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FEATURING U.S. NAVY BLUE ANGELS F-22 DEMO F-16 DEMO AND MORE! A TRADITION FOR THE FUTURE 2019 Exhibitor Opportunities | AllianceAirShow.com 29th Air Show | October 19 — 20, 2019 Managed by Alliance Air Productions, a nonprofit organization established by Hillwood. Benefiting local nonprofit organizations and supporting local school district STEM programs. FACT SHEET OUR MISSION The Bell Fort Worth Alliance Air Show is dedicated to creating a vibrant air show that gives back to the community and supports, sustains and grows our region’s aviation legacy by honoring our military and veterans, raising funds for local nonprofit organizations in the Dallas-Fort Worth area and engaging and inspiring the future generation to explore a career in aviation. OUR PASSION To support, sustain and grow our regions aviation legacy by engaging and inspiring the future generation to explore a career in aviation. This is accomplished through our STEM Discovery Zone ground attraction, which has been growing strong since 2015. OUR THEME The air show’s theme, “A Tradition for the Future,” showcases the area’s rich aviation heritage, its deep roots in the aerospace and aviation industry and the industry’s future in North Texas. To convey this deep connection to the community, the air show includes North Texas built aircraft both flying and on display. WHO WE ARE The annual not-for-profit Bell Fort Worth Alliance Air Show is one of the largest and most successful air shows in the nation. This all-encompassing community event attracts more than 120,000 attendees annually; showcases our nation’s armed forces and Dallas-Fort Worth’s important aerospace and aviation industries; promotes education and workforce development programs across the region; and provides the very best in patriotic family entertainment. Alliance Air Productions, a 501(c)(3) organization and producer of the air show, is a subsidiary of Hillwood Properties, the developer of the 26,000-acre AllianceTexas project that is home to Fort Worth Alliance Airport. CHARITABLE DISTRIBUTION Since 2006, more than $720,000 has been distributed to more than 70 nonprofit organizations, including over $219,000 to beneficiaries such as USO of Dallas/Fort Worth, Hope for the Brave and Carry The Load. In 2017, the air show also sponsored the MWR Department events for 2018 at NAS Fort Worth. DATES Saturday, October 19 and Sunday, October 20, 2019 LOCATION Fort Worth Alliance Airport TIME Gates are open from 9 a.m. – 5 p.m. both days. PERFORMERS* U.S. Navy Blue Angels F-16 Viper Demo U.S. Army Golden Knights Adam Baker (NEW) F-22 Raptor Demo and much more Aftershock Jet Truck (NEW) Jeff Boerboon Aerobatics (NEW) SUPPORT TEAM Skytalker: Danny Clisham Air Boss: Ralph S. Royce Sound: MACH 1 Productions STATIC DISPLAY Warbirds, Military & General Aircraft and Helicopters ADDITIONAL FEATURES STEM Discovery Zone, Veterans’ Village, Kids Inflatables, Simulators, Interactive Exhibits, Helicopter Rides, Fun Food, Honor Guard Memorial and more. For more information, visit www.AllianceAirShow.com. Become an Air Show Insider to stay up to date on the most recent news, specials, acts and more. *Performers subject to change. CONTACT: DAN DODSON, ADC Group [email protected] 1 972.540.1742 MARKETING & ADVERTISING PROGRAM The Bell Fort Worth Alliance Air Show has a strong presence within the local and regional community and uses a strategic combination of sponsored and paid advertising to promote the air show. Below is a recap of the marketing efforts for 2018. COLLATERAL ADVERTISING Poster: Printed 4,000 posters and 5,000 flyers. Program: Printed 3,000 souvenir programs. PRINT ADVERTISING Newspaper Ad Newspapers: The overall print campaign exceeded 2.7 million impressions. Fort Worth Star-Telegram – Exceeded 1.1 million impressions • Alliance regional newspapers (Northeast and Keller Citizen) and DFW Weekender Poster were part of this sponsorship. The Dallas Morning News – Exceeded 1.6 million impressions • GuideLive was part of this sponsorship. Fort Worth Weekly – Exceeded 75,000 impressions BROADCAST ADVERTISING Broadcast: The overall broadcast campaign exceeded 24.7 million impressions. Sponsorships with WFAA and Cumulus Media not only continued solid partnerships, but provided a deep reach into core target audiences. Television: WFAA was the television sponsor for 2018. Exceeded 22.5 milion impressions. Radio: Cumulus Media was the radio sponsor for 2018. Exceeded 2.2 million impressions. • Salem Media Group was a new radio partner for 2018. Exceeded 500,000 impressions. OUTDOOR ADVERTISING Billboards: The overall billboard campaign exceeded 3.1 million impressions. Through a media partnership with Clear Channel Outdoor, the air show billboard ran four digital and four fixed billboards strategically placed throughout Dallas-Fort Worth. ONLINE ADVERTISING Online: The overall online ad campaign exceeded 5 million impressions. • Star-Telegram.com ran from September 1 – October 14 and exceeded 1.6 million impressions. • FortWorthWeekly.com ran from September 7 – October 14 and exceeded 750,000 impressions. • WFAA.com ran from October 1 – October 12 and exceeded 1.1 million impressions. • DallasNews.com ran from October 3 – October 14 and exceeded 2.2 million impressions. • E-blasts and e-newsletters sent by the Texas Motor Speedway and WFAA reached an additional 120,000 people. 2 PUBLIC RELATIONS & SOCIAL MEDIA PUBLIC RELATIONS The following details the results of our public relations efforts: • More than 75 million total impressions from our public relations efforts • More than $2.1 million Publicity Value • More than 120 Media Credentials were distributed • More than 110 media placements across North Texas including those below, among others: • Al Dia Dallas • Irving Rambler • KTVT – TV CBS 11 • Culture Map • Southlake Style • KRLD – AM Radio 1080 • Denton Record-Chronicle • The Dallas Morning News • WBAP – AM Radio 820 • DFW Child • KDFW – TV FOX 4 • Fort Worth Magazine • KXAS – TV NBC 5 DID YOU KNOW? • Fort Worth Star-Telegram • WFAA – TV ABC 8 43% OF ATTENDEES LEARN ABOUT THE AIR SHOW THROUGH SOCIAL MEDIA AND WEBSITE. SOCIAL MEDIA Facebook, Twitter and Instagram were used to cross-promote, boost awareness and engage followers. From October 2017 through the 2018 air show, total social media following increased by about 57%. • Facebook likes increased by about 13% (+4,195 likes) to a total 35,657 likes. • Twitter followers increased by about 13% Instragram (+511 followers) to a total of 3,838 followers. • Instagram followers increased by 31% (+722 followers) to a total of 2,476 followers. Twitter • On-site social media team of volunteers provided updates, photos and videos throughout the show. September 24 – September 30, 2018 October 1 – October 7, 2018 October 8 – October 12, 2018 • 2,094 Link clicks • 6,206 Link clicks • 6,496 Link clicks • 108,158 Reach • 309,377 Reach • 323,945 Reach • 139,149 Impressions • 442,431 Impressions • 426,698 Impressions CONTACT: DAN DODSON, ADC Group [email protected] 3 972.540.1742 DEMOGRAPHICS AVERAGE ANNUAL ATTENDANCE 120,000 attendees over three days DID YOU KNOW? 87% OF AIR SHOW SPECTATORS TRAVEL WITHIN MALE / FEMALE 59% / 41% A 60-MILE RADIUS TO ATTEND THE EVENT. ATTEND WITH CHILDREN 56% AVERAGE HOUSEHOLD INCOME $75,000 FIRST TIME ATTENDEE 47% OWN HOME 57% INTERNET PURCHASES 64% AGE DID YOU KNOW? 60+ 58% OF ATTENDEES HAVE COMPLETED SOME COLLEGE OR HAVE A 4-YEAR DEGREE. 55-59 50-54 45-49 40-44 35-39 30-34 26-29 18-25 0% 5% 10% 15% 20% 25% Source: ICAS Demographics 4 DEMOGRAPHICS DID YOU KNOW? OVER 60% OF ATTENDEES SPEND AT LEAST 4 OR MORE HOURS AT THE AIR SHOW. 0-1 Hour Under $18,000 1-2 Hours Over $150,000 $18,000-$24,999 6+ Hours 2-3 Hours $25,000-$34,999 $125,000-$149,999 TIME SPENT HOUSEHOLD AT AIR SHOW INCOME $100,000-$124,999 3-4 Hours $35,000-$49,999 5-6 Hours $75,000-$99,999 $50,000-$74,999 4-5 Hours 30% HOW DID YOU HEAR ABOUT 25% TODAY’S AIR SHOW? 20% 15% 10% 5% 0% Poster TV Ad Other Website Radio Ad Billboard Social Media Newspaper Ad Email SolicitationTV News Report Newspaper Article Suggestions of friend(s) CONTACT: DAN DODSON, ADC Group [email protected] 5 972.540.1742 RAMP LAYOUT CONTACT: DAN DODSON, ADC Group [email protected] 6 972.540.1742 7 EXHIBITS Market your organization or company through an exhibit display. Twenty-five (25) exhibit sites are available on a first-come, first-served basis. Custom footprints are available upon request. Companies that are certified 501(c)(3) organizations or bona fide government agencies receive a discount. STANDARD EXHIBIT BENEFITS • Logo included on website and program. • Water barrel(s) and tie down straps included for 10x10, 10x20 and 20x20 exhibits. All other exhibit sizes must pay for their rentals. • Tents/tables/chairs/electric are not included but are available for rent. NONPROFIT EXHIBIT BENEFITS • Ramp space only, no marketing benefits. • Not eligible for exhibit upgrades. • Must select standard exhibit to receive benefits. STANDARD NONPROFIT EXHIBIT RATES EXHIBIT RATES* SIZE RATE SIZE RATE 10’ x 10’ $2,530 10’ x 10’ $1,130 10’ x 20’ $3,770 20 ‘x 20’ $2,260 20’ x 20’ $4,405 20’ x 25’ $4,610 20’ x 30’ $4,730 20’ x 35’ $5,115 “RIDE N’ DRIVE” EXHIBIT SPACE 20’ x 40’ $5,500 STARTS AT $22,500. 30’ x 30’ $5,885 40’ x 40’ $7,150 80’ x 30’ $8,580 Upgrade your standard exhibit to include additional level 1 level 2 level 3 level 4 venue exposure and hospitality passes for your VIP guests. $1,000 $2,500 $5,000 $7,500 Maxiumum Availability 5 4 3 2 marketing & media exposure Logo on Official Air Show Poster – – – Y Program Ad – 1/4-Page 1/2-Page Full-Page venue exposure Public Announcement Mentions 3 4 5 6 hospitality General Admission Parking Passes (Total) 5 5 5 5 VIP Parking Passes (Total) 2 3 4 6 Captains’ Club Passes (Sat.
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