A Primer on

By Anand Ganesan Byteonic.com Agenda Who uses it Opportunities for Improvement Taxonomy PropositionValue Cloud Providers Background Cloud Computing Defined • • • • • • • Background

The Challenges • Make all New York Times archived articles from 1851 to 1922 available free of charge over the • 11 Million articles as images to be scanned and converted to PDF format in an inflexible project deadline Solution • Use infrastructure for reading and converting the article images to PDF Results • All 11 million articles processed in < 24 hours • Using 100 Amazon EC2 instances • The total cost ~$240 Definition

Cloud Computing refers to both the applications delivered as services over the Internet and the hardware and systems software in the datacenters that provide those services. The datacenter hardware and software is what we will call a Cloud. .. Cloud Computing has the following characteristics:

1. The illusion of infinite computing resources… 2. The elimination of an up-front commitment.. 3. The ability to pay for use of computing resources.. - UC Berkeley RAD Lab

SOURCE: “Above the Clouds: A Berkeley View of Cloud Computing” Feb 2009; UC Berkeley Reliable Adaptive Distributed Systems Laboratory Taxonomy Hybrid Cloud Hybrid Public Private Platform Platform A As Software Infrastructure Service As A IaaS

PaaS SaaS

Abstraction

Low High Value Proposition usage based on based on investment costs leads to increases in leads to increases tenant architecture leads leads to architecture tenant operationalcosts - commitment infrastructure No Only Multi operationalefficiency 5. 3. massiveof economy scale 4. Flexibility 1. No 2. Cloud Providers (Examples) GoGrid Amazon EC2/S3 Amazon Sun* 3. 1. 2. Public Intuit Quickbase Intuit Online Services SuccessFactors 3. 4. 1. 2. IaaS PaaS SaaS Private

3Tera vCloud/vSphere C3 Citrix VMWare VMWare SQL Services Salesforce Force.com Salesforce .Net, Azure Microsoft

3. 2.

1.

3.

2. 1. Salesforce and Offers on demand Customer Relationship Management (CRM) Force.com solutions. Force.com is a platform to build and host web applications on Salesforce „s infrastructure

SuccessFactors On demand performance and talent management solutions for workforce management Intuit Quickbase Ready made applications such as Project Management, Sales Management among others offered online Google App A platform to build and host web applications on Google‟s Engine infrastructure. Web applications can be developed using Java and Python programming languages. A platform to build, host web applications leveraging .NET Services Platform framework. Also offers services such as Office Online, Data & Online Services Mining and Sharepoint among others online. VMWare vCloud, A platform comprising of services for process automation & vSphere orchestration, metering, chargeback model and application delivery Center Cloud enabling product offering features such as process (C3) automation & orchestration, metering, chargeback model and application delivery Amazon EC2, SQS A set of web services that allows customers to rent computers and S3 and storage among other app. services to run applications and pay only for usage Who uses it New York Times uses Times uses AWS York New uses AWS Animoto SaaS Public 1. 2. Dazs built onDazs Force.com - StarbucksIdea built on Force.com built on Force.com StarbucksIdea Haagen 1. 2. IaaS Private PaaS

Chase (formerly

Oakley uses uses SuccessFactors Oakley Bank Of America (ISD) uses Intuit Of America Bank Quickbase WAMU) uses VMWare WAMU)

2. 1. BofA uses Quickbase Central source for sharing information for the entire sales team

Oakley uses For improvements in collaboration, accountability and productivity SuccessFactors among employees

MyStarbucksIdea.c An application that allows customers to share, discuss and vote om built on their suggestions. Force.com

Haagen Dazs Uses Salesforce as its CRM and Force.com for integration with Shoppe on calendaring and contact management among others Force.com

NYT Times Select Makes all articles from 1851 to 1922 available for free to its using Amazon EC2 internet audience and S3

Animoto powered Generates a music video from photos by Amazon Cloud Chase (formerly Enterprise compute cloud improving operational efficiency, WAMU) uses flexibility and lower costs. VMWare Opportunities for Improvements Focus customer Focus on service aaS X Geographical locations Geographical of Data Of data for incident for incident Of data response and Of data data against Of cloud provider Data retention and destruction Risk of insider insider Risk of threats (within cloud

Encryption: remediation Compliance: for assessment Centers of legal compliance Customer Service:Customer when building Visibility: Security: provider) Portability: competitors

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• • • • • Thank You

Anand Ganesan www.byteonic.com www.twitter.com/byteonic

© 2009 Byteonic.com