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Unlocking a Facility's Potential to Drive Participation and Revenue Issue 24 | Fall 2015 BY DESIGN Excellence in Golf Design from the American Society of Golf Course Architects Perfect practice Unlocking a facility’s potential to drive participation and revenue Also: Celebrating variety • Master planning • ASGCA membership • Pete Dye on Twitter ™ Chapter 1 INTRODUCING TORO® INFINITY™ SERIES GOLF SPRINKLERS Countless Benefits. Infinite Possibilities. The opportunities are limitless with the new Toro INFINITY Series golf sprinkler. From immediate convenience, compatibility and labor savings to extra capacity for future technologies, INFINITY keeps you ahead of the game for decades to come. It’s simple Turfonomics. toro.com/infinity TOP LINE THINKING BOTTOM LINE THINKING REAL WORLD THINKING The new patented INFINITY™ The new INFINITY™ Series The benefits to course Series changes everything is built for expansion, not maintenance and quality for the better: course quality, replacement — it’s a truly are countless, but it’s the workload and most important, sustainable investment that professional benefits that no interruption of play. pays off in cost savings today really make the INFINITY Calculate the money you’ll and has extra capacity for new Series the smart choice. save by cutting sprinkler technologies in the future. With The latest innovation from maintenance from hours to the patented SMART ACCESS™ TORO, INFINITY lets you minutes. And just think about you can access all sprinkler truly manage your work how much better your course components from the top, and crews, budgets and course will look when you replace adding new capabilities is just improvements now and in shovels with screwdrivers. No as easy, making the future a the future. That not only holes or piles of dirt to draw welcome change. helps you keep your course unwanted attention from players looking and playing its best, or the Greens Committee. it makes you look pretty good, too. Learn more at: toro.com/turfonomics ©2014 The Toro Company. All rights reserved. Infinity_Turfonomics_FP_ByDesign_0614.indd 1 4/15/14 3:47 PM FOREWORD The potential of practice CONTENTS really great practice facility can help to address some of the key challenges that golf faces: it can offer a version of the game that is Digest 05 low cost and doesn’t take much time to play, and it can be a way for A round-up of recent development A news, plus ASGCA Past President new and existing golfers to improve their skills. In this issue of By Design, we find out more about how golf clubs are Pete Dye on Twitter. working with ASGCA member architects to overhaul their practice facilities, with some excellent results, including higher levels of Practice facilities 08 participation and additional revenue. Many clubs throughout the United We consider the experiences of a States and beyond may benefit from getting expert advice and unlocking number of clubs who decided to the potential of their practice facilities. You can read more in our cover overhaul their practice facilities with article that begins on page 8. the help of an ASGCA member. Elsewhere in this issue, we find out about the process of becoming an ASGCA member from the three architects that achieved ASGCA Associate Celebrating variety 16 status this year (page 18), Brian Idle of Peacock + Lewis gives us an insight ASGCA President Steve Smyers says into master planning (page 22) and I share my thoughts on why we we should celebrate golf’s differences. should celebrate golf’s variety (page 16). ASGCA membership 18 Enjoy the read! We find out about the journey to ASGCA membership from three new Associate members. Master planning 22 Brian Idle of Peacock + Lewis explains how a master plan can alleviate the fear associated with change. Five to finish 24 In the first of a new regular piece to close each issue of By Design, Tripp Steve Smyers Davis, ASGCA, provides his answers President to our five quick questions. American Society of Golf Course Architects COVER Issue 24 | Fall 2015 BY DESIGN Publisher: Toby Ingleton Excellence in Golf Design from the American Society of Golf Course Architects Editorial contributors: Sean Dudley; Brian Idle, Peacock + Lewis; Steve Smyers, ASGCA President Design: Bruce Graham ASGCA Staff: Chad Ritterbusch; Therese Suslick; Mike Shefky; Aileen Smith; Marc Whitney Photography: Keith Alstrin, courtesy of Forrest Richardson & Assoc.; Pinehurst Resort; USGA/John Mummert Subscribe to By Design at www.tudor-rose.co.uk/bydesign © 2015 American Society of Golf Course Architects. All rights reserved. www.asgca.org Perfect practice Unlocking a facility’s potential to drive participation and revenue Also: Celebrating variety • Master planning • ASGCA membership • Pete Dye on Twitter By Design is sponsored by: Tom Clark, ASGCA, designed ‘A Tribute to Colt’ for the short course at Hamilton Golf and Country Club in Ontario, Canada. 03 Elite courses like Pebble Beach Golf Links have discovered the power of IC Systems. See what IC can do for you at www.rainbird.com/ICsystem. Taking an easier path to world-class conditions. That’s intelligent. Rain Bird® IC Systems™—pinpoint control and diagnostics for every single rotor. With a control module built into each rotor, IC Systems from Rain Bird give you an innovative solution for field control—one that eliminates the challenges of satellites and decoders. Now you can manage your system rotor by rotor and track advanced diagnostics down to every individual head. Because achieving elite playing conditions isn’t about working harder—it’s about working smarter. Rain Bird is the official irrigation supplier of Pebble Beach Resorts®. Integrated Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Resorts®, The Lone Cypress™, The Heritage logo and their underlying Control Module distinctive images are trademarks, serivce marks and trade dress of Pebble Beach Company. Used by permission. R461-038681 IC System Print Ad Pubs: Golf Course Industry, Golf Course Management, By Design Size A: Bleed: 8.75" x 11.25" Trim: 7.875" x 10.5" Live: 7" x 10" 4/C Swanson Russell B 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 70 70 40 70 40 40 0 0 0 0 3.1 2.2 2.2 10.2 7.4 7.4 25 19 19 50 40 40 75 66 66 100 100 100 80 70 70 100 DIGEST New course opening Greg Nash, ASGCA Greg Nash, ASGCA, died First Nicklaus design in Vietnam in August 2015, aged 66. ASGCA members will he BRG Legend Hill Golf Resort each hole and from our perspective, the remember Nash’s relentless near Hanoi has opened for play. It twin greens add interest, challenge, and a attention to detail, an T is Nicklaus Design’s first layout in unique design feature to the golf course.” intimate understanding of the Vietnam and the first course in the country The course is located in foothills to the development process, and a to adopt a ‘twin green’ design concept. north of Hanoi, in the city’s Soc Song district, knowledge of environmental “Legend Hills is very special and unique and is adjacent to the famous Soc Temple. regulations, which helped in that it has been designed to offer a Nicklaus Design—led by Jack Nicklaus, mold him into a respected, variety of strategic hole combinations ASGCA Fellow—currently has five courses successful architect. His firm, that can be played in one 18-hole round,” under development in Vietnam, as well Greg Nash Design, was said Paul Stringer, president of the Asia as one in Cambodia and another in built on the foundation of Pacific section of Nicklaus Design. “We Indonesia. Four Jack Nicklaus Academies creating beautiful, playable have created two separate green complexes are also expected to open up in Vietnam golf courses that provide fun, playing from one primary landing zone on over the next four years. fair challenges to players of all abilities while blending seamlessly with their natural surroundings. Notable designs included Anthem Country Club, Anthem, Arizona and Club Terravita, Scottsdale, Arizona. Donations are being accepted in Nash’s name to Hospice of the Valley, Phoenix (www.hov.org). Profile Products gets growth boost The acquisition of ASGCA Environment Major Level Partner Profile Products by Platte River Equity is expected to help Flood resistance at Oak Meadows the firm—which supplies soil, water and vegetation project aimed at creating a more 1920s routing while also introducing a management solutions to golf flood-resistant golf course at Oak compelling assortment of new holes. courses—increase market AMeadows Golf Preserve in Addison, The 288-acre project footprint covers share and penetrate new Illinois, is now under way. both the 18-hole Oak Meadows course markets. “Platte River has The work, led by ASGCA Vice President and the adjacent nine-hole East Course at the financial resources and Greg Martin of Martin Design, will help Maple Meadows Golf Club, which is also experience to help us execute restore natural habitat and improve flood owned by the Forest Preserve District of new expansion strategies,” control along Salt Creek, which runs DuPage County. said John Schoch, president through the site, while creating flood- “The purpose is to develop a golf course and CEO, Profile Products. resistant golf operations. that will respect the landscape, allowing “In addition, Platte River’s Martin will be supported by architects the game to be played while carefully principals are major investors Art Schaupeter, ASGCA, and Forrest revealing the land’s natural amenities, its in the firm’s investment funds, Richardson, ASGCA, and will work history and charm and restoring its vital so they are motivated to alongside contractors Martam Construction environmental function,” said Martin.
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