Domestic and Foreign Tourists Trends in Rajasthan 2010-19: a Survey

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Domestic and Foreign Tourists Trends in Rajasthan 2010-19: a Survey Bharat Yadav and Manju Yadav, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 11 Issue 07, July 2021, Page 1-7 Domestic and Foreign Tourists Trends in Rajasthan 2010-19: A Survey Bharat Yadav1 and Dr. Manju Yadav2 1(M.A. History, University of Delhi) 2(Associate Professor, Economics Department, B.S.R. Govt. Arts College, Alwar, Rajasthan) Abstract: Rajasthan is one of the most popular tourist places in India owing to its vibrant landscapes and Royal Heritage as seen in its historic fort and palaces, centuries, old temples, and Thar Desert. Tourism was one of the key sectors in the state in 2019, with 52.2 2million domestic 0.62 million foreign tourist visited Rajasthan. Due to Government’s initiative, increasing accommodation facilities and making Jaipur airport most demanding in the country has increased tourist’s arrival drastically in 2017. In this year with a growth of 10.50%, 45.91 million tourists arrived in the state. This paper elucidates the growth of foreign and domestic tourist arrival in Rajasthan. Paper also highlights the government initiative of launching new tourism policy 2020 to promote tourism industry. Keywords: Tourist; Foreign; Domestic; Government; Arrival I. INTRODUCTION Due to natural beauty and great history tourism becomes a prosperous sector in Rajasthan. In 2018, 502.36 lakh domestic and 1.75 lakh foreign tourists visited in the state, during 2019, 538.26 lakhs total tourist arrived in Rajasthan with 522.2 lakh domestic and 1.60 lakh foreign with 3.95 % and -8.48% growth rate in domestic and foreign tourist arrival respectively. State’s percentage share in countries total domestic and foreign tourists’ arrival is 2.71 % and 6.08 % respectively, which occupies 10th and 6th place in domestic and foreign tourist arrival in India (2019) (state/Union Territory Tourism Department). Tourism sector helps state economy in many ways as, raising employment opportunities, creating revenue, emerging Infrastructure, increase investment opportunities, renewal of tradition and bequest preservation. In Rajasthan tourism comes after agriculture and textile industry in giving employment to the population. The state government has taken numerous actions with a new tourism policy, to make Rajasthan one of the most visiting place in India. Tourist arrival took a sharp dump in the first five months owing to Covid Pandemic. In the year 2020 from January to May, 11.40 million domestic tourists visited in the state in comparison to 20.63 million in the same period in 2019. In the same way, foreign tourist declines from 8.05 lakh to 4.39 lakh during the same period. (timesiofndia.indiatimes.com) Objectives: The main Objectives of this study are as follows: (1) To explain the growth of foreign tourist arrival in Rajasthan. (2) To describe the growth and pattern of domestic tourist arrival in Rajasthan. (3) To highlight the government initiative to promote tourism industry. Methodology: This research is mainly based on secondary data collected through annual progress report 2019, department of tourism, government of Rajasthan, journals, newspapers and different sites. Year on year and month on month changes in tourist arrival has been calculated. II. REVIEW of LITERATURE According to recent research and projections, there will be a substantial increase in the number of travellers in the coming decades, as well as significant overall growth in the tourism industry around the world. Anthony V. Williams and Wilbur Zelinsky (1970) in “On Some Patterns in International Tourist Flows” analyse the tourism inflow patterns in a group of nations that dominate the international tourist market and for which consistent data are available. The paper examines global travel trends and international tourist flows, showing a growing trend in domestic tourism as well as the potential for future expansion of destination source markets. It forecasts rapid growth in the tourism industry as the tourism market in emerging economies expands, and it recommends careful planning and management in developing strategies and tactics to tackle travel-related concerns. Tourism can be turned into a credible economic sector in these periods of uncertainty and volatility. Given tourism's importance as a top export sector and job creator, the United Nations World Tourism Organization (UNWTO) advocates for responsible development. In 2020, the United Nations World Tourism Organization (UNWTO) will commemorate the International Year of Tourism and Rural Development, with an encouraging http://indusedu.org Page 1 This work is licensed under a Creative Commons Attribution 4.0 International License Bharat Yadav and Manju Yadav, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 11 Issue 07, July 2021, Page 1-7 shift expected in rural communities, creating employment opportunities, boosting the economy, and preserving culture. Kumar, V., et al. (2015) investigated the problems and challenges in the tourism industry in Rajasthan, focusing on the state of road infrastructure, ongoing major projects, and the role of the government in infrastructure development. Kumar, P. (2020) examines the nature and frequency of Facebook usage by state tourism departments as DMOs, as well as how tourists have responded to and been helped by this Facebook content in “ A Study on Factors Influencing Tourists Perceived Benefits of Facebook Content of the State Tourism Departments.” According to the findings, visitors should be encouraged and supported in becoming active participants in content creation on state/UT Tourism Department Facebook pages. It is recommended that tourism departments host online to offline and offline to online events. It will increase the visibility of tourism departments' Facebook pages. In their study "Destination Tourism Rajasthan: Exploring the Multidimensional Aspects for Future Development," Dayal, S., and Yadav, M. (2019), they look at the patterns of international tourist arrivals in Rajasthan and their percentage share in Indian tourism. The findings point to challenges such as infrastructure, affordable lodging, efficient use of funds, and safe environments that are still preventing Rajasthan from becoming India's top tourism destination. It recommends that the government take the lead in promoting tourism activity throughout the state by hosting exhibitions in tourist-friendly locations. In OECD Tourism Trends and Priority Policies, the chapter on "Tourism Trends and Policy Priorities" discusses recent tourism trends as well as related policy developments. It is based on responses from OECD member and partner countries to a policy and statistical survey that identifies recent tourism trends. The chapter discusses the economic significance of tourism and the government's role in its development and promotion. The effect of the global economic crisis and the link between tourism performance and overall economic growth are discussed. Priorities in tourism policy, reforms, and trends are discussed, as well as country practises. Lata, M. et.al (2015) investigated the impact of human intervention on Sariska biodiversity. Biodiversity refers to the degree of variation of life forms within a region, biome, or planet, and may include genetic variation, species variation, or ecosystem variation. By attracting visitors, rich biodiversity can help to accelerate economic growth. The survey was conducted in the Sariska Tiger Project area, with secondary information obtained from the Alwar Tourist Department in Rajasthan, India. According to the findings, tourist arrivals in Alwar district decreased by about 70% between 2005 and 2009, while they increased by 33% in Rajasthan. The research also indicates that raising awareness among residents in the Reserve's core area will aid in the preservation of the Sariska region's biodiversity and, as a result, the range of tourist attractions available in Alwar. Wajeda Parveen (2018) attempts to gain a better understanding of the factors affecting the development of tourism in Rajasthan and marketing strategies needed to improve the situation in “Tourism Marketing in Rajasthan: A Case Study of Rajasthan Tourism Development Corporation.” This study provides empirical data that may be of interest to researchers and tourism industry stakeholders. III. RESULT AND ANALYSIS Patterns of Tourist Arrival in Rajasthan TABLE-I Tourists Arrival in Rajasthan in Millions (2010 to 2019) Domestic Tourist Foreign Tourist Total Tourist 2010 25.54 1.28 26.82 2011 27.14 1.35 28.49 2012 28.61 1.45 30.06 2013 30.3 1.44 31.74 2014 33.08 1.53 34.60 2015 35.19 1.48 36.66 2016 41.5 1.51 43.01 2017 45.92 1.61 47.53 2018 50.24 1.75 51.99 2019 52.22 1.6 53.28 http://indusedu.org Page 2 This work is licensed under a Creative Commons Attribution 4.0 International License Bharat Yadav and Manju Yadav, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 11 Issue 07, July 2021, Page 1-7 Source: - Annual Progress Report, Tourism Department, Government of Rajasthan and Travel, Tourism & Hospitality. Table-I shows the year wise Domestic, Foreign and Total tourist arrivals in Rajasthan from 2010 to 2019, which shows a steadily increasing trend. The number increased to 53.28 million in 2019 from 26.82 million in 2010, more than double during the period. Further, a continuously positive increase of tourist arrival is also recorded in the state during the same
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