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THE TOUR BRIEF to Launch 'Recycle More…'

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THE TOUR BRIEF to Launch 'Recycle More…' RECYCLE MORE… THE TOUR BRIEF To launch ‘Recycle more…’ (NWLDC’s 3 year plan to increase the household recycling rate across the district), the council will be touring a series of interactive roadshows - ‘Recycle more… the tour’ in various locations across the district. The tour will commence on Tuesday 20 August 2019. Our aim To increase awareness and engagement of the ‘Recycle more…’ via fun and interactive roadshows - ‘Recycle more… the tour’. The roadshows will be held across 7 key areas in North West Leicestershire and aim to educate residents (both children and adults), visitors and businesses within the district on how they can recycle more, and the steps that NWLDC is making to help them do that. Mission To ensure that residents, visitors and businesses are engaged with the overall goal to increase the amount of waste that we recycle to 50% by 2021/22 and reduce the amount sent to landfill. It is hoped that we can encourage residents, visitors and businesses to take pride in their district (one of the council’s key values) by seeing the positive effects that recycling has on their local environment. How this will happen We will be visiting 7 key areas in the district with ‘Recycle more… the tour’. The actions below explain how this will be advertised and what elements ‘Recycle more… the tour’ will include. Recycle Tuesday 20th August 2019, 10am -12.30pm | Market Place, Kegworth, more… the DE74 2ED tour – roadshow Tuesday 20th August 2019, 2pm – 4.30pm |Castle Donington Co-op, dates & Station Road, Castle Donington, Derbyshire, DE74 2NJ locations Wednesday 21st August 2019, 10am – 4.30pm | Belvoir Shopping Centre, Coalville, LE67 3XA Thursday 22nd August 2019, 10am – 12.30pm | Tesco, High Street, John Measham, Swadlincote, DE12 7HR Bright / Lily Thursday 22nd August 2019, 2pm – 4.30pm | Ibstock Co-op, Ashby Walker Road, Ibstock, Leicestershire, LE67 6HA Friday 23rd August 2019, 10am – 12.30pm | Outside Boots, Market Street, Ashby, LE65 1AL Friday 23rd August 2019, 2pm – 4.30pm | Tesco, Resolution Road, Ashby, LE65 1TE The roadshow will include: A 3m x 3m gazebo 4 oversized cut-outs of plastic bottles – These will draw attention to our stand Recycle cycles competition – this comprises of two bicycles linked to a recycling bin. Residents have to cycle as fast as they can to open a recycling bin and reveal the recyclable items inside. There will be a leader board for participants and the fastest time in each location will win a prize. Prizes are TBC. Pull up banners detailing the Recycle more… themes over the next 3 years. Branded Recycle more… promotional items (reusable water bottles and rulers, pencils, pens, colouring crayons, keyrings - all recyclable or made from recyclable materials) Educational material – recycling welcome pack which contains information about what can/can’t be recycled at the kerbside and information regarding other services provided by the waste services team at NWLDC. Advertising 1. A3 poster designed by the communications team to advertise Lily ‘Recycle more… the tour’. This will be displayed/sent to the Walker / following: comms team Local businesses: - Co-op in Castle Donington and Ibstock - Tesco in Measham and Ashby - Independent businesses local to each roadshow location District & parish councillors Parish council buildings and notice boards NWLDC buildings (Including leisure centres) Council members (to be sent in the weekly members bulletin) LCC Libraries The tour locations, dates and times will also be included in the quarterly Parish Newsletter (compiled by community focus). We will promote the tour heavily on social media, with targeted posts in the key areas and their surroundings. 2. Waste collection lorries will be branded with the Recycle John more… logo and information on what can be collected at the Bright / kerbside for recycling. This will be items many residents don’t Lily realise can be collected at the kerbside such as textiles. Walker 3. Website / Twitter / Facebook communications will be Lily scheduled for the launch. This will include details of the tour, Walker as well as our key messages around how to recycle more. 4. Twitter and Facebook profile covers will change ready for the Lily Recycle more… launch on Monday 19th August 2019. Walker Publicity 1. Press release Bev Smith WC 19 August 2019 we will issue a news release announcing the start / Cllr. of the campaign and giving details of the tour. Woodman / Cllr. The community services portfolio holder, shadow community services Sewell / portfolio holder and Chief Executive have been invited to a photo John opportunity to help promote the campaign, in line with our external Bright / communications protocol. Lily Walker / 2. Radio/TV interviews comms team We will also reach out to local radio/TV stations to see if we can land an interview about the campaign. Summarise Number of people who visited the roadshow at each location John / Measure Number of recycling information packs handed out Bright / Success Number of posters displayed to advertise the tour Lily Outcome Number of requests for NWLDC’s waste services walker Potentially identify community ‘waste champions’ Amount of coverage gained from the press release Amount of radio / TV interviews landed Number of Facebook / Twitter posts and how many likes / shares / retweets etc. of each post Next step To put together the Recycle more… post-launch action plan to John ensure momentum of the Recycle more… campaign is Bright / maintained. Lily Walker How you Parish councillors can help by promoting the tour and letting people can help know how they can recycle more. Please display our posters, share our social media messages and get people talking about it! If you require any colour posters to be printed, please let us know by calling Lily Walker, Recycle More Officer on 01530 454824 or email [email protected]. You can also point people to our web page (www.nwleics.gov.uk/recyclemore) and our social media channels (Twitter: @NWL_Enviro, @NWLeics and Facebook: This Is NWLeics) where they can find lots of information about the campaign and how to get involved. .
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