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TF1 09:05 Am INTRODUCTION Gilles PÉLISSON, Chairman & CEO, TF1 Group

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TF1 09:05 Am INTRODUCTION Gilles PÉLISSON, Chairman & CEO, TF1 Group 1 2 2 09:00 am WELCOME Stéphanie LAVAL, Head of Investor Relations Guillaume DEBRÉ, Executive Producer News TF1 09:05 am INTRODUCTION Gilles PÉLISSON, Chairman & CEO, TF1 Group 09:30 am FUTURE OF TV Ara APRIKIAN, Executive VP Content, TF1 Group Régis RAVANAS, Executive VP Advertising & Diversification, TF1 Group Christine BELLIN, VP Strategy, Development and Transformation, TF1Group 10:15 am NEWS STUDIO TOUR / START-UP MEETUP Thierry THUILLIER, Executive VP News, TF1 Group FACIL’ITI & SYNCHRONIZED 10:55 am PRODUCTION: NEWEN Bibiane GODFROID, CEO, Newen Romain BESSI, Managing Director, Newen Guillaume DE MENTHON, CEO, Telfrance Guillaume THOURET, Managing Director, CAPA 12:10 am Q&A 12:30 am LUNCH BREAK 2 3 3 01:30 pm DIGITAL BUSINESS Olivier ABECASSIS, CEO, aufeminin Group Céline ORJUBIN, Co-founder & CEO, My Little Paris Agnès ALAZARD, COO, aufeminin Group Christophe DECKER, COO, aufeminin Group 03:00 pm CONCLUSION Gilles PÉLISSON, Chairman & CEO, TF1 Group Philippe DENERY, Executive VP, Finance and Procurement, TF1 Group 03:15 pm Q&A 3 4 4 STÉPHANIE LAVAL HEAD OF INVESTOR RELATIONS 4 5 5 GUILLAUME DEBRÉ EXECUTIVE PRODUCER NEWS TF1 5 1 6 GILLES PÉLISSON CHAIRMAN & CHIEF EXECUTIVE OFFICER 6 AMBITION CONTENT BROADCASTING DIGITAL /DISTRIBUTION A LEADING PLAYER IN MEDIA CONTENT, ENTERTAINMENT AND NEWS, INTEGRATED FROM PRODUCTION THROUGH TO DISTRIBUTION MULTI-CHANNEL, MULTI-PLATFORM, MULTI-BUSINESS 7 3 83 AN OMNI-CHANNEL CONTENT POWERHOUSE ADDRESSING ALL VIEWING HABITS 5 FREE-TO-AIR 3 PAY-TV DIGITAL CHANNELS THEME CHANNELS PLATFORMS LIVE #1AUDIENCE SHARE #1 AUDIENCE SHARE REPLAY #1 32.3% NOTORIETY* VOD #1 21K HOURS AUDIENCE SHARE ON W<50PDM #1 ATTRACTIVITY** YOUTH CONTENTS AT T TIME Sources: CSA*, NPA** 8 4 49 EXPANDED MONETIZATION OF OUR OFFER ADVERTISING Power ratio unrivalled in Europe Growing value of DTT channels through specific targets + + + TECH DATA DISTRIBUTION SYGMA Carriage fees One-stop + services replay platform SALTO IS UNDER CLEARANCE OF COMPETENT AUTHORITIES 9 REINVENTING THE MASS MEDIA MODEL USER- AGGREGATION NEW ONLINE DATA ADDRESSABLE CENTRIC DIGITAL BRANDS PLATFORM BRAND OFFERS TV MEDIA DATA AT THE CENTER OF THE USER-CENTRIC MASS MEDIA MODEL MASS ADVERTISING PRODUCTION MULTI-CHANNEL OFFER & DIVERSIFICATION DISTRIBUTION MEDIA CONTENT & AUDIENCES MONETISATION 10 10 Unique Identifier 5 115 STRONG ACCELERATION IN NEW TERRITORIES CONTENT BROADCASTING DIGITAL MULTI-CHANNEL CORE BUSINESS SALTO IS UNDER CLEARANCE OF COMPETENT AUTHORITIES 11 A NEW INTERNATIONAL FOOTPRINT 300 FTEs IN 10 COUNTRIES Local staff (Excl.France) 12 Unique Identifier 8 138 KEY TAKEAWAYS 1 MOVING TO A USER-CENTRIC MASS MEDIA MODEL 2 TWO NEW BUSINESSES GENERATING GROWTH AND CREATING VALUE 3 A MORE BALANCED MODEL WITH DIVERSIFICATION OF REVENUE STREAMS 4 IMPROVEMENT OF PROFITABILITY 13 14 14 ARA APRIKIAN REGIS RAVANAS CHRISTINE BELLIN EXECUTIVE VP, VP, STRATEGY, EXECUTIVE VP, CONTENT ADVERTISING & DEVELOPMENT AND DIVERSIFICATION TRANSFORMATION 14 15 15 ARA APRIKIAN EXECUTIVE VP, CONTENT 15 16 16 A UNIQUE POWERFUL MEDIA PLAYER SPECIAL RELATIONSHIP WITH FRENCH AUDIENCE 47m 81% 1/3 FRENCH PEOPLE WATCH OF FRENCH PEOPLE WATCH FRENCH AUDIENCES TF1 GROUP CHANNELS A TF1 GROUP CHANNEL EVERY WEEK EVERY WEEK 32.3% W<50PDM IN 2017 SOURCE: MÉDIAMÉTRIE 16 17 17 MULTI-CHANNEL STRATEGY: SUCCESSFUL TRANSFORMATION SHARP UPTREND FOR TF1 GROUP TF1 CHANNEL IS INCREASING SUCCESSFUL REBRANDING OVER LAST 2 YEARS ITS LEAD OVER M6 CHANNEL OF OUR DTT CHANNELS 25-49 No.3 No.1 +1.2pt +23% Among W<50PDM Millennials 32,3% W<50PDM No.4 No.2 W. 25-59 +1.0pt +8pts No.6 No.5 25-49 y.o. Among W<50PDM News No.3 No.2 Source: Médiamétrie – Médiamat – January-August 2018 vs the same period in 2016 17 AMONG DTT CHANNELS 18 18 BUILDING MOMENTUM: OUTSTANDING CONTENT FOR UNIQUE RENDEZ-VOUS AT THE HEART OF LIVE BROADCASTING THE EVENT TV CHANNEL THE GREATEST BRANDS & TALENTS ORIGINAL PRODUCTIONS DAILY SOAP 2 DAILY NEWS CASTS CREATING BRAND VALUE AND VIEWER ENGAGEMENT 18 19 19 MAXIMIZING FLOW THROUGH OF CONTENT REPLAY (FULL-STACK) RE-RUN D-DAY BROADCAST INTERNATIONAL 1ST EP. PREMIERE DISTRIBUTION ON TELCO’S STB D-7 PAID PREMIERE FULL-STACK BEFORE TF1 RUN 19 20 20 TV RATINGS IN FRANCE: ONE OF THE MOST RELIABLE METRICS GATHERING ALL PLAYERS NOW 2020 TV (MÉDIAMAT) LIVE CATCH-UP 4 SCREENS AND OUT-OF-HOME 3 SCREENS (CONSOLIDATED PARALLEL METRICS IN MÉDIAMAT) (NOT CONSOLIDATED IN MÉDIAMAT) 20 21 21 RÉGIS RAVANAS EXECUTIVE VP, ADVERTISING & DIVERSIFICATION 21 22 22 RELIABLE MEASURE + STRONG VIEWER ENGAGEMENT = HIGHER AD EFFICIENCY BRAND RECALL BRAND IMAGE BRAND ATTRACTIVENESS DIFFERENCE ON AD EFFICIENCY BETWEEN TV VIEWERS WITH A HIGH ENGAGEMENT LEVEL AND LOW ENGAGEMENT LEVEL SOURCE: TF1 PUBLICITÉ / TNS SOFRES 22 26 23 A MOMENTUM FOR CHANGE INCREASING NUMBER HIGH LEVEL OF AD VOLUME PUTS MORE ADTECH & DATA OF TOUCHPOINTS PRESSURE ON INVENTORY CREATE NEW OPPORTUNITIES 23 27 24 REACHING 97% OF WOMEN EACH MONTH 1ST FEMALE COMMUNITY IN FRANCE 2018 2017 2016 2015 SOURCE : CROSS MEDIAS STUDY 2018 - MÉDIAMÉTRIE / AFFIMÉTRIE / ACPM SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES DOCTISSIMO: EXCLUSIVE NEGOTIATIONS 28 25 MORE REFINED CROSS MEDIA DATA ONE DATA | TV & DIGITAL | >1000 DATA SEGMENTS GEO-TARGETING SOCIO- MEDIA BEHAVIOUR VIEWER SHOPPER GEO-TARGETING SOCIO-DEMOGRAPHIC LIFESTYLE MEDIA BEHAVIOUR VIEWER ENGAGEMENT DEMOGRAPHIC ENGAGEMENT … SOURCE : TF1 PUBLICITÉ / TNS SOFRES 25 29 26 NEW DEAL ON DATA NEW TARGET DIGITAL: A NEW SINGLE PROCESS SYGMA DATA VIDEO ACCESS 2018 DIGITAL DATA & CATCH-UP PROGRAMMATIC GRP BRAND INVENTORY GRP QA AD BUYING FROM 3 LOVERS BROADCASTERS 2019 SINGLE PROCESS GRP SHOPPER 26 1 27 CHRISTINE BELLIN VP, STRATEGY, DEVELOPMENT AND TRANSFORMATION 27 FIVE KEY TRENDS FOR THE MEDIA SECTOR Leadership A tremendous Key value Digital monetization of global digital switch of powered by Multiplication platforms of the video user experience data and of Alliances (GAFAN) consumption and personalization AdTech 1 3 2 DIGITAL DATA ALLIANCE strategy strategy strategy Credits : William Iven / Derick Anies / Rob Hampson / Stephen Dawson/ Raw Pixel on unsplash.com 28 Unique Identifier 1 VIDEO EXPERIENCE: A FULL RANGE OF DIGITAL PRODUCTS ISP OTT SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES 29 Unique Identifier 2 ALLIANCES: SALTO 30 Unique Identifier 3 DATA: TRANSFORMING CUSTOMER RELATIONSHIPS (B2B + B2C) 1. B2C: CUSTOMER EXPERIENCE 3. B2B: MONETISATION 2. OMNI-CHANNEL CONTINUUM 31 31 Unique Identifier expectations 3 DATA - STEP 1: MYTF1 PLATFORM EXPANDED THROUGH SYNERGIES AND PARTNERSHIPS REACH Addressable TV target 100% pop TV sets (linear & IPTV) + SYNERGIES + PARTNERSHIPS A Digital screens (desktops, (*) smartphones, A B pads) CUSTOMERS SOCIO-DEMOGRAPHIC LIFESTYLE PURCHASING INSIGHTS + MEDIA FAN & INTERESTS BEHAVIORS (*) : DOCTISSIMO – EXCLUSIVE NEGOTIATIONS IN PROGRESS 32 32 Unique Identifier 3 DATA - STEP 2: TOWARDS A ONE-TO-ONE DATA TV REACH Addressable+ ADDRESSABLE TV target TV ON LINEAR ON ISP SET-TOP-BOXES 100% pop TV sets + ADDRESSABLE TV ON LINEAR ON HBBTV DEVICES (linear & IPTV) + ADDRESSABLE TV ON AVOD ON ISP SET-TOP-BOXES Digital screens (desktops, PLATFORM + SYNERGIES + PARTNERSHIPS smartphones, MYTF1 AUFEMININ WITH RELEVANC pads) CUSTOMERS SOCIO-DEMOGRAPHIC LIFESTYLE PURCHASING INSIGHTS + MEDIA FAN & INTERESTS BEHAVIORS 33 33 Unique Identifier DATA & DIGITAL ENABLE THE SHIFT TO USER-CENTRIC MASS MEDIA MODEL DIGITAL BRANDS AGGREGATION DIGITAL DATA ADDRESSABLE USER- PLATFORM SEGMENTS OFFERS TV CENTRIC MEDIA DATA AT THE CENTER OF THE ONE-TO-ONE MASS MEDIA PRODUCTION MULTI-CHANNEL OFFER MODEL ADVERTISING & DISTRIBUTION MASS DIVERSIFICATION MEDIA CONTENT & AUDIENCES MONETISATION SALTO: SUBJECT TO THE APPROVAL OF COMPETENT AUTHORITIES DOCTISSIMO – EXCLUSIVE NEGOTIATIONS IN PROGRESS 34 34 Unique Identifier 37 35 NEWS STUDIO TOUR START-UP MEETUP THIERRY THUILLIER EXECUTIVE VP, NEWS 35 38 36 BIBIANE GODFROID ROMAIN BESSI GUILLAUME THOURET GUILLAUME DE MENTHON NEWEN’S CEO NEWEN’S MANAGING CAPA’S MANAGING TELFRANCE’S CEO DIRECTOR DIRECTOR 36 4040 37 GROWTH OF NEWEN GROUP SINCE CREATION 70 % ACQUISITION BY 100 % ACQUISITION BY INTERNATIONAL (launch of unscripted brand) 2010 2015 2017 2008 2011 2016 2018 INTERNATIONAL (launch of Newen distribution brand) 37 41 3841 NEWEN TODAY ? 4 1,000 7 DAILY HOURS OF PROGRAMS PRODUCTION COMPANIES « RENDEZ-VOUS » PRODUCED IN 2018 8 5,000 30 MILLION VIEWERS HOURS FOR DISTRIBUTION LABELS EACH DAY 38 42 4239 AN INDUSTRIAL APPROACH COMBINING CREATIVITY FINANCIAL EXPERTISE ABLE TO PRODUCE LOW BUDGET WORKING WITH LOCAL & CONTENT TO HIGH END INTERNATIONAL TALENTS INTERNATIONAL PRODUCTIONS 39 43 4043 NEWEN CAN DELIVER ALL KINDS OF CONTENT INTERNATIONAL LOCAL DAILY SOAPS DRAMA RETURNING SERIES Deutsch-les-Landes 40 4444 41 DAILY SOAPS PROVIDE: INDUSTRIALIZED PROCESSES ACCESS TO TALENTS LONG-TERM VISIBILITY RECURRING CASH FLOWS 58 33 26 22 YEARS YEARS YEARS YEARS 41 45 4542 NEWEN IS FRENCH ONLY PRODUCER OF 2 DAILY SOAPS DOUBLED THE LEADER IN THEIR CHANNEL’S SLOT ON ALL AVERAGE TARGETS + RATINGS = 8 75 80 300 MILLION VIEWERS AUTHORS MAIN CHARACTERS TECHNICIANS/WEEK 42 46 4643 VERSAILLES: A MILESTONE IN NEWEN’S INTERNATIONAL IMAGE AN INTERNATIONAL COPRODUCTION SOLD WORLDWIDE 3 600 135 €30M SEASONS TEAM COUNTRIES PER SEASON GEORGES BLAGDEN ANNA BREWSTER ALEX VLAHOS ALEXIS MICHALIK JALIL LESPERT SIMON MIRREN DAVID WOLSTENCROFT ACTOR V ACTRESS ACTOR ACTOR DIRECTOR SHOW-RUNNER SHOW-RUNNER VIKINGS, BLACK MIRROR STAR WARS, THE TUDORS MERLIN KABOUL KITCHEN, EDMOND YVES SAINT LAURENT CRIMINAL MINDS PERFECT CRIME, MI5 46 47 4447 HOW TO PRODUCE COST EFFECTIVE
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