1 2 2
09:00 am WELCOME Stéphanie LAVAL, Head of Investor Relations Guillaume DEBRÉ, Executive Producer News TF1 09:05 am INTRODUCTION Gilles PÉLISSON, Chairman & CEO, TF1 Group
09:30 am FUTURE OF TV Ara APRIKIAN, Executive VP Content, TF1 Group Régis RAVANAS, Executive VP Advertising & Diversification, TF1 Group Christine BELLIN, VP Strategy, Development and Transformation, TF1Group
10:15 am NEWS STUDIO TOUR / START-UP MEETUP Thierry THUILLIER, Executive VP News, TF1 Group FACIL’ITI & SYNCHRONIZED
10:55 am PRODUCTION: NEWEN Bibiane GODFROID, CEO, Newen Romain BESSI, Managing Director, Newen Guillaume DE MENTHON, CEO, Telfrance Guillaume THOURET, Managing Director, CAPA
12:10 am Q&A 12:30 am LUNCH BREAK 2 3 3
01:30 pm DIGITAL BUSINESS Olivier ABECASSIS, CEO, aufeminin Group Céline ORJUBIN, Co-founder & CEO, My Little Paris Agnès ALAZARD, COO, aufeminin Group Christophe DECKER, COO, aufeminin Group
03:00 pm CONCLUSION Gilles PÉLISSON, Chairman & CEO, TF1 Group Philippe DENERY, Executive VP, Finance and Procurement, TF1 Group
03:15 pm Q&A
3 4 4
STÉPHANIE LAVAL
HEAD OF INVESTOR RELATIONS
4 5 5
GUILLAUME DEBRÉ
EXECUTIVE PRODUCER NEWS TF1
5 1 6
GILLES PÉLISSON
CHAIRMAN & CHIEF EXECUTIVE OFFICER
6 AMBITION
CONTENT BROADCASTING DIGITAL /DISTRIBUTION
A LEADING PLAYER IN MEDIA CONTENT, ENTERTAINMENT AND NEWS, INTEGRATED FROM PRODUCTION THROUGH TO DISTRIBUTION
MULTI-CHANNEL, MULTI-PLATFORM, MULTI-BUSINESS
7 3 83
AN OMNI-CHANNEL CONTENT POWERHOUSE ADDRESSING ALL VIEWING HABITS
5 FREE-TO-AIR 3 PAY-TV DIGITAL CHANNELS THEME CHANNELS PLATFORMS
LIVE #1AUDIENCE SHARE #1 AUDIENCE SHARE REPLAY #1 32.3% NOTORIETY* VOD #1 21K HOURS AUDIENCE SHARE ON W<50PDM #1 ATTRACTIVITY** YOUTH CONTENTS AT T TIME
Sources: CSA*, NPA** 8 4 49
EXPANDED MONETIZATION OF OUR OFFER
ADVERTISING Power ratio unrivalled in Europe Growing value of DTT channels through specific targets
+ + +
TECH DATA DISTRIBUTION
SYGMA Carriage fees One-stop + services replay platform
SALTO IS UNDER CLEARANCE OF COMPETENT AUTHORITIES 9 REINVENTING THE MASS MEDIA MODEL
USER- AGGREGATION NEW ONLINE DATA ADDRESSABLE CENTRIC DIGITAL BRANDS PLATFORM BRAND OFFERS TV MEDIA DATA AT THE CENTER OF THE USER-CENTRIC MASS MEDIA MODEL MASS ADVERTISING PRODUCTION MULTI-CHANNEL OFFER & DIVERSIFICATION DISTRIBUTION MEDIA
CONTENT & AUDIENCES MONETISATION
10 10 Unique Identifier 5 115
STRONG ACCELERATION IN NEW TERRITORIES
CONTENT BROADCASTING DIGITAL
MULTI-CHANNEL CORE BUSINESS
SALTO IS UNDER CLEARANCE OF COMPETENT AUTHORITIES 11 A NEW INTERNATIONAL FOOTPRINT 300 FTEs IN 10 COUNTRIES
Local staff (Excl.France)
12 Unique Identifier 8 138
KEY TAKEAWAYS
1 MOVING TO A USER-CENTRIC MASS MEDIA MODEL
2
TWO NEW BUSINESSES GENERATING GROWTH AND CREATING VALUE
3
A MORE BALANCED MODEL WITH DIVERSIFICATION OF REVENUE STREAMS
4
IMPROVEMENT OF PROFITABILITY
13 14 14
ARA APRIKIAN REGIS RAVANAS CHRISTINE BELLIN
EXECUTIVE VP, VP, STRATEGY, EXECUTIVE VP, CONTENT ADVERTISING & DEVELOPMENT AND DIVERSIFICATION TRANSFORMATION
14 15 15
ARA APRIKIAN
EXECUTIVE VP, CONTENT
15 16 16
A UNIQUE POWERFUL MEDIA PLAYER
SPECIAL RELATIONSHIP WITH FRENCH AUDIENCE
47m 81% 1/3 FRENCH PEOPLE WATCH OF FRENCH PEOPLE WATCH FRENCH AUDIENCES TF1 GROUP CHANNELS A TF1 GROUP CHANNEL EVERY WEEK EVERY WEEK 32.3% W<50PDM IN 2017
SOURCE: MÉDIAMÉTRIE 16 17 17
MULTI-CHANNEL STRATEGY: SUCCESSFUL TRANSFORMATION
SHARP UPTREND FOR TF1 GROUP TF1 CHANNEL IS INCREASING SUCCESSFUL REBRANDING OVER LAST 2 YEARS ITS LEAD OVER M6 CHANNEL OF OUR DTT CHANNELS
25-49
No.3 No.1 +1.2pt +23% Among W<50PDM Millennials 32,3% W<50PDM
No.4 No.2
W. 25-59
+1.0pt +8pts No.6 No.5 25-49 y.o. Among W<50PDM News
No.3 No.2
Source: Médiamétrie – Médiamat – January-August 2018 vs the same period in 2016 17 AMONG DTT CHANNELS 18 18 BUILDING MOMENTUM: OUTSTANDING CONTENT FOR UNIQUE RENDEZ-VOUS
AT THE HEART OF LIVE BROADCASTING THE EVENT TV CHANNEL THE GREATEST BRANDS & TALENTS
ORIGINAL PRODUCTIONS DAILY SOAP 2 DAILY NEWS CASTS
CREATING BRAND VALUE AND VIEWER ENGAGEMENT
18 19 19
MAXIMIZING FLOW THROUGH OF CONTENT
REPLAY (FULL-STACK)
RE-RUN
D-DAY BROADCAST
INTERNATIONAL 1ST EP. PREMIERE DISTRIBUTION ON TELCO’S STB D-7 PAID PREMIERE FULL-STACK BEFORE TF1 RUN
19 20 20
TV RATINGS IN FRANCE: ONE OF THE MOST RELIABLE METRICS GATHERING ALL PLAYERS
NOW 2020
TV (MÉDIAMAT) LIVE CATCH-UP 4 SCREENS AND OUT-OF-HOME
3 SCREENS (CONSOLIDATED PARALLEL METRICS IN MÉDIAMAT) (NOT CONSOLIDATED IN MÉDIAMAT)
20 21 21
RÉGIS RAVANAS
EXECUTIVE VP, ADVERTISING & DIVERSIFICATION
21 22 22
RELIABLE MEASURE + STRONG VIEWER ENGAGEMENT = HIGHER AD EFFICIENCY
BRAND RECALL BRAND IMAGE BRAND ATTRACTIVENESS
DIFFERENCE ON AD EFFICIENCY BETWEEN TV VIEWERS WITH A HIGH ENGAGEMENT LEVEL AND LOW ENGAGEMENT LEVEL
SOURCE: TF1 PUBLICITÉ / TNS SOFRES 22 26 23
A MOMENTUM FOR CHANGE
INCREASING NUMBER HIGH LEVEL OF AD VOLUME PUTS MORE ADTECH & DATA OF TOUCHPOINTS PRESSURE ON INVENTORY CREATE NEW OPPORTUNITIES
23 27 24 REACHING 97% OF WOMEN EACH MONTH 1ST FEMALE COMMUNITY IN FRANCE
2018
2017
2016
2015
SOURCE : CROSS MEDIAS STUDY 2018 - MÉDIAMÉTRIE / AFFIMÉTRIE / ACPM SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES DOCTISSIMO: EXCLUSIVE NEGOTIATIONS 28 25
MORE REFINED CROSS MEDIA DATA
ONE DATA | TV & DIGITAL | >1000 DATA SEGMENTS
GEO-TARGETING SOCIO- MEDIA BEHAVIOUR VIEWER SHOPPER GEO-TARGETING SOCIO-DEMOGRAPHIC LIFESTYLE MEDIA BEHAVIOUR VIEWER ENGAGEMENT DEMOGRAPHIC ENGAGEMENT
…
SOURCE : TF1 PUBLICITÉ / TNS SOFRES 25 29 26
NEW DEAL ON DATA
NEW TARGET DIGITAL: A NEW SINGLE PROCESS
SYGMA DATA VIDEO ACCESS 2018
DIGITAL DATA & CATCH-UP PROGRAMMATIC GRP BRAND INVENTORY GRP QA AD BUYING FROM 3 LOVERS BROADCASTERS
2019
SINGLE PROCESS GRP SHOPPER
26 1 27
CHRISTINE BELLIN
VP, STRATEGY, DEVELOPMENT AND TRANSFORMATION
27 FIVE KEY TRENDS FOR THE MEDIA SECTOR
Leadership A tremendous Key value Digital monetization of global digital switch of powered by Multiplication platforms of the video user experience data and of Alliances (GAFAN) consumption and personalization AdTech
1 3 2 DIGITAL DATA ALLIANCE strategy strategy strategy
Credits : William Iven / Derick Anies / Rob Hampson / Stephen Dawson/ Raw Pixel on unsplash.com 28 Unique Identifier 1 VIDEO EXPERIENCE: A FULL RANGE OF DIGITAL PRODUCTS
ISP OTT
SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES 29 Unique Identifier 2 ALLIANCES: SALTO
30 Unique Identifier 3 DATA: TRANSFORMING CUSTOMER RELATIONSHIPS (B2B + B2C)
1. B2C: CUSTOMER EXPERIENCE
3. B2B: MONETISATION 2. OMNI-CHANNEL CONTINUUM
31 31 Unique Identifier expectations
3 DATA - STEP 1: MYTF1 PLATFORM EXPANDED THROUGH SYNERGIES AND PARTNERSHIPS
REACH
Addressable TV target 100% pop TV sets (linear & IPTV)
+ SYNERGIES + PARTNERSHIPS A Digital screens (desktops, (*) smartphones, A B pads)
CUSTOMERS SOCIO-DEMOGRAPHIC LIFESTYLE PURCHASING INSIGHTS + MEDIA FAN & INTERESTS BEHAVIORS
(*) : DOCTISSIMO – EXCLUSIVE NEGOTIATIONS IN PROGRESS 32 32 Unique Identifier 3 DATA - STEP 2: TOWARDS A ONE-TO-ONE DATA TV
REACH
Addressable+ ADDRESSABLE TV target TV ON LINEAR ON ISP SET-TOP-BOXES 100% pop TV sets + ADDRESSABLE TV ON LINEAR ON HBBTV DEVICES (linear & IPTV) + ADDRESSABLE TV ON AVOD ON ISP SET-TOP-BOXES
Digital screens (desktops, PLATFORM + SYNERGIES + PARTNERSHIPS smartphones, MYTF1 AUFEMININ WITH RELEVANC pads)
CUSTOMERS SOCIO-DEMOGRAPHIC LIFESTYLE PURCHASING INSIGHTS + MEDIA FAN & INTERESTS BEHAVIORS
33 33 Unique Identifier DATA & DIGITAL ENABLE THE SHIFT TO USER-CENTRIC MASS MEDIA MODEL
DIGITAL BRANDS AGGREGATION DIGITAL DATA ADDRESSABLE USER- PLATFORM SEGMENTS OFFERS TV CENTRIC MEDIA DATA AT THE CENTER OF THE ONE-TO-ONE MASS MEDIA PRODUCTION MULTI-CHANNEL OFFER MODEL ADVERTISING & DISTRIBUTION MASS DIVERSIFICATION MEDIA
CONTENT & AUDIENCES MONETISATION
SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES
DOCTISSIMO – EXCLUSIVE NEGOTIATIONS IN PROGRESS 34 34 Unique Identifier 37 35
NEWS STUDIO TOUR START-UP MEETUP
THIERRY THUILLIER EXECUTIVE VP, NEWS
35 38 36
BIBIANE GODFROID ROMAIN BESSI GUILLAUME THOURET GUILLAUME DE MENTHON
NEWEN’S CEO NEWEN’S MANAGING CAPA’S MANAGING TELFRANCE’S CEO DIRECTOR DIRECTOR
36 4040 37 GROWTH OF NEWEN GROUP SINCE CREATION
70 % ACQUISITION BY 100 % ACQUISITION BY
INTERNATIONAL
(launch of unscripted brand)
2010 2015 2017
2008 2011 2016 2018
INTERNATIONAL
(launch of Newen distribution brand) 37 41 3841 NEWEN TODAY ?
4 1,000 7 DAILY HOURS OF PROGRAMS PRODUCTION COMPANIES « RENDEZ-VOUS » PRODUCED IN 2018
8 5,000 30 MILLION VIEWERS HOURS FOR DISTRIBUTION LABELS EACH DAY
38 42 4239 AN INDUSTRIAL APPROACH COMBINING
CREATIVITY FINANCIAL EXPERTISE
ABLE TO PRODUCE LOW BUDGET WORKING WITH LOCAL & CONTENT TO HIGH END INTERNATIONAL TALENTS INTERNATIONAL PRODUCTIONS
39 43 4043 NEWEN CAN DELIVER ALL KINDS OF CONTENT
INTERNATIONAL LOCAL DAILY SOAPS DRAMA RETURNING SERIES
Deutsch-les-Landes
40 4444 41 DAILY SOAPS PROVIDE:
INDUSTRIALIZED PROCESSES ACCESS TO TALENTS LONG-TERM VISIBILITY RECURRING CASH FLOWS
58 33 26 22 YEARS YEARS YEARS YEARS 41 45 4542 NEWEN IS FRENCH ONLY PRODUCER OF 2 DAILY SOAPS
DOUBLED THE LEADER IN THEIR CHANNEL’S SLOT ON ALL AVERAGE TARGETS + RATINGS
= 8 75 80 300 MILLION VIEWERS AUTHORS MAIN CHARACTERS TECHNICIANS/WEEK
42 46 4643 VERSAILLES: A MILESTONE IN NEWEN’S INTERNATIONAL IMAGE
AN INTERNATIONAL COPRODUCTION SOLD WORLDWIDE 3 600 135 €30M SEASONS TEAM COUNTRIES PER SEASON
GEORGES BLAGDEN ANNA BREWSTER ALEX VLAHOS ALEXIS MICHALIK JALIL LESPERT SIMON MIRREN DAVID WOLSTENCROFT ACTOR V ACTRESS ACTOR ACTOR DIRECTOR SHOW-RUNNER SHOW-RUNNER VIKINGS, BLACK MIRROR STAR WARS, THE TUDORS MERLIN KABOUL KITCHEN, EDMOND YVES SAINT LAURENT CRIMINAL MINDS PERFECT CRIME, MI5 46 47 4447 HOW TO PRODUCE COST EFFECTIVE DRAMA?
NINA IN FRANCE THE FIRST YEARS IN NETHERLANDS
3 ≈ 20% 6 4 >600 COUNTRIES EPISODES EPISODES BELOW THE AVERAGE SEASONS ADAPTED SHOT / DAY PRODUCED DRAMA COST THE SHOW SO FAR 44 48 4845 NEWEN IS THE ONE-STOP SHOP FOR LOCAL AND GLOBAL PLAYERS
AND MANY OTHERS…
45 MORE CLIENTS, MORE GENRES, MORE COUNTRIES IN THE LAST 3 YEARS
2015 2018 2015 2018
DRAMA DRAMA
DOCUMENTARIES DOCUMENTARIES
NON SCRIPTED NON SCRIPTED
ANIMATION (NEW)
INTERNATIONAL NON SCRIPTED (NEW) INTERNATIONAL SCRIPTED (NEW) 46 OSMOSIS: 2nd ORIGINAL FRENCH SERIES PRODUCED FOR NETFLIX
Agathe BONITZER Hugo BECKER 47 ACTRESS ACTOR THE NUN GOSSIP GIRL – BARON NOIR
SHOOTING IN PROGRESS – UNDER NON DISCLOSURE AGREEMENT
47 DEUTSCH-LES-LANDES: 1st ORIGINAL FRENCH SERIE FOR AMAZON PRIME
A FRENCH AND GERMAN COPRODUCTION
MARIE-ANNE SYLVIE TESTUD CHRISTOPH MARIA A.CHARLOT & CHAZEL ACTRESS HERBST F. MAGNIER ACTRESS LA VIE EN ROSE, ACTOR AUTHORS LES BRONZES, FEAR AND 3 TÜRKEN & EIN BABY BIENVENUE CHEZ LES 48 LES VISITEURS TREMBLING LADYKRACHER CH’TIS
48 2 DAILY HEALTH TALK SHOWS ON AIR FOR 20 YEARS!
380 DOUBLED HOURS PRODUCED CHANNEL’S AVERAGE PER YEAR RATINGS
SEASON 20 SEASON 18
FAITES ENTRER L’ACCUSÉ LIVE 4 ON AIR FOR IN-HOUSE FACILITIES MILLION VIEWS PER MONTH 18 YEARS
SEASON 20
49 49 CAPA: FROM FACTUAL TO HIGH-END AND INTERNATIONAL DOCUMENTARIES
INVESTIGATION, WILDLIFE, SCIENCE, SPORT, CULTURE AND HISTORY
TALENT ATTACHED TO PROJECTS
THOMAS PESQUET CÉLINE COUSTEAU STÉPHANE BERN JEAN-PAUL GAULTIER NIKOLA KARRABATIC ASTRONAUT EXPLORER JOURNALIST STYLIST WW HANDBALL PLAYER 50 BLUE SPIRIT: ONE OF THE MAIN PLAYERS IN ANIMATION GROWING RAPIDLY WORLDWIDE
OPERATING ALL ACROSS THE VALUE CHAIN
FOR OUR PRODUCTIONS AND THIRD PARTIES
51 51 NEWEN ENABLING A UNIQUE COLLECTION OF INDEPENDENT PRODUCERS AND TALENTS
LAURENCE BACHMAN VINCENT MESLET FLORENCE LEVARD EMMANUELLE SAMOYAULT SÉBASTIEN CHARBIT
CLEMENT BIRNBAUM JEAN-BENOIT GILLIG CHRISTINE PALLUEL LISSA PILLU HUBERT BESSON JOACHIM NAHUM
52 A UNIQUE COLLECTION OF TALENTS
CLAUDE CHELLI PHILIPPE LEVASSEUR SARAH AKNINE ARNAUD FIGARET AUDE ALBANO PALOMA MARTIN Y PRADA
MICHEL CYMES BENOIT THEVENET ALEXANDRA CRUCQ AURELIEN LIPIANSKI FANCHON GIORDA TACO ZIMMERMAN MARINA CARRERE D’ENCAUSSE
53 57 5457 OPERATING ACROSS ALL THE VALUE CHAIN
TO GENERATE LONG-TERM VALUE
DEVELOPMENT PRODUCTION, DISTRIBUTION OF ORIGINAL CONTENT SHOOTING, EDITING AND MERCHANDISING
ANIMATION PRODUCTION FACILITIES IN ANGOULÊME & MONTREAL POST&PROD STUDIOS IN PARIS, SÈTE & MARSEILLE STUDIOS AND FACILITIES IN AMSTERDAM
54 58 5855 INDUSTRIAL TOOLS
45 EDITING ROOMS 13 FILM SETS ILE DE FRANCE 8% OF THE TOTAL FILM SETS IN FRANCE 3D AND 2D ANIMATION SOFTWARE UHD, HVR, VR WORKSTATIONS
ANGOULÊME
MONTRÉAL
SÈTE MARSEILLE
AMSTERDAM EXPORTING OUR CREATIVITY THROUGHOUT THE WORLD
THE MYSTERIOUS CITIES OF GOLD CANDICE RENOIR 71 TERRITORIES 60 TERRITORIES
VERSAILLES LOOPDIDOO TERROR STUDIOS 135 TERRITORIES* 145 TERRITORIES 130 TERRITORIES
* BANIJAY RIGHTS 56 56 ROBUST BUSINESS MODEL
LOCAL DRAMA INTERNATIONAL DRAMA ANIMATION
• MAINLY FINANCED LOCALLY • 75% FINANCED THROUGH CO • FINANCED THROUGH PRE PRODUCERS AND SOFTMONEY SALES 2 - 3 COUNTRIES • DISTRIBUTION DELIVERING (AND SOFTMONEY) THE UPSIDE • 25 % TO BE COVERED BY DISTRIBUTION • DISTRIBUTION DELIVERING • €1 - 1.3 MILLION / HOUR THE UPSIDE • €2.5 - 3 MILLION / HOUR • €0.7 MILLION / HOUR
57 57 A EUROPEAN BUILD-UP TO ACCELERATE GROWTH
NETWORK OF INTERNATIONAL PARTNERS ACQUISITIONS
58 58 TUVALU MEDIA GROUP A KEY PLAYER IN A DYNAMIC MARKET
+ TOP 3 OF THE INDEPENDENT COMPANIES IN HOLLAND BASED IN AMSTERDAM
+ SCRIPTED, UNSCRIPTED, DIGITAL, FEATURE FILMS
+ OWNER OF COLUMN (SCRIPTED)
NEW 60% OWNED BY NEWEN
+ ONE OF THE LEADING, INDEPENDENT SCRIPTED PRODUCTION COMPANIES IN THE NETHERLANDS
+ PRODUCER OF THE FIRST SERIES FOR IN THE NETHERLANDS
+ FEATURE FILMS, TV DRAMA
+ MULTI-AWARDED 59 NEW
33% OWNED BY NEWEN
• NIMBUS IS THE MOST REWARDED DANISH PRODUCER, PRODUCED THE MOST FAMOUS TV SERIES (THE BRIDGE) AND MOVIE (FESTEN)
• DENMARK IS ONE OF THE MOST PERFORMING DRAMA MARKET
• TALENTS: LARS VON TRIER, THOMAS VINTERBERG, NICOLA WINDING REFN, HANS ROSENFELDT
MIFUNES ANTBOY BRON / THE BRIDGE FESTEN « SILVER BEAR » AT BROADCASTED IN 174 COUNTRIES JURY PRIZE AT THE BERLIN INTERNATIONAL CANNES FESTIVAL FILM FESTIVAL ADAPTED IN FRANCE THE TUNNEL CANAL+ & SKY ATLANTIC
60 60 64 6461
61 65 62
OLIVIER ABECASSIS CELINE ORJUBIN AGNES ALAZARD CHRISTOPHE DECKER
AUFEMININ GROUP MY LITTLE PARIS AUFEMININ GROUP AUFEMININ GROUP CEO CEO COO COO
62 63
AGENDA FOR TODAY
AUFEMININ GROUP VISION FOR GROWTH
STRATEGIC PILLAR #1: PROGRAMMATIC AND CONTENT MARKETING
STRATEGIC PILLAR #2: BRAND SOLUTIONS
STRATEGIC PILLAR #3: SOCIAL ECOMMERCE
WHAT’S NEXT AND GUIDANCE
63 64
IN A GAFA WORLD, THE GROWTH WAY FOR A PUBLISHER GROUP
NEW AUDIENCE DRIVERS
ORGANIC REACH NEW AUDIENCE DRIVERS DATA BRANDS
COMMUNITY COMMUNITY COMMUNITY REACH
OWNED
EARNED
DATA
ADVERTISERS PROGRAMMATIC SOCIAL ECOMMERCE
64 65
FROM A PURE TRADITIONAL « ADVERTISING MODEL »
TO A DIVERSIFIED « DIGITAL MODEL »…
MARKET TRENDS
AUFEMININ GROUP DECREASE OF AUFEMININ WAS A PURE TRADITIONAL DISPLAY DECREASE OF TRADITIONAL GROUP INVENTORY COMPETITION ADBLOCKERS PRICING AND ADVERTISING MARKET: SOCIAL NETWORKS “TRADITIONAL DISPLAY ADVERTISING BECAME A PURE & PROGRAMMATIC & MOBILE SHIFT MARGIN DECLINE ADVERTISERS LOOKING AND TRANSACTIONAL DIGITAL MARKET: ADVERTISERS ACCELERATION (LOW CPM) FOR NEW CREATIVE BOOMING “DIVERSIFIED ADVERTISING LOOKING FOR NEW CREATIVEEXPERIENCES EXPERIENCES DIGITAL MODEL“ MODEL”
65 66
…TO GROW AUDIENCES ON KEY CENTER OF INTERESTS AND DIVERSIFY REVENUE STREAMS
#1 #2 #3 VIEWERS USERS CUSTOMERS
MEDIA SPACE CONTENT COMMUNITIES OF PROGRAMMATIC DISTRIBUTION BUYERS, SOCIAL DISPLAY BRAND CONTENT ECOMMERCE & CONTENT BRAND PRINT MARKETING PUBLISHING INFLUENCE
#1 #2 #3 REACH ENGAGEMENT CONVERSION
66 AUFEMININ GROUP: A LEADING INTERNATIONAL DIGITAL67 PUBLISHER TARGETING WOMEN
ATTRACTIVE BRANDS CREATING THE BEST CONTENT ON KEY CENTER OF INTERESTS
MUMS / LIFESTYLE FASHION & FOOD WELLNESS BEAUTY PARENTHOOD WOMEN EMPOWERMENT 67 THREE STRATEGIC PILLARS 68
PROGRAMMATIC & CONTENT MARKETING
BRAND CONTENT, SOCIAL ECOMMERCE BRAND PUBLISHING & INFLUENCE INTERNATIONAL REACH AND AUDIENCE EXPERTISE69
MORE THAN 100 MILLION OF MONTHLY UNIQUE VISITORS
AUDIENCE SOURCES: 66% SEARCH 15% PAID 11% DIRECT 7% SOCIAL 1% OTHER
69 70
AGENDA FOR TODAY
AUFEMININ GROUP VISION FOR GROWTH
STRATEGIC PILLAR #1: PROGRAMMATIC AND CONTENT MARKETING
STRATEGIC PILLAR #2: BRAND SOLUTIONS
STRATEGIC PILLAR #3: SOCIAL ECOMMERCE
WHAT’S NEXT AND GUIDANCE
70 LIVINGLY MEDIA AUDIENCE
20M 500M 1.2B 3.9M Unique Visitors Monthly Pageviews Advertising Impressions Social Followers
7070 % % female FEMALE 25-3925-39 Average AVERAGE AGE Age 75K+75K+ Household HOUSEHOLD INCOME Income
Ranked #1 Ranked #6 Ranked #9
in Beauty / Fashion / Style in Home in Entertainment News Category Category Category
71 Rank: Total Views, ComScore - May 2018 LIVINGLY MEDIA 3 YEARS PERFORMANCE
REVENUE CAGR: 43% GROSS MARGIN CAGR: 31%
REVENUE
GROSS MARGIN
OPERATING EBITDA
2015 2016 2017
72 79 73
LIVINGLY MEDIA: GAME-CHANGING DECISIONS
HOW DID WE DO IT?
1. Automate content marketing
2. Full programmatic monetization
3. Invest in data tools and projects
73 80 74
TRADITIONAL ORGANIC AUDIENCE SOURCES
7 MILLION VISITS
Search
Social
Links
RELEVANT AND VALUABLE CONTENT MONETIZE CONTENT WITH ADS
SOURCE GA: AUGUST 2018 74 81 75
CONTENT MARKETING
14 MILLION VISITS
Acquire target audience Relevant and valuable content Monetize content with ads
ROI SOURCE GA: AUGUST 2018 CONTENT MARKETING
OPTIMIZE REVIEW CREATE
Daily optimisation: Promotion of each content: Analyse performance: • • Optimize bids and budgets • 10 to 30 creatives Clicks and cost • • 3000+ campaigns • 58 target audiences Audience and engagement • • Intraday trading for top • 1000+ ads Ad impresions and revenus performers
LARGE SCALE THANKS TO AUTOMATED TOOL CONTENT MARKETING: CASE STUDY
PROMOTION OF 8 CONTENTS AND REALTIME OPTIMIZATION
$2 MILLION SPENT FOR CONTENT PROMOTION
22 MILLION VISITS
762 MILLION PAGEVIEWS (34 PV/S)
$3 MILLION REVENUE FOR $1 MILLION PROFIT
SOURCE: LIVINGLY MEDIA ANALYTICS, GA, DFP, MAY 19TH-31ST 2018 77 84 78
LIVINGLY MEDIA: GAME-CHANGING DECISIONS
HOW DID WE DO IT?
1. Automate content marketing
2. Full programmatic monetization
3. Invest in data tools and projects
78 TRADITIONAL AD SERVING
Direct sales
AD SERVER
DIRECT SALES
Direct sales
79 TRADITIONAL ADS WITH RTB BACKFILL
Direct sales
RTB AD SERVER PROGRAMMATIC
DIRECT SALES AD EXCHANGE
Direct sales
80 HEADER BIDDING
Direct sales
Ad server RTB PROGRAMMATIC Rubicon
Pubmatic AD EXCHANGE
OpenX
Index Livingly’s technology:
Bid caching Sovrn Direct sales Dynamic flooring Multi-sizes … up to 13 … Discounting Real-time analytics Viewability
81 HEADER-BIDDING COMPETITION DRIVES DIVERSIFICATION, CPM AND REVENUE GROWTH
Direct: 40% Google: 43.4%
Google: 60%
$1.2m revenue $4.9m revenue $1.24 CPM $2.17 CPM
May 2015 May 2018 82 89 83
LIVINGLY MEDIA: GAME-CHANGING DECISIONS
HOW DID WE DO IT?
1. Automate content marketing
2. Full programmatic monetization
3. Invest in data tools and projects
83 REALTIME ANALYSIS AND OPTIMISATION OF REVENUE AND COSTS
REVENUE ANALYSIS & DASHBOARDS
DATA WAREHOUSE
AUDIENCE
CONTENT PROMOTION & OPTIMIZATION
COST
84 LIVINGLY MEDIA EXPERTISE BENEFITS AUFEMININ GROUP
MID-2016: MID-2017: HEADER-BIDDING CONTENT MARKETING EXPERTISE EXPERTISE
85 86
AGENDA FOR TODAY
AUFEMININ GROUP VISION FOR GROWTH
STRATEGIC PILLAR #1: PROGRAMMATIC AND CONTENT MARKETING
STRATEGIC PILLAR #2: BRAND SOLUTIONS
STRATEGIC PILLAR #3: SOCIAL ECOMMERCE
WHAT’S NEXT AND GUIDANCE
86 BRANDING GENERATES SALES
Direct sales ENGAGING OUR COMMUNITY ON TEX-MEX FOOD GENERATED A GROWTH OF:
• +22% OF THE BRANDS’ TURNOVER
• +19% OF THEIR SALES IN VOLUME
• +25% CUSTOMERS
RELEVAN C MESURE (SAMPLE OF 4 958 EXPOSED MARMITON USERS WHO VISITED A GROUPE CASINO – PURCHASE ANALYSIS FROM FEB 19 TO JUNE 10 2018) HOLISTIC COLLABORATION: FROM INSIGHTS TO ACTIVATION
PRODUCT INNOVATION
STRATEGIC PLANNING BRAND EXPERIENCE
DATA INFLUENCE
REACH SOCIAL CONTENT
88 MAXIMIZING THE POTENTIAL OF OUR PARTNERSHIPS
89 ENGAGING OUR BRANDS AND COMMUNITIES
AND BUILDING DATA KNOWLEDGE FOR COCA-COLA More than 7 million qualified cookies collected (March-Dec 2017)
90 91 INFLUENCE MARKETING AND THE CREATIVITY WITH YKONE AGENCY
92 FROM TOP TO MICRO: REACH, CONTENT, ENGAGEMENT
93 USING DATA-DRIVEN PLATFORM TO WORK WITH 500,000 INFLUENCERS
Direct sales Direct sales
94 BUILDING BRAND ASSETS ACCROSS PLATFORMS WITH MAGNETISM AGENCY
95 96
AGENDA FOR TODAY
AUFEMININ GROUP VISION FOR GROWTH
STRATEGIC PILLAR #1: PROGRAMMATIC AND CONTENT MARKETING
STRATEGIC PILLAR #2: BRAND SOLUTIONS
STRATEGIC PILLAR #3: SOCIAL ECOMMERCE
WHAT’S NEXT AND GUIDANCE
96 MY LITTLE PARIS: A MEDIA AND ECOMMERCE BRAND THAT HAS EVERYTHING TO DO WITH PARIS
97 FROM A NEWSLETTER, TO A THRIVING BUSINESS A COMMUNITY ACQUIRED BY WORD OF MOUTH
SEPTEMBER 2018 4.5 MILLION SUBSCRIBERS
FEBRUARY 2008 1st EMAIL SENT TO 50 FRIENDS
99 WHY SOCIAL ECOMMERCE IN A MEDIA GROUP?
« When you have a media audience, they trust you, they spend time with your brand, they share and promote your content. This relationship can be monetized one-on-one : it’s called commerce. »
Ben Lerer, Thrillist - SxSW
100 MY LITTLE BOX: THE FIRST SOCIAL ECOMMERCE VENTURE
LAUNCHED IN 2011 DEVELOPMENT OF A WORD OF MOUTH 2.0 MY LITTLE BOX FRENCH NUMBER OF ACTIVE SUBSCRIBERS FROM 2011
PHASE 1 PHASE 2 PHASE 3
ORGANIC GROWTH AND RETENTION WORD OF YOUTUBE AND MOUTH INSTAGRAM MY LITTLE WORD OF MOUTH OUR MODEL FOR INTERNATIONAL GROWTH: PARIS
« L’APPARTEMENT DE LA PARISIENNE », IN TOKYO AND BERLIN COLLABORATIONS IN 2016 AND 2017 WITH EVIAN 103 MY LITTLE BOX JAPAN: A COMMUNITY BUILT FROM SCRATCH
COLLAB’ WITH JILL STUART
COLLAB’ WITH EVIAN + MÉTRO DISPLAY
TV APPEARANCE + COLLAB’ WITH L’OCCITANE
104 THE « MY LITTLE » EXPERTISE BENEFITS AUFEMININ GROUP
105 THE AUFEMININ GROUP SOCIAL ECOMMERCE MODEL
1. INSIGHT
1. 2. INSIGHT TEST AND LEARN
3. SCALE IT OR KILL IT
106 SOCIAL ECOMMERCE: MORE THAN 200K MONTHLY SUBSCRIBERS IN EUROPE AND JAPAN
#OF MONTHLY SUBSCRIBERS JAN 14-JULY 18 Launch of EU Gambettes Box Launch of MLB Launch of 1. INSIGHTLaunch of Germany Beautiful by Gretel aufeminin
8
107 108
AGENDA FOR TODAY
AUFEMININ GROUP VISION FOR GROWTH
STRATEGIC PILLAR #1: PROGRAMMATIC AND CONTENT MARKETING
STRATEGIC PILLAR #2: BRAND SOLUTIONS
STRATEGIC PILLAR #3: SOCIAL ECOMMERCE
WHAT’S NEXT AND GUIDANCE
108 A NEW DIGITAL MARKETING OFFER IS EMERGING, 109 USING DATA TO CARRY HIGHLY-TARGETED CAMPAIGNS FROM INSIGHT TO CONVERSION
INFLUENCE • SOCIAL NETWORKS BRAND CONTENT • INFLUENCERS • BRAND CONTENT • VIDEO PRODUCTION RECOMMANDATION • AFFILIATION • PRODUCT TESTING
STRATEGY • COMMUNITIES • STRATEGIC PLANNING INSIGHTS & DATA • INSIGHTS / DATA AMPLIFICATION • ANALYTICS TOOLS • DISPLAY, REACH • PROGRAMMATIC ADVERTISING • TRADING DESK
ROI ANALYTICS CONVERSION • SOCIAL ECOMMERCE • ANALYTICS TOOLS • • DATA (1ST, 2ND & 3RD EVENT PARTY) 109 DEVELOP A « ONE-STOP SHOP » OFFER: 110 ABLE TO ANSWER ALL THE NEEDS OF AN ADVERTISER
PROGRAMMATIC & CONTENT MARKETING
BRAND CONTENT, SOCIAL ECOMMERCE BRAND PUBLISHING & INFLUENCE
(*) : DOCTISSIMO – EXCLUSIVE NEGOTIATIONS IN PROGRESS 110 DEVELOP A « ONE-STOP SHOP » OFFER: 111 ABLE TO ANSWER ALL THE NEEDS OF AN ADVERTISER
ADDED-VALUE CREATION MODEL B2B REVENUES OUR COMMUNITIES BY VERTICAL SOCIAL ECOMMERCE AUDIENCES AND ENGAGEMENT REVENUES
MEDIA THEMATICS BOX / SUBSCRIPTIONS ADVERTISING WOMEN FOOD WELLNESS CONSULTING aufeminin Marmiton Onmeda incl. Magnetism / Mayanne
BRAND CONTENT
TECH INTER- LIFESTYLE LIFESTYLE /GAMING INFLUENCE NATIONAL USA URBAIN Les Num UK / SP / Livingly MLP, … / Cnet / Zdnet / GameKult IT / GE SOLUTIONS PERFORMANCE
AFFILIATION
PROGRAMMATIC DATA CRM Data Management
INTEGRATED ORGANIZATION AUFEMININ GROUP AND TF1 GROUP SYNERGIES112
• TV EXPOSITION OF BRANDS & COMMUNITIES CROSS CANAL • ONLINE VIDEO ACCELERATION OF AUFEMININ GROUP BRANDS
• A UNIQUE REACH AND DATA SEGMENTATION IN FRANCE (30M+ UNIQUES, SOCIO DEMO & « INTENTIONNISTES SEGMENTS ») COMMUNITIES • A UNIQUE PROPOSAL FOR ADVERTISERS MIXING MASS MEDIA (TF1) AND TAILOR-MADE (AUFEMININ)
• HEADER BIDDING EXTENSION TO ALL THE TF1 GROUP INVENTORIES TRANSFORMATION • BOOSTING SOCIAL ECOMMERCE BUSINESS WITH TV ACQUISITION • INTERNATIONAL SCALING
112 OUR PRIORITIES 113
#1: EXPAND THE REACH AND ENGAGEMENT OF OUR COMMUNITIES
#2: CREATE A JOINT ADVERTISING BRANCH
#3: ACCELERATE OUR VERTICALIZED DATA STRATEGY AND OUR ABILITY TO ENGAGE OUR COMMUNITIES
#4: SCALE OUR SOCIAL ECOMMERCE
113 65 11465
GUIDANCES FOR DIGITAL BUSINESS
REVENUE EBITDA MARGIN 2021E 2021E
≈ €250 m >15%
114 65 115
GILLES PÉLISSON PHILIPPE DENERY
CHAIRMAN & CHIEF EXECUTIVE EXECUTIVE - VP FINANCE OFFICER & PROCUREMENT
115 65 11665
OUR AMBITION RELIES ON 3 PILLARS:
• TF1 GROUP CORE BUSINESS MOVING TOWARDS MORE FLEXIBILITY AND NEW DIVERSIFIED REVENUE STREAMS
•NEWEN BRINGS VALUE THROUGH LONGER-TERM CYCLES AND VARIABLE COSTS
•DIGITAL ENTITY REINFORCES THE GLOBAL BUSINESS MODEL THROUGH GROWTH, INNOVATION & A HIGHER MARGIN RATE
116 65 11765
THIS AMBITION WILL DELIVER:
• LESS DEPENDENCY ON TV ADVERTISING MARKET THANKS TO A COMBINATION OF ORGANIC GROWTH AND M&A
• A TARGET OF DOUBLE-DIGIT CURRENT OPERATING MARGIN RATE IN 2019
• INVESTMENT BUDGET FOR ACQUISITIONS OF AROUND €50 MILLION A YEAR OVER THREE YEARS
• IMPROVEMENT OF THE RETURN ON CAPITAL EMPLOYED THREE YEARS FROM NOW *
*(8.9% IN 2017). 117 64118 64
118