Retail Industry in India Is Expected to Grow Rapidly in the Next Few Years with the Introduction of FDI in to Retail

Total Page:16

File Type:pdf, Size:1020Kb

Retail Industry in India Is Expected to Grow Rapidly in the Next Few Years with the Introduction of FDI in to Retail INDUSTRIAL PROJECT By Jayanthi Nettam Manish Prasad Ramya Venkat Sibi Rajan TABLE OF CONTENTS EXECUTIVE SUMMARY ....................................................................................................................................................................... 2 INDUSTRY OVERVIEW ......................................................................................................................................................................... 3 EVOLUTION OF RETAIL INDUSTRY – WORLD SCENARIO ........................................................................................................... 4 EVOLUTION OF RETAIL INDUSTRY - INDIAN SCENARIO ............................................................................................................ 5 INDUSTRY RETAIL INDUSTRY ANALYSIS ...................................................................................................................................... 8 RETAIL FORMAT IN INDIA ................................................................................................................................................................ 12 CONSUMER PURCHASING BEHAVIOR ........................................................................................................................................... 13 STRATEGIES ADOPTED BY INDIAN RETAILERS FOR SALES MAXIMIZATION ..................................................................... 14 CONSUMER DURABLES ..................................................................................................................................................................... 15 CROMA ................................................................................................................................................................................................... 17 RELIANCE DIGITAL............................................................................................................................................................................. 20 FDI POLICY FRAMEWORK ................................................................................................................................................................. 21 EVOLUTION OF FDI IN MULTI BRAND RETAIL TRADE (mbrt) ................................................................................................... 24 1 EXECUTIVE SUMMARY This report aims to study about the retail sector in India and across the globe. We have tried to analyze the past, present and the future trends in the Indian retail industry with relevant information from various sources. Like any new green field industry in India, modern retail has also seen an outbreak of activities with entrepreneurs and corporate across geographies setting up their ventures in various categories and formats in the last 4-5 years. While most of them are still in their testing and figuring out the right retail models, some have taken the early lead based on understanding of the local consumers and investment in the back-end. The industry is still in its early stage in India, compared to its development in other parts of the world. There have been few instances of store closures due to sub-optimal location or poor execution, we feel that the market is still open and a significant business opportunity lies ahead for the retailers. While retailers are working on multiple formats across categories trying to identify the right retail model for themselves, the performance across formats will vary as each retail format has its own unique financial as well as operating performance metrics such as gross margin, operating cost, space productivity etc. This report also compares these attributes of modern retailing amongst a few set of players in the market and has aimed to bring out the distinction between them. On a broad basis, this report covers various aspects of the retail industry and its significance in the Indian market .With a current market size of US $450 bn the retail industry in India is expected to grow rapidly in the next few years with the introduction of FDI in to retail. The change in contours of the industry has driven a change in customer expectations as well, impacting retailers to strategize their stores across various retail categories. The above said developments and many others have been dealt with in this report, with a view of providing a complete insight of the industry .Although data have been taken from various sources, the discrepancies in the data cannot be ruled out due to insufficient authentication from industry sources. However, we hope that this report would be useful to study the general industry structure, its present and future trends and outlook in the coming years. This compares the attributes of modern retailing amongst a few retail players in the Electronics sector available in the market and try to extract the distinction between them. Although data have been taken from various sources, the discrepancies in the data cannot be ruled out due to insufficient authentication from industry sources. However, we hope that this report would be useful to study the general industry structure, its present and future trends and outlook in the coming years. 2 INDUSTRY OVERVIEW India is one of the most desirable retail destinations in the world. India’s twin growth engines of economic growth and demographic profile set it apart from other nations and present a compelling business case for global retailers looking to enter the market. India has a large and aspirational middle-class of 75 million households or 300 million individuals. Middle-class consumers want products which are value-driven. India also has 500 million Indians under the age of 25. Young Indians are driving purchases in mobile phones, fashion, accessories, food and beverages, quick service restaurants, etc. Young Indians have access to more money than before and with this has come independence, aspirations and a demand for products. According to the 2010 World Wealth Report by Cap Gemini and Merrill Lynch Wealth Management, the rise in the total number of millionaires (or Indians with investible assets, excluding main residence and consumer durables, of more than US$ 1 million) grew almost 51%, the second fastest in the Asia-Pacific region. The 700 million Indians residing in rural India are an opportunity that retail and consumer (R&C) companies cannot ignore. Penetration levels for several products, such as personal care, hair care, skin care, consumer durables and electronics are low in rural India. Retail and consumer companies who localize their products for this market, with regard to price points, packaging, stock-keeping units (SKU) size, promotion, will succeed. Indian consumers are driving purchases in: • Two-wheelers • Skin care • Hair care • Apparel • Accessories • Mobile phones Since 2005-06, India has been growing at an average GDP of 8.6%. Foreign investment into India is increasing, Indian companies are stepping outside their national borders to acquire companies overseas, incomes are increasing and capital markets are buoyant reflecting the strength of the company. Studies have also ranked Indian consumers as some of the most confident in the world. The more confident consumers are about the strength of the economy, their personal finances, their career growth, etc., the more they will increase their consumption, purchase non-essential products, experiment with products, brands, categories, etc. 3 EVOLUTION OF RETAIL INDUSTRY – WORLD SCENARIO The retail industry emerged in the US in the eighteenth century, restricted to general stores. Specialty stores were developed only in those areas that had a population of above 5,000. Supermarkets flourished in the US and Canada with the growth of suburbs after World War II. The modern retail industry is booming across the world. Revenues from retail sales in the US alone stood at $4.48 trillion in 2007, according to a report by the US Census Bureau. Of the world’s top ten retail companies in terms of total sales, six are American. Combined sales of the top ten companies, computed by Deloitte, were $978.5 billion in 2007. Major retail giants include Wal-Mart, Target, Home Depot and Tesco. 4 EVOLUTION OF RETAIL INDUSTRY - INDIAN SCENARIO Retail in India – Past Before the decade of eighties, India with hundreds of towns and cities was a nation striving for development. The evolution was being witnessed at various levels and the people of the nation were learning to play different roles as businessmen and consumers. The foundation for a strong economy were being laid, youth were beckoning new awareness in all spheres. And this brought in an opportunity for retail industry to flourish. First in the metros and major cities later to impact sub urban and rural market as well. Retailing in India at this stage was completely unorganized and it thrived as separate entities operated by small and medium entrepreneurs in their own territories. There was lack of international exposure and only a few Indian companies explored the retail platform on a larger scale. From overseas only companies like Levi's, Pepe, Marks and Spencer etc. had entered targeting upper middle and rich classes of Indians. However as more than 50 % population was formed by lower and lower middle class people, the market was not completely captured. This was later realized by brands like Big Bazaar and Pantaloons who made their products and services accessible to all classes of people and today the success of these brands proves the potential of Indian
Recommended publications
  • Supermarkets in India: Struggles Over the Organization of Agricultural Markets and Food Supply Chains
    \\jciprod01\productn\M\MIA\68-1\MIA109.txt unknown Seq: 1 12-NOV-13 14:58 Supermarkets in India: Struggles over the Organization of Agricultural Markets and Food Supply Chains AMY J. COHEN* This article analyzes the conflicts and distributional effects of efforts to restructure food supply chains in India. Specifically, it examines how large retail corporations are presently attempting to transform how fresh produce is produced and distributed in the “new” India—and efforts by policymakers, farmers, and traders to resist these changes. It explores these conflicts in West Bengal, a state that has been especially hostile to supermarket chains. Via an ethnographic study of small pro- ducers, traders, corporate leaders, and policymakers in the state, the article illustrates what food systems, and the legal and extralegal rules that govern them, reveal about the organization of markets and the increasingly large-scale concentration of private capital taking place in India and elsewhere in the developing world. INTRODUCTION .............................................................. 20 R I. ON THE RISE OF SUPERMARKETS IN THE WEST ............................ 24 R II. INDIA AND THE GLOBAL SPREAD OF SUPERMARKETS ....................... 29 R III. LAND, LAW, AND AGRICULTURAL MARKETS IN WEST BENGAL .............. 40 R A. Land Reform, Finance Capital, and Agricultural Marketing Law ........ 40 R B. Siliguri Regulated Market ......................................... 47 R C. Kolay Market ................................................... 53 R D.
    [Show full text]
  • An Insight to the Structure of the Indian Retail Sector
    Munich Personal RePEc Archive An Insight to the Structure of the North East Indian Retail Sector Hazarika, Bhabesh Indian Institute of Technology Kharagpur 28 April 2015 Online at https://mpra.ub.uni-muenchen.de/63945/ MPRA Paper No. 63945, posted 01 May 2015 05:16 UTC AN INSIGHT TO THE STRUCTURE OF THE NORTH EAST INDIAN RETAIL SECTOR Bhabesh Hazarika Research Scholar Department of Humanities and Social Sciences Indian Institute of Technology Kharagpur West Bengal India, 721 302 Email: [email protected] Abstract Retail trade plays a major role in all economies all over the world. The performance of the sector has important implications towards the economic development of a country. Towards the end of 2008-09, while the world economy got shrank, the Indian economy was not much hampered due to its strong consumer demand. Retail demand,, bar some exceptions, has proven to be more resilient than that was expected for many emerging countries during the economic downturn of 2008-09. In India, the concept and idea of shopping have been experiencing a considerable change in terms of format and consumer behavior, ushering a shopping revolution in India. Modern retailing has entered into the retail market in India and is observed in the form of busting shopping centers, multi-storied malls and huge complexes offering shopping, entertainment, and food under one roof. Apart from changing business environment and use of information technology, people are becoming more enthusiasts for brands, online shopping, etc., leading to a considerable growth of retail sector in India. JEL Classification: L81 Keywords: Retail trade, Consumer behavior, India 1.
    [Show full text]
  • Major Challenges and Opportunities of Organized Retailing in India
    Advances in Economics and Business Management (AEBM) p-ISSN: 2394-1545; e-ISSN: 2394-1553; Volume 2, Issue 15; October-December, 2015, pp. 1502-1506 © Krishi Sanskriti Publications http://www.krishisanskriti.org/Publication.html Major Challenges and Opportunities of Organized Retailing in India Jayadatta S Anjuman Institute of Technology and Management Bhatkal, Karnataka State Abstract—A rapidly changing retail landscape is seen in India in untapped retail industry are probably the key features and recent years and is been scrutinized by large scale investments by forces for global retail giants wanting to enter into newer domestic and foreign players. Today Indian retail industry is ranked markets in India which in turn will help Indian retail industry among the ten largest retail markets in the world. The face of to grow faster. A growth rate of 25% is expected from Indian retailing in India is transformed by the attitudinal shift of the Indian retail. Today India is the third largest economy in the world in consumer and the emergence of organized retail formats. In recent years consumer buying in retail sector is being projected as a key terms of GDP as well as fourth largest economy in terms of opportunity area with the sign of reemergence of economic growth in purchasing power parity. It is believed that modern retailing in India. As a consequence, with the idea to use resources optimally in India could be worth US $175-200 Billion by 2016. As of now order to create core competence and gain competitive advantage the food retail industry dominates the shopping basket in Indian corporate houses are refocusing its strategic perspectives in India.
    [Show full text]
  • A Study About Problems Faced by Retailers-With Special Reference to Kottayam District in Kerala
    www.ijcrt.org © 2018 IJCRT | Volume 6, Issue 2 April 2018 | ISSN: 2320-2882 A STUDY ABOUT PROBLEMS FACED BY RETAILERS-WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT IN KERALA Aparna Merin Mathew , M.phil Commerce Muslim Arts College, Thiruvithancode(MS university) Address for communication: Nanthikattu House, Mundankal , Pala, Kottayam, Kerala-686574 ABSTRACT India is a country having the most unorganized retail sector. In retail marketing, retailer is the last link in the chain of distribution between the manufacturer and the ultimate consumer. Retailing or retail trade consists of the sale and all activities directly related to the sale of goods and services to ultimate consumers for personal, non- business use. In retail marketing, retailer faces several problems and challenges like price/market competition, competitive trend, governments contribution, growing economic disparity, supply chain management, frauds in retail etc….These problems and challenges may mainly affected by the retail sector. Each retail executive must be able to identify the retail marketing issues and have a plan to handle them as well.Therefore the present investigation is conducted in Erattupetta Panchayat to identify the problems and challenges of large scale retailers and small scale retailers. Keywords: Retailing, Market Competition, supply chain management, competitive trend INTRODUCTION In the growing market, retail marketing has become one of the major emerging trends in the entire economic cycle. It is the retail market only which provides the consumer a basic platform to encounter with goods and a shop keeper for the first time. Retail market consists of a fixed location like boutique store, department store etc… here in these location consumers meets the shop keeper and purchase goods in return of certain value.
    [Show full text]
  • Impact of Organized Retail in Changing Perspective of Unorganized Retail Sector in India
    Amity Journal of Commerce and Financial Review S P Singh Impact of Organized Retail in Changing Perspective of Unorganized Retail Sector in India SP Singh1 Abstract The retail sector in the current scenario is an emerging part of the Indian economy. The retail revolution has brought many changes and has also opened the door for many players in India and abroad. Indian market has the capacity to absorb a lot of retail players as a small proportion of the pie is still being organized. The retail sector has expanded significantly in recent years. In India, the organized retail sector has only a share of approximately three percent of the overall retail sector, while the largest chunk is doing the unorganized sector. A number of studies show that the organized sector posed a threat to the unorganized sector that is facing a strong degree of organized retail industry rivalry. The organized sector, on the other hand, is a major influence and impact on the unorganized sector. This paper is a humble effort to examine effects of organized retail industry from the various aspects and open areas for further study on the unorganized retail sector. Keywords: Indian retail market, organized and un-organized retail 1. Indian Retail Market - An Overview: The Indian retail market is expected to rise from US$790bn in financial year 2019 to US$1400bn by financial year 2024. Traditionally, retail has been a big sector that employs millions of people in India. Retailing in India accounts for over 10% of country’s GDP and 8% of total employment.
    [Show full text]
  • Introduction to Retailing
    P a g e | 1 BLOCK 1 INTRODUCTION TO RETAILING UNIT 1 FUNDAMENTALS OF RETAILING UNIT 2 STRUCTURE OF RETAIL INDUSTRY UNIT 3 RETAIL ORGANIZATIONS AND FORMATS UNIT4 CONTOURS OF INDIAN RETAIL MARKET FUNDAMENTALS OF RETAILING P a g e | 2 Block 1 INTRODUCTION TO RETAILING This block consists of four units, dealing with introductory concepts of retailing. The first unit gives you an insight into the fundamental concepts of retailing which include characteristics of the retail industry along with the distribution channels that are used in retailing. The second unit looks into the retail industry structure along with the concepts of concentration, market saturation and diversity in retailing. The third unit provides insights into the retail organization and various formats used in retailing. It discusses the concepts of independent, multiple, and franchise forms of ownership. The fourth and last unit of this block provides an overview of various dimensions of retailing in India including the challenges faced by organized retailing. FUNDAMENTALS OF RETAILING P a g e | 3 Unit 1: FUNDAMENTALS OF RETAILING Objectives After reading this unit, the learner would be able to: Understand the basic concepts of retailing Appreciate the role of a retailer in the distribution chain and society See the importance of the retail trade in development of the economy and employment generation Structure 1.1 Retailing Defined 1.2 The Retailer within the Distribution Channel 1.3 The Vertical Marketing System 1.4 The Consumer-Led Approach to Retailing 1.5 The Retail Industry - Its Contribution to the Economy 1.6 A Global Viewpoint 1.7 Employment in the Retail Sector 1.8 A Retailer's Position in Society 1.9 Summary 1.10 Review Questions 1.11 Further Readings FUNDAMENTALS OF RETAILING P a g e | 4 1.1 RETAILING DEFINED The word retailing has its origins in the French verb „retailer‟, which means “to cut up”, and refers to one of the fundamental retailing activities which is to buy in larger quantities and sell in smaller quantities.
    [Show full text]
  • Chapter Number- One an Overview of the Retail Industry of India And
    chapter number- one an overview of the retail industry of india and worldwide CHAPTER ONE CHAPTER CONTENTS AT A GLANCE AN OVERVIEW OF THE RETAIL INDUSTRY OF INDIA AND WORLDWIDE TOPIC PARTICULARS PAGE NUMBER NUMBER 1.0: Introduction 02 2.0: The Retail Industry of India: The Major Landmarks 05 3.0: India’s Retail Sector: Size & Growth Trends 11 4.0: The Emergence of Organized Retail in India 21 5.0: Major Indian Retailers in Organized Retail Sector 27 6.0 Global Retail Expansion 35 7.0: SWOC Analysis of Retail Industry 40 8.0: Understanding Shoppers’ Behaviour in Retail Stores 41 9.0: Future Trends of Modern Retail in India 48 10.0: Concluding Remarks 54 11.0: Selected References 55 1 CHAPTER-ONE AN OVERVIEW OF RETAIL INDUSTRY OF INDIA AND WORLDWIDE 1.0: INTRODUCTION: Marketing is an applied social science. It has made progress by judiciously borrowing from other social sciences such as Economics, Psychology, Sociology, and Anthropology etc. It has developed into a separate discipline now. The sub-areas of marketing include advertising, retailing, brand management, sales management, and consumer behaviour (Philip Kotler, 2009). Marketing starts with understanding needs of the customers both stated and unstated, designing products or service to satisfy those needs, informing the target customers about the availability of the product or service, influencing, motivating the customer to buy the product and also making the product available at the place where the customer needs, at an appealing price. In a nutshell, marketing is the organizational process in which decision is taken with respect to what is popularly known as ‘4Ps’: The Product, Price, Place and the Promotion.
    [Show full text]
  • A Study of Factors Contributing Towards the Growth of Organises Retail
    International Journal of Business Administration and Management. ISSN 2278-3660 Volume 7, Number 1 (2017), © Research India Publications http://www.ripublication.com A study of Factors contributing towards the growth of Organises Retail Ritu Sinha Ph.D Scholar (Management) (2014-2017) Kalinga University, Raipur, C.G. Enrollment No. 15086416 (KU002MMXIV02010594) Abstract Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP. The Indian retail market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. In November 2011, India's central government announced retail reforms for both multi-brand stores and the Indian retail industry has emerged as one of the most dynamic and fast -paced industries due to the entry of several new players. I t accounts for over 10 per cent of the country‘s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world‘s fifth-largest global destination in the retail space. This paper is going to study the major factors responsible for the growth of organised retail in India. 1. Introduction India is the country having the most unorganized retail market. Traditionally it was a family's livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer's function in less than 500 square feet of shopping space. Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs.35,000 crore in the year 2005-06.
    [Show full text]
  • Impact of the Retail FDI Policy on Indian Consumers and the Way Forward1
    Abstract In the post-liberalisation period, with increase in GDP, rising per capita income and proliferation of brands, there have been changes in the purchase behaviour of Indian consumers. The large consumer base has attracted many global retailers and domestic corporates to invest in modern retail in India. The government has partially allowed FDI in single-brand retail to give consumers greater access to foreign brands. At present, there is a debate in India on whether FDI should be allowed in multi-brand retail. In this context, this paper analyses the impact of the retail FDI policy on Indian consumers and make policy recommendations for the Indian government. Based on a primary survey of Indian consumers, the paper examines their shopping behaviour across different product (branded and non-branded) categories, knowledge of foreign brands and attitude towards further liberalising FDI in retail. The factors determining the choice of modern retail outlets are also examined. The paper showed that the purchase of brands varies across different product categories and for some, consumers show distinct preference for non-branded products, which are purchased from traditional outlets. Thus, both traditional and modern retail can coexist in India. Knowledge and use of foreign brands, especially luxury brands, is low. A majority of the respondents is in favour of allowing FDI in retail. The paper points out that consumer welfare should be a key determinant of the retail FDI policy. The government should allow FDI in multi-brand retail, which will enhance brand knowledge, choices available to consumers and help to promote branding in certain segments like fruits and vegetables where there are only a few brands available.
    [Show full text]
  • Uncovering the Retail Scene in India
    ISSN 0798 1015 HOME Revista ESPACIOS ! ÍNDICES ! A LOS AUTORES ! Vol. 38 (Nº 47) Year 2017. Page 11 Uncovering the Retail Scene in India Descubriendo la escena minorista en la India SM Zulaikha FATIMA 1; Charu BISARIA 2; Ajay PRAKASH 3 Received: 10/06/2017 • Approved: 26/06/2017 Content 1. Introduction 2. Changing retail scenario in India 3. Prominent Organized Retail formats in India 4. Promising retailers in India 5. Drivers of Indian Retail Industry 6. Findings and Conclusion Bibliographic references ABSTRACT: RESUMEN: Indian retail sector has been an attractive sector over a El sector minorista indio ha sido un sector atractivo past decade. Lot of dynamism has been witnessed in durante una década pasada. Gran parte del dinamismo the recent past in this sector. This research paper focus ha sido testigo en el pasado reciente en este sector. on building a picture of changes that an Indian retail Este trabajo de investigación se centra en la sector is going through. These changes are viewed with construcción de una imagen de los cambios que un respect to big retailers/companies that are entering into sector minorista indio está atravesando. Estos cambios this segment. The findings of the paper depicts that se ven con respecto a los grandes minoristas/empresas there has been development in the malls in northern que están entrando en este segmento. Los hallazgos del and western part of the country. documento describen que ha habido desarrollo en los Keywords: Retailing, retail scenario, consumer centros comerciales en la parte norte y oeste del país. behaviour, India. Palabras clave: ventas minoristas, escenario minorista, comportamiento del consumidor, India.
    [Show full text]
  • Role of Fdi in Retailing
    IRJC Asia Pacific Journal of Marketing & Management Review Vol.1 No. 2, October 2012, ISSN 2319-2836 ROLE OF FDI IN RETAILING MS P.USHA VAIDEHI*; MRS P. ALEKHYA** *Assistant Professor, Department of MBA, CMR College of Engineering and Technology, Hyderabad. **Assistant Professor, Department of MBA, CMR College of Engineering and Technology, Hyderabad. INTRODUCTION Retail comes from the Old French word tailer (compare modern French retailler), which means "to cut off, clip, pare, divide" in terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small quantities" in 1433 (from the Middle French retail, "piece cut off, shred, scrap, paring").Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel, respectively) also refers to the sale of small quantities of items. Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mall, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. After farming, retailing is India‘s major occupation. It employs 40 million people. A sizeable majority of owner/employees are in the business because of lack of other opportunities. The decade of liberalisation has so far been one of jobless growth. It is no wonder that retail has become there fuge of these millions.
    [Show full text]
  • A Comparison of Consumer Perception Towards Organized and Unorganized Retailing in South Gujarat
    IJCBM International Journal of Commerce and Business Management DOI: 10.15740/HAS/IJCBM/11.2/99-104 ISSN:0974-2646 Volume 11 | Issue 2 | October, 2018 | 99-104 Visit us : www.researchjournal.co.in RESEARCH PAPER A comparison of consumer perception towards organized and unorganized retailing in South Gujarat Swati Sharma, Ruchira Shukla and Alpesh Leua Received : 25.06.2018; Revised : 01.09.2018; Accepted : 12.09.2018 ABSTRACT The Indian retail industry is one of the most vibrant industries in the country. The retailing sector in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. But despite this growth, the Indian retail industry is highly fragmented, with the organized retailing still at a nascent stage which accounts for far less percentage than the unorganized retailing of the total Indian retail market. It is estimated that organized retailing accounts for less than 5 per cent of today’s market. Retailing in India came with evolutionary pattern form unorganised retail store to organised retail store. The global retail industry has been growing at a brisk pace the last few decades. At present sales from the different modern retail centre is higher than unorganised retail store, sales from the organised retail store is more than 45 per cent higher than sales from unorganised retail store. This study aims to find the consumer perception towards organized and unorganized retailing in South Gujarat.
    [Show full text]