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RFD Landscape.Indd Media Kit “Nashville Backstage” premieres on RFD-TV in 2015 and introduces each week a two- fold show featuring a live musical performance and an exclusive behind the scenes interview, highlighting up-close and personal discussions with producers, recording artists, and renowned and up‘n coming stars in the entertainment and music industries. “I’m celebrating over 50 years of being in love...with country music,” says host Kenny Dean. “My older brother was a truck driver and still is, so I remember fi rst listening to an AM radio show called ‘The Charlie Douglas Road Gang’, and now 50 years later I’m able to sit down with seasoned artists, songwriters, producers, as well as these young up’n coming stars. Remember when you were a kid going into the candy store? Well I’m that kid now in the candy store of the ‘Country Music Community’. God has blessed me and I thank him every day.” Kenny’s interview style is compared by some to that of the late night talk show host. He is a husband, father and grandfather whose good ole boy persona and wholesome honesty is as welcoming at fi rst introduction as it is show after show. In addition to being a TV personality on various stations across the nation, Kenny’s 20-year broadcast career has allowed him to host a morning show (The Front Porch) as well as an afternoon show (Behind the Scene with Kenny and Friends.) Named the “TV Personality Of The Year” in 2006 by North American Country Music Association International (NACMAI), Kenny has covered political and entertainment sectors—conducting interviews with governors, congressmen, senators and state offi cials, along with the all-time music and entertainment greats. From an inside-out perspective, “Nashville Backstage” explores and reveals the inner workings of the entertainment industry, to offer viewers a true-to-life sneak peek into the business like never seen before. From up-and-coming hit makers to award-winning, trendsetting veteran entertainers and personalities, from Charlie Daniels to Private Lives of Nashville Wives or Tracy Lawrence to Ray Stevens, the best-of-the-best have made the scene with Kenny Dean! “Kenny Dean was named North American Country Music Association International ‘TV Personality Of The Year’ in 2006.” How to find us ... SetSe your DVR and reminder: Nashville Backstage airs nationwide in overover 61 million televised households each week during the music and entertainmententertain time slots on RFD-TV. Website: If you missmisi s a NashvilleN Backstage episode, they will be available for viviewingewing inn ffull-screenull-scr on our website: www.nashvillebackstage.com Social MedMedia:iaa: CharlieChChararliie DaDDanielsaniieels Click to view: Nashville Backstage @NashBackstage Nashville Backstage Channel TheThT e producersprp oducu ers of NashvilleNaN shville BaBackstageck celebrate a two-fold expansion to reach a larger audience of entertainmentenntertr aiinmnment anaandd ccocountryununtry mumusicsisic enenthusiastst in 2015. The easy-does-it, from-the-couch to center-stage musicmuusic anandd enentertainmenttet rtaia nmn ennt shshow,howo , wiwwilllll aiair on RFD-TV before an anticipated audience of over 61 million televisedteeleevvised hohouseholdsuseholds oonn mamajorjoor satesatellitelllite anand cable providers. Member Contacts: Public Relations & Advertising inquiries: Blue Sky Advertising, Inc. [email protected] (205)538-3494 Nashville Backstage Promo Reel *All episodes willwiill bebe archivedaarrchc for viewing on the Nashville Backstage website. * Kenny with Billy Burnette of Fleetwood Tracy Lawrence Hank Williams, Sr. daughter, Jett Williams Lee and Elaine Roy, of The Roys Mac, at his home in Nashville, TN. TMTM TM TM The Rural Lifestyle It’s not bound by geography. There are as many rural minded viewers in metro areas as there are in the rural areas. And they are growing! Rural lifestyle is defi ned by attitudes and interests not by location. Rural Media Group Overview 61+ Million US Television Households 11.5 Million Adult Weekly Impressions Nielsen Media Research, Rentrak July 2014 Audience and Distribution Voted Best Value ~2014 QuickTime™ and a Graphics decompressor are needed to see this picture. 47,715,000 Independent Cable News’ annual survey of more than 200 systems, ranked 137 cable networks on a HOUSEHOLDS variety of issues. RFD-TV was voted the #1 cable network being judged as the most reasonably priced compared to all 11,471,000 other channels. WEEKLY IMPRESSIONS P18+ RFD-TV 83% #1Adults 50+ History 70% (Audience Composition) HGTV 68% A&E 58% #1Farmers and Ranchers TNT 23% (Audience Composition) MTV 23% USA 22% #1C&D County Viewership ESPN 4% (Audience Composition) #1Time Spent Watching (Adults 50+ Audience Composition) Source: Nielsen Media Research, October 2014, 1Q 2014; 2014 Doublebase GfK MRI Viewer Demographics 62% Men 32% 38% Women 68% $273,546 Median Net Worth $156,361 $53,888 Median HH Income $43,204 86% Home Owned 68% 35% County Size A & B 67% 65% County Size C & D 33% 66% HH Size 1-2 42% 26% HH Size 3-4 38% 2014 Doublebase Gfk MRI Wave C and D Counties: America’s Backbone Nielsen Media Research, July 2014 Programming and Demographics Dristributon 47,715,000 RFD-TV offers its carriage to all rural organizations, Agricultural associations, land grant colleges, as well as businesses headquartered in Increased +34% rural America. RFD-TV’s distribution is used by the above in two ways: Since 2009 1. To communicate with their member base 41,124,000 2. To connect with urban consumers in order to edu- 40,813,000 cate the public about their products, their services and 39,632,000 organization. 39,355,000 35,517,000 Distribution by other cable channels for these independent producers is simply not available. Music & AgriBusiness QuickTime™ and a Graphics decompressor Oct‘09 Oct‘10 Oct‘11 Oct‘12 Oct‘13 Oct‘14 are needed to see this picture. Entertainment Source: Nielsen Media Research • 3.1 million weekly • 55.7 million weekly impressions P18+ iimpressionsm P18+ • #1 with Farmers • NNew classics (Marty Stuart, Joey + and Ranchers RRory) and Old Favorites (HEE HAW) • 70% of cattlemen Demographics watch regular US Average RFD-TV Ag Equine Age50+ Men 48% 63% 59% 46% 46% Women 52% 37% 41% 54% 54% Median Age 46.4 61.7 50.1 46.4 - Median Net Worth $218,012 $273,545 $300,153 $273,047 $282,681 Median HH Income $59,979 $53,888 $65,911 $65,889 $55,259 Rural Home Owned 67% 86% 82% 82% 80% Equine Lifestyle County Size A & B 72% 35% 46% 55% 68% • • 2.0 million weekly County Size C & D 28% 65% 54% 45% 32% 1.0 million weekly impressions P18+ impressions P18+ • 30 hours of FFA HH Size 1-2 46% 66% 50% 36% 70% • 7 million horse owners in US • 25% of programming dedicated to equine convention coverage HH Size 3+ 54% 34% 50% 64% 30% Source: Nielsen Media Research, NHI, Q1 2014 Source: 2014 Doublebase GfK MRI.
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