Primary, 15 Eckstein St, Observatory Saint Andrews School for Girls, St. Andrew Avenue, Senderwood Sandton Montessori Pre-school, 32B Adrienne Street, Sandown St. Peter's College, van der Bijl Avenue, Sunninghill St. Peters Boys Prep, 105 Rd, , Johannesburg

C O O L ( K I D S ' ) C A B S T R A N S I T M E D I A P L A T F O R M St. Peters Girls Prep, 105 Witkoppen Rd, Sandton ADDENDUM A St. Stithians Boys Junior Prep. 40 Peter Place St. Stithians Boys Prep. 40 Peter Place continued St. Stithians Girls Junior Prep. 40 Peter Place St. Teresa's Mercy School, 16 St Albans Avenue, Craighall Park St. Teresa's School, 18 Keyes Avenue, Rosebank Stepping Stones Preschool, 81 Olympia Avenue, Sandton Talk Sense, 50 Ballyclare Drive, Bryanston Talk Shop, 48 Ballyclare Drive, Bryanston The Lap, 102 Oxford Road, Houghton Estate The Living Link, 1 17th Street, Sandton The Parks on 8th, 134 8th Ave, Sandton, 2196 The Parks Pre-Primary School, 38 Kildare Ave, Parkview The Ridge Preparatory School, 26 Woolston Rd, Westcliff The Star Academy, 80 Athol Street, Johannesburg The Star Academy, 96, 6th Avenue, Highlands North The Willows Nursery, 49 Garden Road, Bourdeaux, Randburg Tippy Toes, 134 Algernon Road Trinity House, Heritage Hill

C O O L ( K I D S ' ) C A B S T R A N S I T M E D I A P L A T F O R M