CHICAGOLAWBULLETIN.COM TUESDAY, JANUARY 12, 2016 ® Volume 162, No. 7 Serving Chicago’s legal community for 161 years Women in sports make a name for themselves in 2015 as 2015 a Athletics, Tampa Bay Rays, St. seminal year for Louis Cardinals, Houston Astros women in and New York Mets. SPORTS MARKETING PLAYBOOK sports? Looking Siegal served a two-week back, it sure coaching stint in the Athletics’ Wseems that way. Female athletes instructional league in October achieved many firsts in 2015, as as a guest instructor for the did other women in areas of team’s prospects. sports that are traditionally The NFL also scored its first DOUGLAS N. M ASTERS dominated by men. And perhaps female coach. The Arizona AND SETH A. R OSE just as importantly, 2015 saw the Cardinals named Jennifer continuation of an attitude Welter, a preseason coaching adjustment toward more respect intern, to assist in coaching the Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and for women’s athletic abilities. team’s linebackers. counsels clients primarily in intellectual property, advertising and unfair Let’s start with the awards While having a female coach competition. He is deputy chairman of the firm’s advanced media and technology and accolades. Sports Illustrated on a men’s professional team was department and co-chair of the firm’s intellectual property protection group. He can named tennis star Serena a first for the NFL, it wasn’t a be reached at
[email protected]. Seth A. Rose is a partner at the firm, where he Williams Sportsperson of the first for Welter, who not only counsels clients on programs and initiatives in advertising, marketing, promotions, Year, the first woman to receive coached linebackers for the media, sponsorships, entertainment, branded and integrated marketing, and social this distinction in 32 years.