Department Of Tourism Ministry of Tourism, Art and Culture- Government of India
20 Year Perspective Plan for Sustainable Tourism in Rajasthan ...... Final Report
Prepared By A. F. Ferguson & Co.
DEPARTMENT OF TOURISM MINISTRY OF TOURISM, ART AND CULTURE- GOVERNMENT OF INDIA
STUDY ON 20 YEAR PERSPECTIVE PLAN FOR SUSTAINABLE TOURISM IN RAJASTHAN
-FINAL REPORT
CHAPTER CONTENTS 1. Introduction 2. Executive Summary 3. Overview of Rajasthan State 4. Overview of Existing Tourism Scenario in Rajasthan 5. Existing Direct Tourism Infrastructure and Major Tourism Plans and Schemes 6. Tourist Circuit/ Location-wise: Existing Status, Ongoing and Proposed Projects 7. Forecast of Future Tourist Traffic 8. New Tourism Projects in Rajasthan: Investment and Phasing 9. Tourism Projects: Employment Opportunities and Environmental Issues 10. Funding of Tourism Projects, Role of Private Sector and Recent Privatisation Initiatives 11. Institutional Framework for Tourism Development 12. Strategic Action Plan for Tourism Development in Rajasthan
APPENDIX (NUMBERED CHAPTER-WISE)
Appendix 1 Guidelines to be followed by State Governments/ UTs for preparation of 20-years Perspective Plan
Appendix 5 List of Heritage Hotels in Rajasthan
Appendix 6A List of Road Construction and Maintenance Projects
Appendix 6B List of On-going Hotel Projects Approved by DoT
Appendix 7 Tourist Traffic Forecast
Appendix 8 Hotel Capacity Requirements for 20 Years
Appendix 9 Employment Generation Calculations MoTAC-Department of Tourism Chapter 1 Final Report on Perspective Plan for Tourism in Rajasthan
CHAPTER 1 :
INTRODUCTION
1.1.1 A F Ferguson & Co. (AFF) has been awarded a consulting study for “Preparation of 20 Years’ Perspective Plan” for the Tourism sector in Rajasthan by the Ministry of Tourism, Govt. of India. This report is the final report based on the findings of the study and incorporates the changes suggested by the clients on the earlier Draft Report.
1.2 BACKGROUND TO THE STUDY
1.2.1 The Government of India has initiated a project whereby it will formulate a road map plan to identify the tourism prospects of all the states. This will be done by the way of a 20-year perspective plan, which will analyse the strengths, weaknesses, opportunities and threats for tourism in each state and will also forecast the growth in terms of tourist traffic.
1.2.2 A. F. Ferguson & Co. have been invited, by Ministry of Tourism, Culture and Art- Department of Tourism, to assess the tourism scenario in Rajasthan and to suggest appropriate tourism projects and roles of various parties (government and non-government) in implementing the same.
1.3 TERMS OF REFERENCE/ DELIVERABLES FOR THE STUDY
1.3.1 The guidelines for preparation of the 20-year Perspective Plan as stipulated by the client are given in Appendix 1A and B. Based on the guidelines, the terms of reference and the deliverables agreed upon for the study are as follows:
Existing Status To evaluate the status of the existing plans and schemes To list and evaluate existing potential tourist destinations and their classification into standalone destinations/ circuits To assess the status of existing infrastructure broken up according to various departments To analyse current traffic flows to the major destinations and assess the ability of the destinations to manage the traffic To identify likely infrastructure requirements and the indicative cost of developing the infrastructure To assess the institutional mechanisms for tourism development in the State
New Projects To identify existing and new tourism projects in the major destinations including an outline feasibility of these projects and prioritisation of these on the basis of A F Ferguson & Co - Management Consultancy Division Page 1 of 6 MoTAC-Department of Tourism Chapter 1 Final Report on Perspective Plan for Tourism in Rajasthan
income and employment potential including the development of cultural centres, handicraft shops, health resorts; aggregate investments and their phasing To prepare an action plan for implementation of these projects
Benefits To broadly estimate potential for employment generation from these projects over the plan period including women and local artistes To project tourist arrivals and visitors to the major tourist destinations
Framework To suggest various options for funding and for private sector investment in tourism projects To broadly assess the environmental issues associated with tourism projects To provide broad recommendations for privatisation of tourism properties owned by State Government/ Government owned companies
Specific Additional Aspects to be covered (based on the DoT Guidelines (i) A perspective plan with a time frame of 20 years needs to be developed for developing sustainable tourism giving year-wise phasing of investment having regard to the resources available. Department of Tourism shall provide Central financial assistance for this purpose subject to the maximum of Rs. 20.00 Lakhs (ii) The plan should indicate short-term and long-term plans, targets and ground realities. (xxv) Consultant preparing the perspective plan should be asked to given an executive summary of the plan along with the report.
1.4 METHODOLOGY FOR THE STUDY
1.4.1 AFF followed a combination of primary survey and secondary desk research for the present study. Our methodology for the study was divided into three phases: Phase I: Understanding the existing tourism scenario Phase II: Analyzing and identifying the potential for tourism in existing and other new sites Phase III: Identifying tourism related projects and broadly evaluating them on their income and employment generating potential and their environment sensitivity
Understanding the Existing Tourism Scenario
1.4.2 In phase I, AFF studied the existing tourism scenario in the India and abroad, and specifically in Rajasthan. Secondary Research 1.4.3 The secondary desk involved a study of various publications of Rajasthan Economic and Statistics Cell, Rajasthan DoT, PWD and others and was concentrated to develop an understanding of the following:
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Overall Understanding of Rajasthan State
1.4.4 This involved a study of the basic/ fundamental characteristics of Rajasthan State such as its history, geography, government, administrative divisions/ districts, demographics, economy, socio-economic infrastructure, etc. through various published literatures and the Internet.
Understanding of the Tourism Sector in Rajasthan
1.4.5 This involved a brief review of the Rajasthan state tourism scenario, the state’s tourism policy and understanding the various development initiatives for tourism in the state till date. It also identified the various tourist circuits in the state and has also conducted a brief review of these circuits in terms of locations covered under them, attractions (such as places- forts, palaces, havelis, lakes, etc. activities/ events- adventure, leisure, etc. heritage- art, culture, craft, etc.), tourist traffic (domestic/ foreign), seasonality, direct tourist infrastructure (hotels and restaurants, etc.), and others.
Primary Meetings
1.4.6 AFF also had discussions with Rajasthan Department of Tourism (DoT) officials, PWD, Rajasthan Forest and Wildlife department, and others, and with tourism industry participants such as hoteliers, tour operators, guides, and local community to seek their opinion on various tourism related issues in the state. Exhibit 1.1 provides the list of departments, associations, organisations and other parties met during the study. Exhibit 1.1 Main Organisations Contacted Central Agencies • Department of Tourism, Delhi State Agencies • Department of Tourism, Rajasthan (Jaipur) • Rajasthan Tourism Development Corporation • Regional Offices of DoT, Rajasthan at Udaipur and Bikaner • Tourist Reception Centres of DoT across the state • Rajasthan Chamber of Commerce and Industry • Udaipur Chamber of Commerce and Industry • Bureau of Investment Promotion • Public Works Department • Department of Forest and Wildlife • PDCOR • Hotel Association of Jaipur • Hotel Federation of Rajasthan • Guides Association of Rajasthan Private Organisations/ Tour Operators/ Hotels • Rajasthan Travel Service, Jaipur, Jodhpur and Jaisalmer • HRH Group of Hotels, Gajner • WelcomHeritage Group, Bikaner • Sariska Palace, Sariska • Jaipur House, Mount Abu • Jagat Niwas Hotel, Udaipur • Others 1.4.7 The focus of these primary meetings was as follows:
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