January 2017
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JAN17-cover-Final_Layout 1 1/13/17 2:14 PM Page 1 Art World News J A NUA RY 2017 THE INDEPENDENT NEWS SOURCE ATTORNEY’S FEES IN CUSTOM FRAMERS COPYRIGHT DISCUSS EFFECTIVE INFRINGEMENT CASES SOCIAL MEDIA POSTS Joshua Kaufman, a leading How does a frameshop attorney in art, copyright, make the most of social and licensing law, discusses media and how does that when a prevailing party in a translate into expanding Jack Rutberg Fine Arts, Los Angeles, in business 38 years. copyright infringement suit their marketing outreach may be entitled to attorney’s and sales? In an article fees. The Supreme Court beginning on page 22, IMPACT OF SHIFTS IN has provided some guide- we talk to custom framers lines in this area where the to see what strategies are waters have been muddy working for them. PURCHASING PATTERNS with conflicting standards. To begin the New Year, we invited leaders in the art and fram- Article begins on page 36. ing industry to identify what they see as the greatest business STEPPING IN TO DISNEY challenge for custom frameshops and galleries, as well as for ART WITH MATOUSEK suppliers, and where they see the path forward. They all agree DANIEL WINN’S NEW the industry is evolving and Ginger Hartford, key account man- WORK EXAMINES THE The decision for a gallery to ager at Larson-Juhl, says as the art and framing industry NATURE OF EXISTENCE add Disney Fine Art can be is changing, it’s important to understand how the current state made less challenging by of the business market is to purchase and why has Daniel Winn describes the introducing a Disney artist, challenged in three parts: greatly impacted art and philosophy that influences such as Tom Matousek, • Market is shifting. framing. Photo is king. his unique artistic style of whose work represents only • Consumer path to purchase Market Shift: The market for Existential Surrealism ex- a small departure from what is changing. Mobile and on- art and framing is shifting hibited in his new body of they already show on their line growth is skyrocketing. as social networking builds work. Turn to page 28. walls. Article is on page 18. • Personalization is key. greater consumer awareness What consumers choose continued on page 10 QUOTE OF THE MONTH: “The biggest word I see is omni- channel, which means brick- and-mortar stores are really focusing on their online presence. There is massive change in how people are buying.” John Chester, page 20. *Ad Template-revised_Layout 1 12/30/15 1:47 PM Page 1 *Ad Template-revised_Layout 1 12/30/15 1:48 PM Page 1 FullPageAdTemplate_Layout 1 10/17/16 11:16 AM Page 1 JAN17-TOC-final_Layout 1 1/16/17 12:50 PM Page 1 VOLUME XXII INSIDE THIS ISSUE ISSUE 1 DEPARTMENTS Fabienne Delacroix’s Verus Art Launches Path to Becoming New Collection Dealer Program A Great Artist ARTISTS & PUBLISHERS Page 8 Fabienne Delacroix’s new Verus Art is rolling out an There is a commonality be- collection of paintings of authorized dealer program tween the seven Russian FRAMING New York City scenes were for its re-creations of well- artists represented by Page 22 well received at Hugo Ga- known Master artworks Thomas Charles Editions: lerie in SoHo and show an that are made available as they are all graduates of ARTIST VITAE evolution in her work, ac- a result of a collaboration the most prestigious art Page 28 cording to the gallery’s with the National Gallery of academies in Moscow and founder Rico Sturgis. Canada. St. Petersburg. CALENDAR Page 32 Page 8 Page 14 Page 16 LEGAL ISSUES Page 36 Framers’ Effective Gallery Lights: What’s Hot in Social Media Posts Noteworthy Events Open Editions MARKETING Page 39 Most custom frameshop Art galleries, their owners, This month’s What’s Hot in owners know the power of directors, custom framers, Open Editions features a va- GALLERY LIGHTS social media in today’s mar- staff, clients, and collectors riety of the latest best sell- Page 41 ket, but what is the best way are featured celebrating ing open edition prints, to harness it to gain the most show openings where new some available as print-on- effect? In this article, custom work is debuted, as well as demand images from pub- WHAT’S HOT IN framers describe what works various events in this lishers, and includes contact OPEN EDITIONS for them. month’s Gallery Lights. information. Page 42 Page 22 Page 41 Page 42 OPEN EDITION PRINTS Page 44 CLASSIFIEDS Page 45 AD INDEX Page 46 Artwork featured is Candace Christiansen’s “ Darkness Grows,” an acrylic on canvas measures 48 by 24 inches ($6,000). For details, send an e-mail to: christiansen.candace @gmail.com or visit: www. candacechristiansen.com. ART WORLD NEWS PAGE 5 JAN17-Opinion-Final_Layout 1 1/13/17 4:54 PM Page 1 IN OUR OPINION THE PRICE cause of the avalanche of price/ merchandising tools they use, OF FUTURE retailers have created the oppo- ART WORLD NEWS site effect. The message of their SUCCESS Editor in Chief Sarah Seamark promotions, and the tools they [email protected] use, have taken shoppers’ eye s industry sales seem- off the virtues of the product Managing Editor Koleen Kaffan ingly posted a small gain and service behind it, and have [email protected] Afor 2016 over the previ- turned them into shoppers on Production Manager Sue Bonaventura ous year, the foremost obstacle price scavenger hunts. Seasonal in managing art galleries, frame sales, in-store promotions, cou- Editor at Large Jo Yanow-Schwartz shops, online retailers, furniture poning, membership discounts, and accessory stores remains loyalty points, online pricing, etc. Columnists Todd Bingham pricing decisions. Well-above have conditioned buyers now, [email protected] the challenge of sourcing prod- more than ever to invest more Barney Davey ucts in demand and promoting time into price comparison as a [email protected] them in effective ways, the component to becoming a sat- Joshua Kaufman search for a pricing methodol- isfied customer. In many prod- [email protected] ogy that compels customers uct categories, the lowest price Contributing Writers Greg Perkins and is responsive to the profit is the only thing that matters. Cristi Smith needs of each business remains Zella Hannum elusive to many in our industry. In our industry, we still hold the keys to our success through how, Publisher John Haffey Pricing issues are largely at- when, and why we reveal pricing [email protected] tributed to the Internet and lack information to customers. Last Associate Publisher Brooks Male of numbers and diversity of re- year, more and more frameshops tailers. In many other retail cate- and galleries selectively revea- gories such as appliances, led pricing through promotions Information Technologist Joe Gardella vitamins, and apparel, prices in and over the Internet. This is a the marketplace are far more very important step in growing Editorial Advisory Board convoluted. In an interesting the value proposition we offer Phillip Gevik, Gallery Phillip, Toronto, Canada paradox, retailers try to leverage the public and the only path to- Steven Hartman, The Contessa Gallery, Cleveland, OH their brand by every conceivable ward sustained profitability. means to dilute their customers’ Jeff Jaffe, POP International Galleries, New York dependence on seeking rock John Haffey Heidi Leigh, AFA, SoHo, NY bottom pricing. However, be- Publisher Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (203) 854-8566 Fax (203) 900-0225 Fax (203) 900-0225 [email protected] Art World News (Volume XXII, Number 1) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher. PAGE 6 ART WORLD NEWS FullPageAdTemplate_Layout 1 11/15/16 3:44 PM Page 1 JAN17-A&P-pg1_Layout 1 1/13/17 2:21 PM Page 1 ARTISTS & PUBLISHERS Fabienne Delacroix at Hugo Galerie PI Creative Art: Spirit of Sharing The recently In the spirit of sharing opened Hugo with those in need, in lieu Galerie in SoHo of giving corporate gifts hosted a very during the Holiday sea- successful show son, PI Creative Art made of Fabienne donations to five chari- Delacroix’s work ties. The company is also in December enti- hosting a “Type 1-der- tled “Winter’s ful” cocktail party in Feb- Tale.” Collectors ruary at its 15,000-square of both Fabi- -foot showroom in Tor- enne’s and her fa- onto that is expected to ther Michel raise $30,000 for the Delacroix at- Juvenile Diabetes Re- tended the open- search Foundation ing, as well as through corporate spon- new clients, and “Déjà la Neige” by Fabienne Delacroix sorship, ticket sales, and sales continued is an acrylic on board 15 by 16 inches. silent auctions. In related Bianca Guna’s “Skylight Star,” 27 afterwards, ac- news, PI Creative co- by 36 inches, available as POD on cording to Hugo Galerie founder Rico Sturgis. Fabienne’s owner Andrew Cohen different mediums. paintings of New York City scenes, which show an evolution looks ahead to 2017 in her work, were particularly well received.