ANDROID IMPACT HOW THE ANDROID ECOSYSTEM SUPPORTS ECONOMIC IMPACT IN SOUTH KOREA PUBLISHED IN 2017 Prepared by AlphaBeta for Google. Important Notice on Contents – Estimations and Reporting CONTENTS This report has been prepared by AlphaBeta for Google. All information in this report is derived or estimated by AlphaBeta analysis using consumer survey data and publicly available information, as well as interviews with OEM manufacturers and app developers. Google has not supplied any additional data, nor does it endorse any estimates made in the report. Where information has 1 Executive Summary 6 been obtained from third party sources and proprietary research, this is clearly referenced in the 2 Business benefits 12 footnotes. Unless otherwise stated, the estimates in this report refer to annual benefits based on the latest available figures, thus of 2015. Original Equipment Manufacturers (OEMs) 14 The amounts in this report are estimated in US dollars. Where applicable the conversion is based App Developers 18 on the average exchange rate in 2015, sourced from X-Rates.com, which was 1 USD = 1130.69 Telecommunication Operators 22 KRW. 3 Consumer benefits 24 4 Societal benefits 32 Android's impact on mobile broadband penetration 34 Android's impact on economic growth 38 Android's impact on South Korean employment 40 Appendix A - Detailed Methodology 42 AlphaBeta is a strategy and economic advisory business serving clients across Australia and Asia from offices in Singapore and Sydney. Sydney Level 7, 4 Martin Place Sydney, NSW, 2000, Australia Tel:+61 2 9221 5612
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